Emem Dolly Columbus

CASE STUDY FOR AN EVENT TICKETING WEB APP (TEEKET) AAA Part of the requirement for my capstone project with hertectrail academy is to come up with an online ticketing web app that allows event organizers to create events,manage ticket sales and sell tickets to attendees. The application also allows attendees to purchase tickets and receive electronic tickets for events they have purchased. PRODUCT OVERVIEW An event ticketing web app is a digital platform that allows users to discover, browse, purchase, and manage tickets for various events through a web browser. These events can include concerts, sports games, theater performances, conferences, festivals, and more. The web app provides a convenient and user-friendly interface for users to search for events, view event details such as date, time, venue, and seating information, select desired tickets, make secure online payments, and receive electronic or physical tickets. PRODUCT OBJECTIVES The objective of this event ticketing web app is to provide a user-friendly platform for customers to discover, select, and purchase tickets for various events. The app aims to simplify the ticketing process, enhance user experience, and increase ticket sales. It serves as a central hub for event information, ticket availability, seat selection, secure payment processing, and ticket delivery. The ultimate goal is to connect event organizers and attendees, promote events, and facilitate seamless transactions, resulting in customer satisfaction, increased event attendance, and revenue generation. RESEARCH To lay a strong foundation for the web app, thorough research was conducted to understand the existing event ticketing landscape, market trends, and user preferences. I conducted two (2 ) different categories of surveys. One (1) for the event attendees and the other for event organizers. All together we got 18 responses RESEARCH ANALYSIS AND WHAT WE LEARNT USER PERSONAS: Name: Grace Thompson Age: 28 Occupation: Marketing Executive Background: Grace is a young professional who loves attending various events in her city. She enjoys exploring different genres of concerts, theater performances, and sporting events. Sarah actively seeks new experiences and stays up to date with the latest trends in entertainment. Goals and Behaviors: ● Grace wants to discover upcoming events in her area and purchase tickets easily. ● She prefers a user-friendly interface that allows her to filter events based on her interests, dates, and location. ● Grace appreciates personalized recommendations based on her past ticket purchases and preferences. ● She enjoys sharing her event experiences on social media platforms and reading reviews from other attendees. ● Grace expects quick and responsive customer support if she encounters any issues with ticket purchases or event information. ● ● ● ● ● Frustrations: Limited event selection or difficulty in finding niche or less mainstream events that align with Sarah's unique interests. Inconsistent or unreliable event information, such as incorrect dates, venues, or performers, leading to confusion and potential ticketing errors. Lack of transparency in ticket pricing, with hidden fees or additional charges not clearly displayed during the ticket purchasing process. Difficulty in obtaining refunds or exchanging tickets in case of unforeseen circumstances or scheduling conflicts. Limited or delayed customer support response when encountering issues with ticket purchases, event inquiries, or account-related matters. Name: Nsikak Johnson Age: 40 Occupation: Elementary School Teacher Background: Nsikak is a family-oriented individual who loves attending events with his wife and two children. They enjoy family-friendly events such as festivals, carnivals, and interactive shows. Nsikak prioritizes creating memorable experiences for his family. ● Nsikak wants to find events suitable for his whole family, including age-appropriate activities for his children. ● He prefers an event ticketing web app that offers a family category or filter to easily identify family-friendly events. ● Nsikak appreciates detailed event descriptions, including information about child-friendly amenities like restrooms, stroller accessibility, and food options. ● He values affordable ticket prices and discounts for families or group purchases. ● Nsikak seeks a seamless ticket purchasing process and the option to receive digital tickets to avoid printing physical copies. ● He expects clear event directions and parking information to plan their family outings efficiently. Frustrations: ● ● ● ● ● Insufficient family-friendly event options, making it challenging to find events suitable for all family members, including children of different ages. Incomplete or inaccurate event descriptions, with missing details about child-friendly amenities, safety measures, or restrictions, leading to uncertainty and potential disappointment during the event. Lack of discounted ticket prices or special offers for families, making attending events as a family a more expensive experience. Complex ticket purchasing process or the absence of clear instructions for obtaining digital tickets, causing inconvenience and potential confusion, especially when attending events with children. Inadequate parking information or unclear event directions, resulting in difficulties in planning and reaching the event venue with the family. DESIGN SPRINT A design sprint was organized involving the designers, and other product managers which lasted for five (5) days.This was done to gather insights from the survey, we created an HMWs(HOW MIGHT WE)questions from goals and pain points of the target users,we came up with sprint questions, we mapped out strategies for the target users for both attendees and event planners,a crazy 8 session to communicate our thought process in sketches after which a medium fidelity wireframe was designed for usability testing. All of these was carried out on a white board called FIGJAM COLLABORATIVE PRODUCT MANAGEMENT TOOLS Other collaborative tools used in this project was SLACK for seamless communication with team members and daily standups. I integrated jira to the slack channel for progress monitoring. JIRA SOFTWARE- As the product manager,I created the product backlog, sprint backlog, assigned tickets to developers and reported bugs,created workflows as agreed by the team CONFLUENCE - On confluence i prepared the initial PRD(PRODUCT REQUIREMENTS DOCUMENT)containing overview,objectives,success metrics,theme and initiatives,product requirements and assumptions,user interaction and design. A sprint planning was organized to agree on the product backlogs,MVPs using MOSCOW prioritization method, acceptance criteria and who works on what and then a handover of the high fidelity design to the developers. Each sprint lasted for three (3) days . Needless to say that the project was remote based. CHALLENGES Due to time constraints and the number of developers on ground, some features will be revisited for a later release, this means that some features will not be released at the end of this sprint. IN CONCLUSION: Working on this project was really demanding and at the same time interesting, having to organize sprint planning,scheduling meetings for sprint review and retrospective,facilitating the daily standups,following up with developers and reporting bugs for fixing. It was an awesome experience I must say. I look forward to working on more case studies… Product Manager: Dolly Columbus