Dyn Lloyd

Website Audit Kid's Zone Website: ​https://www.kidszonelearningcenter.com/ ─ Audited By: WorkwithDyn Date: ​- Overview Kids’ Zone is a family-owned and operated daycare and early learning center conveniently located within East Cobb County in Marietta, Georgia. Our state-of-the-art center serves young learners ages six weeks through pre-kindergarten and offers after school care along with summer and day camps for school-aged children. Audit Goals 1. Audit a page of the website; 2. Determine the keywords you should target: 3. Determine how the current meta data are being setup; 4. Determine if HTML headings through have been correctly implemented; 5. Determine if ALT text (alt attributes) to images have been made for easier indexation; 6. Determine if the pages utilize Schema.org Markup and see if Schema is unique for each every page; 7. Determine if the website takes advantage of Open Graph Protocol (OG objects) and Twitter Cards; 8. Determine if the website has robots txt file and if it is free from syntax errors; 9. Determine if the website has XML sitemap for more accurate indexation; and 10. Recommend changes to improve its on-page SEO. Page to audit: Here is the page we’re going to audit: https://www.kidszonelearningcenter.com/ Competition Analysis Target Keyword: ​east cobb daycare If we are to target the above keyword, we need to improve the content performance of the above page (and this is also true with the deeper pages of your website): Here’s the content performance percentage of o ​ ne of your top ranking competitors​: As you can see, it has a content performance percentage of ​45% ​for the keyword ​“e ​ ast cobb daycare​”. Out of ​37 words/phrases which Google wants to see present on the page, their page only used 1 ​ 3 words/phrases​ (see screenshot above). Let’s examine ​another top ranking website for the purpose of looking at its content performance score: As you can see, it also has a content performance percentage of ​42% ​for the keyword ​“​east cobb daycare​”. Out of ​37 words/phrases which Google wants to see present on the page, their page only used 1 ​ 3 words/phrases​ (see screenshot above). Now let’s now look at the content performance score of y ​ our website​: As you can see, it also has a content performance percentage of ​32% ​for the keyword ​“​east cobb daycare​”. Out of ​37 words/phrases which Google wants to see present on the page, their page only used 9 ​ words/phrases​ (see screenshot above). If you can implement the bonus content plan I have included down below. I am sure your rankings will go up in no time. Moving forward, you may choose to create pages that specifically target page-specific search terms. This will help us increase traffic on the website and at the same time potentially increase leads and sales. Content performance is dependent on our text content. As you already know, text content is what engines consume when indexing your website and so if search engines notice that a page has in it all the words and phrases that Google considers as semantically relevant to the target keyword, it will consider our page as the best page there is on the face of the web. Our text helps search engines understand what the page is all about. It is also worth knowing that Google reads content using ​vectors and co-occurrence analysis​. Co-occurrence analysis is used by Google to analyze ​what words appear most commonly on a page and under what circumstances they appear together​. Instead of only looking at keywords in isolation on a page, Google appears to have begun looking at what words commonly appear together under varying circumstances. Meta Titles Meta titles should be improved further to comply with the 512px rule for length​. Here’s your meta title for the page: The meta title for this page and the rest of the pages can still be improved by adding semantically relevant words which helps Google understand the page better. [​I’ll place the correct meta titles for your pages here as soon as we start.​] Other pages: [​I’ll place the correct meta titles for your pages here as soon as we start.​] The meta titles should be revamped further to make them more relevant and to accommodate semantically relevant words and phrases that can help Google understand our page(s) better. As a rule, meta titles should have a length of 512 px. This meta title and all other meta titles on the deeper pages of the site should be improved if you want to rank on the first page of Google. Here’s a sample meta title of a client’s page which I have optimized for a client and which has ranked on first page of Google: This website now ranks on the first page for “Carpet Cleaning Austin”, “Carpet Cleaning Austin TX”, and many other keyword variations. [​I’ll place the correct meta titles for your pages here as soon as we start.​] Meta Descriptions Meta description is that snippet that people see when they are searching us on Google. Your meta description is that line of words ​(923px long so that it won’t get truncated on the search results page) that answers exactly what they are searching for. Pages’ meta description: [​I’ll place the correct meta description for your pages here as soon as we start.​] Other pages: [​I’ll place the correct meta description for your pages here as soon as we start.