Gas Genset Deep Dive
Note: The example only includes a few slides from the
presentation deck
Global Gas Genset Deep Dive
Cummins Gas Genset Business Overview
▪2005 Cummins Gas Genset total revenue $102.7M with gross margin 18%.
▪Cummins overall share in <3MW gas genset market is about 7%.
2005 Cummins Gas Genset Revenue
2005 Cummins Gas Genset Revenue and Gross Margin
Residential,
4.87%
<150KW
(Commercial),
38.17%
Lean burn ,
43.82%
30%
40
25%
20%
30
15%
20
125~880KW
(Stoichiomtric) ,
13.15%
Note: the data shown here only includes
gas genset sales, do not include revenues
from the adjacent businesses.
50
10%
10
0
2005 Revenue ($M)
Overall Gross Margin %
5%
Consumer
(Residential)
<150KW
125~880KW
(Commerical) (Stoichiometric)
0%
Lean burn
5
39.2
13.5
45
25%
19.77%
13.50%
17.02%
•Information about 125~880kw Stoichimetric gensets comes
from Cummins NPower
•Revenue of lean burn genset based on 2005 shipment
2
Source: Cummins Internal
Global Gas Genset Market By Region
2011 Global Gas Reciprocating Genset (0~3MW) Market ~$2B
2005 Global Gas Reciprocating Genset (0~3MW) Market
4% ~$1.4 Billion
4%
4%
3%
North America
4%
E.Europe&Russia
5%
North America
W.Europe
4%
W.Europe
4%
6%
6%
E.Europe&Russia
4%
China
China
47%
India
6%
India
54%
Latin American
Latin American
22%
Middle East & Africa
23%
Middle East & Africa
Asian Pacific
Asian Pacific
22%
16%
2005
11%
8%
466
11%
Ind
ia
La
tin
Am
M
eri
idd
can
le
Ea
st &
Af
ric
a
As
ian
Pa
cifi
c
Ch
ina
E.E
uro
pe
&R
uss
ia
115
55
W
.Eu
rop
e
-
No
rth
Am
eri
ca
50 85
As
ian
Pa
cif
ic
50 80
Ch
ina
70 120
10%
12%
4%
2011
316
Ind
ia
La
tin
Am
eri
ca
Mi
n
dd
le
Ea
st
&A
fric
a
3
2005~2011 CAGR by Region
963
W.
Eu
rop
e
E.E
uro
pe
&R
us
sia
No
rth
Am
eri
c
a
-
$M-
Sources: 1. Frost & Sullivan,; 2. 2005 Worldwide Diesel Engine& Gas Turbine Survey
3. Parkinson data 4. Cummins Internal
Market environment is changing
•Rapid growth of gas consumption in major markets around the world drives6
gassegments
price up.
•Emission regulations in North America and Western Europe will be more stringent. Major countries in Nonregulated emissions markets are expected to adopt sort of emission regulations either nationwide or in major
cities in 5~6 years .
•Market and window time remaining to low efficiency, high emissions gensets are diminishing.
Emission
regulations
Category
4
Marketsthe
arebubbles
migratingare
as size
red arrows
show.
Numbers besides
of the sub-market
in 2005.
Low-BTU
gas
7
18
Normally
regulated
emissions
Standby
Category
3
Oil & gas
industry
18
Highly
regulated
emissions
92
Standard
Gas
Non-std.
