Chidiebere Ezekwesili

...just a click Brand Style Guide ...just a click CONTENTS BRAND GUILDELINES 1.0 ABOUT THE BRAND Brand Description Brand Personality 2.0 THE LOGO Master Logo Lockup Icon Alternate Logo Logo Lockup Icon Usage Scalable System Approved Colour Logo Colour Usage Logo Applications 3.0 WEBSITE Homepage Images Team Images Design Hover Images ABOUT THE BRAND 1.1 BRAND GUILDELINES CHIDIARTS JUST A CLICK A creative design consultancy in Nigeria, designed to give strategic services, enhance business growth of clients towards their customers. It is a company founded Chidiebere Ezekwesili, a creative director and brand strategist, digital marketer and social media manager. Since its inception in January, 2019, CHIDIARTS existed for fine and applied art until the idea to relinquish its power into digital graphics on June 18, 2021 came. Through the power of design, it has helped diverse clients reach out to their customers and stand out in the market place. When talking of proficiency, it spreads through the use of Adobe softwares tools like Photoshop, Illustrator, Premier Pro, Indesign, After Effects, Filmora, Blender, GIMP, Krita etc. CHIDIARTS has since worked to push and maintain business brands in the retail market by adding values. It is continually striving to set the standards for branding and to earn the trust and respect of its members. This is a friendly company, clients are welcomed any time, any where. Feel at home. ABOUT THE BRAND 1.2 BRAND PERSONALITY CHIDIARTS JUST A CLICK Our brand personality is a natural expression of our values. Everything we say or do reflects the different facets of our personality. POSITIVE Our positive outlook is contagious. We are cheerful, enthusiastic and relaxed in how we communicate because this shows our customers that we love we do. UNDERSTANDING We get what it's like to be a small business. So we demonstrate our understanding of our customers' challenges and needs whenever we can. It helps them relate to us, trust us and come back time after time. DARING We love to face strides of challenges just to have a better result. We demonstrate this through various interactive sessions to foster familiarity and connectivity with our clients. THE LOGO 2.1 MASTER LOGO LOCKUP The master logo lockup represents the whole chidiarts brand. Due to its visibility and recognizability symbol, it allows us to showcase consistently our identity across all communications and media platforms. As shows, the master logo lockup is available in embedded form. Whenever possible, use the preferred master logo lockup configuration. The word mark is a carefully crafted piece of design and should be applied as specified in the guidelines and not adhered in anyway. ...just a click THE LOGO 2.2 ICON The logo icon is a fraction of the master logo which is a substitution on a smaller scale mockup designs. THE LOGO 2.3 ALTERNATE LOGO CLEAR VERSION The alternate lockups (clear version) are intended for use when legibility restrictions prevent either preferred version (master logo lockup) from being properly applied within the context. In small spaces, replace the brand logo with the clear version. For example, on a pen, do not try to squeeze in the full logo (master logo lockup). In these spaces, text should read the brand name (chidiarts). ...just a click ...just a click THE LOGO 2.4 LOGO LOCKUP This is the final form of a logo with all of its elements locked in their relative positions. For the sake of maintaining consistency in all mediums, the lockup should not be taken apart or altered in any way. icon wordmark ...just a click tagline ALTERATIONS ...just a click ...just a click ...just a click THE LOGO 2.5 ICON USAGE The logo separate components are applicable depending on the medium of application. a. The logo lockup can be placed on the shirts, business cards, letterheads, envelopes and other medium which are spacious for the whole logo element icon wordmark (logo icon and logo types). b. The wordmark is applicable on small spaced medium like biros, caps and cups. This is to retain the sharpness and originality of the logo to avoid either being pixelated or illegible. c. The logo icon only, just like the logo in the ‘a section’ can be placed on shirts, caps, cups and other spacious medium for the element. ...just a click tagline THE LOGO 2.6 SCALABLE SYSTEM The logo is legible to scale down to small sizes. Their the master lockup ...just a click sizes may vary depending on the applications. wordmark icon ...just a click tagline THE LOGO CHIDIARTS YELLOW 2.7 APPROVED COLOUR HEX CODE FFFFFF 239, 202, 27 RGB 255, 255, 255 7, 17, 99, 0 CMYK 0, 0, 0, 0 HEX CODE F1F1F1 RGB 241, 241, 241 CMYK 4, 3, 3, 0 HEX CODE 606060 RGB 96, 97, 97 CMYK 61, 53, 52, 24 HEX CODE 000000 RGB 35, 31, 32 CMYK 0, 0, 0, 100 HEX CODE EFCA1B RGB CMYK CHIDIARTS WHITE CHIDIARTS GREY On the right, the chidiarts brand should be primarily represented by the colour chart. It includes CMYK, RGB, Hex values and Pantone swatch codes for the chidiarts colour palette. Take care to ensure accurate colour reproduction is applied to all communications and media. For print applications, use CMYK or Pantone values. For web or screen applications, use RGB or Hex values. Do not use any colour that is not specified in these brand guidelines. CHIDIARTS GREY CHIDIARTS PINK HEX CODE F8CADF RGB 248, 202, 223 CMYK 0, 25, 0, 0 CHIDIARTS BLACK THE LOGO 2.8 LOGO COLOUR USAGE The chidiarts logo should always establish a strong presence wherever it is applied; making background selection of great importance to its success. If colour is not an option for technical reasons, or of the brand colours do not provide enough contrast with other visual elements, use the black and white logo options. Do not use any colour that is not speficially shown here. ...just a click ...just a click THE LOGO 2.9 LOGO APPLICATIONS The strong presence of chidiarts logo should always be established whenever it is applied within the contexts. For creating merchandise or premiums to represent the chidiarts brand, please ensure to maintain the integrity of the logo through application. THE LOGO 2.9 LOGO APPLICATIONS The strong presence of chidiarts logo should always be established whenever it is applied within the contexts. For creating merchandise or premiums to represent the chidiarts brand, please ensure to maintain the integrity of the logo through application. USAGE IN LARGE SPACE THE LOGO 2.9 LOGO APPLICATIONS The strong presence of chidiarts logo should always be established whenever it is applied within the contexts. For creating merchandise or premiums to represent the chidiarts brand, please ensure to maintain the integrity of the logo through application. USAGE IN OUTDOOR ADS THE LOGO 2.9 LOGO APPLICATIONS The strong presence of chidiarts logo should always be established whenever it is applied within the contexts. For creating merchandise or premiums to represent the chidiarts brand, please ensure to maintain the integrity of the logo through application. USAGE IN OUTDOOR ADS brand. Follow on: Chidiebere Ezekwesili chidiarts chidiebere_ezekwesili-