Erilyn Braga

ADVANCED LISTING OPTIMIZATION Increase your Conversion Rates. TRADITIONAL SEO VS ADVANCED LISTING OPTIMIZATION ADVANCED LISTING OPTIMIZATION TRADITIONAL SEO Throwing in and stuffing in keywords. You are talking to the search engine. Not conversion-focused. Outdated. VS. Benefit focused. You are speaking to the consumers about "what's in it for them?" if they buy your product. Get noticed and differentiate yourself from the competition. DRIVE SALES A high conversion rate will result in higher sales and lower ACoS Optimize your Product Listings in a way that will stand out from most of your competition and will convey the benefits it has for the consumers. A D ATTENTION Get noticed and catch the eye of the shoppers using images and titles that stand out from the rest of the competition. DESIRE Focus on what's in it for the customers, showcase how your product can help them solve their problems or satisfy their needs clearly. I A INTEREST Your product title sparked interest and created curiosity in the consumer, so they decided to click on your product listing to learn more. ACTION After communicating that your product is what the shopper needs, they will decide to make a purchase. ATTENTION YOUR MAIN IMAGE SHOULD STAND OUT. Since it is the first thing that shoppers will see, it is crucial to be eye-catching for them to stop scrolling. Observe the common denominator of your competitor's images and then do the opposite to stand out. Some of the things you can try are using high contrast and bright colors, white space, and going in the opposite direction or angle of the competitors' products. E.g., You are advertising a shoe, and; almost all of the competitors' main images face the left. You can try making your product face right to catch the attention of the shoppers. ATTENTION YOUR TITLE SHOULD BE DIFFERENT FROM THE REST OF YOUR COMPETITION. Your title needs to grab the shoppers' attention at first glance as what your main image did. As you did with your product images, make sure to break the common pattern your competitors have for your title to stand out. You can use different terminologies to get your target audience's attention and to pick their interest. You can try putting your most relevant target keyword phrase, plus 2-3 word most critical benefit/feature of your product, in the first 75-80 characters of your title. Do not put general and most common terms your competitors are using, and DO NOT keyword stuff your title. INTEREST PICK THEIR INTEREST TO MAKE THEM CLICK YOUR PRODUCT LISTING. Tip: To find something you can use to spark the interest of your target audience, you can ask your manufacturer these questions: 1) What is the most expensive step in the manufacturing process? Why? 2)What is the most time-consuming step? Why? (Then you can add those things in your title as the unique feature of your product, it is an advantage if you are the only one who will point those out even if you have the same product as your competitors.) DESIRE UTILIZE YOUR SECONDARY IMAGES AND VIDEO. Your secondary images should have product details, infographics, and lifestyle images. I recommend describing your product using imagery than stuffing your images with texts. Put minimal texts on your secondary images. Show them the most critical feature of your product that you mentioned in your title in a visual representation to be easy for them to understand. Avoid confusion about the product's size and inclusions. You can use a video to clearly show them what they'll get when they purchase your product Lifestyle images are also very crucial to show actual people experiencing and enjoying your product. It will create more connections to your prospected buyer. DESIRE OPTIMIZE YOUR BULLET POINTS, PRODUCT DESCRIPTION/A+ CONTENT. Please do not use long bullet points; you're losing your target audience's interest as we speak. Place your most significant product benefits and features on the first bullet point, the second one on the second bullet point, and so on. You can use this pattern: 3-5 words (ultimate benefits) + 3-6 words (a feature that supports that benefit). Make sure your first few are words impactful because you want to make them read more of your product detail page. Always remember the 5-second rule to convey your message to the shoppers in the shortest time possible. DESIRE OPTIMIZE YOUR BULLET POINTS, PRODUCT DESCRIPTION/A+ CONTENT. Give value upfront. What's in it for the consumers? Knowing their pain point and providing the solution they're looking for will make them choose your product. DO NOT ever confuse your customer; make sure they understand almost every word in your listing and also don't make them work and search for something on your listing that isn't explained well to them. If you are Brand Registered, utilizing the A+ Content can help you improve the customer experience more by telling your brand story and building a stronger connection with you and your audience. ACTION THE SHOPPER DECIDED TO MAKE A PURCHASE. Since you optimized your Product Detail Page and conveyed the benefits and features of your product that can solve your customers' pain points, they decided to commit a purchase. This way, you are not only lowering your ACoS by increasing your sales, but you are also increasing your organic ranking that can help to lessen your Ad spending further and drive more sales.