Denine Walters

Magento Web Development Ready to play in the big leagues? Or scaling your business to get there? Then Magento website design is for you. You can’t go wrong with Magento; their slogan says it all: “Designed to grow, built for flexibility.” PWD is Perth’s leading Magento developers with an expert team proficient in coding your Magento website. Your ecommerce Magento-designed store will live up to your expectations, meet your business needs, and be worthy of your brand name. Join the other 250,000+ businesses that use Magento as their ecommerce builder of choice today. Let PWD, as a Magento web design agency, develop your site today! What Is Magento? Magento is one of the top three ecommerce management platforms that businesses use to build and run their digital stores. This ecommerce website builder is open source and uses PHP as its programming language. In short, open-source software means that the public has access to Magento’s code, and anyone can modify and distribute it. As such, the software is decentralized and collaborative, often resulting in higher quality, lower costs, and easier scalability. The programming language is used by 8 out of 10 websites, meaning that for open-source platforms, this is ideal. Back to Magento. Originally founded in 2008, it quickly became popular with the likes of Samsung and Nike using custom Magento development for their ecommerce stores. Abode acquired the website builder in 2018, and this helped Magento develop more in the enterprise business niche. In essence, there are two Magento website development solutions: Magento Opensource and Magento Commerce. The open-source version was previously known as Magento Community, and it is the free version that users can download, customise, and self-host. Anyone who opts for Magento Opensource has access to many extensions and themes. There are also cool features you can use that are unique to Magento, but more on this later. It is mainly aimed at website developers or businesses that want to outsource the creation of their e-store to a third-party developer. Should a business decide to create their own store, using Magento website design comes with a big learning curve as you need to learn some code. On the other hand, Magento Commerce used to have two options for business owners: Magento Enterprise and Magento Enterprise Cloud. These versions have been combined. Magento Commerce 2, the newest version, is aimed at big businesses and enterprises. It is a premium, customised Magento option that comes with cloud-hosting. You get 24/7 support, many extensions and features that give you more control over your digital store, as integration with Adobe Commerce Cloud. However, the starting price is US$22,000 per year, so this is a pricey solution. Benefits of Magento CMS: Why Build Your eCommerce Store on Magento? There are numerous benefits to using Magento’s content management system (CMS) to build your digital store on: ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● High performing CMS, meaning no slow loading times for your store 5,000+ addons and extensions to create engaging shopping experiences for your customers Advanced SEO features and customisation to help your store rank on the first page of major search engines Highly scalable customisable platform, proving it is an effective ecommerce website solution for SME and enterprise stores Offers complete mobile-friendly responsiveness and configuration Increase your sales and revenue with Magento’s advanced product and inventory tools Highly secure CMS with built-in and customisable security features to prevent security breaches, like data leaks, information theft, unlawful transactions, and other malware attacks Flexible payment gateways, like Paypal, credit card payment, and purchase order Support for international tax rates and multi-currencies if you want to branch into global markets Optimise your conversion rate with a one-page checkout Unlimited product and category uploads Upsell and cross-sell with advanced promotional and marketing tools, including the ability to manage subscriptions to your newsletter, send product alerts and back in stock messages, and generate one-of-a-kind coupon codes Fully integratable with other ecommerce platforms, such as Shopify and WordPress Integrate Magento with point-of-sale (POS), inventory management, and enterprise resource planning (ERP) systems, such as Microsoft Dynamics, NetSuite, SAP, Oracle, Infor, Epicor, Sage, and more! Create multilingual stores for ease of use for your customers Who Should Build With Magento? PWD’s Magento website design services are ideal for: ● SME ecommerce businesses ● Enterprise ecommerce businesses ● A business with high ecommerce aspirations and planning for significant growth ● Businesses that operate multiple stores Some interesting statistics about who builds with Magento: ● The largest industry of businesses that uses this platform is retail, followed by information technology and services ● Just more than 50% of companies that choose Magento are small business, almost 30% are medium-sized, and just under 20% are large corporations While many marketers position Magento website development as best-suited for large and super-sized businesses, it is interesting to note that its customer base are mostly SMEs. Standard Inclusions for PWD Magento Web Development Services ✓ ✓ Dedicated Account Manager, from the start of