Denine Walters

HubSpot Marketing Services / HubSpot Agency Everyone wins with Hubspot marketing services. You get a unique, professional, highly secure, and conversion-optimised website that integrates naturally with Hubspot’s powerful inbound marketing tools. Your marketing and sales teams get to do adaptive testing, track leads and customers, and improve your digital marketing strategy. Your developers get more flexibility in terms of customisation, local website development, and more. All of this helps your business grow … and with choosing Hubspot’s content management system, integration with all of HubSpot’s other tools is super easy. A certified Hubspot marketing agency can help you leverage the HubSpot COS to solve your business challenges and develop a winning inbound marketing strategy. Choose PWD, a specialist HubSpot Agency, for your HubSpot needs! What Is HubSpot CMS? HubSpot, a leader in marketing automation software, was established in 2005 when the founders noted how people shop and buy has changed: Consumers were more readily ignoring bids for their attention. The company is based on the principle of inbound marketing: Consumers want to be helped, not harassed or interrupted by marketers and salespeople. HubSpot helps your company grow by emphasising how businesses can help—not interrupt—their customers. In the words of HubSpot, “what’s good for the bottom line is also good for the customers.” This helps your company succeed with soul and consciousness. In 2013, HubSpot’s launched their content management system (CMS), which is actually a COS, or content optimisation system. How does HubSpot’s COS compare to a traditional CMS, like Shopify or WordPress, for example? Firstly, a traditional CMS is mainly a website building tool that links the front-end (the part of your site your customers see) with the back-end (where you or your Hubspot consultants edit your site). With a traditional CMS, it’s easy for your teams to manage your content and use templates and themes to develop your front-end. However, this comes with disadvantages. While you can create all the website content you’d like, it isn’t optimised for mobile. Flexibility to make changes to your content is also restricted to themes and the capabilities of your chosen CMS. With a fully customised website where you have a team of developers, they can work around these limitations. The HubSpot platform, on the other hand, has many advantages over a traditional CMS. More on that later, but essentially, this COS, which is cloud-based, is a one-stop-shop marketing solution. With the COS, you can build your website and have the marketing features, such as A/B testing, social media management, and marketing automation, you need to scale your business. There are two subscription options for the COS: CMS Hub Professional at a monthly US$300 and CMS Hub Enterprise at a monthly US$900. This is quite expensive in comparison to other, often free, website builders and may be more suitable for larger businesses with bigger budgets. What Is HubSpot CRM? The HubSpot customer relationship management (CRM) tool is part of a list of extensive tools to help make a difference in your buyer’s journey. It is free, and it helps you build long-lasting and engaging relationships with your customers (both potential and existing ones). In return, this helps you increase your conversions and improve your revenue. The main features of the HubSpot CRM are: ● Management of your contact information ● Insights into your contacts and company; see where contacts are in the sales pipeline (whether they are strangers, leads/prospects, customers, or promoters) ● Syncing with Outlook and Gmail ● Integrating with Shopify, Zapier, Microsoft Dynamics, Salesforce, Dropbox, Google Chrome, and more ● Tracking and sharing documents ● Chatting with your leads and customers in real-time The biggest pro: Saving you and your team from keeping track of numerous spreadsheets and documents to store your contacts’ information. Moreover, if you opt to use HubSpot CMS, you can easily integrate the CRM. This integration improves your content and marketing strategy as you funnel all your website’s activity to your CRM. The result: instant analysis that translates into actionable steps. Benefits of Building Your Website on HubSpot COS Choosing HubSpot’s COS comes with loads of benefits: ● ● ● ● ● ● ● ● ● ● ● ● Leverage HubSpot Smart Content to tailor your content to visitors, leads, and customers based on their needs by building smart content rules (display different content based on lifecycle stage, contact list, preferred language, device type, country, and where your visitor found your site) Fully customisable web design Convenience with full integration with Hubspot CRM platform features Advanced SEO tools and recommendations to help you increase website traffic Conversion ready with customised landing pages, intuitive forms, and calls-to-action (CTAs) to help you generate leads, increase sales, and interact with your customers Multi-language content creation to extend your reach worldwide Adaptive testing capabilities to see which version of your site performs the best Code alerts, meaning that infrastructure or design bugs are easily identified and fixed Build dynamic content (like product catalogs, calendars, pricing data, and more) Impressive security features with 24/7 security monitoring and threat detection, SSL certificate, activity logging and partitioning, and site performance monitoring Add messaging tools, like live chat, team email, and a chatbot Build custom reports to analyze your website’s effect on your customers’ behaviour ● ● ● ● ● ● ● Easily add, host, manage, and embed video in your website’s content (it can boost your conversion rate by a whopping 80%) Responsive design, meaning your HubSpot websites renders perfectly across multiple types of devices A growth-driven design to help you grow your business with the help of marketing and content strategy tools Content staging environment to see what your web pages will look like live without publishing them first 500+ apps to help you with accounting, channel management, sales performance management, and more Accelerated mobile pages (AMP) support for all your web pages, meaning your pages are already marked up for Google to increase your search engine rank Built-in blogging features to help your website shine Who Should Use HubSpot? With scalable solutions and packages, as well as all-in-one marketing solutions, HubSpot can meet most companies’ needs. So, who should use Hubspot consulting services