Denine Walters

LinkedIn Lead Generation Perth Are you ready to generate leads and get the best continuous results with a great return on your ROI? Then look no further than LinkedIn Lead Generation. LinkedIn has more than 660 million registered users worldwide, with 303 million users logging into their LinkedIn account on a monthly basis. More than 11.2 million of these LinkedIn users are in Australia. Your business gets significant access to hundreds of millions of leads if you use this powerful marketing platform. Lead Gen, as Lead Generation is also called, is a must-have service to add to your existing marketing strategy to reap the most benefits. Perth LinkedIn Advertising Agency is your best choice to scale your business, develop your brand, and save you valuable time, so let us help you today. Why Use LinkedIn for Lead Generation In the current marketing landscape, there are two main priorities: connecting with the right audience and reporting accurately on the results. With advanced filters to target your leads and thorough analytics, LinkedIn is a B2B goldmine. Nearly 80% of B2B marketers have stated that LinkedIn is an authoritative source to distribute company content. It is 300% more effective than Facebook and Twitter for lead generation. Guess who spends most of their spare time on LinkedIn? It’s Fortune 500 decision-makers and executives. It’s also top-level industry influencers and thought leaders. And the best part? Most often, these decision-makers and executives are scrolling through LinkedIn, looking for valuable content to read. They actually invest their time on LinkedIn. On Facebook and other social media platforms, you need to break through several barriers if you want these influential business people to look for and read your valuable content. LinkedIn just requires the right strategy to grab their attention, engage with them, and grow your business. These business people don’t frequent LinkedIn looking for memes, wedding photos, or quizzes. They want content that can change the way they do business—music to the ears of any B2B marketer. Moreover, a significant statistic is that 80% of B2B leads come from this goldmine, aka LinkedIn. About 13% of leads can be gained from Twitter and less than 7% from Facebook. More than 90% of B2B marketers distribute content via LinkedIn, and almost 50% of marketers have found and converted a source from LinkedIn. Why Use Perth LinkedIn Advertising Agency? If you haven’t yet had the time to learn how to leverage LinkedIn, the time needed to commit to do so is quite frightening. Plus, you need to learn how to cut through the noise to make your marketing efforts worth it. We at PWD help you by finding the most valuable customers (aka leads) via industry and job title parameters. We help you become an industry leader and confidently grow your business in the most cost-effective way possible. A fully automated marketing strategy, even one to generate leads quickly for a company, isn’t fool-proof. This is why using a semi-automatic strategy works best, which is what we at PWD use. We combine the best tools and technology in the biz with a human touch. Technology helps get the job done faster. It is the human element with personalised messages, persuasion, and great communication skills that convinces a targeted person to become a lead. We work on connecting you to these people and building out your network. You can gain 40-50 new decision-makers every day. Then, we create interest in your product or service by writing personalised, cleverly crafted messages that generate engagement and leads. Lastly, we report back to you with your hot leads. The Benefits of LinkedIn Lead Generation Perth An effective and well-planned lead generation strategy helps you win. Here are the top four: Organic B2B Networking One of the main purposes LinkedIn was established was to provide professionals with a social media platform where they can network. With a very active user base on LinkedIn, you have access to many individuals, from decision-makers, industry influencers, and more. These are the people who can make purchasing decisions for their company and thus become your next customers. In a place where professionals and business people congregate, it is only natural to use LinkedIn to organically grow and engage your B2B network. The platform helps you scale leads and share thought leader content. This bolsters your brand credibility and establishes your company as an authoritative source in your industry. In your network, you can keep your leads engaged whilst helping them through your sales funnel to convert them into paying customers. To do this, start by creating a professional profile built for engagement. Then ensure you connect to the right decision-makers that you can target to ensure lead generation success. Set up a strategic outbound lead generating campaign. Build brand awareness by maximising the visibility of your profile, posts, and content. Revenue One of the top benefits of using LinkedIn marketing to generate leads is boosting your revenue. You can use LinkedIn to consistently and reliably drive revenue. This can be done by building a community, and so, you increase your B2B network. Your community becomes an important saleable aspect for your business since you target specific leads that are likely to convert. Another option is to advertise your products or services within the social media platform, and this will increase your brand awareness. LinkedIn Marketing Perth Agency helps you predictably drive more profit into your pocket! Interaction and Build Relationships With Your Consumers Joanne Black, a top referral sales expert, notes that social media should be used to start conversations and build relationships. Thus, relationship building with your consumers is one of the best marketing strategies to buy and keep their loyalty and develop your brand. These days, companies need to use social media to foster better connections with their customers. These platforms also provide opportunities for potential, existing, and returning customers to interact with your business on a more personal level. LinkedIn particularly helps you better understand your leads’ interests and behaviours, and this