Deveshwar Jha

Business Lessons From A Heavy Metal Band You may or may not like heavy metal music but their strategies to successfully attracting and holding fans is surely the thing you want to learn. During the era of 60’s and 70’s heavy metal cult was rising and it was the 80’s, when the revolution of heavy metal was at its peak. And there’s no denial that these heavy metal bands made a huge impact in bringing up the metal to the masses. The pioneers and legends of heavy metal like Iron Maiden, Judas Priest, Black Sabbath, Metallica and many more made such an impact to the music industry that they are still relevant even decades post there prime time. Fortunately, you don’t have to be a metalhead and headbang on the stage in order to promote your business. All you have to do is to take few tips out of their great work. -Passion of Metal Bands None Heavy metal band earned success and fame just because they sort of like metal music and figured they can make money out of it. They achieved the chart buster feats by loving metal music, practicing it and playing it with full passion, zeal and dedication. It barely matters whether they are playing in cheap clubs or for well-known record labels. So, if you do what you love , you will hold your hand above those clock punching ones. -Be Yourself And Never Apologize For Being What You Are Despite being in controversy all the time and reproached for their action and appearances they never apologized for being themselves. Although, they regretted and apologized for legitimately going beyond limits like the “bat biting incident” of Ozzy Osbourne. So you should be doing the same, not biting bat’s head and then apologizing!! But do what you love, even if somebody doesn’t like your job you should better be politely telling them why they should look for some other place. -Serve Your Fanatics You may not have any (I guess) but you may have seen many metalheads with tattoos of album arts, logos, and quotes of their favorite metal bands inked on their body. Can you see the level of affection they have for their metal bands? Won’t you love to have such fans for your business? Actually, metal bands cherish this loyalty by giving what those fans need from them and putting that into their products (music), public appearances (publicity) and fans meeting (services). -Some Noise Will Do Like the famous saying “no publicity is bad publicity”, many controversial music artists get their work publicized by the detractors. We are not suggesting you to go and throw tantrums but if you can make a point on social media or local news forums and create some low magnitude debates that is relevant to your business. This sort of noise can grab you people’s attention. And eventually some of these people will have a look at your business and get you some profit as well. -Enjoy What You Do, Have Fun Ever saw a heavy metal band live, if no then check out few of the heavy metal performances on YouTube. They really have fun on the stage and work hard to share that fun with their fans and you ought to do so. If you are having problem enjoying your job, consider trying your hands on any other business. Enjoy your business put your best in it and let your customers and coworkers enjoy it, too. -Bank On Your Best Deals Just like most big businessmen metal bands too know that to keep their fans intact they have to do what they do best. Metalheads know this story very well. They have seen many metal bands losing the perks of glory and fame because they stopped doing what they do best. It happened with lot of bands who stayed in limelight long enough. Take Metallica for example, after their brilliant run of four albums, they ruined it with their fifth album “The Black Album”. The reason behind such tremor was not doing something they do best, things they actually did in first four albums. Conclusively, they lost a big no. of followers and fans were not as fanatical about Metallica again. Although, a businessman should always try to hook up with new opportunities, but remember the basics of your job and do it with the best of your potential.