Dao Phuc Lam

Dec: Sweet Treats Duo launch strategy: Churros + Coffee Purpose: Product launch Target: People who love food and sweets, 10-40 years old Tone voice: Friendly and joyful Strategic Sequence 1. Launch and address the objection. 2. Create engagement and tell a story. 3. The benefits of eating this “Sweet Treats Duo”. 4. Testimonials and Social Proof. 5. Encourage action, last chance Email 1: Purpose: Launch and address the objection Title 1: Finally, I can share this with you - a brand new delightful combo in Dec Title 2: Now officially reveal… a secret that we've been brewing for months Hi <>, I've been eagerly waiting for this moment, and now, finally, I can share this exciting news with you... "Sweet Treats Duo: Churros + Coffee" The perfect combo for those who crave indulgent flavors and a delightful coffee experience We've crafted this brand-new, delectable pairing with love and care. It's something we're truly proud of. It's designed to satisfy both your sweet tooth and your coffee cravings, all in one delightful package. Imagine having a fun time enjoying warm churros dipped in creamy chocolate sauce while sipping on our premium coffee. It's a taste sensation you won't want to miss. Now, you might be wondering: "What if I have dietary restrictions or allergies?" Don’t worry, we've got options to suit your needs, your enjoyment and wellbeing are our top priorities. So, let me share with you the best way to enjoy our "Sweet Treats Duo": "Indulgence Made Simple" 1. Start with a sip of our brewed coffee to awaken your taste buds. 2. Take a bite of our warm churros, and let the cinnamon-sugar coating delight your senses. 3. Dip your churro into the velvety chocolate sauce for a whole new flavor 4. Alternate between sips of coffee and bites of churros for a blissful journey of flavors. Can you see how delightful this can be? ;-) So, treat yourself and your loved ones to our "Sweet Treats Duo" With a whopping 70% OFF the regular price! But hurry, this offer only applies to the first 300 sets. Get this offer - The BEST chance to enjoy "Sweet Treats Duo" Warm and sweet regards, Erin & John Email 2: Purpose: Create engagement and tell a story Title 1: When Love Meets Flavor - From "Romeo & Juliet" to Sweet Treats Duo Title 2: Sweet Secrets Revealed - “Romeo & Juliet” and A Unique Creation Hi <>, Do you believe this is a combination of the story "Romeo and Juliet"? One-of-its-kind Sweet Treats Duo in the world Let me take you on an entertaining journey of how this unique creation came to be. One day, when my friend John and I were eating delicious Churros together, I couldn't help but think about how to make these treats even more special. “What should I do?” - Looking at those cakes, I tore my hair out Afterward, my friend and I had the strangest brainstorming session ever John suggested, "How about star-shaped Churros?" I raised an eyebrow and chuckled, "Stars? That sounds weird." "UFO-shaped Churros?" he proposed. "Come on, that's out of this world," I replied, amused. "Animal-shaped churros?" John grinned mischievously. "Great idea!!... Actually, you know what, why don't you leave this to me?" I playfully suggested. John couldn't stop grinning; He was quite pleased with his whimsical concepts. ;-) But you know what they say, once John gets started, the laughter never ends. He suddenly blurted out, "What if we make churros shaped like two bears hugging?" "What?!? How on earth would you even create that shape?" I laughed heartily. "Just... let it be, my friend..." John chuckled. Our laughter echoed through the day, almost making us choke on our churros. That evening, I went back to my room, turned off the lights, and enjoyed YouTube. And suddenly, I stumbled upon a classic movie that once captivated hearts worldwide. Can you guess? <>... Yes, it's “Romeo & Juliet” It sounds strange when I say this Sweet Treats Duo comes out of the story “Romeo and Juliet”. But that's true, the reason is very simple... When Romeo and Juliet can finally meet… hand in hand… looking into each other's eyes. I clearly felt the feelings of love, happiness, sweetness, and reunion,... You see, I was crazy about my friend's ideas: “star shapes… animal shapes… UFO shapes…” Now, I wondered: Why don't we try to put something together like Romeo and Juliet? Well, an idea suddenly flashed in my mind: Coffee Because I wanted this combination to represent love, happiness, sweetness, and reunion,... And so, on that fateful day, the "Sweet Treats Duo: Churros + Coffee" was born! A perfect gift for yourself, for those you truly love and care about. A perfect combination to honor and show love to important people! Now, you are one of the few