Doyere Coulibaly

Speaker 1: You made to them, and again this is purely from the point of educating and expanding your thinking, we’re not asking them to put testimonials or something like that, that’s not the stage we’re at yet. Okay so that was just your first assignment; your biggest success story. Assignment number 2 is I want you to start to explore how you feel about higher products and services, so year ago I posted something provocative on my Facebook page, I came across a bed that costs $33,000 and I put it up on my Facebook page to say I am showing this is an example of expanding your thinking about high-prices because the $30,000 bed wouldn’t have been manufactured and put up to sale if the manufacturer wasn’t convinced that there was a buyer for it.It’s bad business to put something up before you know someone is willing to pay for it.So you know, the response I got was really interesting like some people would say,you know a bed is just where you sleep another people will go, now this particular bed, if you spend on a third of your life on bed then you’ve actually won the best quality confirm all, this is people will be willing to pay this to avoid back pain or back issues that can come from having faulty mattress, some people say that is outrageous, there was an outrageous price, so I want you to start in a playful way, just start noticing your reaction to prices like other things you will never ever spend your money on. So for example,I personally would never ever spend my money on a personalised license plate,I don’t get it,I know that there are people that spend a lot of money on vanity plate or license plate, personalised license plate,I would never spend my money on that, and that doesn’t mean I am not judging people who do because there are also some people that it’s worthy to them, whatever they get from having that personalised license plate it’s giving them something that is more in the customs of the license plate. So you start to play with this, you know but on the other end I have spent tens of thousands of dollars to purchase experiences that I know the people would never ever consider paying. They would think that therefore If I had made those decisions that are quite outrageous so this is a chance to start to explore your own thinking around invest in higher prices. The reason I am giving you this exercise is because was given this exercise by one of my mentors about six or seven years ago and he had to go through this really high and luxury magazines to look for examples of high-priced offerings and I saw a pen and it’s was just this pen that was encrusted with jewels and I remember looking at the pen thinking that pen cost as much as my house and just fascinated with the idea that someone will pay for they will pay, that I will pay for a house like probably I’d buy bigger house than I would spend that much on a pen. And it’s just to start to get curious about it and to start to, it’s not to judge it, it’s just start to go isn’t interesting that for some people it’s worth that because worthy [inaudible 00:03:01 to 00:03:02] programmes and offers you’re gonna be offering to you’re clients, what matters is that they perceive it’s worth the price, that’s what gonna make the difference. So when you just start seeking out, consciously seeking out examples at a highest prices and you know come share them if you find them links please share them in our Facebook group it would be really good, this is really good expanding exercise for everyone to challenge our thinking about what people will pay for things.I noticed your reaction, do they trigger you? You know when you see a $50,000 pen are you shocked, are you outreaged,are you impressed, are you amazed, are you disappointed,you depressed? You might think I will never,I will never be able to put hold of a pen like that. Are you resentful or is it something else you know, start to explore, your emotional reactions to higher-priced offerings because the point of this is that these offers would not exist and someone somewhere was willing to pay that,atleast one person must be willing to pay that for those offer to be out there. And the point of this exercise is to help people become aware about what you really think about what higher-prices and expand your thinking about what’s possible so, when I did this exercise several years ago it really helped expand my thinking that’s why I’m giving it as an exercise too. So linked to this exercise is to make a conscious effort to expand your thinking around pricing so for some of your clients, what you charge for your high-end of frame maybe more than they ever payed before.I remember having a sort of big lead in my thinking, the first year I invested in a thousands dollar products and I can still remember doing this, it was the beginning of 2006 and I knew I needed to step up in my business and I came across this product on lease building and it was a $1,000 product and that was more.