Facebook Ads Case Studies
Sample Work #1
An Internet Service Provider Company
Goals
•
•
Ads
To increase page likes
To drive inquiries
Results
Website Conversions Campaign (June 1, 2017 – June 21, 2017)
# of Leads - 98
Cost per Lead – 0.98 USD
Total website conversion value – 428.75 USD
Link Click - 758
Cost per Link Click – 0.13 USD
Amount Spent – 95.83 USD
Page Likes Campaign (June 1, 2017 – June 21, 2017)
Page Likes - 360
Cost per Page Likes – 0.07 USD
Amount Spent – 26.61 USD
Sample Work #2
An Aviation Training School
Goal:
- To get leads
Ad:
Results:
This Month (June 1, 2017 – June 21, 2017)
Amount Spent – 249 USD
Website Conversion Value – 1018 USD
Cost per Website Lead – 0.72 USD
# of Leads - 348
Cost per Click (Link) – 0.07 USD
Link Clicks – 3,686
CTR ( Link) – 1.13%
Sample Work #3
An eCommerce website selling fancy jewelry products
Goal:
Ad:
To drive purchases
Results
Lifetime: April 5, 2016 – June 21, 2017
Amount Spent – 486.23 USD
Purchase Conversion Value – 1,403 USD
# of Purchases - 431
Cost Per Purchase – 1.13 USD
CPC (Link) – 0.04 USD
CTR (Link) – 1.07%
Link Clicks – 12,323