Chioma Akpadolu

INDUSTRY CHOSEN: B2B SaaS Eagle is a hypothetical CRM tool for small and medium-sized businesses and will be the focus for which all the content in this assignment is made. SOCIAL MEDIA CALENDAR Duration: One month The goal for this business is to increase brand awareness and the social media measurement metrics are reach and engagement as follows. Days Content Idea Content Format Goal of Content CTA Mon Week 1 A picture showing the statistics of how a leaky funnel can impact conversion This should be a picture posted on both FB and Instagram Story. To entice people to check out the main post An arrow to encourage people to check out the next story To generate curiosity in business owners and then direct the ones who decide that they do have leaky funnels to a blog post that explains how to solve the problem and presents Eagle as one of the solutions. For FB: Click the link to find out how to solve the loopholes identified. This is to build trust. The caption should Join millions of users to ease workflow. Are there loopholes in your marketing funnel? A carousel that summarises how to identify loopholes in the marketing funnel It should have an arrow that leads people to check out the next story. This is a carousel posted on both FB and Instagram. It should then be shared on FB and Instagram Story. Wed Week 1 Testimonials from users Pictures For Instagram: Interested in solving this problem, leave a specific emoji or check the link in the bio. relate to previous posts of people who have used Eagle to ensure their customer management system has no loops and achieved success. Fri Week 1 Showcase the key features of the tool A reel This drives the message of the easy-to-use features of the tool. Join millions of users to ease workflow. Join a free trial. Mon Week 2 Tips on lead generation. Carousel This is to educate and add value to the target audience. It establishes the brand as a know-how Follow for more Wed Week 2 How to get started using the software A reel This drives the point of easy integration and ease of use. Save yourself the hassle and convert more leads with a click. Organize your customer data and manage an effective follow-up strategy Fri Week 2 Friday insights. The importance of regularly analyzing data on CRM to finetune sales strategy A picture to be posted on the Instagram and Facebook story This is to remind business owners the importance of regularly reviewing customers behaviours and Uncover valuable insights on your customer behaviours and needs. finetunning strategy. The goal of the story is to direct the audience to the main post Our Eagle AI analyzes the data and gives you detailed insight based on customers' behaviour. Find out how. Direct to the main post A video on how to get data insights from customers' behaviour from Eagle A reel Showcases a unique feature of the software and its ease of use. Ready to ease your customer management process and pick up money-making gems on the way? Start using Eagle today Mon Week 3 Unfamiliar work processes that can be automated with CRM and how to do so A carousel This is to educate and add value to the target audience. It establishes the brand as a know-how Follow for more Wed Week 3 Talk with a relevant successful influencer on customer care tips An Instagram live. This is to increase reach and followership Sell the software and encourage them to follow. Fri Week 3 The small business owners that have used the software and her testimonial A reel Mon Week 4 Monday sales tip Carousel A snippet of this can be posted on FB and serve as a subsequent post This serves as a What are you testimonial and waiting for? also speaks to other small business owners. This is to educate and add value to the Follow for more target audience. It establishes the brand as a know-how Wed Week 4 New blog alert. A snippet from a blog post on important metrics to look out for in CRM. Carousel/post Direct people to the website Get clearer insights on your customer behaviour with Eagle now. Fri Week 4 How to use the software to calculate metrics and make presentations Reel Showcases the features of the product Get started now The recurring content pillars are ●​ Mondays Tips: for educating the audience on what can help them grow their business. ●​ Friday insights: This is bi-weekly. If done consistently, it can be a tradition valuable to the target audience and unique to the Eagle brand. SOCIAL MEDIA ADS First ads idea One reader: The target audience for this ad is a medium-sized business owner. A man in his 60s who is a late adopter. He has used Excel for most of his growth to track sales and customer details. He knows there are software like CRM systems but is hesitant to try it out. His current system works, so why? One Idea: This ad will explore this one idea to ensure a clear message that won’t confuse my reader. The idea is this Does your current system really work? Save yourself and your team the hassle and make 50% more sales. This idea forces him to acknowledge one challenge with manual methods and promises that using Eagle will save him