your project 100% custom design to ensure your store fits your needs ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ Built-in SEO so your store is optimised in every way for the major search engines Optimised for speed on desktop and mobile High performance Magento hosting (We use Premium-Tier Google Cloud Servers) Mobile-optimised so customers can visit your store on-the-go Live chat implementation Extra security measures to ensure your site is as secure as it can be Product import/export Email marketing Social media link sharing Contact forms Google Map setup Google Analytics setup Complete training session on handover 3 months’ website tech support Why Build Your Magento Website With PWD We are the leading user experience (UX) specialists who can design high-converting websites to suit your needs. Choose PWD as your Magento web designer of choice because we: ● ● ● Specialise in custom Magento development, so your ecommerce business is unique and stands out amongst your competitors Leverage principles of cognitive psychology to maximise your store’s conversion rate, meaning more customers and higher revenues Build UX into every step of the website design: ○ Content tempts the customer’s eye, ensuring everything is visually appealing to make them want to buy ○ Optimised user journey and incorporating sales funnel techniques to ensure your store visitors become paying and returning customers ○ Writing persuasive copy for your store and blog ○ Utilizing visual hierarchy aspects so customers see what is most important, first ○ Incorporating social-proof strategies to further optimise your Magento website Headless Magento Development Headless ecommerce web development is ideal if you want more customisation for your store and you desire scalability in your future. Let’s discover headless Magento website development and how it is different from the Magento website design you just read about: What is Headless Magento? Welcome to the future of ecommerce. Get a competitive advantage for your digital store with this digital differentiator. Headless Magento is application programming interface (API)-based. This means that the front-end (how your site looks) and the back-end (how your site functions) are completely separated. A pro of this separation is that changes on the one end don't automatically have to be implemented on the other end, thus giving you more control over all aspects of your site. Commerce APIs is what “links” the two ends, but it affords you greater flexibility in the changes you can make. What Are the Benefits of Headless Magento? As a long-term and feasible solution for your online store, headless Magento offers plenty of benefits: ● ● ● ● ● ● ● ● ● ● With headless ecommerce, your web developer can ecommersify any application or platform and fully integrate it with your existing CMS Easily and quickly update your front-end without causing issues in the back-end Personalisation options are robust with readily available customer data so content can be tailored to where the consumer is in the sales funnel No design constraints means you have full customisation of your store so you don’t waste time and money researching subscription plans, addons, and extension you may not need or that may not be ideal for your business Faster scalability possibilities as changes and upgrades can be made more efficiently Fluid content updates to support marketing and promotion campaigns Create your ideal customer journey as well as how your admin team will access and use your website Full customisation means the most-advanced security features you’d want to protect your data and that of your customers are at your fingertips Omnichannel opportunities so you can share your content across all kinds of platforms, resulting in higher conversion rates, better opportunities to find leads, and more marketing opportunities Utilise a microservices-based approach to add extra features to your Magento websites without relying on third-party addons Comparing Magento CMS There are many benefits to choosing Magento as your ecommerce platform solution. How does it stack up against WooCommerce, Shopify, and BigCommerce? Let’s find out. Magento vs WooCommerce WooCommerce is WordPress’ ecommerce builder, and while Magento is integratable with other content management systems, going with a native WP option may be easier. For a quick WooCommerce vs Magento comparison: ● ● ● Ease of Use - WooCommerce wins with the help of a setup wizard. You need coding knowledge for Magento, or you need to hire a Magento web designer. Features - WooCommerce doesn’t have as many built-in features, but it does support advanced payment recovery. Magento comes with customer logins, gift card payments, and more. Security - Magento offers dedicated security patches and extensions for advanced security measures. WooCommerce requires a payment gateway to make your site PCI compliant and extensions to boost site security. Magento vs Shopify Shopify is a popular website builder for online stores for beginner and expert business owners. It is a hosted solution, meaning that Shopify takes care of your website hosting, your domain name, and more. For a quick Shopify vs Magento comparison: ● ● ● Ease of Use - Shopify wins with a drag-and-drop interface that is popular with beginners and pros. Magento is better suited for pros. Features - Shopify integrates with dropshipping tools and shipping calculators