Esma Kurbegovic

Esma Kurbegović Artist Portfolio Esma Kurbegović Bachelor of Visual Arts and Communication Design Creative designer and excellent communicator, fast learner. She has been a Freelance designer and illustrator for 4 years now. Esma first started with illustration, selling commissions since starting high school. She follows the newest trends in art, technology and design, and she tries to come up with her own. Her appearance matches her line of work and she believes presentation of oneself is very important. She spends most of her time on upgrading artistic skills and learning non-artistic ones which could help boost her career. Experience (Highlighted jobs) Personal Info -. -Ongoing 01/03/1997 -- Software Lr Ps Id Pr Ch Au -. Ai Ae Graphic Designer/ GIZ GmBH - Freelance Contrat • UI/UX Curating all the aspects of design: visual Identity and branding design for Triple Win Project in 5 countries (medical staff relocation and employment in Germany) Making posters, brochures, flyers, presentation reports Photos for newspapers and social media, documenting interviews Photographer / Dance More Sleep Later Events -. Junior Creative director / mTechno Records • • • • • • Event photography- underground club parties Retouching and selection of photos for social media Sending samples to headliners for promotional purposes create 1-2 albums/EP visuals once per month Make posters/promotional materials come up with coherent visual themes Graphic designer / Argument d.o.o. (Internship) • • Video Editing Photography Making all the design material (logos, brochures, banners) Web design Coming up with business plans alongside design for each project Leading, taking full responsibility and being part of each project -. - Graphic design • • • • • • Des Skills Illustration Lead Graphic Designer/ SEO Services Ottawa - Freelance graphic design intern for public relations agency in charge of making all the visual materials (posters, photographs, promotional material, logo, etc). Education-: International university of Sarajevo, Visual Art and Communication Design Animation Accomplishments Soft Skills Exhibitions: 2014 Creative Mess- National Galery „Preporod“, Sarajevo- B&H November 2015. and 2016.- IUS Photowalk, group exhibition- International University of Sarajevo Awards: 2008 Youth Art Exhibitions- gold medal. Exhibited in Beijing, Atlanta, Melbourne and New York (organised by the Ministry of Higher Education in Beirut, Lebannon 2019 - Mistral Music x Hackathon 24-hour competition - 2nd Place COOKY - An Online Retail Brand This was a challenge in creating a signature branding/visual identity for an imaginary retail brand. My aim was to create a design centering around Pantone 16-1546 Living Coral, which is the current Pantone color of the year. Dull Red Living Coral Light Green Hex: #b1403c RBG: 177, 64, 60 CMYK: 22, 84, 72, 14 Pantone 1807-C Hex: #fd746d RBG: 253, 116, 109 CMYK: 0, 67, 48, 0 Pantone 16-1546 Hex: #71fda7 RBG: 113, 253, 167 CMYK: 51, 0, 54, 0 Pantone 352-C Minimalistic, Modern, Yet Edgy The design is minimal, yet it suits a youthful and artisticstyled clothing brand. Diagonal shapes and framing gives the website a lot of dynamics and the clothing selection framing is unique, compared to regular online store galleries. Clothing gallery Pictures are in the same matching gradient, but when hovered over with a mouse, they fade into the original colors of each photo. Each gallery contains a short video, showcasing the brand’s clothing on models. Men’s Collection Buy Outfit Windows Dark Version Category: Mockups Tools: Illustrator, Photoshop I started making my own series of mocku-ups that will be sold on stock websites. I make everything from scratch, by either making vector shapes, 3D objects with Dimensions/Photoshop, or taking pictures. Vector art I made: Pictures I took: Name: Project Triple Win Category: Visual identity, advertising, promotional material Tools: Illustrator, InDesign I was in charge of managing and creating all design aspects of for the Triple Win project, which deals with the exchange of medical staff from the Balkans region to Germany. My duties included: Facebook/website banner and visuals design, logo design, branding/visual identity, promotional material, roll-up, annual report presentation design, FAQ and ABOUT booklets. The Logo Light Blue RGB Red HEX: #a8d9e1 RGB: 168, 217, 225 CMYK: 38, 0, 13, 3 HSL: 188.42, 48,72, 77,06 Spot colors: Pantone 635 C HEX: #ff0000 RGB: 250, 0, 0 CMYK: 0, 95, 91, 0 HSL: 0, 100, 50 Spot colors: Pantone 185 C Suggested background colors: White Chrysler Dusk Gray Spannish Violet HEX: #ffffff RGB: 255, 255, 255 CMYK: 0, 0, 0, 0 HSL: 0, 0, 0 HEX: #4b4f54 RGB: 76, 80, 85 CMYK: 11, 6, 0, 67 HSL: 213, 6, 31 Spot colors: Pantone 7540-C HEX: #4a3948 RGB: 74, 57, 72 CMYK: 67, 71, 45, 48 HSL: 307, 13, 26 Spot colors: Pantone 7448-C The Brochure