Venture Capital Funding and Startup Failure 2018- 24
REPORT ON EXITED AND LEADING
STARTUPS IN NIGERIA-
Insights For Founders, Angel Investors and Venture Capitalists
Exited startups
Leading Startups
Analysis on Exited Startups in Nigeria
The data provided includes 12 startups from various industries in Nigeria that have shut down
between 2017 and 2024. Key details include the industry they operated in, the year of shutdown,
and the funds they raised.
Industry Breakdown:
1. Fintech:
Total: 7 startups
Details:
Zoto (2018)
Cova (2024)
Thepeer (2024)
Pivo (2023)
Lazerpay (2023)
Zazuu (2022)
Bundle Africa (2023)
Observation:
Fintech has the highest number of failed startups, indicating potential market saturation,
intense competition, or regulatory challenges specific to financial technology in Nigeria.
2. Other Sectors:
Ride-Sharing: GoMyWay (2017)
Marketplace: Efritin (2017)
Real Estate: MyPadi (2019)
Genomics: 54gene (2023)
Blockchain: Vibra (2023)
Observation:
While other sectors such as ride-sharing, marketplace, real estate, genomics, and blockchain have fewer instances of failure, the challenges in each sector are unique and worth exploring further.
Analysis by Funds Raised
Amount Raised : $0
2 startups (Efritin, Zoto)
Amount Raised $1M:
3 startups
1. MyPadi - $20K
2. Bundle Africa - $450K
3. Lazerpay - $1.1M
Amount Raised : $1M - $5M:
1. GoMyWay - $400K,
2. Cova - $800K,
3. Zazuu - $3.12M
4. Pivo - $2M,
5. Thepeer - $2.32M
Amount Raised : $5M - $10M:
1. Vibra - $6M)
Amount Raised :$10M
2. 54gene - $46.3M
Observation:
Despite significant funding, 54gene, which raised $46.3M, still failed, highlighting that
substantial funding does not guarantee success. Conversely, startups with no or minimal
funding (Efritin, Zoto) also failed, suggesting that a lack of capital is a significant risk
factor.
Year of Shutdown
2017: 2 startups (GoMyWay, Efritin)
2018: 1 startup (Zoto)
2019: 1 startup (MyPadi)
2022: 1 startup (Zazuu)
2023: 5 startups (Pivo, Lazerpay, 54gene, Vibra, Bundle Africa)
2024: 2 startups (Cova, Thepeer)
Observation:
The year 2023 saw the highest number of shutdowns, suggesting a particularly
challenging period for startups specilaized in cryptocurrency transactions,
potentially due to economic downturns of the crypto market or other
macroeconomic factors.
Note: there are other startups that shutdown within these years but we focused more on funded startups
Key Points to Note :
1. High Failure Rate in Fintech:
The concentration of failed startups in the fintech sector suggests intense competition,
regulatory challenges, or market saturation.
2. Impact of Funding:
Significant funding doesn't necessarily ensure success. While substantial funds can provide
resources for growth, poor management, market fit, or external factors can still lead to failure.
Lack of funding is a clear risk factor, as seen with Efritin and Zoto, which did not raise any funds.
3. Yearly Trends:
The spike in failures in 2023 could be investigated further for external economic factors, such as
market downturns, changes in regulation, or global financial instability.
4. Diverse Industry Challenges:
Each industry has its own set of challenges. For example, ride-sharing (GoMyWay) and
marketplace (Efritin) sectors may face different regulatory or operational hurdles compared to
fintech or genomics.
Comparative Analysis: Leading vs. Exited Startups in Nigeria
CATEGORY
LEADING STARTUPS
EXITED STARTUPS
Product Market Fit
Identified real market needs.
Examples: Paystack, Flutterwave
Misjudged market demand. Example Hytchride
Leadership and Team
Experienced and collaborative
leadership and team structure
Examples: PiggyVest, Kuda
Lack of experienced leadership, internal conflicts.
Example Pivo , and wejapa
Funding and Financial
Management
Strategic use of capital, diverse revenue
streams.
Examples: Andela
Mismanagement of funds, insufficient funding.
example:54gene and Pivo
Regulatory Compliance
and Adaptation
Navigated regulatory environments
effectively.
Examples: Flutterwave, LifeBank
Noncompliance with local laws, regulatory
changes. Example 54 gene and vibra
Customer Focus and
User Experience
High customer satisfaction, responsive
to feedback.
Examples: Kuda, PiggyVest
Neglected customer feedback, poor user
experience.
example: zoto, Bundle Africa and Padi
Strategic Partnerships
and Networking
Leveraged partnerships for growth.
Examples: Andela, TradeDepot
Lack of partnerships, isolated operations. Example
Lazerpay, thepeer, Pivo
Sustainable and
Dynamic Business
Model
Adaptability to market changes, and
flexibility to pivot as customer needs,
and trends changes. Examples Nomba (
formerly Kudi, Piggyvest ( formerly
Piggybank ) Paystack ( Formerly
Underground)
Non-flexible, fixed business Model, and Non
adaptable to changes. Examples: Okadabooks,
Vibra, Lazerpay
VS
Highgrowth / leading startups
Read about these companies in details here
Exited startups
Overview of top 10 venture capital investors in Nigeria
VC INVESTOR
OVERVIEW
FOCUS AREAS
NOTABLE INVESTMENTS
Ingressive Capital
Seed-stage investor for techenabled startups in Africa
Fintech, Healthtech, Agritech, Edtech
Paystack, 54gene,
Bamboo
Future Africa
Invests in mission-driven founders
using technology for social good
Technology, Healthcare, Education,
Finance
Flutterwave, Andela, Eden
Life
EchoVC Partners
Early-stage VC firm focused on
technology
Fintech, Healthtech, Ecommerce,
Agritech
Lifebank, Hotels.ng,
MyPadi
TLcom Capital
Africa-focused VC firm with
offices across major African cities
Tech-enabled services, Fintech,
Education, Agriculture
Twiga Foods, Andela,
Kobo360
GreenHouse Capital
Fintech investment company and
innovation hub
Fintech, Insurtech, Healthtech
Flutterwave, Max.ng,
Rensource
Microtraction
Provides early-stage funding for
startups across sectors
Various sectors including Fintech,
Healthtech, Logistics
Cowrywise, BuyCoins,
Wallets Africa
Y Combinator
Global accelerator with
investments in Nigerian startups
Tech startups across various sectors
Paystack, Flutterwave,
Kobo360
Partech Ventures
Global investment firm with a
dedicated Africa fund
Fintech, Healthtech, Ecommerce,
Agritech
TradeDepot, Yoco, Kudi
CRE Venture Capital
Africa-focused VC firm investing in
transformative companies
Technology, Media, Telecommunications
Andela, Flutterwave, Yoco
Consonance Investment
Managers
Growth and early-stage investor
Technology, Consumer, Business
Services
Paystack, Flutterwave,
Sendy
EXITED AND LEADING STARTUPS
OUTLOOK-
Insights For Founders, Angel Investors and Venture Capitalists