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How email marketing and SEO go hand in hand.
For the recent years, email marketing and Search engine optimization have been ranked as the leading channels which marketers use to establish and grow their online businesses. Email Marketing Census from E-consultancy has also ranked them as the main ROI generating solutions. This article summarizes the reasons why email and SEO ought to always go hand in hand.
Why SEO and email marketing should go hand in hand
Just like SEO, email marketing is continuously progressing. Even though it’s the ancient online marketing channel, it’s speedily advancing into new markets and adjusting to the fluctuating environment such as the development of mobile usage, which influences the reading, clicking through emails and even online shopping by users.
Even though these channels are very different, they have a lot of similarities. More significantly, they can support each other to advance your online marketing struggles. Below are some of the lessons that arise from the two channels working in collaboration:
i. Subject line and pre-header
Your subject line and pre-header are intended to make a big impression on your audience. These features are supposed to concisely clarify your offer and how it’s the correct solution to the needs of your subscriber.
These elements must clasp attention and stimulate interest in the minds of those that are likely or not to become your clients. If you are unable to convince them during the initial few seconds, then it’s likely that you won’t get their time in the future. And all that they’ll always see about your offer is the pre-header, subject line, and from the name.
ii. Searchable content, images and alt-text
As opposed to the normal notion, the use of your emails does not end when your subscriber changes on to another message. It’s the same case as with the personal websites or landing pages, where users should easily locate your newsletters by use of search engines. This they can if you ensure that your messages go to an online email archive.
In addition, when you design your email campaigns you need to be conscious of the rules that are of substance for the SEO. These include inserting keywords in the body email, relying on the contents of the text instead of solely depending on the images only, and giving them ALT text in order for the user to see the details of your message without having to download the graphics.
The significance of hyperlinks within your emails should never be neglected. Select with caution the kind of websites you are linking to. The wording and status of the selected websites can determine the possibility of your emails or websites popping up in the results of the search engine so that your brand can be discovered by the new audiences.
iii. Attracting new leads
Marketers usually think that SEO is the leading marketing channel whereas email marketing is more of transforming them from guests into buyers. This may be true to some extent, but it’s not always the case. For the reason, that, none but your email subscribers and clients are conversant of your target audience and people of the same mind. None can influence their choice unless you have access to them.
Including social media icons and endorsing social sharing can really mean a lot to developing your brand online and drawing new visitors. Through the provision of your current subscribers with the correct reasons to broadcast the word in regard to your offer, you can get in touch with your target audience in a more efficient manner.
Is it your desire to find out more on how email marketing and SEO go hand in hand? Don’t hesitate to visit SEO services USA to learn more!
Final thought
Therefore both email marketing and SEO both overlap in their functions. SEO needs email marketing to succeed and vice versa. A successful integration of the two will make your campaign fruitful.
References:
1. Website of Description - The National Client Email Report 2015.Retrieved on 18th Nov 2016 from
Source: https://dma.org.uk/uploads/ckeditor/National-client-email-2015.pdf