Catherine Cortel

Republic of the Philippines SOUTHERN LEYTE STATE UNIVERSITY Main Campus, Sogod, Southern Leyte First Semester, S.Y- CASA DE LA RISA A Business Proposal of Undergraduate Industrial Education Students in Partial Fulfillment to the Subject Course TLE 311 Entrepreneurship BALANE, Rhodarvyl L. CORTEL, Catherine G. DOCENA, Jashley Lynn Q. LAYO, Joseph T. LOQUIAS, Nelda T. TE, Febra Valerie O. October 2016 I. Executive Summary Our country is now on the hottest issue of getting along the War On Drugs launched by the Duterte Administration. The society is trying really hard towards achieving the massive and total pull-out of drugs and all related substances from its wicked suppliers and protectors. Through the years, the government most particularly the Philippine National Police had already recorded thousands of cases regarding the latter. For us who have thoroughly understood the devastating effect of using and in taking such addictive substances, we are driven by all means to advocate the protection of those individuals innocent of these things. Including ourselves to the youth whom Jose Rizal thought as the hope of the land, we, as pre-service teachers feel the enormous challenge of giving significant contribution so to assist the society, the government, the humanity in preserving the innocence of those who haven’t been involved to drug related activities. Hence, driven by the abovementioned, we will be opening CASA DE LA RISA to the business industry and all prospect stakeholders and beneficiaries. CASA DE LA RISA is a Spanish term for Fun House. We strongly believe that the reason why those who engaged themselves to drugs and any related acts failed to or have been lacking in exposing themselves to things where they could really feel the real essence of happiness. So our purpose of pursuing this establishment is to provide a place where someone feels being at home, engage with happy people and of course to find a healthy entertainment. In this establishment you can find various means to be happy. So to speak, we will be providing entertainment. Since this is new to the business industry, we will be maximizing all forms of advertisement so that the society will be informed of this. Flyers will be distributed, posters will be placed in conspicuous places, radio and TV commercials, and of course the aide of online social media. And we are hopeful that those who can have the first experience in our Casa De La Risa will be having the word of the mouth and it will soon disseminate the information to everyone. We don’t exempt our business from competitions considering that there are already existing amusement centers in our province particularly in Sogod. However, despite their stability in the entertainment industry, we are very hopeful that we could still stood out from the competition because we will be providing the best services we could cater. As to financial considerations, we will be inviting investors. We will also be tapping non-profit or non-government organizations advocating social awareness to help us raise funds since the cause of this business is of relevance to their mission. So much expected that they will not fail to accept out proposal. This business will be managed hand in hand by six efficient pre-service teachers who came from different walks of life. Their life stories would be of great impact to their way of dealing with our clienteles since they have the prior understanding and real life experiences which they could find suitable remedies in relation to what is being desired. There’s also a tendency of partnership or memorandum of agreement between our management and non-profit or non-government organizations advocating social awareness. Casa De La Risa will soon be constructed in Zone 5 at the old market area. II. Company Description PST Group is a Company organized and owned by six pre-service teachers. Its office is located at Zone 5 beside SOLECO-Sogod Satellite Office. This company has been initiated out of the desire of advocating the protection of those who haven’t been involved to drugs and any related activities. It is driven by the purpose of providing healthy entertainment to prospect clienteles. The personalities forming this company came from different state of the society with various stories to tell and to share. They believed that their personal experiences once shared could make or start a change in their clientele’s lives and could also be a source of inspiration. As for the legalities of this company, the six individuals operating this submitted their selves to the Bureau of Internal Revenue (BIR) and claimed their Tax Identification Numbers (TIN) Numbers for official identity. They have also made known themselves to the society by complying and acquiring National Bureau of Investigation (NBI) Clearance, Social Security System (SSS) Number and PhilHealth Cards. They made these things available for them to be able to register PST Company and Casa De La Risa to the Department of Trade and Industry (DTI) and the Securities and Exchange Commission (SEC). The team, while working on the requirements for legalities are also doing extra efforts to attract prospect investors to join their business venture. They are currently making endorsement letters and proposals for all non-profit and non-government organizations advocating on social awareness. They are also to tap private individuals and entities that are potentially engaged in the entertainment industry. III. Product or Service Product and Service Description Casa De La Risa of the PST Company will be offering entertainment packages to its prospect clienteles. Such entertainment packages include videoke, Zumba sessions, fitness enhancement sessions, indoor ball games, board games, music museum, mini-theater, art gallery exhibits and creativity workshops. VIDEOKE. The company believes that doing videoke relieves stress in such a way that our clienteles might temporarily forget all the pressures from work he/she is currently engaged into. Videoke also allows them to express their kept emotions through singing the song which they think describes their feelings. Other than that, videoke serves as an eye-opener for those individuals who has the golden voice but are so shy to show off their God-given talent. ZUMBA SESSIONS. It is considered one of the trends towards acquiring the desired body figure. Through Zumba, one can maintain a healthy lifestyle through dancing. Aside from that, clienteles can build new relationship, gain friends and develop confidence and camaraderie. FITNESS ENHANCEMENT SESSIONS. This refers to all sorts of fitness activities with the aid of a gym and related equipment. INDOOR BALL GAMES. This includes basketball, volleyball, pingpong, bowling, and billiards. BOARD GAMES. Belonging to this are chess, scrabble, uno, snake and ladder, monopoly, Damath, and sungka. MUSIC MUSEUM. This is where different genres of music are being archived. Installed in that room are DVD players, speakers, and any related gadgets where clienteles can freely choose what song he/she wants to listen and reminisce. MINI-THEATER. The clienteles have the option to watch a movie of their choice depending on its availability in the archives. ART GALLERY EXHIBITS. Artworks are placed in this area. Clienteles may enjoy looking the different portrays displayed. Aside from