Clement Urieto

5 Benefits of Digital Marketing for Your Small Business Do you know that ads on the internet are actually more effective than digital signboards in open spaces? Unlike traditional billboards that attempt to sell to just about everyone, you can target online ads to a specific set of people who are more likely to respond. Marketing is all about building a relationship with potential clients in a given market. The world has gone digital and your best bet to scale up your small business is to connect with potential customers on the internet because really, that is where they are most of the time. The use of the digital space has evolved over time from the regular traditional methods to more advanced marketing techniques. You can take advantage of digital marketing to promote your business to the world. Digital Marketing is basically the promotion of goods and services with the use of electronic media. No matter the products or services you offer, digital marketing can be used, meaning it is not restricted by industry. The following are 5 benefits of digital marketing for your small business: 1. Results can be measured The edge digital marketing has over traditional marketing is that you can measure the effectiveness. It is hard to say for example how many people may have seen your open space billboard, unlike a digital ad whereby you can easily tally impressions, know the number of persons who have clicked your link(s) or viewed your email. 2. It allows for flexibility Traditional marketing is generic and static, whereas digital marketing on the other hand allows you to personalize and customize as you please in order to achieve your marketing goals. Your message can be strategically suited for your target audience and this helps you use resources efficiently by focusing on areas that give you the best results. 3. It has a larger reach The internet space is massive. According to Statistic, as of January 2021, there are about 4.66 billion active internet users in the world, which makes up over 56% of the world’s population. Traditional marketing on the other hand restricts you to a particular geographical area. Can you imagine a huge billboard in a village of just 20 people? Except for a random hiker by chance who catches the view from a hill with his binoculars, the billboard probably would not reach more than the 20 villagers. 4. It is pocket-friendly One major problem with traditional marketing is the huge cost. This implies that many small businesses like yours would not be able to scale to the maximum due to little or no advertising. Digital marketing however allows small businesses to compete on a budget with the big dogs in their niche. 5. It increases conversion With advanced technology, you can transact business successfully online. There is no need for a person to walk into your shop to become your customer. People can know about your business, the products and services you offer right from the comfort of their homes and patronize you. Digital marketing can transform your business in a huge way if you use it the right way.