and give him additional sales. One Offer: Try the one-month free trial (with no request for bank details) in exchange for signing up for the page. One Action: Take the free trial now. Ads 1 Copy Headline 1 idea: The secret to never forgetting a lead to follow up and their details! Boost sales by 50% Headline 2 idea: Never forget a customer’s details! Save yourself the hassle and earn 50% more sales. Body: Sure, you can track sales and customer details with Excel. Or use a whiteboard to note down leads to follow up. Or even write down a little description of who each lead is so you don’t forget… You can do all those until… The records become too much for you to sift through, or you forget one important detail and you lose qualified leads to your competitors… Eagle CRM can help make sure that never happens. Our easy-to-use yet highly automated system carefully records your customer details, segments them appropriately then maps out the next desired action plan with reminders so you never forget… and automate the next steps in case you forget. Eagle is your assistant salesperson who makes sure you convert every qualified lead who your business can indeed serve. Not sure yet? Try out Eagle for a month. Card details are not required. You’ve got nothing to lose right? The offer is up until midnight! Eagle is ready to help your business take flight. Are you ready to reach greater heights of sales? Take a free trial now. Second ads idea One Reader: Small business owners who do not know so much about all CRMs can automate. A woman, selling packaged edible seeds with a growing customer base. One Idea: The ability to integrate third-party tools and the ease of use. One Offer: An easier work process for some money One Action: Go to the landing page with embedded videos of small business owners who have achieved success with Eagle. Ad copy Headline: What if you could do all your core business operations in one space… Body: Invoicing, tracking payment, sending emails, managing ads, lead collection… and I could go on and on. What if you didn’t need to manage them all from different tools but they could all be integrated into one space, and automated? Well, they can. With Eagle CRM's easy integration and automation features, you and your employees can seamlessly manage your customer relations operations from one software, streamline your work process, increase brand loyalty and boost sales. See how small businesses like yours are scaling effortlessly! GOOGLE AD AND ANALYTICS Same Reader and idea. Only re-written for Google ads Ads 1 Headline: Never Lose a Lead Again! Boost Sales by 20% with Smart CRM Automation. Body: Spreadsheets & whiteboards can’t keep up. Eagle CRM automates sales tracking, follow-ups & reminders so you never lose a lead. Get started FREE—No credit card needed! Start Free Trial Today Metrics to measure: Click Through Rate (CTR - number of people that clicked on the ads after seeing it) and conversion rate (number of people that started free trial), Cost per lead (What it costs to acquire one free trial) Ads 2 Headline: You don’t have to juggle multiple tools—Grow smarter with Eagle CRM Body: Automate invoicing, emails, and ads in one easy-to-use platform. See how businesses like yours are scaling effortlessly. Learn more today! Explore Eagle CRM Metrics to measure: Landing page view (How many people got to the learn more CTA and clicked), Bounce rate (How many people left the landing page without taking action), Cost per click (How much is paid for each visit to the landing page). Competitor Analysis Competitor identified: Salesforce. Analysis of salesforce digital marketing strategy Salesforce positions itself as a scalable, user-friendly CRM designed for businesses of all sizes. Its marketing strategy emphasizes ease of learning, accessibility, and the ability to grow with a business. The company invests heavily in educational content, multimedia marketing, and community engagement to reinforce these messages. However, despite this positioning, feedback from small business users suggests that the practical experience of using Salesforce often does not align with these claims. This analyzes Salesforce’s strengths, weaknesses, and opportunities for improvement based on its digital marketing approach, website messaging, and real-world user feedback. 2. Strengths 2.1 Strong Brand Positioning on Scalability Salesforce consistently communicates that businesses can start small with its platform and expand as needed. This message is reinforced across its website, marketing materials, and social media. The company presents itself as a long-term solution for businesses at every stage of growth, making it attractive to startups and enterprises alike. 2.2 Extensive Educational Resources A key strength of Salesforce’s digital marketing is its emphasis on learning and ease of adoption. The company provides a wide range of educational materials, including: ●​ Blog posts, guides, and eBooks. ●​ Podcasts and webinars. ●​ YouTube tutorials and case studies. This extensive content library helps new users understand the platform’s capabilities and positions Salesforce as a thought leader in CRM and business automation. 