portrays, there are also collections of relic items and any extra-ordinary work of arts. Competitive Comparison The business will be providing a healthy competition in the entertainment industry because it provides the society an option. An option that will surely cater the decisiveness of the client in choosing what kind of entertainment he/she will prefer. Since Casa De La Risa offers another variety of entertainment, it will positively be progressive in a span of time. Sourcing and Fulfillment The supplies, furniture and fixtures to be installed and the game paraphernalia to be installed in the Casa De La Risa will only be manufactured by Filipino artists within or nearby Sogod to observe nationalism. This is also to ensure that the quality of the items be checked directly so that whenever a damage will be seen, it will be repaired immediately. Furthermore, it allows the appreciation of the craftsmanship of local artists. Technology PST Company is on its continuous study and research to be informed of the most updated state-of-the-art facilities and most trending entertainment activities that could be incorporated to Casa De La Risa. However, the company will not be embracing solely to technological advancements because it is believed that we have to do something in preserving the ecological balance of our environment. Future Products and Services The future products and services of Casa De La Risa and PST Company will depend on the evolving needs and demands of its clienteles and the society. It is guaranteed that whatever additional products and services will be added, it all resulted from a thorough feasibility study. IV. Market Analysis Market Segmentation Taking a close evaluation on the entertainment packages to be provided by Casa De La Risa and PST Company, it manifests that clienteles of varied ages may be able to feel the luxury of whatever we offer. That is why there is a variety of entertainment options due to the consideration that every individual has his/her choice of preference and comfort. We also did not neglect the level of tolerance our clienteles have since there is no guarantee that a person can last long for day what he/she is doing unless it is his/her job and is well-paid off. Target Market Segment Strategy Caravans will be launched for the society to be aware of our existence. Sponsorship to events is also necessary to add publicity. Partnership, I mean, collaboration in organizing a specific event will boost our market. Through doing so, we can have the chance of identifying and recognizing more our targets. We can gain insights regarding their preferences. We will also be updated of how things are happening or being strategized in their own perspectives. Market Needs The society’s evolving needs is unpredictable. Hence, the entertainment industry must be decisive in choosing new packages to be offered considering its attractiveness to the clienteles. Market Trends Trends in the market varies directly to the demands of the society. As of the moment, there are still no figures for exact representation. Market Growth Since there are already existing entertainment establishments here in Sogod, the start of Casa De La Risa proves that the market is growing progressively. Basically, no additional business establishment will be opened if its stability of income patterns is not good. Distribution Patterns The number of entertainment facilities existing provides the society an option to which they will enjoy their preference. However, the PST Company is hoping that more number of clienteles will patronize Casa De La Risa because it offers a variety of entertainment. Competition and Buying Patterns It is expected that patterns of competition will depend on the season. More likely, higher sales will be predicted during weekends, summer, fiesta and Christmas season. Main Competitors Identified competitors are the Syshore, Rooftop, Kimberly’s and Roca’s. V. Strategy & Implementation Competitive Edge Its end among other entertainment establishment is that the entertainment packages Casa De La Risa offers are fresh and unique. The existing entertainment establishment in Sogod are offering only disco and videoke. Marketing Strategy Since this is new to the business industry, we will be maximizing all forms of advertisement so that the society will be informed of this. Flyers will be distributed, posters will be placed in conspicuous places, radio and TV commercials, and of course the aide of online social media. And we are hopeful that those who can have the first experience in our Casa De La Risa will be having the word of the mouth and it will soon disseminate the information to everyone. Positioning Statements PST Company will be strict to its implementing rules and regulations that Casa De La Risa will be focusing on providing healthy entertainment to its clienteles. No other monkey business will be allowed to penetrate the business for this will forfeit the goal of protecting those innocent individuals from being attracted to drugs and any related activities. Pricing Strategy The pricing of the packages depends on the demand of the clienteles. The more clienteles the lower the tendency of raising the price. However, it should have its breakeven price so that the Casa De La Risa could maintain its operating costs. Promotion Strategy Casa De La Risa will be publicized constantly to the society through advertisements, posters & flyers and of course with the aid of online social media. Marketing Programs The marketing department will have linkages with various sectors like the school, the community, private entities and passers-by clienteles. Contact information must be provided so that there will be an easy access when raising inquiries. Sales Strategy In order to maintain the sales, regular customers must be well-entertained so that they will continue patronizing Casa De la Risa. The changing of prices (whenever needed) must be deliberated earnestly before it will be implemented and must conform to the budget capabilities of clienteles. However, the sales varies with the number of clienteles thus it is a must of the PST Company to maintain or maximize its marketing strategies to increase number of clienteles. VI. Management Team – PST Company Functions of Designations Chief Executive Officer will be the one to monitor all the operations of the company. All deliberations, plans and proposals must be subject for review and approval in his office. Executive Secretary will be the one responsible in keeping all the communications and documents of the company. He/she will be the one to take note all the schedule of meetings and appointments. Assistant Executive will be the one to directly keep monitor with the three other department or branches of the company. He/she will be the one to consult the CEO in whatever actions necessary by the heads. Head for Marketing Operations will be hands-on with the marketing plans and strategies to be adapted by the company. Head of Human Resource do the task of screening the individuals applying for any job in Casa De La Risa. He/she will be the one to arrange the schedule of duties of the staff. Head for Operations & Maintenance is designated in closely monitoring the operation of the business and the maintenance of the facilities. VII. Financial Analysis Projected Income Statement Projected Balance Sheet