is key in helping you build a relationship with them. How exactly does LinkedIn help you? Firstly, you can perform company targeting in which you can build audience segments. Secondly, you can target specific users who engage with industry and career-specific content that is relevant to you. Or, target your audience according to their education, skills, job experience, company they are working at or worked at previously, and more. Brand Awareness and Development Lead gen should be part of your brand marketing strategy, since both—generating leads and building brand awareness—helps you drive your business forward. Furthermore, you need both to effectively increase your leads and build brand development. Consider the following: If you don’t have much to show for your brand, a potential lead may not accept your network invite or respond to messages. People want to be able to click on your company page and see exactly who you are and what you can do for them. They ask, “Is this a valuable connection?” Imagine the opposite. There is a company that has a good presence on LinkedIn. They work actively on showcasing their brand and increasing awareness by sharing valuable content. A potential lead is much more likely to accept an invite and join this company’s network. Afterall, a study found that nearly 75% of consumers would rather choose a business that can add value during the buying phase of their journey. Lead generation also helps you in return. While prospecting for leads and engaging with potential consumers, you create awareness of your brand, as well as the products and services you sell. With our team of in-house copy-writers and marketing experts, PWD’s LinkedIn Lead Generation team creates valuable, optimised content to boost your brand awareness, helping with your lead generation campaigns. Time-Saving Saving time is important to any business owner. You are already so busy running the day-to-day activities of your company. Do you really have the time to learn the ins and outs of a platform like Linkedin, even though it is a goldmine for lead generation? Correctly leveraging your time and efforts to build your network is also not an easy task. That’s where we come in. PWD is professional and experienced at LinkedIn Advertising Perth connectivity and can handle lead gen for you. Your productivity in running your company increases. With lead generation, you just sit back, relax, and see the “accept invite requests” pouring in. Frequently Asked Questions What is LinkedIn Lead Generation? B2B lead generation is a marketing strategy to identify and initiate the interest of potential leads, or customers. Lead Gen may be the first step businesses need to take before selling their products. LinkedIn Lead Generation takes this process of finding new potential customers into the digital world where you can more easily connect with businesses nationally and internationally. LinkedIn is also the number 1 B2B lead generation platform where at least half of their users utilise LinkedIn as a source for making sales and business decisions. In today’s world, crowded marketplaces and lots of competition make B2B lead generation a significant challenge for companies. When you generate quality leads on a consistent basis, you attain a competitive advantage. This is why leveraging LinkedIn Lead Generation as part of your marketing strategy is so powerful, and why using the services of LinkedIn Advertising Agency Perth is so valuable. How are leads generated through LinkedIn? LinkedIn Advertising Perth typically follows a three-step process to generate leads for your business: ● Step one consists of viewing target profiles once you have identified who your ideal leads are. ● Step two is sending a connection request, and there are various strategies involved in how you can send this request. For example, you can wait for your lead to view your profile first, signalling interest, and then sending the request so they can join your network. Or, you can work on the perfect wording to personalise and accompany your message. ● Step three starts with waiting to see who accepts your request. Once they connect with you, send them a personalised message to say thank you for connecting. From here, you can initiate setting up a time to chat or ask an open-ended question to engage them further. The key is that this message isn’t too salesy. You ideally just want to grow your relationship with your lead by starting a conversation for now. If you have no response, you can send a follow-up message after a few days. You don’t want to come across as pushy. Thus, only send one follow-up message after the initial “join my network.” LinkedIn Marketing Perth has proven experience and achieved successful results in LinkedIn Lead Generation; let us help you generate quality leads as easy as 1, 2, 3. Is LinkedIn Lead Generation effective? Yes, generating leads via LinkedIn is very effective. In fact, it is 277% more successful than either Twitter or Facebook. LinkedIn is your best social media platform for finding, initiating, engaging, and converting leads for your business. Additionally, you will also get leads that are more qualified since these people can easily research your brand. They can do this by visiting your optimised LinkedIn profile and your company website, and then decide whether they are still interested. The majority of your leads will also come from industry influencers, top-level decision-makers, and other individuals in high company positions. This means they are well-placed to become high-value and long-term customers. What is the time frame for LinkedIn Lead Generation to start showing beneficial results following campaign implementation? You can see results within as little as one week once your lead generation campaign is launched. Initially, potential customers will accept the invitation to connect with you, and after about another week, you can expect to see leads. Reap the benefits: scale your business, increase your profits, develop and boost your brand awareness, grow your organic B2B traffic. And best of all, save time while the pros do the work for you! Choose PWD LinkedIn Lead Generation Agency to find, initiate, and convert quality leads. Contact us today!