The Poster The Roll-Up The Hand-In Peckish - An 8-Bit Styled Restaurant App This application was designed to bear the aesthetics of old-school 8-bit games, as to be more appealing/fun and possibly trigger nostalgia in the 90s kids. Its Unique Selling Point is the “Discover Local Specialties” tab. Filters! Filter restaurant suggestions by food type and additionally by rating and price range. Discover Local Specialties Tab Based on one’s geolocation, the application collects data on the most famous traditional dishes that can be found in a specific city. It then shows a list of restaurants serving this type of food. Fire Engine Red HEX: #2f2fbb RGB: 47, 47, 187 CMYK: 0, 86, 100, 10 Spot: Pantone 485 C Near-Persian Blue HEX: #2f2fbb RGB: 47, 47, 187 CMYK: 92, 80.5, 0, 0 Spot: Pantone 2728 Near-Medium Blue HEX: #48ccec RGB: 72, 204, 36 CMYK: 69.5, 13.6, 0, 7.4 Spot: Pantone 2985 Thistle HEX: #e5c7de RGB: 47, 47, 187 CMYK: 75, 75, 0, 27 Spot: Pantone 531 The Colour Palette The colour palette of choice was of two complementary colors pastel blue and pink, while the dark blue provides great contrast and is reminiscent of the blue pac-man ghost. The red was only used on the logo. The Icon Set A set of icons was designed to match the style of the app and as part of the user experience. The Logo and Typography PECKISH 8 BIT WONDER logo ORANGE KID App text The logo was made on a pixel scale, where each block was equivalent to one pixel. I have picked the most appropriate bold 8-bit font I coudl find for the logo, while using a clasicall pixel typeface for the app (both only come with 1 font). The Wireframe Preview green tea and stevia for sweetener.. With this energy drink, I wanted to prove it is possible to make a commercial energy drink that isn’t going to cause harm to users, like most fabricated soft drinks. I have written a research paper before coming up with the story and visual identity. Through it, I have proven that it is possible to Name: Drink Brand Design) make such“Levitio” a product(Energy within reasonable budget constraints and maintain a competitive price. Category: Visual Identity, Brand Identity, Graphic Design, Advertising THE IDEA THE PROCESS In advertising class we were given the task of coming up with a visual identity and story of an imaginary energy drink. I decided to call mine “Levitio” and base it arround health, fitness, and mental wellbeing. I tried to be different and created the story of a supplement-based energy drink with taurine instead of caffeine. It would contain a plethora of beneficial chemicals obtained from both natural sources and from chemicals used in fitness food products. Sone of the ingrediets I would put into it are: ginseng root extract, tea tree, magnesium, vitamin C (both for benefits and flavoring), B12, vantau root, BCAA, Vitamin E, amino acids, green tea and stevia for sweetener.. With this energy drink, I wanted to prove it is possible to make a commercial energy drink that isn’t going to cause harm to users, like most fabricated soft drinks. I have written a research paper before coming up with the story and visual identity. Through it, I have proven that it is possible to make such a product within reasonable budget constraints and maintain a competitive price. Inspiration Inspiration TheThe story was was inspired by products sold in protein/fitness shops. I have seenIahave variety ofcaffeinated energy story inspired by products sold in protein/fitness shops. seen a variety BCAA ofcaffeinated drinks. is used to help aid muscle workout. recovery I realized itafter couldworkout. be a good fit for my itdrink, as be a BCAABCAA energy drinks. BCAA is usedrecovery to help after aid muscle I realized could I wanted it towards youth and culture. Both of these experience a lot ofBoth muscle good to fit aim for my drink,sporty as I wanted to the aimrave it towards sporty youthgroups and the rave culture. of these fatigue, so they would be the perfect market segments to go into. Last year, meditation and minfullness were groups experience a lot of muscle fatigue, so they would be the perfect market segments to go into. buzzwords, so I knew I had to design something which takesan example from the practices. Last year, meditation and minfullness were buzzwords, so I knew I had to design something which takes an example from the practices. COLOURS The design is centered around the following colours: KIMBERLY ROUGE MULLBERRY WOOD Hex: #807ca6 RGB: 128, 124, 166 CMYK: 57, 51, 16, 2 Spot Color: Pantone 7675-C Hex: #92346e RGB: 146, 52, 110 CMYK: 45, 90, 23, 11 Spot Color: Pantone 689-C Hex: #680735 RGB: 104, 7, 53 CMYK: 36, 100, 38, 52 Spot Color: Pantone 690-C THE RESULT The final design is a colorful energy drink can, with a logo inspired by levitating figures from reference photos. The color scheme and the psychedelic patters are supposed to reminisce of the state