Cristina Cortina

CRISTINA CORTINA PORTFOLIO COMPILATION OF THE DIGITAL MARKETING STRATEGIES E-COMMERCE WEBSITE www.mtbagarabonph.com 1 2 3 BRANDING AND IDENTIFYING BUYING PERSONA CREATING YOUR WEBSITE, SECURITY AND CONTENT Developing your brand by knowing your fascinating adjectives. What makes you an advantage to your competitors. Identifying who are your target market by determining the buyer persona. Basics on building an ECommerce website is the Domain Name, Web Hosting and SSL. Creating your content, blogs, determining essential pages. SEO, ANALYTICS, EMAIL MARKETING AND SOCIAL MEDIA MARKETING Ranking your website through search engine optimazation, social listening and marketing to the Social Media Platform for awareness. SOCIAL MEDIA 21 DAY CAMPAIGN Link to calendar --> https://cutt.ly/sepQWDF 1 2 3 AWARENESS CONSIDERATION DECISION Prospect s doing some research for solutions on the problem he/she is experiencing Prospect is committed to do an action for the researching and understanding he'she had at this point. Prospect is doing some sorting from a long list of potential solutions and is making it down to his/her final decision. SOCIAL MEDIA MANAGER Link --> https://cutt.ly/nepQBrr Link --> https://cutt.ly/qepQ3mw 1 2 3 HANDLES SOCIAL MEDIA ACCOUNTS CONTENT CREATOR SCHEDULES POSTS Strategic contents, appropriate response and contents. Designs of photos, videos, appropriate music and blurb. Execute Facebook lives. act as introductory person to gather audience. Create music videos for musice Facebook Page. Schedules time of posts, when and what time to post content. Handles all Social Media Account (Facebook Pages, Instagram, Twitter). Answers all inquiries and messages. Analyzes insights of the pages.