Emmanuel Adewole

WHERE LUXURY MEETS POCKET-FRIENDLINESS 2 Beyond the Runway is Canada’s premier designer dresses, purses and accessories Rental Company. It is the platform where High fashion, Luxury sharing, and Affordability meets. We provide top designer brands suite for all occasions such as cocktail parties, weddings, proms, receptions, galas, birthday parties, dining out, interviews, business meetings. 3 THE PROBLEM The volatile nature of women’s love for high-quality fashion  Social media has propagated an “in-today, outtomorrow” feel about women’s fashion  Luxury fashion brands have significantly raised their prices over the years, making-up for an increase in reliance on mark-downs Consumers now resent paying full-retail prices for clothes they will only 4 wear a few times. WHAT CUSTOMERS WANTS  To have a different dress for each occasion  To have a dress that will fit the context of each occasion  To have a dress that will impress  To make a fashion statement  To make a statement about their social status  To avoid investing in something that will not be used often 5 Beyond the Runway maximizes the value of fashion without compromising quality. THE ANSWER If the customers can’t keep up, they give up buying – Lucinda Chambers Beyond the Runway gives any fashionlover access to many amazing styles of clothing through an interactive website that allows you to rent garments for special events in your life. We bring a unique time-sensitive and subscription-based ownership model 6 to the high-fashion marketplace USERS Canadian women with an interest in fashion who have active social lives and are budget sensitive.  Luxury-fashion wearers with busy social calendars  Want-to-be luxury-fashion wearers  Top-level professional women whose high-profile careers demand a suitably impressive wardrobe but who do not have time to shop We serve women who want trendy luxury fashion without overspending for something they will only wear a few times 7 MISSION Beyond the Runway provides rental of high-end women clothing and accessories for all occasions, with focus on customer needs, caring about sustainability and community values. VISION Offering Canadian women excellent high class clothing and purse rental service along with 8 unparalleled customer service. CUSTOMER SERVICE We strive to offer a high quality service in terms of responsiveness on all the communication channels: online via our website and throughout social media, by phone and in person for customers who visit our showroom. 9 MAJOR BRANDS WE PROVIDE:               Anna Sui, Nicole Miller, Tadashi Shoji, Ted Baker, Louis Vuitton, Fendi, Gucci, Karl Lagerfeld, Prada, Ralph Lauren, Burberry, Calvin Klein, Caylar, Coach and many others. REVENUE MODEL At Beyond the Runway we offer our customers three different rental plans.  BASIC  SILVER  GOLD • Starts at $60 • One-time Rental • Rent items for either 5 or 10 days 11 RENTAL PLANS BASIC • Starts at $60 • One-time Rental • Rent items for either 5 or 10 days 12 RENTAL PLANS SILVER The Silver package subscription is at $99 per month. With this package you are allowed to rent up to 4 items at once and includes only one swap per month for another 4 items. In total you will have access to 8 items during the month. Silver subscribers do not have access to our luxury items. 13 RENTAL PLANS GOLD The Gold package subscription is at $149 per month. With this package you are allowed to rent up to 4 items at once and includes unlimited swap throughout the month. This package gives you also access to 2 luxury items per month. 14 How it works 15 1 Sign up with your email address. 2 Go to My Account > Subscription and choose Silver or Gold membership > Pay invoice at checkout. 3 Start renting! Add 1-4 items to your cart and checkout. 4 Item(s) will be shipped to you in a customized Beyond the Runway Garment bag with a prepaid return label. 5 Look fabulous at your latest event. 6 Return items using prepaid shipping label. Once they've been successfully returned... rent another four! UNIQUE SELLING PROPOSITION The main argument that differentiates BTR from other women's clothes renting companies is that BTR offers highfashion, high-quality and luxurious products in a subscription-based pricing and timely delivery system. Many brands that are listed on the website are luxurious or high Fashion. While competitors have a wider and more comprehensive selection, BTR focuses on dresses and accessories to help consumers make a fashion statement for the occasion. 16 MARKET ANALYSIS Market Growth The Canadian Online Fashion industry has been posting large revenue gains and growth within the past five years. The IBISWorld industry report found that the average growth between 2014 and 2019 was 12.8%, while annual growth within 2019 to 2023 is expected to "boom" at an estimated 7.8%. Many factors contribute to this growth, such as an annual increase in disposable income of 2.7% over the next five years, an increase in online security, accessibility, and consumer preferences. Market Opportunity Now is the perfect time for this market because of the increase in social media platform, famous social media influencers can rent clothes to attract attention to their page. The new type of online business market transaction, which differs greatly from the traditional physical store, allows for new business opportunities. 17 COMPETITION There are major competitors in the Canadian fashion industry, contributing to market volume and growth. Bridal boutiques are not considered as competitive as they pertain to another market. Few competitors are located in the Montreal economic region. However, from a national perspective, many competitors are present, and most are already well established. These include:  Rent Frock Repeat  FitzRoy Rental From a local perspective, Atelier Privé and La Petite Robe Noire are the main competitors. However, they do not propose a monthly subscription model. Also, Atelier Privé does not have an online service. Reheart is another potential competitor but is not necessarily a threat because its genre is too different from the one BTR proposes. Reheart proposes regular clothes and very few designers’ dresses like BTR. 18 Values: Innovation, Service, Sustainability Innovation: We promote innovation - integrating high end e-commerce features and capabilities to offer the best personalized service and the most rewarding shopping experience. We always incorporate consumer feedback and input into our policies and strategies. 19 Service: We strive to offer a high quality service in terms of responsiveness on all the communication channels: online via our website and throughout social media, by phone and in person for customers who visit our showroom. Sustainability: Clothes that sit in the back of your closet add no value to your lives. Instead, they take up a lot of space and contribute to excessive amounts of waste. Sharing clothes means less waste of clothes. Periodically, Beyond the Runway organizes sample sales or donate to charities. 20 TEAM The team is composed of three key people, including Lucy Zhao, Emilie Hemmings, and Daniel Zimmerman. Lucy Zhao is the head entrepreneur and the visionary behind Beyond the Runway. Her current role as CEO of the organization KEY FINANCIALS- - - - -50000 -100000 Revenue Cash Balance Net Profit Featured on: Showroom Address: 5485 Rue Pare, Suite 202, Mont-Royal, H4P 1P7, QC, Canada Email:-For more information please visit our website: www.beyondtherunway.ca Get connected with us through our social media pages: Instagram: www.instagram.com/dressbeyondtherunway Facebook: www.facebook.com/dressbeyondtherunway