of deep meditational trance. My goal was that the potential consumers instantly get the feeling the drink promotes good health, just by looking at the bottle. Ive also designed and ad poster, which is supposed to show off the bottle with a captivating slogan and short copy text that gives consumers the essential information within the short timeframe of an average person’s attention span (6-15 seconds). CIRC Category: Brand identity design, UI/UX CIRC is the product of collaborative efforts of 2 team member and myself. It was conceived during a “Hackathon”, where contestants have 24 hours to come up with a start-up idea connected to the tech sector. Our idea was to provide a mobile platform which lets the end user dictate the development of the local nightlife with the help of the app’s innovative niche social media platform design and user experience. I was in charge of the Logo and the design of the presentation and content. The idea won 2nd place in the competition. THE LOGO PRESENTATION ELEMENTS COLOUR SCHEME Spring Green Ebony Clay Hex: #00ff7e RGB: 128, 124, 166 CMYK: 57, 51, 16, 2 Spot Color: Pantone 7479-C Hex: #1e272e RGB: 128, 124, 166 CMYK: 57, 51, 16, 2 Spot Color: Pantone 433-C HOW IT WORKS The application is free for consumers, however, it would rely on monthly supscriptions that would be charged to clubs/event managers, in exchange for a powerful set of analytics tools,. These tools are way beyond what, for example, Facebook offers, in the sense that the data is more accurate. For example, Facebook Events never shows the actual number of people visiting an event, while this app relies on the number of live check-ins, instead of “Interrested” and “going”. Highly active users are highlighted to clubs/bars, and in exchange for their activity, they are offered small incentives, like a free drink or club entrance for the night. Having an app free for the actual consumer is very important for this concept, as all other servies (Facebook events, Eventbritte) are basically free, except for the user having to purchase a ticket. Instead of selling tickets and having our own processing fees on them for profits, we would rely on the providers inside our app (the clubs). THE USER INTERFACE This tab shows how the application would look like from the club side. Each club has a profile created for them, in which the latest events are listed, as well as tags that are requested from users (genres). The tags update automatically so that the most popular one is always 1st in line. The estimated number of guests is calculated based on previous event check-ins. Name: “Where Have You Gone (Anywhere)” Category: Music cover artowrk, illustration, Photoshop, UX THE IDEA Studying the title and listening the song, I found it to be very colourful and story-telling. Whenever I see or hear the word “anywhere”, it always makes me think about the universe, the stars, daydreaming and fantasies. The song to me seems like a love story, so I wanted my design to showcase love in some way. I also knew I should use a lot of vibrant and harmonious colours. I decided to go with illustration, instead of using just photos and some graphic elements + effects. It was a risky move, having in mind the previous cover designs for Lucas & Steve. My idea would be quite different from the other release covers. But since the tagline of the contest is “Remix it, Refresh it, Redefine it”, I thought there needs to be something new, original and out of the ordinary. Something unexpected- gasp-inducing, dare I say. I thought You would appreciate the creativity and out-of-thebox thinking. So it was settled- I am definitely doing an illustrated cover! THE PROCESS Inspiration “Where Have You Gone” instantly made me thing about a person who’s been separated from the love of his life. He wanders the planet hoping to find her again. “Anywhere” - He hears a voice inside his head saying- “I am anywhere you want me to be. You always carried me in your heart”. She is his whole universe, everything around him- the air, the earth, the water... As she has metamorphosed into an actual universe, Now, she is holding his world afloat, close to her heart. His world shines bright and everything around them is full of colours. They will always stay in this perfect balance. References As I wanted to incorporate stars or people in space into the illustration, I found that these references gave me a good starting point: THE RESULT Getting to this phase was a real journey! My design took a few unexpected turns- there was a lot of re-painting and struggling with anatomy and realism. I’ve made a lot of changes to the colours, the layout of values and textures until I felt everything was good enough. It was quite challenging and stressful (because I was pushing myself so hard to achieve near perfection for myself). This work has been so motivating and exciting for me!