Camille Garcia

CASE STUDY T R O P E R A I D E M AND SOCIAL CCC Pr ep ar ed by CBO O C RRE ACTEE LC AL MES HYREMOTE STAFFING Meet Joseph & his staffing company, Hyremote. My client is passionate, hyper curious and a true advocate of career growth through long term commitment and mastery. He’s a founder/Senior hiring manager and a CEO based in New York, New York. CBO O C RRE ACTEE LC AL MES 2/11 HYREMOTE STAFFING A staffing company dedicated to connecting talented individuals with promising job opportunities at US-based companies. They serve as guides, helping job seekers understand and adapt to the intricacies of the US culture, preparing them for the next steps in their career journeys with confidence. Do More, Pay Less. CBO O C RRE ACTEE LC AL MES 2/11 Whilst Joey is a natural storyteller, he struggles to build his online presence due to time constraints and lack of creativity, hindering his ability to craft authoritative and educational content. With platforms like Facebook, TikTok, and Instagram known for short-form content, offer businesses like Hyremote Staffing powerful avenues to build exposure, trust, and credibility among their audiences. However, for Joey, creating content across these platforms is time-consuming and would divert his focus from scaling the business. Not to mention... He ran ads that burned through his advertising budget and posted only job opportunities that made the brand's image questionable and icky. He resorted to a non-strategic approach just to get by. This resulted in heavy reliance on job sites like Indeed, JobStreet, and similar platforms to post his job opportunities, along with their builtin review sections, leaving his online presence neglected. The absence of strategy makes the brand appear spammy which results in a tarnished brand image. Apply Now His sporadic online presence doesn't benefit the business, and ultimately, this leads to Hyremote fading into obscurity. Apply Now THE SOLUTION I told Joey to explore a structured approach to his content strategy, following this messaging strategy consecutively as follows: 1. Creating an online footprint - Awareness 2. Generating Interest 3. Building Trust 4. Making Offers I stressed that his online presence falls short because he lacks the time and a structured system to make it possible to establish a desirable online presence EXHIBITIONS This is how I made it possible. We optimize his profile in order to maximize its potential. Clarity, driven by relevant keywords, can either make or break the opportunity to grow his following. PROFILE OPTIMIZATION Job opportunities are not our product; instead, it's the employees' experience and company culture. By understanding this, we create tailored content that not only converts but also nurtures. CLARITY IN OFFER We've created a calendar that encourages collaboration, as it was one of his requests. We've also established pillars that are strategically designed to endure over time while allowing for the incorporation of new trends and ad-hoc adjustments CONTENT CALENDAR RESULT OVERVIEW October- VS June 2023-June 2024 Following Facebook Followers: 935 to 4.6K (392%) Instagram Followers: 0 to 109 (109%) Tiktok Followers: 0 - 2.8K (100%) Reach Facebook Paid Reach: 289.9K to 0 (-100) Facebook Organic Reach: 1,396 - 41.2K (2851%) Instagram Paid Reach: 0 Instagram Organic Reach: 0 - 3.7K (100%) Tiktok Organic Views: 0 - 271K Views (100%) Content Interactions - Likes, comments, shares, saves Facebook October 2022 - June 2023 1.9K VS June 2023 - June 2024 2.4K or 26% Instagram October 2022 - June 2023 0 VS June 2023 - June 2024 62 or 100% Tiktok Likes: 6.1K Comments: 455 Shares: 1.5K HOW WE STARTED (JUNE 2023 ANALYTICS) FACEBOOK A MONTH LATER... His Facebook page began to gain traction organically through the well-audited use of hashtags and by posting engaging and relevant content. I built this Instagram account from scratch, and it too started to receive more visits day by day. Facebook Instagram WHERE WE’RE GOING (JULY 2024 ANALYTICS) FACEBOOK JUNE 2024 ANALYTICS THE GROWTH OF THESE ACCOUNTS ...ultimately happened because we started exploring reels. Here's how it went after a month. WHERE WE’RE GOING (JULY 2024 ANALYTICS) INSTAGRAM JUNE 2024 ANALYTICS TOP POSTS Evidently, we used the AIDA framework to guide them deep into the funnel. Firstly, we spread awareness and provided value, and now, we are selling the offer. @hyremotestaffing Check out Hyremote's latest work-fromhome openings .To see more job vacancies, visit our website. Our strategic content creation ensured a seamless buyer’s journey. 580 395 63 62 38 500 CREATED TIKTOK FROM SCRATCH. From 0 to 925 followers in its first 20 days. We test and verify the types of short videos that will perform well and recreate them as we move along. Addressing the most frequently asked questions in the comment section has been a great success. WHERE WE’RE GOING (JULY 2024 ANALYTICS) TIKTOK THANK YOU. Prepared by: Camille T. Garcia