Cyrille Tabinas

Social Media Management and Marketing Plan by Cyrille Tabinas I. Management 1. Business Branding Business Name: ​Virtual Collab Business Solutions Tagline: Take your business to greater heights Vision: Committed to be a well-known virtual business solutions provider who delivers high quality services to help clients take their business to greater heights. Mission: To provide efficient and customer-oriented virtual solutions that bring positive change and additional value to business organization Goal: To collaborate with clients by providing virtual business solutions 2. Social Media Assessment and Planning - Facebook - ​https://www.facebook.com/virtualcollab1/ - Twitter - ​https://twitter.com/virtualcollab1/ - Instagram - ​https://www.instagram.com/virtualcollab1/ - Linkedin - ​https://www.linkedin.com/in/virtualcollab1/ - Website - ​https://virtualcollab1.wixsite.com/virtualcollab1 3. Keywords Search Main Keywords: virtual assistant services, freelancing services Supporting Keywords: ● virtual personal assistant ● hire a virtual assistant ● upwork virtual assistant ● freelance virtual assistant ● virtual assistant tasks ● virtual assistant ● freelancing jobs online ● find a virtual assistant ● virtual secretary services ● virtual assistant sites 4. Social Media Creation and Optimization - Creation of social media sites - Social media sites optimization by using keywords from keyword research - Aligning the vision, mission, and goal of the brand to social media platforms 5. Social Media Content Creation - What kind of content to be created and posted when marketing a brand specifically as a virtual assistant? - What kind of post would raise engagements? - When is the best time to post to social media platforms (Facebook, Instagram, Twitter, LinkedIn) to increase social engagement? - What valuable posts would make my brand be known by my target audience? - Content creation that aligns in the vision, mission, and goa of the business 6. Social Media Content Management - How to properly manage social media sites? - What best strategies would make me gain a large audience? - How to monitor and measure social media performance? - What marketing campaigns to execute would be effective and efficient? 7. Social Media Interaction and Community Growth & Management - How to best execute community engagement with a developed strategy to engage with an audience? - How to nurture and convert an audience to potential customers that are necessary for customer retention and acquisition. 8. Interaction/Engagement - How to drive customer engagement and turn them into potential customers? - Difference between interaction and engagement and how to execute them effectively 9. Insights - How to analyze social media performance by looking at statistics or analytics to know if the execution of marketing campaigns are effective to drive customer engagement? II. Marketing 1. Identifying target market Main target market: Business owners and entrepreneurs who needs a virtual assistant to work for their businesses Age range: 25 to 50 years old Location: USA, Australia and other English speaking countries 2. Creating a marketing plan Aligned with the vision, mission, and target market, here are the guidelines on how to raise brand awareness: - What marketing and promotion strategies to execute to effectively achieve my goal? - How to establish SMART (specifice, measurable, attainable, realistic, and timely) marketing goals? - How to set a marketing budget properly that would ensure and improve the business’ ROI? - With the rise and in-demand need for freelancers, how do I get to stand out among the other virtual service providers? - What is the most effective way to measure and monitor my brand’s performance? 3. Brand awareness - How to effectively and efficiently execute campaigns to raise brand awareness focusing on providing general virtual assistant and marketing and sales services 4. Promoting products and services Platforms to promote brand’s products and services: a. Facebook b. Twitter c. Instagram d. Linkedin e. Website 5. Marketing and advertising - How to market and advertise a brand to have customer retention and acquisition? 6. Networking - What are the effective ways to build and widen a brand's network? 7. Monitoring and Evaluating Campaigns - What tools to be used to monitor and evaluate the success of marketing campaigns? 8. Interaction/Engagements - What are the effective ways to get a better chance of gaining an audience, engage with potential clients and how to retain existing customers? 9. Insights - What are the tools to be used to analyze marketing campaigns performance?