who have the chance to get this sweet “Romeo & Juliet” duo for up to 70% OFF. We only have _____ sets left. Secure yours now! Warm and sweet regards, Erin & John Email 3: Purpose: “The benefits of eating this “Sweet Treats Duo” Title 1: The number #1 gift in Dec Title 2: Why this little Sweet can make your life easier and much more delightful… Hi <>, "Sweet Treats Duo: Churros + Coffee" is the #1 gift of Dec! The perfect sweet treats duo Great gift for those who love sweetness Let's explore why this little Sweet can make your life easier and more delightful. #1: Perfect for Hosting Parties and Post-Meal Delights With the unique combination of crispy Churros and the rich flavor of coffee. This "Sweet Treats Duo" is the perfect choice for any celebration, small gettogether, or even just a memorable everyday evening. You'll wonder where to start. But… Wait a minute… I seem to have forgotten something. Christmas is very near us! #2. Diverse and Convenient “Sweet Treats Duo” is not only delicious but also diverse with many types of sauces Red Velvet, Matcha, Dark Chocolate,... Create many different flavor culinary experiences for yourself, your friends, and your family. Besides, it's big enough to satisfy your cravings and small enough to go with you on all your adventures. Let's make it interesting together! ;-) #3. Say goodbye to piles of dishes You know, Churros are neatly placed in a cute box, and coffee is snugly contained in a bottle. This ensures a high-quality and relaxing meal without having to worry about cleaning up afterward. Get ready for a hassle-free indulgence! Now, go ahead and grab a few sets for yourself and the ones that you love! We only have _____ sets left. Don't miss the opportunity to enjoy "Sweet Treats Duo” - Up to 70% OFF Warm and sweet regards, Erin & John Email 4: Purpose: Testimonials and Social Proof. Title 1: First Reviews Of "Sweet Treats Duo" Title 2: Don't Just Take My Word for It - Hear What Others Have to Say Hi <>, I couldn't be happier with the first responses I've received for our "Sweet Treats Duo: Churros + Coffee." But don't just take my word for it Yes, you read it right. I'd like to share some of the amazing reviews from delighted people like you: Review 1 "I couldn't resist eating the Sweet Treats Duo, and it was so delicious! The churros were crispy on the outside and soft on the inside, and the coffee went really well with them. It was a yummy combination!" Angelica Review 2 "I got this for a small family, and everyone loved it. The churros were everyone's favorite, and the coffee was really tasty. It made the evening extra special!" - Rizal Review 3 "I must follow certain food rules. I'm happy they had churros without gluten. They were a big deal for me, and the coffee was just right with them. Thank you, Erin and John, for thinking about everyone's needs!" - Estrella I was overwhelmed I am very surprised and proud of the positive reviews and stories shared by you. Your love means the world to us, and we're excited to continue bringing joy to your taste buds. But don't forget you have a coupon of up to 70% OFF! It is the perfect time for you to join the club of satisfied people who have enjoyed our Sweet Treats Duo. We only have _____ sets left. So, this may be your last chance to get this great deal. Warm and sweet greetings, Erin & John Email 5: Purpose: Encourage action, last chance Title 1: Last Change Title 2: My Final Attempt Hey <>, I can't believe I'm sending you this message! While I was taking a quick break from work to check my phone. I saw a flurry of messages from John “Hurry, Erin! We're down to just 11 sets!” “Hurry, Erin! Only 10 sets left now!” “Hurry, Erin! It's down to 9 sets!” My heart started racing... But my eyes widened when I saw the last message: “LOL!!!! Now we're down to just a few left.” It took me a moment to regain my composure… I suddenly realized... I forgot to remind you that our delectable "Sweet Treats Duo: Churros + Coffee" is running out fast. In fact, we're down to the last few sets. So I decided to do some magic to get more _____ sets. Now, you still have a little time to own this "Sweet Treats Duo". Snag one of the last few sets and enjoy the perfect combination of Churros and Coffee. It's an experience that's hard to beat. That’s right, I've added a little extra time to ensure you don't miss this email. After all, this is my final attempt to have you savor the "Sweet Treats Duo" Trust me ;-) Your taste buds will thank you. Act fast before they're all gone! Warm and sweet regards, Erin & John P.S. Now, I need to figure out how to respond to John's messages. Maybe something like: “Calm down, take it easy, we still have some left.”