​] As we move forward, I will be making relevant suggestions to the meta descriptions of your deeper pages. As you already know, Google has previously tested 275 - 300 character length for meta descriptions but it later changed it back to 923px length limit mid last year. Meta description is that snippet that answers exactly what they are searching for. Again, your meta descriptions must be fixed and it must be fixed ASAP. ​While meta description is not a ranking factor as compared to the meta title, if we set a keyword-targeted meta description then we will certainly have better chances of ranking high on Google. ​It is also advisable for meta descriptions to contain appropriate keywords and LSI terms as much as possible to increase the relevance of the data to the search query. Again, while the meta description is not considered in ranking a page, it still pays to use appropriate words that will support our meta title. It is really a must to have one for all of our pages. Heading Tags You don’t have a Heading 1 tag on the audited page. It’s good that you have the main target keyword wrapped with Heading 1 tag and that is good for SEO but as you can see above, the page doesn’t even have a Heading 1 tag. We need to revamp your heading tags to make sure it contains at least our target keyword for each page or a variation of the target keyword. As you already know, it is worth noting that as a good rule of thumb, you ​should only have one H1 on each and every page of your website. While it is very important to have a heading tag on a page but what is acceptable is to only have one (1) Htag on each page. However, if you have other subheadings, you can have more than one H2 to H6 for the rest. For a pillar page (a page you want a keyword to rank for), the main target keyword should be contained in your H1 tag so that search engines won’t be confused in parsing the page and in determining what the page is all about. Google has this RankBrain algorithm which interprets the words you have highlighted and mentioned in your Heading tags hence, we should not do anything that will confuse Google. Suggested Heading tag: [​I’ll place the correct heading tag for your pages here as soon as we start.​] Images You have images from the different folders of your site which do not make use of Alt Attributes (alt text) (almost all of the images). [​I’ll place the correct image alt attributes for your images as soon as we start.​] Schema / Structured Data Integration Your website doesn’t have proper schema / structured data integration. Each page should have a unique schema (meaning, schema markup should be made page specific) but this was not done on every page of your website. Every page should be made unique to increase their respective relevance. It is always best to manually key-in the schema markup because every page should have page-specific markup. Your website currently doesn’t make use of proper schema markup and it is a must that each page has page-specific schema markup on it. Pages use different URLs, meta data, set of images, sometimes phone number, among others and so using one and the same schema markup across the board should be avoided. This is how a properly optimized schema for a deeper page looks like on the search results page: As you can see, this website has some stars shown on the Search Results page. When your listing has something like this, your click-through rate increases and as such more people are more likely to transact with you because these stars lend credibility to your website. [​I’ll place the page-specific structured data markup below as soon as we start​] Open Graph Objects and Twitter Cards Your website does have open graph objects and twitter cards but we will revisit your pages to make sure they are correctly parsed. Robots txt file and XML sitemap Your website has a robots txt file and XML sitemap but we will have to revisit them to make sure they are correctly set up. BONUS CONTENT PLAN I rarely give this but let me provide you a content plan for your homepage and that is tailored specifically for your needs. Target Keyword: ​east cobb daycare If we are to target the above keyword, we need to improve the content performance of the above page (and this is also true with the deeper pages of your website): Here’s the content performance percentage of o ​ ne of your top ranking competitors​: As you can see, it has a content performance percentage of ​45% ​for the keyword ​“e ​ ast cobb daycare​”. Out of ​37 words/phrases which Google wants to see present on the page, their page only used 1 ​ 3 words/phrases​ (see screenshot above). Let’s examine ​another top ranking website for the purpose of looking at its content performance score: As you can see, it also has a content performance percentage of ​42% ​for the keyword ​“​east cobb daycare​”. Out of ​37 words/phrases which Google wants to see present on the page, their page only used 1 ​ 3 words/phrases​ (see screenshot above). Now let’s now look at the content performance score of y ​ our website​: As you can see, it also has a content performance percentage of ​32% ​for the keyword ​“​east cobb daycare​”. Out of ​37 words/phrases which Google wants to see present on the page, their page only used 9 ​ words/phrases​ (see screenshot above). Here are the Words which ​we currently have in place​: marietta ga east cobb schedule your tour cobb county school-aged children parent resources quality rated ferry rd child development Here are the Words which ​we still need to put in place​: preschool guide east cobbers touring our school health and safety east cobber nurturing environment elementary schools school of east cobb children learn education program child develop school-age children's east cobber magazine meet our teachers east cobb ga bells ferry rd school care learning centers care centers before/after school education programs preschool located in marietta provides exceptional childcare cobb prep east cobb child care quality rating Here are the words / phrases that we need to use at least twice on the body of the content: marietta ga school-age children's cobb county parent resources ferry rd children learning meet our teachers bells ferry rd child develop To accommodate most, if not all, of the words/phrases that we need to put in place, we can have a FAQ section on the page which briefly answers the most common questions people ask regarding the service that we provide. See how it should be structured below. Frequently Asked Questions What is a day care center? ⇩ __________________________________________________________________________________________________ __________________________________________________________________________________________________ __________________________________________________________________________________________________ _____________________________________________________. What are the advantages of a daycare center? ⇩ What's the best age for daycare? ⇩ Do babies do better in daycare? ⇩ Does daycare affect