Eliran Zluf

Since 2014 I've experienced almost every part of Digital marketing area. through out the years, I have managed large budgets on SEM campaigns on a montly basis, with one main goal, Help my clients make more money using a well optimized digital marketing campaigns. Since 2014 I've experienced almost every part of Digital marketing area. through out the years, I have managed a large budgets on SEM campaigns on a monthly basis, with one main goal, Help my clients make more money using a well optimized digital marketing campaigns. Below, you can find the areas which i excel the most. Analytics Area: * Implementing pixels on websites and mobile tracking tools (including media, PPC & Affiliate pixels). * Implementing website and mobile apps data analytics tools. * Funnel Review � ability to observe funnels and identify problems and trends. * Enriching tracked information in order to analyze customers behavior. * A/B testing implementation strategies through conversions and funnels. * Proven experience with Google Analytic, Google tag manager and AppsFlyer Facebook SEM Area: * I have the ability to think strategically and develop innovative marketing strategies, out of the box thinking. * Oversee large scale budget and large-scale campaigns. * Analyze and optimize monetization channels to maximize ROI of PPC campaigns. *Plan, develop, and execute successful campaigns, and optimize CPC, CPA, CPI. * Provide data-driven reports on campaign progress. * Constantly optimize ads. * Analyze and identify new opportunities to expand campaigns. * Develop working procedures and campaign optimization. Digital Marketing QA Analysts Area: * Assign/Coordinate work of a team of QA Analysts * Create and modify written test procedures, test cases, test logs, and other test-related documentation. * Collaborates with other teams on all project related testing. * Log Defects and assist developers with debugging and root-cause analysis Marketing product Area: * worked closely with all teams in the company, including Dev, QA etc. * Write product specifications that dive deep into the technical aspects - API definition, database implications, etc. * Manage the full product development flow: define MVP, create mockups, user flows, timelines, release plans, launch and analysis. * Present and demo the product to different teams in the company and various customers, both in writing and in online meetings. * Conduct analysis and make data-based decisions. * Work closely with UX designers and developers to bring your ideas to life.