February 2018
FIVE STAR FOOD EXPRESS
NEWSLETTER
LOOKING
FORWARD
We have been developing a
new wiki site to house our
SOPs, training guides,
reference material, etc. A
new e-learning site is being
built. This will include
videos and training text for
drivers, dispatchers and
franchise owners. We have
been working on the
materials, and the actual
site should be completed
and live by mid-March.
HELP OUR GROWTH AND
YOUR WALLET
Five Star Food Express is
always looking for new
qualified franchisees.
TELL US WHAT
YOU THINK
Please email or call with
suggestions, wins, and
loses with in your
company. We want to
share them and help us
all grow together.
Please take the time to
check out the Five Star
Food Express Facebook
page to create a dialog
and relationship among
us.
When we add new
franchisees, it helps our
overall market penetration
and brand awareness. It also
helps fund further
development that will
benefit all of us.
If you refer someone who
opens a new franchise you
will be rewarded with a
$500 gift from Five Star
Food Express. Let’s fund
our future together!
Marketing
A franchisee had great
success promoting a free
delivery day.
This could cost between
$50-$250 in gross profit but
gave them great traction
and they have not lost their
momentum.
Keep track of which
avenues worked. Another
franchisee did this and used
different coupon codes for
each advertising outlet, so
they can measure the
effectiveness of the outlet.
RESTAURANTS
Are you leveraging your
relationships with the
restaurants? As the
economy continues to
heal and money is
moving more freely, we
should be taking
advantage for growth.
FIVE STAR UPDATES
February was a busy month for Five Star, as we
implemented some changes at the call center to
our technology, processes and
management. We promoted Jennifer Boyd to a
management position within the call center.
Jennifer has a background in restaurant
management, logistics management and has
been a dispatcher for us for the past 3 months.
She will be a great addition to our call center
management team. We launched a new
messaging platform for the dispatchers that has
been 4 months in the making. A major
advantage to the new system is
that markets can be selected by the dispatchers,
so they are only receiving messages from the
markets they are managing that day.
We also built in a reminder system to help notify
dispatchers to log in afternoon/evening drives,
along with other features our dispatchers were
asking for. It is a great stable platform that we
built from the ground up to fit our unique needs
and has so far proven to make our
call center even more efficient and deliver better
customer service.well as contact information.
Ask yourself how we can
use our restaurants to
help us and them grow.
Remember we use the
term “partners” for a
reason. Does the
restaurant have your
door cling up? Are they
willing to have a point of
sale flyer now that you
have proven yourself?
What about a link on
their website for delivery?
Are you guys promoting
each other’s social media?
Some districts have been
doing a restaurant of the
week or month.
Can you and the
restaurants team up on a
local charity. Many of
these questions have very
little capital investment,
just time.
Don’t judge
each day by the
harvest you
reap but by the
seeds that you
plant.
ARE YOU PROTECTED?
It is a good idea to audit your drivers once a
quarter. Verify they still have car insurance. Run
a MVR to ensure no skeletons have moved
into their closets. Inspect their food bag to make
sure it still is acceptable and does not have
broken zippers or is badly stained.
CONTACT US
Five Star Food
Express
Newsletter Remarks--
INDUSTRY NEWS
Delivery and takeout sales are taking off, so
much that by 2020, an estimated 40% of
restaurants sales could come from delivery.
To deliver the expectations to the customer,
we’ll have to make sure the restaurants menus
on our websites are simplified.
We need to ensure they have travel friendly
containers to help preserve the food quality and
presentation.
You can not only take advantage of the growth
but help our restaurants perfect their takeout
experience for the customer.