Erna Argullano

SOCIAL MEDIA MANAGEMENT and MARKETING PLAN I - MANAGEMENT 1. Business Branding - completed https://drive.google.com/file/d/1jz0VzNG5JXI-bgJcq_y2TIzMnajxQSRo/view?usp=sharing 2. Social Media Assessment and Planning a. Facebook page - needs to be created b. LinkedIn - needs to be created c. Instagram - needs to be created 3. Keyword Research - completed 4. Social Media Creation and Optimization a. Get more visibility online b. Make an engaging content 5. Social Media Content Creation a. Connect with audience b. Identify business opportunities 6. Social Media Content Management a. Create high-quality content b. Load it with emotional appeal 7. Social Media Interaction and Community Growth & Management a. Identify audience b. Post regularly and engage with audience 8. Interaction/Engagements a. Share other people’s content b. Add relevant hashtags to post c. Post frequently and at optimal times d. Engage in latest trends and issues 9. Insights a. Use Facebook page insights to make improvements to content and determine the best time to post content II - MARKETING 1. Identifying target market - men: 30-50 years old 2. Creating marketing plan a. Find inspiration from other existing successful social media profiles b. Research the competition c. Listen to conversations about the brand d. Determine the audience interest that I can provide 3. Brand awareness a. Encourage fans and followers to share my post b. Use consistent branding across the profiles 4. Promoting products and services a. Provide social proofs like successful projects and clients: https://drive.google.com/drive/folders/1mMJ1OMPY8wkxAWSJoCdjFSYNp2flxft8 b. Use “Follow us on Social” - to make an awareness that I am available in other social media channels 5. Marketing and advertising a. Organic b. Paid 6. Networking 7. Monitoring and evaluating campaigns a. Check for changes in sales b. Monitor the progress c. Evaluate the return of investment 8. Interaction/Engagements a. Use images in every post, and create in image creation tools like canva b. Respond to all comments c. Encourage readers to comment, like, and share 9. Insights a. Facebook page insights b. Monitor followers, likes, page views, post reach