Dheman Mahamud Khan

Table of Contents Executive Summary ...................................................................................................................................... 3 Background ................................................................................................................................................... 3 The Business Structure ................................................................................................................................. 4 Rental Model ............................................................................................................................................ 4 Ownership (Short term & Long Term) Model ........................................................................................... 5 Sole Leasing Model .................................................................................................................................. 6 Partnered Leasing Model .......................................................................................................................... 7 Installment Model .................................................................................................................................... 8 Pricing Strategy............................................................................................................................................. 9 Pricing Approach ...................................................................................................................................... 9 Pricing Structure ....................................................................................................................................... 9 The Business Model Canvas ....................................................................................................................... 10 Market Analysis .......................................................................................................................................... 11 Target Market ........................................................................................................................................ 12 Market Segmentation ............................................................................................................................ 12 Problem & Solution ................................................................................................................................. 12 SWOT Analysis ........................................................................................................................................ 13 Competitive Analysis .............................................................................................................................. 14 Marketing strategy & Promotional Sales .................................................................................................. 15 Management Team .................................................................................................................................... 15 Operational Plan......................................................................................................................................... 17 Implementation Plan.................................................................................................................................. 18 Financial Projection .................................................................................................................................... 19 Estimated start-up Expenses .................................................................................................................. 19 Estimated Budget ................................................................................................................................... 20 Sales forecast ......................................................................................................................................... 21 Pro forma P&L Statement ...................................................................................................................... 22 Pro forma Cashflow ................................................................................................................................ 23 Projected Balance sheet ......................................................................................................................... 24 Breakeven Point ...................................................................................................................................... 25 Conclusion .................................................................................................................................................. 26 2 Executive Summary The proposed real estate automation business aims to provide a one-stop solution for all real estate needs in Dubai by offering a variety of business models through an online platform. The business models include Rental Model, Ownership Model (Short & Long-Term), Sole Leasing Model, Partnered Leasing Model, and Installment Model. The online platform will act as an intermediary between visitors (potential buyers/renters) and hosts (property owners) to ensure smooth and hassle-free transactions. The platform will provide comprehensive property listings, offer online payment options, and handle all the necessary paperwork. The platform will generate revenue by deducting a service charge from each transaction. The service charge will vary depending on the business model, but in all cases, a percentage of the transaction value will be deducted by the platform. To ensure the success of the business, the platform will focus on building a user-friendly and intuitive interface, offering a wide range of properties, providing excellent customer support, and continuously improving the platform to meet changing market demands. In conclusion, the proposed real estate automation business has a clear opportunity to become a market leader in Dubai's real estate market by providing a convenient and cost-effective solution for all real estate needs. Background The real estate market in Dubai has been growing rapidly over the past few years, with a significant increase in demand for properties for both personal and commercial use. However, despite the growth, the real estate industry in Dubai still faces various challenges such as lack of transparency, inefficiencies in the transaction process, and a limited number of options for buyers and renters. To address these challenges and capitalize on the growing demand, the proposed real estate automation business aims to offer a comprehensive online platform that will simplify and streamline the real estate process. By providing a variety of business models, including rental, ownership, leasing, and instalment options, the platform will offer a one-stop solution for all real estate needs in Dubai. By offering a user-friendly and efficient solution, the platform aims to revolutionize the real estate industry in Dubai and become the go-to source for all real estate needs. 3 The business Structure 1. Rental Model: Rental model refers to a certain phenomenon where a visitor and a host can have access to the Marketplace simultaneously. A visitor can rent according to his choice and can contact the host for the required information through the platform. After selecting the desired condo, he has to pay the renting fee to the platform where a certain percentage (%) will be deducted as a service charge by the platform. On the other hand, the host can collect his renting fee through the platform and a service charge will be deducted upon a successful deal. This is a simple model where the platform plays a liaison media between a host and a visitor of the online platform. 4