Chioma Francisca Nwabuaju

Discover business primary objective: We anticipate being a pioneer leader in bringing businesses together online; especially food/grocery markets/companies to the door-front of diverse consumers. Our core commitment is to provide tech-intense & smart app to put businesses forward with quality products branded with unique graphics, payment systems, and quick delivery affordable prices. Our cost-effective app will enable local retailers, stores, and supermarkets in the Bahamas to meet, serve, sell, and deliver big/small products in retail and wholesale to customers. Primary Objective: 1. To market, sell; deliver hot and fresh food from the top franchise restaurants/food items suppliers anytime/anywhere from IntaCart mobile app to the doorstep of the consumers. 2. Create value and reputable place to order food/fresh produce online 3. Solve the problem of restaurants that don’t offer home delivery, by providing delivery services. 4. Offer low-cost food deliver and easy ordering via IntaCart app 5. Connect restaurants and customers at a low-cost for high service quality. 6. To revolutionize grocery shopping experience, whereby customers will receive services by a click of the button. Define scope: IntaCart app will focus on connecting millions of household customers to suppliers/distributors using a 24/7 internet-friendly app; as an online virtual market that facilitates buying & selling. We aim to use our app to grow the e-commerce and consumer market in the Bahamas/Caribbean. However, user can connect directly with local vendors and suppliers through B2C and B2B business interaction, in turn, to receive fast, convenient home delivery as illustrated below; Business analysis plan: Solution implementation strategy Our prioritize project objectives is to start a business within a given budget and benefits triple benefits within the space of 12months; Project scope statement and justification: With the exponential growth of the food and grocery service industry in the US, we observed that the majority of Bahamas restaurants hardly offer home delivery and grocery stores are always full of customers waiting on the line to be checked out. IntaCart intends to collaborate with restaurants that wish to achieve an online presence and others that wish to deliver quickly to customers. Our app will make it easier for customers to order without waiting on the cue or making a physical appearance to order food and groceries; Business plan analysis: We plan to connect household customers with shops, retailers, and wholesalers using our 24/7 mobile app; which means that customers can order, pay, and receive orders without leaving the comfort of their homes. According to our plan, we intend to; Develop the app Market it Contract suppliers/distributors and drivers/delivery agencies Administer mobile app marketplace Make deliveries We will operate a business to business services for retailers/suppliers to register a paid membership and operate a business to customer services via receiving commission per order. To attain a successful business approach, our key resources include HR, Office & App; The mobile app is the frontend of the business operation while the office and backend HR ensures that convenient solutions, quality meals are delivered at homes at a low-fuel cost and cheap labor. We do consider government policies and customer’s food appetites while setting up the business. Therefore our business plan approach includes;   App development & design: System development, data management, security, App launching, testing, improvement & survey rating. Marketing & promotion: Social medial & TV commercial, current analysis, and market target analysis. Contracts: restaurants, franchising, negotiating, deliver outsourcing, and monitoring of contractors. Workspace: location, layout, furniture, and staff. Delivery agency: contract signing with Delivery Company, hiring of drivers/cyclist     Business resumption plan (BRP): IntaCart business model connects distributors, retailers, wholesalers to the household customer to our app;   The business resumption plan/process is to develop an app that enables users to search and buy different products listed by sellers. Users need to register, to browse or select items, pay using our well-integrated payment system and offer service feedback after delivery; Supplier’s needs to register enlist and manage their products and offer remarks about the app, as illustrated below; IntaCart Deliver app revenue model doesn’t include charging customers for browsing or reviewing items on the app; instead we earn commission when customers place an order. Our revenue sources includes Membership/registration fees Listing fees Sales commission Services charges Advertisements Service charges include cost of shipment, maintenance, and discounts; which are added together in the cost of shipping the good. Supplier’s needs to register enlist and manage their products and offer remarks about the app, as illustrated below; Revenue source pie chart: In addition to our business resumption plan, we will encourage our distriutors/ suppliers to use logistics specialist companies like federal Express (FedEx) to stockpile, warehouse and ship orders wuickly. We will also use our back-office to fulfil non-perishable order deliveries as intermediaries. We will also use our office to operate process orders, direct orders to suppliers, keep customers updated on their order progress and handling of products returns & cancellations. Apart from fresh foods and meals, customers are given the opportunity to choose delivery time. Our time slots to deliver which must be communicated to resturants, suppliers and distributors includes 1:30minutes: meals and foods 2 hours: fresh produce & groceries 6hours: non-perishable and canned groceries 1 day: depends on the level of urgency and time slot choosen by the customer. 2 days: bulk orders, distance and transportation cost and customer’s chosen period of delivery. We intend to optimize our delivery to be cost-effective by using fluctuation inventory to avoid disruptions of deliveries. Fluctuation inventory will enable us to maintain buffer stock protection when supply and demand fluctuate against the given lead time. We will also use it to minimize stock out situation and keep items readily available for purchase. Fluctuation inventory is mainly for non-perishable items. For restaurants collaborating with us, they will have to adopt lot size inventory, take advantage of quantity discount orders from customers to reduce shipping cost. We can also implement refresh inventory, in turn to receive orders from distributors and send immediately to customers. Transportation cost: depends on location and amount of deliveries Technological features: our user friendly app will offer secured money transaction and ensure fast, robust, fault tolerant and scalable usage while supporting more than 500 users. Architectures: using 3 & N-tier and JZEE architecture, we will handle the entire business logic and data layer which will provide fast, reliable access to data required to operate the app. Database: oracle 9i and webserver (Apache) It’s important to consider web security by using preventive firewall to prevent authorized access to the app; considering system attackers like denial of service attack and the use of S-HTTP that helps to transmit private document securely. Management structure (BRP): The business resumption plan includes the hierarchical management structure from CEO, CFO, operations manager, accountant, development team to the customer service. The management hierarchy is illustrated below; Milestone and timelines: Phases of implementation: Solution Implementation (Strategy Components): Situation analysis: Providing groceries/meals of high quality via app Serves customers within few minutes of order, depending on the location App will serve all round the Bahamas cities or towns and partner with businesses and stores Strategy: Covering almost groceries and meals of definitive taste & nature and delivering within short-span Collaborating with companies and purchasing stores in-debt by offering company shares to them; in the form of partnership. Two types of strategy to be implemented; Points of Parity (POP) Points of Difference (POD) Provides goods and services Product of high quality and affordable price Online shopping Fast delivery Service strategy: User-friendly shopping app Free door-door delivery (terms and conditions applied) Company’s possible slogan or tagline: Every food at your doorstep!!! Price strategy: Affordable when compared to local markets and other app Free or low price shipping that is less than 0.25 Alternative strategy: Program incentives: for affiliates and marketers who share the app. they can afford to earn via referral. Distributing the app to different app-stores, precisely Google and Apple store. Include the possibility of customer-client communication, whereas companies or businesses can chat or communicate with customers using the app. Implementation of infrastructure: IntaCart need to sub-divide its business operation into different aspect such as sales, marketing and app development and incorporate processes as illustrated below; Its important to conduct food verification and safety research with restaurants Identify equipment’s and supplies needed List items for performing task Personal protective equipment for delivery drivers Emergency menu plan & kits