Callebe Silva

CALLEBE SILVA PRODUCT DESIGNER Portfolio I am a Product Designer. My focus is to bring out the best possible solutions for each user problem. I strongly believe that “Good design is invisible.” I believe that a good design should aim to solve problems and make people’s lives easier. The question I most often ask is “Why" and I also believe that helps in so many ways. In my next role, I want to gain experience and craft my research and UI skills and work somewhere I can learn and share what I know CALLEBE SILVA SKILLS & SOFTWARE SOFTWARE - SKILLS Figma Adobe XD Miro Invision After Effects ScreenFlow UX RESEARCH I am skilled at UX research, including conducting interviews, managing usability tests, desk research, de nition of guidelines and presenting ndings. PRODUCT STRATEGY I am skilled at looking for the best possible scenario not only for users but for stakeholders too. I believe it is also important to prioritize important features for the success of the business in a given MVP. DESIGN I am skilled at creating wireframes, user ows, user journeys, creation of personas that help guide the process and high- delity prototypes. I also have knowledge of HTML and CSS. fl fi fi fi CALLEBE SILVA CASE STUDIES CALLEBE SILVA SELECTED CASE STUDIES LECIONÁRIO Hapvida is a private health plan from Brazil. This was a personal project of redesign of the app. You can learn more on page 6. CALLEBE SILVA Lecionário is a collection of Biblical verses, texts and prayers that people Read and pray daily in order to shape their devotional life. It is a physical product and they are considering coming up with a digital one. This is my personal project and they were not paying for it. You can learn more on page 24. 1 WORD EVERY DAY This was another personal project for my English Teaching business. This time, this was a VUI (Voice User Interface) project. I did all the research and built a prototype which you can test too. Read more on page 42. 1. HAPVIDA CALLEBE SILVA TAKING CARE OF YOURSELF SHOULD BE EASY. THE CHALLENGE THE PROBLEM As a user of the mobile application of HAPVIDA, a Brazilian private health plan, I gave myself the following challenge: Hapvida's one of the biggest private health plans in Brazil. Only in the city where I live, there are 220 thousand clients who use the app to schedule consultations and medical exams. "How might we make people feel a sense of accomplishment and satisfaction when using the Hapvida mobile app?" MY RESPONSIBILITIES • UX Research • User Experience Design • User Interface Design There are some problems, however, when it comes to the app and online communications overall. The app doesn't really follow a logic when it comes to schedule a consultation, or exam. The menu on the left has all the options, so clients need to read one by one if they're not used to using it. Besides that, important menu itens such as "View Agenda" are on the bottom of the menu. Many clients for example complain that the app doesn't have this option but it is actually so hidden that they can't see it. The Information architecture as a whole is the biggest problem but the home page for example is no exception. It shows a list of information that are not important. Con rmation messages are missing as well. When sending a picture of a request for exam, the app doesn't con rm whether or not it was sent. CALLEBE SILVA fi Basically, the app is a version of the website compiled. fi fi This health plan is speci cally cheaper than the other ones, thus, it is more approachable in terms of money. PRESENT APP SCREENS FOR CONTEXTUALIZATION. Home CALLEBE SILVA Menu Looking for specialist TAKING CARE OF YOURSELF SHOULD BE EASY. THE GOAL With this challenge, my idea is to redesign the app making it easier, not only for rst-time users but for experienced users as well, to use the app in a simpler and informative way. fi CALLEBE SILVA THE DESIGN PROCESS. RESEARCH - Research Users De ne Proto-Personas De ne Proto-Journey Story Telling fi fi fi CALLEBE SILVA VALIDATION - CAD Matrix Forms Hypothesis Check Guerrila Technique IA Structure De ne Opportunity Areas PROTOTYPE - Wireframes High-Fidelity TEST - Task Completion DESK RESEARCH. REAL USERS I wanted to know what real users felt when using the app and their level of satisfaction in doing so. I made a quick research on the app pages for Android and iOS. Found mostly negative comments. Here are some: "It's horrible the app doesn't solve what we need, it keeps going around!" - iOS 2021 "It is not intuitive / easy to use and sometimes even complicates what could (and should) facilitate; I prefer to use other methods for everything he says he does. I keep it just in case of an emergency outside the home." - Android 2020 “My tip is for plan developers and organizers to improve the accessibility of this App, as many times patients end up giving up scheduling and resort to other means, such as other health plans." - iOS 2021 Based on my initial research, I created a proto-persona and I validated some of the information with a survey later on despite knowing that more research would be needed in order to con rm that the proto-persona turns into a more accurate persona. fi CALLEBE SILVA PROTO-PERSONA. MEET NATHALIA 30 Years old | Administrative Assistant | Married Recife, Brasil "I feel like I'm running around in circles when I use the app. It's so di cult to schedule a simple appointment or a medical exam" Pains • • • • Onboarding experience makes her lose patience Has to login every time she opens the app Can't nd the right option Can't see her own agenda of appointments and exams Painkillers • • • • ffi fi Onboarding with sign in/sing up organized Fingerprint login or saved email just type-in password - Next page, home page Main options on homepage (Schedule consultations, exams and authorizations) Menu with agenda CALLEBE SILVA PROTO-JOURNEY. Now it’s time to create the porto-journey of the client so I can visualize better her