David Adesokan Damilare

Wilson’s health and weight management is an organisation that focus on helping our patients get on the path toward better health and weight loss by utilising evidence based research,Medcine and treatment. As an organisation we have divided our services into this sections: Primary care involves blood pressure screening, cholesterol management,Travel vaccinations and much more. Urgent care involves skin rashes, cough, ear infection, cold, pregnancy testing and much more. Weight Loss involves individualized diet plan, health coaching, Deitary supplements and much more. Mental health involves insomnia, Depression, Anxiety and much more. The above are services that are offered in this organization and was extracted from the organization page also some research was done on health, weight and fitness management. articles online . Also I connected with a lady who had her journey on weight loss her experience was the center of my journey on this empathy and experience map project. Empathy is the intellectual identification of feelings, thoughts or attitude it’s carried on a visual form. It’s a map to start with and caught in a four quadrant Thinking, Seeing, Feeling &Doing. So, as a professional content writer you putting yourself in the shoes of the prospect walking in their paths in those shoes looking at it from the prospective customer point of view. During the course of my project work I came in contact with a lady at a shopping mall she was putting on training pants so we exchanged pleasantries she is in her late 20s 28 of age then I asked if she came in to gym cause I am aware the mall had a gym centre and she replied no I was curious so I asked how she got this amazing body and she glanced with a smile that it’s a long story so I introduced myself professionally as a content writer then she further stretched that she is a full time chef she cooks for a living I believe the cause for the excess fat she accumulated when I saw her previous pictures . Now we journeyed into how she came across this organization who helped her with weight loss she came accross wilson’s health from a friend who shared the organization page name and she confirmed online through her phone and booked an appointment with the organization. And the outcome of her experience is top notch. She is accomodating and simple in her communication with a sense of humor which made this journey interesting. I asked questions on what she thinks, saw and felt during her journey on weight loss. THINKING As a content writer based on journey with client the organization is built on a firm foundation based on the experience of the founder Dr. Ellen Wilson with about 20years plus of experience As a medical practitioner the implication on her journey of weigh loss is credited and well deserving. But I noticed the use of headlines, contents are not well structured effectively cause their posts isn’t getting the engagements it should based on its foundation . A call for team work with great ideas and use of content strategies on their headlines and contents to get more prospects. SEEING Here the journey of the client is so evidential and attractive and noticeable the weight loss exercise was efficiently carried out on her and captivating enough to gain more attention of potential prospects and more. DOING This is a health based service so it’s essential to all humans . There is a general saying health is wealth. A call to proper care of the body that works . She journeyed me through how the excess accumulated fat caused her aches in some areas of her body . After the weight loss journey she was free from that. A noticed the organization is lacking on efficient posts & quotes to capture attention of prospective clients. FEELING I strongly believe this kind of service has come to stay as long as existence is concerned. So there is room for improvement and coming together to work as a team embodied with great ideas and serious efficient content writer to deliver well structured and captivating headlines and contents which will evidentially lead to massive boost and success. I feel the right content strategies to import is Agile right frame of mind coming up with mind blowing ideas, Attraction this for the headlines and contents to be created I feel the contents should be atractive and simple enough with a sense of humor to create a Spark. Use of clean visuals and Audios if need arises can’t be over emphasized. ATTENTION must be earned so contents must possess well detailed information about services short and simple. AUTHENTICITY This is important contents should be well structured and efficiently communicated. And finally CALL TO ACTION This is about getting clients this is a home work to be done internally well coming together as a team with an exceptional content writer to write out contents that persuades and eventually bring sales and boost to organization. Also free webinar class or consultation class can be initiated. There is always a massive boost when free services are initiated to attract prospects and lead to massive shares on various social media expressions. EXPERIENCE This is the journey that a prospect takes from a stranger all the way through to loyal repeat and refering customer. I came in contact with this lady at a shopping mall as a result of her transformation journey on weight loss how excess accumulated fat affected her physically and health wise which made her sought after a lasting solution and she found on wilson’s weight management. She got connected to this organization through the help of a friend who recommended Wilson’s health page and she booked an appointment for consultation that eventually landed her a healthy body structure. Her journey into this weight loss was so tasking had to visit Thrice a week with diverse kinds of activities with its uniqueness. What kept me glued and made me refer friends and will also refer anyone possibly to organizations is their level of self care after my journey with them on weight loss I get Calls or emails and texts to check up on me and health tips on how To stay fit going forward that is top notch. But my area of concern I call it an advise if they could have a translation click to enable those who can’t understand English only if the organization isn’t planning on going global. I believe consultations and possibly appointment can be booked and Clients come in from all over world. I must say my journey of weight loss is amazing thanks to Wilson’s weight management. You guys are the real M.V.P.s. CONCLUSION Health is as vital and important as our quest to be successful so it’s essential you take full responsibility s as vital and important as our quest to be successful as humans. So it’s essential you take full responsibility by taking proper Care of our bodies. There are few tips here Avoid or less consumption of foods highly saturated fats, eat lots of fruits and vegetables,Take a walk often around your environment, hit the gym, make a proper working plan to have time to speak to family loved ones. Go for vacations with family to a nature filled environment so therapeutic it heals soul, Drink water and finally STAY HEALTHY STAY HAPPY.