Erilyn Braga

KEYWORD RESEARCH Try these various ways to do your keyword research. FIND RELEVANT KEYWORDS It is essential to have various strategies and techniques in keyword harvesting. Using different strategies can help you get more relevant keywords about your product without missing potential keywords if you only use one keyword harvesting strategy. AMAZON SEARCH BAR Use the Amazon Search Bar to look for keyword suggestions. Type into the Amazon search bar the keyword or search term you are looking for and look at the Amazon suggested keywords. Amazon will show those suggestions because they are the search terms frequently used by consumers in shopping around. Analyzing those keywords and utilizing them will help you discover relevant and in-demand keywords. Tip: You can use AMZ Suggestion Expander Chrome Extension to get more suggested keywords. COMPLEMENTARY PRODUCTS Check the "Frequently Bought Together" section to look for complementary products. Get the most relevant keyword of the products that complement your product and, including those in your product listing and back end can help you get more visibility and possible conversion. Look for the "Frequently Bought Together" section in the product detail page of the displayed product and gather those keywords to be used on your listing and maybe on your PPC campaigns. COMPETITOR ANALYSIS Use Helium 10 to conduct Competitor Analysis. Determine the main keyword of your product, try out keywords that pertain to your product spot on. You can look at the Amazon search bar suggestions to help you with this. If you still can't identify your most relevant keyword, you can use Cerebro Reverse ASIN Lookup and get the keywords related to your product with the highest search volume. Type in those keywords on the search bar then, run Helium 10 X-ray and sort the sales and reviews from highest-lowest alternately. Select the 9 (from the highest reviews and sales) most similar products to yours, exclude Sponsored Products, and save their ASINs in a spreadsheet. COMPETITOR ANALYSIS Use Helium 10 to conduct Competitor Analysis. Enter your product's ASIN and your selected ASINs in Cerebro, make sure that you are in the right marketplace. Set your desired search volume and advanced filters then, arrange the search volume from highest to lowest. Check the keywords and remove the irrelevant ones. Download the CSV/Excel file, remove all duplicates and unnecessary columns and use Frankenstein Tool to polish your keywords. You can either directly use the keywords in Scribble for Listing Optimization or save it for future use in a spreadsheet. REVIEW INSIGHTS Harvest keywords using the Review Insights function of Helium 10 Chrome Extension. First, determine the most relevant keyword of your product then, search it on Amazon's search bar. Run Helium 10's X-ray tool, arrange the results from highest to lowest reviews, and select the product/ ASIN with the most reviews. Once you're on that product's detail page, click Review Insights (Helium 10) and export the review analysis. Save on your spreadsheet. OTHER SOURCES You can also get keywords from Brand Analytics (if you're Brand Registered), Helium 10 Magnet Tool, and your PPC Search Term Reports. These reports contain actual data that Amazon has given us based on their records, so it will be very beneficial to utilize these reports and get keywords for us to use. Magnet Tool can also help to get additional keywords for your product.