Low -BTU
Category
2
Category
1
4
85
33
97
92
468
72
15
321
105
Nonregulated
emissions
Non-Std. Low-BTU
Non-Std. High-BTU
Std. gas, Low Std. gas Medium
price or
price or sensitivity
sensitivity
Std. gas High
price or sensitivity
Non-Std.,
High-BTU
CPG Market Segments
Planned Usage
Primary Source
/ Secondary Source
of Power
Standby
Unplanned Use
Primary Application (Reason for Purchase)
2005 Market Size is $7-8 Billion Globally
Basic Power:
$1.5B
Power
Plants: $1B
Gas
$250
Gas
$200
Diesel
$450
Turbine
$350
Diesel
$1,250
Diesel
$500
Basic Protection: $2.5B
Gas
$500
Energy
Gas
$500Management:
Advanced Protection: $1B
Diesel
$1,000
Diesel
$2,000
$1B
Diesel
$440
Critical
Protection: $440M
High
Low
Economic Value of Electricity to Customer
5
Sources: Diesel & Gas Turbine Worldwide, Frost & Sullivan
Segment Assessment
Size of the bubbles reflects both segment size and growth
Standby
Attractiveness
60
50
#5
Monitoring
#1
40
Defend and
Grow
#3
#6
30
#4
20
Leverage
existing product
and technology
Non-regulated
emissions
Oil & Gas Industry
#2
Further research
10
Highly-regulated
emissions
0
0
10
20
30
40
Cummins Capability
6
Normally regulated
emissions
50
60
Low-BTU Nonstandard gas
Market Segmentation:
Methodology & Results
Identify
customer needs
/ genset
performance
Group the
correlated
drivers into
independent
factors
Customer needs /genset
performance
Drivers
Correlations
Independent Factors
Efficiency
Sensitivity to gas price
Independent
Sensitivity to gas cost
operating hours
Correlated with application
Application
Emission
regulation
Independent
Emission Regulation
Load Acceptance / transient
performance
application
Correlated with operating hours
Application
BMEP
Sensitivity to initial cost of genset
Correlated with application, cost
of gas, and operating hours
Sensitivity to gas cost,
Application
Power Density
Sensitivity to initial cost of genset
Correlated with application, cost
of gas, and operating hours
Sensitivity to gas cost,
Application
Maintenance
Maintenance cost
Correlated with application
Application
operating hours
Correlated with application
Application
loss from genset failure
Correlated with application
Application
Reliability
7
Identify drivers
for those needs
/ performance
Find out
correlations
among
drivers
•Sensitivity to
gas cost
•Application
•Emissions
Overall SWOT analysis for Cummins Gas Genset business
Strength
▪Leading position in commercial standby market
▪Technology development capability
▪Existing 1~2MW lean burn gas engine platforms
and below 1M stochiometric gas engine platforms
▪“Power of One”: cross BU synergy & cross LoB
synergy
▪Worldwide distribution network
▪Strong brand name in all major markets
Weakness
▪Current market limited to a few countries in N.A.,
EMEA and Latin America
▪Lack of offerings in 0.5~1MW range (both lean
burn and stoichiometric). Core lean burn 1~2MW
products not quite competitive in efficiency, price ,
and low-BTU
▪Lack of capable channels or partners in most gas
product markets: for basic power / CHP
customers, system integration / total solution
are differentiators.
▪Lack of resources to pursue good opportunities
8
Opportunities
▪International markets: Russia, China, India,
Threat
Nigeria, Indonesia, Pakistan, Bangladesh, Brazil,
Argentina…
▪Oil & Gas industry
▪Low-BTU non-standard gas sector
genset performance.
▪Emission regulations are likely adopted in
major non-regulated emissions markets.
▪Rising gas price will raise the bar for gas
Product Mix
•Lean Burn genset sales
grow rapidly in recent
couple of years.
100%
Lean burn
2003~05
Growth
(CAGR)
• <150KW Commercial
standby and 125~880KW
Stoichiometric gas
gensets have stable
market position and share
in North America.
20%
Residential
•Residential gas genset
business is also catching
up in revenue and market
share.
Stoichiomtric
125~880kw
0
Market Share
Commercial
<150kw
30%
(To save the scale, positions of the businesses are relative not actual.)
9
Cummins Current Gas Engine
G-drive rating
Engine
Engine
Plant
Released to
Cummins system
Standby
(KW)
Prime (KW)
Continuous
(KW)
G/GTA5.9
CNGE
Y
49~116bhp
G/GTA8.3
CNGE
Y
99~190bhp
GTA855G1
CNGE
Y
188-286bhp
185
160
130
GTA855G2
CNGE
Y
188-286bhp
215
190
150
GTA855G3
CNGE
Y
188-286bhp
250
190
160
GTA14G2 / G1
CNGE
N
280
235
210
GTA19G1
CNGE
N
325
260
220
GTA19G2
CNGE
N
350
320
270
500
450
380
GTA28
10
Gas Compression
rating
EBU is going to
drop this engine
due to low volume.
