Affiliate Outreach Process
AFFILIATE OUTREACH PROCESS
FEB 2025
YTIYM LAUNCH
PROCESS:
- Chris & Nina to begin Instagram outreach to potential affiliates
- Begin by reaching out to Janne’s followers with over 5,000 followers from this
spreadsheet - LINK HERE
- In columns A-D - you will find our tracking columns - please fill them out
accordingly
- Both the affiliate inbox & Janne’s instagram will need to be monitored daily - feel
free to split this amongst yourselves (Chris & Nina), please check both at least
twice per day and respond accordingly
- If there are any questions, please create a new task in Asana and assign to Ana
-
STEP 1 - Send email titled ‘STEP 1 - INITIAL OUTREACH EMAIL’ below from Janne’s
account to Janne’s followers with over 5,000 followers from this spreadsheet - LINK
HERE - please note all messages should be signed as Amanda - do not change
name to your own in outreach. If a follower does not have email listed, go to their
instagram page and click the link in bio. Usually there will be an email listed somewhere.
Please ADD their email to the spreadsheet in the correct column.
Login info for affiliate email:- password: FL7rMn8rWANZ3uR<2
-
STEP 2 - Send DM via instagram titled ‘STEP 2 - SEND OUT FOLLOW UP DM’ you can
do this the SAME DAY that you send out the email.
****Please keep an eye on instagram DM’s and check at least twice a day. If someone
writes back, please message Amanda in What’s App (the person’s name, instagram
handle), and please flag the message in Janne’s instagram DM’s.****
-
STEP 3 - AFTER CALL WITH JANNE
- Dubsado will auto send an email that welcomes the affiliate and asks affiliates to
create a Kajabi affiliate account using the sign up link https://janne-robinson.mykajabi.com/affiliate_users/sign_up
- Any users that sign up as affiliates need to be added to the affiliate tracking
spreadsheet as well - LINK HERE with ‘relationship origin’ as ‘Janne’s Instagram’
-
STEP 4 WHEN SOMEONE IS A CONFIRMED AFFILIATE
- All confirmed affiliates need to be entered on to this Confirmed Affiliate
Spreadsheet!
-
Here is a link to the FAQ document for any questions - LINK HERE
STEP 1A - INITIAL OUTREACH EMAIL **
*when you send out email, please make sure all the links work properly*
*the link to schedule a call with Janne should be for 20 minutes**
SUBJECT TITLE: A personal ask from Janne - a unique partnership opportunity
Hello (name),
My name’s Amanda, I’m Janne Robinson’s affiliate manager.
Janne appreciates how authentic you are and loves the work you’re putting into the world.
I am reaching out because we are looking to create some key affiliate relationships for an
upcoming launch Janne is doing and she wanted to know if you have been an affiliate for a
program before, and if you’d be interested in being one for her upcoming launch!
The program we would love to talk to you about being an affiliate for is called Your Truth is Your
Medicine, which is a one year experience that features live calls with Janne and workshops with
Gay Hendricks, LeeAnne Rimes, Suzy Batiz, Mark Groves + more.
Over 1,000 people have been through this program already and had incredible results in
creating deeper belonging in their lives.
The program is $997 USD and as a partner you’d make 40% commission for each person that
signs up.
The first time Janne launched this program was in 2020 and she had 3,500 people sign up for
the free experience you’d be promoting, and 518 people then purchased the one year program.
This equated to $518,000 in revenue and had a 13% conversion rate.
The second time was in 2021 and we had 3,100 people sign up for the free experience and 270
people purchased the program. This equated to $270,000 and an 8% conversion rate.
We anticipate that our upcoming launch will show similar results (most webinars or free
experiences convert 1-3% so our conversion is a much higher number! This is partially due to
how transformative and experiential Janne’s approach is in the free experience).
If you haven’t personally been inside one of Janne’s courses or workshops, we’d love to give
you access to the Meet Yourself in Truth and Your Truth is Your Medicine recorded Q&A videos
and curriculum from previous years. This will give you a better feel for her work and the depth of
transformation she facilitates. We are happy to grant you access if you are interested!
If this sparks your interest and feels aligned, Janne would love to have a phone call with you.
We will be moving very quickly to choose the best affiliate relationships in the next few weeks.
We would love to hear from you and look forward to chatting soon!
Here is a link to our landing page.
And here is a video sharing more about the program if you’d like to be walked through the
landing page and details.
If this resonates with you and you’re a yes – here is the link to schedule a call with Janne.
And if you have any remaining questions before booking your call with Janne, please feel free to
reach out to me directly.
We look forward to hearing back from you.
Amanda
Affiliate Relationship Manager
www.jannerobinson.com
STEP 1B - SEND OUT DM IF EMAIL NO AVAILABLE
Hello __________,
My name is Amanda, and I am Janne Robinson’s affiliate manager.
Janne loves the work you’re putting out into the world–she feels you are incredibly real and
authentic.
I wanted to send you an email, but I couldn't seem to find your email address. Would you mind
sharing a good one for us to reach you at?
Janne asked me to reach out to chat with you about becoming an affiliate for her upcoming
launch of a one year program, Your Truth is Your Medicine.
Janne is handpicking people she resonates with to partner with for this launch, and you are one
of them!
Over 1,000 people have been through this program and had incredible results in creating
deeper belonging in their lives.
Affiliates earn 40% commission on every sign-up they generate. With the program priced at
$997, that means $398 per sign-up directly to you.
