Marketing Strategy
Pinterest Marketing Strategy -
Christine Mae Bansiloy
Social Media Manager
Optimize the Landing Page
Steps:
1. Confirm or Claim Website on Pinterest and add the tag to the website
2. Design an attractive but simple framework of the landing page
3. Make a clear offer
4. Add save buttons to website
5. Add testimonials to encourage more viewers and trust
Optimize profile, board, and pin set up
1. Create Pinterest for Business Account
2. Complete Profile - Fill in profile details to make the brand appealing and credible. The more information, the better.
a.Business Name: Social Media Manager
b.Picture and Logo: https://www.pinterest.ph/christinemaebansiloyfreelancer/
c. Username: SMM
d.About Me - Use keywords
Looking for an SMM? Thinking of growing your business? Trust the advice of a professional! Your SMM, Christine Mae Bansiloy
e.Location: Philippines
3. Confirm Website- No website yet
4. Create Boards
→ Board descriptive name should be compelling but clear.
→ Use important Keywords
→ Edit the board and fill in the information: Name, Description, Category,
A.Board#1. Facebook Marketing
Facebook set up: Personal, Page, Groups
Facebook Content: Plan, Creation, Posting and Interaction
Building communities
Monitoring and Evaluation
Facebook Campaigns and Ads
B.Board#2.Twitter Marketing
Twitter Account set-up
Twitter Content: Plan, Creation, Posting, and Interaction
Building Communities
Monitoring and Evaluation
Twitter Campaign
C. Board#3. LinkedIn Marketing
LinkedIn Account Set-up
Content: Plan, Creation, Posting, and Interaction
Building Communities
Monitoring and Evaluation
LinkedIn Ads
5. Start Pinning
Pinning Strategy:
1. Pin consistently.
2. Photos should be clear, well-lit, well-composed, and in focus.
3. Create multiple Pins with different images and description pointing to the same content.
4. Include important keywords in the description.
5. Use simple or bold-faced large text onto images.