attachment? ⇩ ⇩ What should baby wear to daycare? ⇩ Is it better for a child to stay home or go to daycare? ⇩ Does daycare affect child's development? ⇩ How does daycare affect children's cognitive development? ⇩ Which is a characteristic of high quality child care? ⇩ Above are a few questions we can use for the FAQ (these are the People Also Ask Questions or the PAA questions shown on front page of Google). You can answer each of the PAA questions briefly and make sure to accommodate as many words and phrases in the list above. Doing this will boost our chances of ranking across many keyword variations. ​I can place more of these PAA Questions as soon as we start. ON-PAGE SEO STRATEGY, TIMELINE AND INVESTMENT Kid's Zone Team, I’m really glad you reached out to me about the SEO needs of ​Kid's Zone​. As you already know, ​the success of every website rises and falls on the very same foundation upon which the site has been built​. I am optimistic that if we are able to ​find ​the hard-to-detect errors that can make your website bleed cash and get to ​fix ​them right away, we will increase our chances of ​landing on the front page of Google​. With that said, I suggest that we focus first on finding these errors, and improving search engine access to ensure that all your pages are visited and correctly indexed by the search engines. Right below, I have outlined a specific plan we can bust within a period of ​8 - 10 days​. CAMPAIGN FOCUS I have found a few errors. With that in mind, the main focus should be to get rid of these errors that are causing your website rankings to get stuck on where it is currently at. I am looking at finding more of these errors and immediately fixing them as the fastest path to improve your website’s rankings. THE STRATEGY 1. I will take a ​more detailed look at your website. This audit will detail the things that may cause you trouble moving forward, the weak points on the backend side of things, and any hard-to-detect errors that I may have overlooked during the initial audit; 2. I’ll determine ​the words/phrases you want to use for your content, the ​alt attributes for your ​images​, ​Latent Semantic Indexing (LSI) terms that ​you can use for your homepage and deeper pages, correct ​interlinking​, among others; 3. I will be suggesting and personally implementing ​improvements to your meta data to make sure that they will draw more click-through to your website. I will be giving recommendations on how to make this data pretty straightforward so that when people search for information, your target ​audience will get to see a snippet and a clickable link that answers exactly what they are searching for​. The metadata will follow the ​512px and 300-character limit rule (as of December 2017)​; 4. I will write ​structured data/schema markups using JSON syntax that are ​specific ​for each page​. This will result in increasing the relevance and authority of the page and will in a way influence Google to reward you with good rankings; 5. I’ll suggest how we can fix the technical issues you may have including how we can do the ​internal linking to relevant pages of your website. I will implement ​geo meta tags​, Dublin core​, ​open graph objects​, ​twitter cards​, etc... This will help Google and other search engines understand what your objectives and target outcomes are so it can rank you for the right keywords; PROPOSED TIMELINE As soon as the upfront fee is settled, here’s what the next 1 ​ 0 days​ will look like: Days 1 to 2​: More detailed website audit and coming up with the deep dive to the internal pages. Day 3 to 5​: Keyword research for your homepage and service area pages, determination of what keywords each page should target, what to use for your alt attributes, and what anchor text should you link to and where each anchor should be linking. Days 5 to 7​: Write metadata for the homepage and individual pages covered by the package, test the length of the meta data to ensure that they don’t get truncated on the search results page, make sure that the metadata carries with them the keyword(s) that you want to rank for on Google, write the structured data/schema markup for your individual pages (covered by the package), test the schema markup using Google structured data testing tool to ensure that it is free from errors, check whether heading tags are properly used, and look for accessibility issues in your htaccess and robots txt files to ensure that your website is not limiting search engine access to the most important pages of your website. Day 8 to 10​: Implement everything (metadata, structured data/schema markup, alt attributes, silo, geo meta tags, Dublin core, Open Graph Objects, Twitter tags, Heading Tags, etc.) on the website level, create and/or update the xml sitemap, place and/or check on the analytics code, and run final checking to ensure that on-page SEO is properly done. DELIVERABLES ● Find and fix all of the issues detailed above INVESTMENT I suggest that we initially start with ​10 pages​ of your website (but you can opt to start with more). Investment: I’m only charging ​$230 USD upfront for ​10 pages of your website (​this is One-time Fee​) and this covers the entire deliverables. Should you want to create more location-specific pages and you want me to optimize more pages, extra pages are charged $25 USD per page​; and If you’re planning to initially start with ​6 pages​ of your website, below is the needed investment: Investment: I’m only charging ​$120 USD upfront for ​6 pages of your website (​this is One-time Fee​) and this covers the entire deliverables. Should you want to create more location-specific pages and you want me to optimize more pages, extra pages are charged $25 USD per page​. Well that's it. Truth be told I'm excited to work with you on this project and don't want to make this strategy any more complicated than it should be. :-) Just reply back with a ‘YES’ if it’s a go… ...or ‘NO’ if you think the plan sucks. Lol! Looking forward to your reply, WorkwithDyn- P.S. I put clients on queue depending on the time they settle their payment. If you want me to give the needed fix, send me a message here.