General action plan
ACTION PLAN
N°
ACTIONS
1
Getting the list and the
contacts of the existing
sponsors
2
Drafting sponsorship
letter to be sent to the
existing sponsors
3
Finding the best
channel by which the
sponsorship letters will
reach the existing
sponsors
4
Getting feed-back from
sponsors
5
Encouraging sponsors
to be favorable to the
sponsorship request
6
Ensuring that all the
request made to the
sponsors are being met
RESPONSIBLES
Resources to use
Period of
achieving
actions
Result 1: All the sponsors are contacted
Information from
11th April 2018
All the members
Conference
to
Management Team 18th April 2018
Information from
Conference
Management Team
11th April 2018
and
All the members
to
actions of the
th
18 April 2018
marketing
department
members
Information from
Conference
Management Team
19th April 2018
and
All the members
to
whatsapp group
th
26 April 2018
discussion
Result2: Lobby with sponsors is made
Communication
and
All the members
planning
appointments
Communication,
sensitization
All the members
and
planning
appointments
All the members
Communication
and
planning
appointments
Criteria of
evaluation /
following up
Availability of the
list for use
The number of
sponsorship letter
which are done
and ready to be
sent
The number of
sponsorship letter
sent by mail or
physically
transmitted
Or the number of
existing sponsor
called
4th May 2018
to
10th May 2018
The number of
feed-back
obtained
11th May 2018
to
th
17 May 2018
The number of
agreement
obtained
11th May 2018
to
th
17 May 2018
The number of
request satisfied
7
8
9
Creating a list of new
sponsors
Drafting sponsorship
letter to be sent to the
new sponsors
Finding the best
channel by which the
sponsorship letters will
reach the new sponsors
Result3: More sponsors are gotten
Information from
Conference
Management Team
and
All the members
Proposition of the
members of
marketing
department
Information from
Conference
Management Team
and
All the members
actions of the
marketing
department
members
All the members
Information from
Conference
Management Team
and
whatsapp group
discussion
19th April 2018
to
th
26 April 2018
19th April 2018
to
th
26 April 2018
27th April 2018
to
3rd May 2018
Availability of the
list for use
The number of
sponsorship letter
which are done
and ready to be
sent
The number of
sponsorship letter
sent by mail or
physically
transmitted
Or the number of
new sponsor
called
Result 4: Fliers, hang banners and posters are distributed
Ensuring that the logos
of the various sponsors
are inserted in the
10
design of fliers, banners
and posters.
Ensuring that fliers,
banners and posters are
11
available and sent to
sponsors.
Ensuring that sponsors
have received fliers,
12
hang banners and
posters.
All the members
All the members
All the members
Communication
Communication
Communication
18th May 2018
to
th
24 May 2018
18th May 2018
to
24th May 2018
25th May 2018
to
28th May 2018
The number of
sponsor’s logo
inserted in the
design of fliers,
banners and
posters.
The number of
fliers, banners
and posters sent
to sponsors.
The number of
favorable feedback from
sponsors
Christian COMBE
(Head of Marketing)