Someone is Watching marketing plan
SOMEONE IS WATCHING
Ebony Harding
JOY FIELDING
• New York Times best selling author
• Books published in multiple
languages
• Penned as the mistress of the “taut
suburban thriller” by Kirkus Reviews
• Canadian, but divides her time
between Toronto and Florida
• Most of her stories take place in big
American cities
GOALS
•
•
•
•
Land on the New York Times Bestsellers List
Generate buzz
Reach out to existing fans
Attract new readers
AUDIENCE PROFILE
• Ages: early 30s to 50s
• Educated
• Likes books that are entertaining, page
turners, fast-paced
• Avid readers of mystery, suspense, and
thriller novels, books about family drama
• Mostly suburban
People that Might Enjoy
Someone is Watching
•
TV shows: Law & Order: SVU, programming on BBC
America (Luther, The Fall, Orphan Black), True Detective,
Revenge, Bates Motel, The Following, CSI, Devious Maids
•
Authors: James Patterson, Sandra Brown, Mary Higgins
Clark, Tess Gerritsen, Lisa Gardner, Karin Slaughter,
Stephen King, Gillian Flynn
•
Film: Side Effects, Gone Girl, Disturbia, Gone Baby Gone
Rear Window (1954), Panic Room
COMPETITION
MARKETING STRATEGY
• Book Giveaways in contests on sites
such as Goodreads and sites that deal
with fans or writers of mystery
thrillers and suspense
• TV advertising on crime shows
• Quotes from other best selling authors
on the cover
• Book clubs
• Murder mystery theater/dinner
DIGITAL STRATEGY
• Redesign author’s web site
• Pinterest
(i.e.http://www.pinterest.com/lucindabrant/)
• Online advertising on sites such as
People, Entertainment Weekly, Real
Simple, Tvguide.com, O magazine,
Miami tourism site
• Advertising on inflight entertainment
on airlines such as American Airlines,
Virgin America, and Jet Blue
QUESTIONS?