CNGE
N
GTA38G1
CNGE
N
575
520
435
GTA38G2
CNGE
N
625
565
470
GTA38G3
CNGE
N
680
615
520
GTA50G1
CNGE
N
750
675
560
GTA50G2
CNGE
N
800
720
600
GTA50G3
CNGE
N
880
795
670
KTA 19GC
CIC
Y
265~420bhp
KTA 38GC
DAV
Y
760~850bhp
CNGE says
they don’t have
experience and
confidence to
support prime
and continuous
applications of
these engine.
Overall competitive assessments
▪CAT
▪ Remains the dominant player globally
▪ Continues to be a leader in virtually all market need categories
▪ A broad and mature product range, funds for continued product investment, extensive experience in
most markets, and the volume support from Industrial and Oil and Gas
▪ Applications to generate economies of scale and allow price flexibility depending on the level of
competition
▪Jenbacher
▪ Very good product line in efficiency and ability to serve specialty markets, e.g. biogas.
▪ Dominant in Europe with highest efficiency products
▪ Weaker presence in the US
▪Deutz
▪ Has had a long presence in the market, well known product line by engineers and packagers
▪ Has fallen behind in Europe based on product and support issues
▪Waukesha
▪ Strong decline in Power Generation market presence
▪ Continues to rely on old technology with limited or no improvement in Total Lifecycle Cost
▪ Appears to be focusing mostly on the Oil & Gas markets
▪ Reasonable range of products with established packagers and distributors, particularly in oil and
gas
▪Cummins
▪ Competitive but still need to catch up in technology and products.
▪ Brand name is strong and in the few places where our distribution capabilities is particularly strong
we have been able to gain some penetration.
11
Product Line
Cummins
Perkins
Waukesha
Deutz
Lean burn
Stoichiometric
CAT
Jenbacher
0
500
50 & 60 HZ
1000
1500
2000
2500
3000
3500
4000
Power (KWe)
•Caterpillar, Jenbacher, Deutz and Waukesha all have fairly complete product lines from 200KWe to 3 MWe
using lean burn technology.
•Cummins does not have lean burn products between 500 – 1100 KWe and above 2MWe, and stoichiometric
products above 880KW.
12
Note: Dots stand for start / end of output range of a
particular gas engine / genset model. Lines stand for output
ranges that engines /gensets cover.
Source: Secondary Research & Cummins Internal
Low BTU Gas Competitor Capabilities
CAT
Fuel Energy Content (BTU/ft 3)
1000
13
-
Jenbacher
Deutz
Waukesha
Cummins
Reasons for North America Standby
Customers to buy Diesel or Gas Genset
Diesel:
1.) Code. Code requires a self sustaining emergency system. This is interpreted to mean that an
emergency system can not rely on another utility (i.e. the natural gas utility) for it's fuel source.
2.) Cost. The cost of a natural gas set becomes significantly higher than diesel as the set size increases.
This price difference begins above 200 kW.
3.) Perception of durability that is associated with a diesel.
4.) Better block load starting performance and transient performance.
Natural Gas:
1.) Fuel storage. No need for onsite diesel fuel storage and the problems associated with it such as need
to clean fuel if not used, EPA issues, code requirements that limit the amount of on site fuel storage allowed.
2.) Run time. As long as the gas utility is up, the gas genset is not limited on run time by the amount of fuel
available. This was a big issue and increased awareness of the issue during the Northeast blackout in
8/2003. The outage was over 24 hours, covered a huge area, and diesel fuel stations couldn't provide fuel
as they didn't have power. Customers with diesel sets ran out of fuel and couldn't get fuel delivered.
3.) Fuel access. Gensets installed on roof tops can be difficult to refuel with diesel and natural gas can be
readily available at the roof top.
4.) Smell / smoke. Depending on genset location, customers may not want that diesel smell or black
smoke and a natural gas set can be a better fit.
5.) Emissions. NOx and particulate matter considerations.
14