Erilyn Braga

PRODUCT LAUNCH STRATEGY A Sample Product Launching Strategy SPEND IS GREATER THAN PROFIT Remember that Sponsored Ads are not magic it doesn't happen overnight. At the start of your campaign, keep in mind that your spending will be higher than your profit in the first few weeks of your campaign. After a few weeks, you can start tuning in your campaign to reach your goals like your target ACoS. SAMPLE STRATEGY: 01 FIND THE MOST RELEVANT KEYWORDS YOU WANT TO RANK FOR. 02 LAUNCH A MANUAL CAMPAIGN FOR IT. 03 WAIT FOR IT TO GAIN REVIEWS AND RATINGS. 04 LAUNCH YOUR AUTO CAMPAIGN. FIND THE MOST RELEVANT KEYWORDS Get the top 10 keywords (or maybe 20,depends on your budget) Get your most relevant keywords from Competitor Analysis (using Helium 10 Cerebro Reverse ASIN Tool), Amazon Search Bar Suggested Search Terms, and other keyword harvesting techniques. Analyze those keywords and select up to the top 10 (or 20, if you have a larger budget) to avoid having keywords with very low bids. Tip: Do not select the keywords with the highest search volume during your product launch because those keywords will be too competitive and might eat up lots of your PPC budget. Select the ones with decent search volumes and target your product spot on/can only mean your product and nothing else. LAUNCH A MANUAL CAMPAIGN FIRST Exact match + Fixed bidding Strategy + $20 budget(the higher the better) + High bids Start with a manual campaign first because it is a brand new campaign and, Amazon still doesn't have any records of it so, you can look at it like you are telling Amazon where you want your product to show up. The exact match is the most targeted and is perfect if you want to get fewer unwanted clicks from shoppers not particularly looking for your product. And you also want to show your ad to your target customers only for the first few weeks of your product launch. LAUNCH A MANUAL CAMPAIGN FIRST Exact match + Fixed bidding Strategy + $20 budget(the higher the better) + High bids Fixed bidding strategy with preferably high bids for the first few weeks because Amazon doesn't trust a brand new manual campaign and, it might always reduce your bid if you choose dynamic bidding. This strategy will help increase your chance of being seen by your target audience. You can also add bid multipliers across placements if you want to be more aggressive. WAIT FOR REVIEWS AND RATINGS Get at least three reviews from your Manual Campaign Continue running your manual campaign until you get enough reviews from it ( at least three are okay) before launching your auto campaign. (You can also run/offer available promotions on Amazon to get sales and reviews faster.) Reviews and ratings will help consumers decide whether to buy your product or not, so you must have enough reviews before launching your auto campaigns since auto campaigns are less targeted. LAUNCH YOUR AUTO CAMPAIGN Start launching your Auto Campaign It is necessary that your product listing are well-optimized to make the most out of your auto campaigns. (Even before launching your product, you need to make sure that your product listing is already well-optimized.) With a decent amount of reviews and an optimized product listing, you will likely get conversions for your products. Continue running your manual campaign with your auto one and, after a few weeks, you can extract search terms that convert and remove those that don't to create a more tuned campaign.