for their web design needs? ● ● Any business that wants to maintain great relationships with their customers and use HubSpot’s CRM tool Medium- to enterprise-sized businesses Standard Inclusions for PWD Hubspot Marketing Services ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ Dedicated Account Manager throughout your entire HubSpot web design 100% custom-designed website (not using templates means your site stands out amongst your competitors, leading to more revenue for you!) Built-in SEO (we are a specialist SEO agency) Speed-optimised for maximised PageSpeed performance High-performing website hosting via the HubSpot platform Mobile-optimised for responsiveness and performance on smart devices Live website chat setup Email marketing Social media sharing + social media links HubSpot contact forms Set up for Google Maps Set up of Google Analytics Set up of Tag Manager Complete training session on project handover 3 months’ website tech support Why Build Your HubSpot Website With PWD As HubSpot CMS and CRM inbound marketing experts, we design leading customised, userexperienced-focused websites. These sites help grow your business by getting more leads and increasing your sales. ● ● ● ● Leverage HubSpot CMS and integrated CRM solution to develop the best inbound marketing strategy for your business Set up and customise HubSpot’s CRM for your website Set up your HubSpot marketing automation Results-driven, high-converting, and customer-focused HubSpot websites so you and your customers win HubSpot CMS Comparison While HubSpot CMS is a popular content optimisation system, WordPress is too. Let’s see how these two compare. HubSpot vs WordPress WordPress is an open-source CMS, meaning the public can access the code. WordPress comprises content creation tools at the basic level, and if you want more functionality, you need to install extensions or get your web developer to customise your site. For a brief WordPress vs HubSpot CMS comparison: ● ● ● ● ● Blogging: Both CMSs include a blog editor and the ability to schedule posts. Mobile optimization, CTA creation, a content calendar, analytics, and sending 2,000 emails through HubSpot’s CRM are included with HubSpot. For WordPress, you need plugins or themes that support these functionalities. Landing Pages: A template editor and themes are built-in with both CMSs, but only HubSpot includes A/B testing. Again, you need to install an addon for this feature in WordPress. Website functionality: WordPress only gives you themes to choose from, while HubSpot offers you security, SEO, multi-language content creation, and more. SEO: With WordPress, you get on-page SEO and information architecture functionality. HubSpot also includes Google Search Console integration, tips for SEO, and inbound link tracking. Analytics: WordPress gives you basic content analytics while HubSpot provides advanced analysis, competitor tracking, and more. WordPress is the more affordable option if you have an SME business. While it doesn’t offer many built-in features, hiring web design specialists for your WordPress needs can ensure your site isn’t a cookiecutter but instead fully customised to meet your every need. HubSpot does offer more, which you can also access via customisation and/or addons on WordPress ... but HubSpot websites win if you want an all-in-one marketing and website solution. Frequently Asked Questions Should I hire a professional HubSpot inbound marketing agency to build my website? If you want a fully customised growth-driven design site, then yes, you do need to hire a Hubspot marketing agency. A unique site will help you boost your digital sales, help you with inbound marketing campaigns, and help your customers move along the sales funnel. Is HubSpot CMS any good? CMS Hub is a remarkable platform for content-focused, growth-driven web pages and a valuable tool for inbound marketers. There are some limitations to the platform, but by hiring a HubSpot marketing agency, you can get a fully customised website to meet all of your business needs. What is the HubSpot Marketplace? The HubSpot Marketplace contains 1,000+ free and paid templates and modules that can be used when building your site on the HubSpot platform. This may be a useful resource if you want to build your website yourself. The biggest advantage of the Marketplace is that you can see examples of the modules and templates live. Is HubSpot CRM worth it? Considering that HubSpot CRM is free forever, you can try out the features it offers without spending any money. So, yes, in that case, HubSpot CRM is worth it. In terms of features, the CRM helps you dramatically improve your relationships with your customers as well as your inbound marketing strategies. It offers a sales pipeline dashboard, activity logging, real-time chat, sales features, and marketing templates. If you need to create inbound marketing campaigns, or your existing ones need boosting, then HubSpot CRM is a tool you must try out. What are the disadvantages of HubSpot CMS? While HubSpot has a lot of positives and offers features with its COS, there are, unfortunately, some drawbacks: ● ● ● ● No extensions or plugins, which means you are limited if you need more flexibility and options. HubSpot CMS needs to be used in a specific way since their software is proprietary (in comparison to open-source platforms). This can be circumvented if you know how to code. HubSpot’s coding language is HubL. The advantage of hiring a HubSpot consultant and web design agency is that they can add unique features to fully customise to your website. Unless you have hired the HubSpot consulting services we just mentioned, HubSpot CMS only comes with basic features and you will have less control over the SEO of your site. This software can become expensive for SMEs if you want all of the CMS’s features. What are the top alternatives to HubSpot CMS? The top 5 alternatives to HubSpot’s CMS are: 1. 2. 3. 4. 5. Webflow Pantheon WordPress Duda Drupal But for CRMs, you should consider: 1. 2. 3. 4. 5. Zoho CRM Freshworks ActiveCampaign EngageBay GetResponse PWD offers web design services for WordPress and Drupal. As a HubSpot partner agency, PWD believes that HubSpot is the best option to build an inboundmarketing driven website that is customer orientated. It helps you leverage all of the HubSpot platform’s marketing automation features. Are you ready for more digital sales, a better understanding of your customers, and the power to tailor your website to your customer’s needs? Yes? Then contact PWD, a certified HubSpot marketing agency, today!