2.3 Multi-Channel Marketing Approach Salesforce effectively utilizes multiple digital channels, including: ●​ Storytelling and brand history: to establish emotional connections with customers even with the use of mascots. ●​ Social proof and relationship marketing: featuring employees and customers discussing the platform’s features and benefits. ●​ Multimedia content: such as video summaries of blog posts, to increase engagement. ●​ Live events and community engagement: such as its annual customer event, which strengthens its reputation and provides networking opportunities. 2.4 Industry-Specific Solutions Salesforce offers tailored CRM solutions for various industries, allowing businesses to find tools specific to their operational needs. This industry segmentation makes its offerings more relevant to different customer groups. 3. Weaknesses 3.1 Misalignment Between Marketing Message and User Experience While Salesforce markets itself as an easy-to-use platform for businesses of all sizes, many small business users report challenges in actual implementation. This discrepancy arises due to: ●​ The steep learning curve associated with Salesforce’s extensive and many features. ●​ The need for expert configuration to fully utilize the platform. ●​ High setup and customization costs and pricing 3.2 Complex Pricing Structure Salesforce advertises a starter package, but as businesses scale, they must purchase additional features separately. This pricing model can be frustrating for small businesses expecting a comprehensive, cost-effective package. A more structured tiered pricing system (small, medium, and large business plans) could improve clarity and affordability. 3.3 Implementation Challenges and Long-Term Usability Many businesses struggle with setting up and customizing Salesforce without dedicated technical support. Common concerns include: ●​ Difficulties in data entry and management, making basic CRM functions cumbersome. ●​ Customization barriers, where even small changes require expertise or additional paid support. ●​ Dependency on administrators: This means that businesses must hire specialists to manage the CRM effectively. 4. Areas for Improvement 4.1 Simplifying Onboarding for Small Businesses ●​ Develop a more guided setup experience to help new users navigate the system without external support. ●​ Offer a clearer, more structured onboarding process that simplifies initial implementation. 4.2 Refining Pricing and Packaging ●​ Introduce tiered subscription plans that bundle essential features based on business size rather than requiring add-ons for scalability. ●​ Provide cost transparency to avoid unexpected expenses as businesses grow. SEO and content marketing Suggested Keywords S/N Suggested keywords (US) Search Intent Keyword difficulty Search Volume 1 Leaky sales funnel Informational 19% 70 2 Sales funnel strategy Informational 61% 170 3 Sales funnel Informational 78% 8.1k 4 Sales funnel builders Commercials 48% 50 5 Best sales funnel builder Commercial 39% 70 How to Fix a Leaky Sales Funnel and Convert More Leads You have a leaky sales funnel when potential leads are flowing into your sales process from the beginning, but they are not converting to paying customers of your product/services. Leads not converting equals no revenue generation. Therefore fixing your sales funnel is important for your business’ survival. Common causes of a leaky sales funnel A leaky sales funnel can be caused by the following: ●​ ●​ ●​ ●​ ●​ Misaligned lead qualification process. Weak sales funnel architect with unclear steps Inconsistent follow-up systems Poor sales funnel strategy with disconnected marketing and sales efforts. Manual process bottlenecks from sales funnel builders How to Fix Sales Funnel Leaks The important thing about fixing a leaky sales funnel revolves around the approach, starting from identification to optimization. Here’s how to fix a leaky sales funnel: #1. Identify Drop-off Points: With an analytics tool like Google or Hotjar, you can monitor where leads disengage. #2. Improve Lead Nurturing: To improve lead nurturing, implement automated follow-ups via email or chatbot personalized messages to keep them engaged. #3. Streamline Sales Funnel Building: Using any of the best sales funnel builders, ensure that your funnel structure shows a lucid path from awareness to decision. Each stage should offer value that naturally guides your leads. #4. Use a CRM for Better Management: Use a CRM like Eagle or HubSpot to ensure that no lead is lost and keep them through the entire journey. Conclusion We have walked through the common causes and possible ways to fix a leaky sales funnel. A leaky sales funnel is not just a “small issue”, it is a threat to the growth of your business. By identifying the drop-off points, improving your lead nurturing strategy, and managing the funnel process with a good CRM in a streamlined building, you can transform the leaks into solid opportunities.