Christine Wanja Gitonga

SEO Content Writing Tips Content writing is a vital aspect of any blog or business website. The cornerstone of excellent online content is good Search Engine Optimization (SEO). On the flip side, without content there is no SEO. Therefore, SEO and content go hand in hand. For your website to rank well and be found by users easily, you need to have great SEO content. This is where SEO content writing tips come in handy. Not only will they guide you on how to write good content, but also promote your sites visibility on search engines. SEO Writing Before we delve into what SEO content writing is all about, it is imperative that you understand what SEO writing is. SEO content writing is a way of writing that assists websites become highly visible on popular search engines like Google What is SEO? This is another question that most people tend to ask whenever this topic comes about. SEO refers to and stands for Search Engine Optimization. It is the process of optimizing a website so that it is easily found by search engines whenever people are searching on a topic. For your website to rank highly on search engines, it is paramount that you learn how to write SEO content that is of impeccable grammar and taste so that it competes favorably with other written content of a similar nature. SEO content writing tips. We all want our written content to be applauded, especially after spending long hours researching and trying to come up with an excellent write up. Learning how to write great SEO content is mandatory if at all you want your content to attain a high SEO ranking. The following SEO content writing tips have been carefully put together so as to guide you into being that great content writer with a high SEO ranking. Up your keyword research game. If anything you post on your site is to be considered potent, you might want to ensure that Google or any other search engine notices your effort. That you will do by trying to find out the keywords and phrases that people have been searching for frequently, and coming up with a keyword spreadsheet in that effect. Put your keywords to use. Previously, being an SEO content writer entailed dumping keywords into your content with reckless abandon. As long as the keywords were fixed somewhere, that is all that mattered. Nowadays, things have taken a different turn. While it is advisable that you include your main keyword as much as you can in your content, littering your article with forced keywords will not give your content the boost it needs. In any case, forced keywords end up hurting your article, and you will not get the SEO ranking that you so much want. Both SEO article writing and SEO content writing require that you be tactful in the placement of your main keywords. Always include your main keyword in your content’s title, and in the first one hundred words of your article. Another thing that you should do is to keep track of the number of times you use keywords in your content. This you can do with the aid of various tools that let you know where you rank in terms of keyword usage. Lastly, ensure that you never struggle to fit your keywords in your content. Your keywords ought to fit in your article as naturally as possible. In the event that you start feeling that your writing feels a little bit off, then your keyword placement needs to be reviewed. Your content should always give people whatever it is they are looking for. You will get more clicks if people search for that keyword and your content appears. Remember, more clicks result in good business. Use your keywords as subheadings. It is quite helpful not only to your readers, but to Google as well whenever you divide your article with subheadings. These enable them to read your article with ease because your readers are kept engaged. Things written in prose tend to bore the reader quickly. If a reader can locate a subheading with ease, they will definitely want to read your content. Therefore in the bid to get that SEO rating, it is recommended that you use your main keyword or key phrase and other keywords that maybe given as subheadings for your articles. Always use your keyword phrase in the last sentence of your article. Just as you included your keyword phrase in the first sentence of your article, so should you in the last sentence of your article. Make your content evergreen. Content is said to be evergreen if it is rich and relevant. Your content should at all times engage your audience. It should also remain relevant long enough after its first online publication. This is bound to make it more visible and more shared, thus ends up boosting your site’s SEO ranking. Proofread your content. You can write as much content as you like, but if it is filled with mistakes, you end up losing your credibility as a writer. Therefore, it is paramount that you proofread your work. You could also ask a friend to proofread for you so that you are able pinpoint any errors that you could have missed, and rectify them before submitting your content. You can also make use of the ‘find’ feature on MS Word which helps you find overused words in your article, so that you either get rid of them or replace them with suitable alternatives. Always include Meta descriptions. Most of us tend to ignore Meta descriptions because they take quite some time to write. Even so, good SEO content writing is almost fruitless without eye-catching Meta descriptions. They have a direct effect on how much traffic a web page is bound to attract from a particular search result. Use lots of linkage. Search engines give preference to keywords and keyword phrases which entail a clickable link. It is advisable that you use hyperlinks for related articles and products that you have been given by your client. This is because, Google search always gives such keywords and phrases extra weight and consideration. Take note that, the clickable link entails the keyword phrase. Encourage social sharing. Sharing on social media undoubtedly brings your site more traffic, and earns it more backlinks. Social sharing basically publicizes your content around the web, thus more people get to know about it. It is therefore ideal to place share buttons in convenient places to make it easy for your readers to share your content. You will be amazed by the amount of traffic this move generates. Forget not the call-to-action. What is SEO writing without including a persuasive call- to- action? It is meant to get your audience to do what you would like them to do. Of course, that is the main purpose of your content in the first place. Meta Description Content writing is a vital aspect of any blog or business website. Good SEO content brings lots of traffic to your site and boosts your ranking on search engines like Google search, which is the ultimate goal of SEO writing. Every SEO content writer should make use of the aforementioned SEO content writing tips. They will not only improve your SEO content writing skills, but also bring the desired traffic to your site and boosts your site’s ranking on various search engines.