Catherine Constantino

The difference between an OBM and an Executive VA An executive VA (Virtual Assistant) and an OBM (Online Business Manager) are two different roles within a company, each with its own set of responsibilities. The distinctions between the two are listed in detail below: Role: ❖ An Executive VA supports an executive or team with administrative and operational needs. ❖ An OBM (Online Business Manager) is a strategic partner that oversees all business operations. Scope of Work: PL E ❖ An OBM (Online Business Manager) is responsible for managing all aspects of the business operations, including financial management, team management, project management, and strategy creation. ❖ An Executive VA handles scheduling, email management, planning travel, and document preparation among other administrative and operational tasks. Leadership: Strategy: SA M ❖ An OBM takes leadership duties including overseeing team members, assigning tasks, and making sure that everyone is held accountable. ❖ Executive VAs have the option of working autonomously or reporting to managers. ❖ An OBM develops and implements business plans that support the objectives and goals of the organization. ❖ An Executive VA concentrates on carrying out tasks to support the objectives of the executive or team. Decision-making: ❖ An OBM has the power to make decisions regarding daily operations as well as long-term strategic choices that affect the company. ❖ Strategic decision-making is not often done by an executive VA. Communication Style: ❖ OBMs usually take a more proactive approach to communication, getting in touch with their clients frequently to provide them with updates, answer their queries, and share their thoughts. They might also speak with clients more frequently via calls and meetings to discuss strategy and planning. ❖ On the other hand, Executive VAs could have more reactive communication patterns and react to client requirements as they come in. As they are largely focused on doing assigned work, they might also have fewer meetings with clients and calls. PL E Education and Experience: ❖ OBMs frequently have greater training and experience in leadership, project management, and business management. They may hold credentials or degrees in project management, business administration, or related areas. ❖ On the other side, Executive VAs might have more specialized training and work experience in fields like marketing, graphic design, or social media management. In their particular fields of competence, they may hold certificates or degrees. SA M Compensation: ❖ An OBM often gets a higher salary than an Executive VA because of its greater degree of responsibility and workload. OBMs frequently offer a flat rate or project-based fee ❖ Executive VAs often charge an hourly cost. The difference between a social media manager and a social media marketer Responsibilities: ❖ Social Media Manager, creating and scheduling content, interacting with followers, keeping an eye on statistics, and reacting to comments and messages are all daily tasks that fall within the responsibility of a social media manager. ❖ A social media marketer, on the other hand, is in charge of establishing and carrying out marketing plans on social media platforms, including developing campaigns, producing targeted advertisements, and evaluating data to gauge the performance of campaigns. Strategy: ❖ A Social Media Manager is responsible for carrying out the overall social media strategy that a social media marketer or marketing team has devised. They are in charge of putting the strategies and tactics into practice to help the business accomplish its social media objectives. ❖ However, it is the responsibility of a social media marketer to create a social media strategy that is consistent with the business's entire marketing plan. They must do audience and competitor research, generate brand messaging, and design goal-oriented campaigns. PL E Creativity ❖ A social media marketer needs to be more inventive. In order to develop visually appealing content that will grab the attention of the audience, they also need to have an eye for design and aesthetics. ❖ On the other side, a social media manager needs to be imaginative while coming up with content suggestions and organizing the social media schedule. For them to write captivating captions and comments, they also need to have copywriting skills. SA M Analytical Skills ❖ To gauge a campaign's performance and make data-driven decisions, a social media marketer needs a deeper understanding of data analysis. They must be able to examine the metrics and modify campaigns in light of the learned information. ❖ On the other hand, a social media manager needs to have a thorough understanding of data analysis to track the development of campaigns and keep an eye on the performance of social media accounts. Communication ❖ In order to interact with followers, reply to comments and messages, and address customer issues, a social media manager needs to have excellent communication skills. To make sure that the content fits with the broader marketing strategy, they must also work with the marketing team. ❖ To present ideas, discuss finances, and work with the creative team to develop campaigns that complement the brand messaging, a social media marketer must possess great communication skills. The difference between Executive Virtual Assistant and Virtual Assistant In the world of working from home, virtual assistants and executive virtual assistants play two different roles. Both positions entail supporting clients or businesses with administrative tasks, but the duties and qualifications for each position vary. A virtual assistant and an executive virtual assistant differ primarily in the following ways: Level of Support PL E ❖ A virtual assistant often does simple administrative tasks including managing emails, making appointments, entering data, and managing social media. Additionally, they might be in charge of organizing trips, managing customer service duties, and composing simple reports and documentation. ❖ An executive virtual assistant, on the other hand, offers CEOs and business owners more sophisticated administrative support. More difficult jobs like project management, financial management, event planning, and business growth may fall within their purview. They might also be in charge of overseeing groups of virtual assistants or other support personnel. SA M Experience ❖ Virtual assistant often has some fundamental administrative or customer service experience, while it's possible that they don't have much experience working with executives or other high-level clientele. Using sophisticated software or tools may be something they have little familiarity with. ❖ On the other hand, an Executive Virtual Assistant often has years of experience working in administrative or executive support positions. They might have knowledge of managing challenging projects, handling sensitive data, and working with high-level clientele. Additionally, they could be adept at using specialist tools or software, such as project management or financial management software. Communication Skills ❖ A virtual assistant would need to speak with clients and coworkers frequently to manage schedules, plan activities, and respond to simple inquiries. They might not, however, require regular or in-depth communication as an executive virtual assistant. ❖ On the other hand, an executive virtual assistant might need to speak with clients and coworkers on a regular basis to handle complicated projects, give updates on financial or operational metrics, and work with other team members. They could also need to communicate with important stakeholders at a high level, such as investors or board members, and they must be able to do it in a polished, articulate manner. Effective communication with clients, coworkers, and other stakeholders requires great communication skills from virtual assistants and executive virtual assistants equally. The required level of communication can sometimes be different, however. PL E Time Management ❖ To do work on time and guarantee that they are fulfilling customer expectations, a virtual assistant may need to manage their own schedule. While they might not have as many deadlines or urgent things to handle as an executive virtual assistant, they still have to manage them. ❖ On the other hand, an executive virtual assistant could have to coordinate their own calendar in addition to the schedules of other executives or important clients. In order to ensure that all activities are finished on time, they may also need to handle complex projects with short deadlines. To do this, they must be able to properly prioritize tasks and assign them to others. SA M Executive virtual assistants offer a higher level of service to high-level clients and executives than virtual assistants, who both do administrative tasks. To manage difficult projects and satisfy the needs of high-level clients, they need greater experience, better communication abilities, and better time management abilities.