and has 100+ apps and addons. Magento has code discount creation and 5,000+ addons and apps. Security - With Magento, you have the freedom to make your site as secure as you’d like; Shopify meets PCI compliance criteria and includes SSL security. Magento vs BigCommerce BigCommerce is a hosted digital store builder where you pay a monthly subscription fee. With 4 plans to choose from, you can easily find the best plan for your business. For a quick BigCommerce vs Magento comparison: ● ● ● Ease of Use - Your BigCommerce store is easier to set up. To use Magento, hire a developer unless you have mad coding skills. Features - BigCommerce wins with more built-in sales features but it only has about 600 apps and add-ons compared to Magento’s 5,000+, meaning you have more customization options with Magento. Security - BigCommerce ensures all sellers are compliant with PCI, while with Magento, sellers need to ensure they are compliant. Frequently Asked Questions Should I hire a professional Magento web design agency or Magento expert? The easy answer? Yes, you should hire an expert Magento website design team for your ecommerce site needs. There are few business owners who have the coding knowledge and experience to create their Magento site. Even then, they would need to know PHP, which is Magento’s coding language. While you can learn PHP, do you have the time and money that it will take to learn? Or would you rather want to focus on running your story and increasing your profits? Using a development agency that can design your Magento website in Perth comes with many perks. These include knowing that your site will look and function as you envision and comes with the SEO bells and whistles to help you rank and convert. That’s money well spent, and on the upside, it makes your life easier so you can focus on the important business stuff. What is Magento used for? Magento, an open-source website development platform, is mainly used by companies to build and manage their ecommerce web stores. Benefits of Magento include providing online merchants with full control over how their website looks, what content they add, and how it functions. Ecommerce businesses also get a shopping cart system that is flexible, marketing tools, search engine optimisation functionality, and catalog management tools. Well-known brands that use Magento for the online part of their businesses include Ford, Nike, CocaCola, Christian Louboutin, Nestlé Nespresso. What are the top 5 features of Magento? While Magento offers many features, here are the top 10: 1. 2. 3. 4. 5. Marketing, conversion, and promotion tools with catalog promotional pricing and multi-tier pricing Catalog management to create different price points and manage your inventory SEO with Google Site Map and URLs that are search engine friendly Site management to control multiple Magneto websites from one admin panel Analytics and reporting with Google Analytics integration and sales and tax reports Why is headless Magento growing in popularity? There are two main reasons headless ecommerce is becoming increasingly popular. First, most traffic used to come from computers. The web builder solutions available at the time were full-stack, meaning the back-end and the front-end of the website were linked. With this link, changes made on the one end needs to be run through to the other end, costing time and money. It also adds risks because not all changes work flawlessly the first time around. Second, companies prefer a solution that is fully integratable with their current content management system. They don’t want to create a whole new website and migrate their content. Headless Magento offers the perfect solution. It offers you creativity in how you set up your online store, how it functions, and changes on the one end doesn’t need to translate to the same change on the other. This saves any business money, plus, the options to scale faster as your business grows is unparalleled. What are some of the disadvantages of using open-source software, like Magento? If you want to build your website yourself, you need development knowledge. Furthermore, using opensource website builders means you: ● ● Need to find a server on which to host your store Are responsible for all the operations related to the running and maintenance of the website, from speed optimisation and search engine optimisation to security and more If you hire an ecommerce experienced development team for your Magento websites in Perth, then you don’t need to worry about any of these cons. The team will be your support, they know code, and they can build your dream digital store. What is better than Magento? There are many ecommerce platform alternatives that you can consider. If you are looking for other opensource options, consider WooCommerce or X-Cart. Non-open-source platforms you can research include Drupal or Shopify. Shopify caters to all types of business owners as the platform offers different subscription plans. You can easily choose the best one for your needs and hire a developer in Western Australia to customise your theme and store even more. WooCommerce makes sense if you already have a WordPress site. It also offers great security, is customer-oriented, and comes with a customised interface. Ready for a professional web designer and developer to create your Magento websites in Perth? Contact PWD today and let’s get started on your project!