If you haven’t personally been inside one of Janne’s courses or workshops, we’d love to give
you access to the Meet Yourself in Truth and Your Truth is Your Medicine recorded Q&A videos
and curriculum from previous years. This way, you can get a better feel for her work and the
depth of transformation she facilitates. Let me know if you're interested, and I’d be happy to
send that over!
We’re excited about this program and the potential of having you on board.
The email we sent has more details, but if this opportunity resonates with you, I would love to
set up a call with you and Janne directly.
Looking forward to hearing your thoughts.
Best,
Amanda
Affiliate Relationship Manager
STEP 2 - SEND OUT FOLLOW UP DM (after email)
Hello __________,
My name is Amanda, and I am Janne Robinson’s affiliate manager.
I just sent you an email and wanted to follow up to ensure it reaches you in the best way.
Janne loves the work you’re putting out into the world–she feels you are incredibly real and
authentic.
She asked me to reach out to chat with you about becoming an affiliate for her upcoming launch
of a one year program, Your Truth is Your Medicine.
Janne is handpicking people she resonates with to partner with for this launch, and you are one
of them!
Over 1,000 people have been through this program and had incredible results in creating
deeper belonging in their lives.
Affiliates earn 40% commission on every sign-up they generate. With the program priced at
$997, that means $398 per sign-up directly to you.
If you haven’t personally been inside one of Janne’s courses or workshops, we’d love to give
you access to the Meet Yourself in Truth and Your Truth is Your Medicine recorded Q&A videos
and curriculum from previous years. This way, you can get a better feel for her work and the
depth of transformation she facilitates. Let me know if you're interested, and I’d be happy to
send that over!
We’re excited about this program and the potential of having you on board.
The email we sent has more details, but if this opportunity resonates with you, I would love to
set up a call with you and Janne directly.
Looking forward to hearing your thoughts.
Best,
Amanda
Affiliate Relationship Manager
PLEASE DO NOT USE ANY OF THE TEXT WRITTEN IN RED. I KEPT IT JUST IN CASE WE
NEED IT IN THE FUTURE. THAT BEING SAID>> IT IS NOT CURRENT.
STEP 3 - CONFIRM YOUR CALL WITH JANNE
Hello “name”,
It’s great to connect with you! We are glad to hear that you are excited to learn more about our
Janne’s upcoming launch and becoming an affiliate partner.
We are excited because although Janne has done business for over a decade, this will be her
first time working with affiliates in a launch.
That being said, we hope to do things a little different than other brands. We set up a phone call
between our potential partners and Janne herself as we as a company desire to build genuine
relationships.
We want you to hear directly from Janne why she created the program and the incredible
changes people have made in their lives from it. Over 1000 people have moved through it!
For a bit of context–Janne created the curriculum of “Your Truth is Your Medicine” (which in
addition to the live coaching component also includes 80+ worksheets) after working 1-1 with
hundreds of clients and constantly hitting the same topics and themes.
This program was created from over 8 years of experience on topics that had repetition. Janne
felt this was something she wanted to make more widely accessible through a group learning
format at a lower price point (people can join for $97 a month).
We understand that potential partners have their strengths on different platforms and work in
different ways, so if we work together we will work with you to tailor a list of deliverables and
generous matching compensation (payment). As shared we will be offering 40% of $997 for any
sign ups that come from your community and audience.
We work with potential partners in a variety of ways which depends on their unique strengths,
backgrounds, and platforms. Some of our partners use their newsletters to communicate with
their followers, others utilize TikTok or Youtube, and some are strictly IG. We recognize that one
size doesn't always fit all, so Janne takes the approach of speaking with the potential partner to
see if they are a good fit and if so would discuss how and where the partner sees themselves
working together.
Authenticity is a big value for us–so any sharing that you do, will be in your hands entirely.
Janne is looking forward to speaking with you. Please select your availability for a quick call
using the link below:
[INSERT LINK]
Please schedule as soon as possible as our schedule changes quickly! If you are unable to find
a time on the calendar that works, please let me know and I'll be happy to arrange a different
time.
Best,
Amanda
Affiliate Relationship Manager
www.jannerobinson.com
STEP 1 - FIRST TOUCH - INSTAGRAM MESSAGE TO ALL
Hi!
My name’s Amanda, I’m Janne’s affiliate manager.
We exported a list of her followers and spent time reviewing who is the most aligned in values
and brought that list to Janne for her review.
You were on the list! She appreciates how authentic you are and loves the work you’re putting
into the world.
I am reaching out because we are looking to create some key affiliate relationships for an
upcoming launch Janne is doing and she chose you!
The program is “Your Truth is Your Medicine” a one year experience that features live calls with
Janne and workshops with Gay Hendricks, LeeAnne Rimes, Suzy Batiz, Mark Groves + more.
We feel based on what we see it would resonate well with your audience.
The program is $997 USD and as a partner you’d make 40% commission for each person that
signs up.
If this sparks your interest, Janne would love to have a phone call with you.
I’d love to send more information and her calendar link if you could provide an email we can
move to next steps!
Amanda
STEP 1A - INSTAGRAM YES RESPONSE
Amazing!
Janne will be so excited to hear that.
She took a lot of time choosing who would be a good fit.
I will be sending you an email shortly with more information and Janne’s call link.
Talk to you in a different part of your phone soon!
Amanda
Hi Alfred,
Thank you for sending over your email address. I just sent you an email with more details.
Please let me know if you have any questions. I look forward to connecting with you further!
Best,
Amanda