Christabel Lungu

Project Portfolio A sneak peek of what I can do for you... By Christabel Lungu Introduction Overview Hi, I'm Chrissy, I’m a freelance copywriter specialising in health and wellness. My job is to create a lasting impact with the words I write. But, copywriting is more than just simply writing words. My job is to cultivate the power of words and use them in the right way. It is my responsibility to cultivate emotional intelligence, draw on emotions, resonate with people, and deliver fundamental value. In a world that is forever shifting, our reliance on one another grows and we now rely on communication more than ever before. Why me With training from The Creative Copywriter Academy, an internationally recognised copywriting agency that has created copy for renowned brands such as TikTok and Adidas, and an academic background in English Literature, Philosophy and an MBA in Business, I am adept in the language of communication. I possess a unique blend of understanding human behaviour, business strategy and extensive writing techniques. All of which enable me to craft copy that creates value, engages and inspires. A little about me... Many describe me as passionate, driven and full of energy. Let me show you what I can do... Client ~ The Zensory Brief To create blog posts, articles and website content that convey the company's tone of voice and brand message. The idea The Zensory is an exciting new app. It serves as a multi-sensory app that provides tools and techniques to help you tune into your ideal mood states to help you get the most out of everything you do. The challenge was to get a clear message across about the company's offering along with explaining the science behind it. I created informative and engaging content that educates and creates intrigue. The content topics ranged from aromatherapy to neuroscience. Overall, I created content that offered great value and resonated with a wide audience. Sample Coming Soon! *Please note this sample will be available once it has been released for public viewing Client ~ Young Adult Carers Brief To create a blog appropriate for carer awareness week. The idea One of the biggest challenges faced by young adult carers is the pressure of converging responsibilities and expectations. All of which becomes the catalyst for many young carers experiencing anxiety and depression. In consideration of young adult carers awareness week, the blog post serves as a guide to practising mindfulness and well-being. I created a guide with manageable steps to incorporate into everyday life. The information provided serves as a resource to help young carers take a step back from the challenges they experience, to recentre and put themselves first for a bit. View Sample Here Client ~ LucyLou Cosmetics Brief To create a product description for a product launch and to give the about us page a facelift. The idea Lucy-Lou Cosmetics offers ethically sourced and sustainable products. Amongst their biggest sellers are the vegan faux lash extensions. With competition bubbling in the cosmetics industry, it is essential to create copy that really stands out. I consciously made sure that the copy for the product description and the about us page exemplified the fun and friendly tone of voice of the brand as well as aspects of Lucy's bubbly personality, capturing the essence of the passion behind the brand. Sample Coming Soon! *Please note this sample will be available once it has been released for public viewing Client ~ TCC Academy Brief - Redefining Shopify To rewrite an existing landing page. The idea Shopify serves as a leading solution to supporting emerging eCommerce businesses. As a business owner, you want to ensure that you're maximising your time and not wasting it. You need reassurance that the service is trustworthy before putting your money into it... right? The purpose of the landing page is to do just that. To instil trust in a prospect and guide them to the final call to action. To achieve this, I created skimmable content designed to highlight the benefits of the service offers and social proof. View Sample Here Disclaimer: This sample was created for the TCC Academy Client ~ TCC Academy Brief - Reimagining Netflix To rewrite an existing landing page. The idea With more people relying on visual entertainment (especially during Covid-19), Netflix became a go-to for many of the population. However, with competing services on the rise, such as Amazon Prime and Now TV, it’s more important for Netflix to appeal to its target audience by offering more value. This landing page appeals to the audience by using language that resonates. It creates value, informs, and clearly states the benefits. View Sample Here Disclaimer: This sample was created for the TCC Academy What my clients say about me… Whether you’re looking to provide value-filled content, increase your conversion rate or generate leads, I deliver copy that captivates, engages and communicates an authentic message to your audience. Words are powerful when they are used in the right way. When the words you use to represent your brand are misaligned from what your brand stands for... your voice and identity are inevitably swallowed in a sea of competition. Or even worse, end up sounding just like everyone else. My job as a copywriter is to deliver compelling copy that speaks directly and inspires action. My job is to take your message and amp it up so people know who you are and what you stand for! The Zensory Jasmine Eskenzi ~ Founder "Chrissy was an absolute pleasure to work with. From the moment we started working with her, she had a helpful, compassionate and competent way of working. No task was too big and she took on every challenge with sheer enthusiasm and passion. She was able to grasp the concept quickly and to subsequently write eloquently and engagingly on topics ranging from neuroscience to wellbeing. I highly recommend Chrissy to any employer looking for a brilliant copywriter, who is efficient, hardworking and talented." Carer Support Wiltshire Georgia Stone ~ Communications Officer "I was very pleased with Chrissy's copywriting work for our charity's young adult carers website, YACbook. She brought great ideas to the table and was able to finish the piece on a tight turnaround. The blog suited our content style perfectly - it was informative, friendly, and used techniques to make it easier to read. Chrissy was very professional. I definitely look forward to having something written by Chrissy again." Lucy-Lou Cosmetics Lucy Farha ~ Founder “Chrissy did amazing product content work for my ecommerce cosmetic brand. She was extremely professional, intuitive and completely understood my brand’s vision and voice. The work she produced was of top quality and completely fit the brief I had requested. I cannot wait to include her work in my upcoming product launch and could not recommend her more as a talented writer, businesswoman and creative source.”