Caroline Kustu

Gold Medallion 2024 Brand Guideline About the Design As we continue to embrace our new Willow Bridge brand, the creation of the 2024 Gold Medallion logo and design serves as a visual embodiment of this celebration. Aligning with our ongoing dialogue, we draw inspiration from our 2023 Strategy Summit theme, “Strong Roots, Bright Futures,” which seamlessly integrates into the narrative of our brand. The logo has been meticulously crafted to harmonize the concepts of ‘roots and future’ - the ‘roots’ is symbolized by the intricate interplay of broken swirls reminiscent of tree trunk rings and ‘future’ is represented in the same graphic as a fingerprint. Willow Bridge purples and yellow, are the colors for 2024 Gold Medallion. The colors not only serve as a visual spectacle, but also as an embodiment of our brand identity. Using the Willow Bridge fonts further contribute to this cohesive visual language, solidifying our brand presence a o o( Co o ) from within. The willow tree was the symbol for our 1st Gold Medallion ceremony in 1974. Let this year’s celebration be a reminder that our strong foundation propels us into a bright future as Willow Bridge Property Company. riP mary o L o g + Color aV riations Like our Willow Bridge Logo, the 2024 Gold Medallion Logo consists of a symbol and a word mark. The symbol harmoniously represents the duo ‘Roots’ (rings of tree trunk) and ‘Future’ (fingerprint) for the theme, “Strong Roots, Bright Futures.” Use as main logo for all collaterals. Symbol Willow Bridge Purple o W rdmark Willow Bridge Lilac Willow Bridge Midnight (use only on dark backgrounds) o W d r type logo + Color aV riations This logo should only be used for when the Symbol conflicts with background pattern. arB nd Mark + Color aV riations This logo should be used for social, merch and a minimal design element. taS et ment Graphic This Graphic should be placed on Willow Bridge Midnight, Willow Bridge Purple or Gradient blend of the purples and yellow. It is best used for a poster graphic. ypoT agr yph INTER BOLD Headline All Caps Inter Medium Sub-Headline Sentence Inter Regular Body Copy Sentence Colors 2024GM_BrandGuide.indd 1 HEX RGB CMYK PMS ABCDEFGHIJKLMNOPQRSTUVWXYZ- . , ? ! @ # “ ‘ & : ; ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z- . , ? ! @ # “ ‘ & : ; ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z- . , ? ! @ # “ ‘ & : ; #1D1247 29, 18, 71 99, 100, 35, 45 2119 U (Uncoated) 273 (Coated) HEX RGB CMYK PMS #-, 40, 144 95, 100, 4, 1 2745 U (Uncoated) Violet C or 2735 C (Coated) HEX RGB CMYK PMS #C7C9FE 199, 201, 254 22, 18, 0, 0 2705 U (Uncoated) 7444 C (Coated) HEX RGB CMYK PMS #F9EEC4 249, 238, 196 2, 4, 27, 0 7499 U (Uncoated) 7499 C (Coated) HEX #FBFBF9 RGB 251, 251, 249 CMYK 1, 0, 1, 0 12/13/23 2:54 PM