pains and where things can and should be improved so I can validate it later on. Nathalia - Mother and full-time worker needs to schedule an appointment with a cardiologist so she will use the app. Scene - Nathalia was told by the receptionist she could download the app and schedule it there. Goal and expectation - She expects to nd the cardiologist and schedule it in a simple and e ective way. ff fi CALLEBE SILVA STORYTELLING. PIXAR STORYTELLING I also applied the Pixar Storytelling technique because I felt like it was a good way to represente in words all the emotional shifts people tend to have when using a product. In this case speci cally I felt like the peaks of emotions when scheduling a consultation or exam (Usually something stressful) should be noticed. Once upon a time... Nathalia, administrative assistant, dedicated mother and wife. Every day... She goes to work to provide for her family but she's been feeling weird lately. One day,... She decides to schedule a consultation since her situation is worsening. Because of that,... She uses the app to schedule it. Because of that,... She's able to schedule it but she feels it could've been easier and she also feels a bit insecure whether or not it really worked Finally,... She receives a con rmation email and feels like it worked after a few hours. fi fi CALLEBE SILVA VALIDATION. STEP 1 - Certainties / Assumptions / Doubts CERTAINTIES • • Having a health plan is much better than using the public system The app is a simple solution so people don't have to leave their houses to do anything. This was the rst part of Validation. With this in mind, my next step was to talk to people and validate mainly my ASSUMPTIONS. ASSUMPTIONS • • • • • People have di culties checking their next appointments They don't know whether something was con rmed or not The login experience is annoying They want to be reminded of something It's di cult and laborous scheduling a consultation or exam DOUBTS • • • fi fi fi ffi ffi fi ffi Are they annoyed by the lack of con rmation? Do they feel frustrated? Do they have di culties nding the doctors and exams they need to? Do they need to be reminded? CALLEBE SILVA VALIDATION. STEP 2 - Writing the form and sending it out. Writing the questions. In oder to nd out the best way to ask questions in order to validate my assumptions, I made Assumptions and Hypothesis matrix. Like in the example below: fi fi fi I believe that... They don't know whether something was con rmed or not I'll know if I'm right if... People answer in the form a high level of accomplishment when they nish a task in the app GUERRILA - THE CHALLENGE I faced a challenge of nding people online willing to answer the form. So I went to the front door of a clinic and approached people there. Guerilla. I obviously didn’t take pictures of this moment but it happened. It was tough but it worked. RESULTS OF THE FORM AND INTERVIEWS AND SOLUTIONS 11 people answered the form and were interviewed by me. 1. In relation to the my rst assumption, the questionnaire revealed that the people who use the app, know where to nd the agenda and only one person answered he/she had to go to "desmarcar consulta" in order to check that out. 2. My second assumption was not con rmed. Although some people suggested that they "printscreen" their tasks, they were not concerned that the task was not done correctly. 3. In relation to my third assumption that the login is annoying. It was clear that the answers showed that something needed to be done. Improvement: Have it on rst screen so people can check that out immediately. Improvement: Button for "Save as image" - With personalized image so it could be sent to their album Solution: Save login information and if required for authentication, use ngeprint or just click "login" with the saved one. Solution: A possible solution would be to simply implement a search bar 4. In relation to the my fourth assumption I found out that when I talked to people, I noticed they didn't have much problem scheduling na appointment, but they did comment on their di culties in nding the right specialist. 5. The last assumption was unanimous. Everyone agreed that noti cations would help them. fi fi fi fi fi fi fi fi CALLEBE SILVA ffi fi VALIDATION. so people could type in the specialization they need and/or doctor they would like to have a consultation with. Improvement: Onboarding asking authorization for noti cations. Notify them 24hours before each procedure. VALIDATION. STEP 3 - Information Architecture. One of my biggest certainties about the lack of e ciency of the app was the way it was organized. So I conducted a CardSorting Remote activity via UXTWEAK with over 10 people and came up with the way it better made sense. THE RESULT ffi CALLEBE SILVA OPPORTUNITY AREAS The main goal was to reduce the time needed to complete a given action. I realized there was an opportunity in the login area. By xing it, users would reduce time in the app and focus on completing actions. My second goal was to improve the home screen so users could see their agenda right away and check their consultation. Information "I wish I could nd the doctors/exams I need easier" Remember "If only there was a way to check I have to go on the rst screen" Login "I have to login all the time" Considering the persona, journeys, forms and conclusions a sense of completion with ease of tasks and end results were my goal. fi CALLEBE SILVA fi fi VALIDATION. PROTOTYPE. Wireframes CALLEBE SILVA PROTOTYPE. HIGH-FIDELITY PROTOTYPE CALLEBE SILVA TEST. TASK COMPLETION I asked a few users to do some tasks on the app. Here are a few tasks I asked them and the % of success. • Show me how to Schedule a consultation with a Cardiologist (Carlos Henrique) On Monday at 10h? - 100% • Schedule na Exam for Ecocardiograma on Monday 15:30. Did you have any di culties? When? - 90% • Can you check the results of your latest exam, please? - 70% • Can you check your agenda of exams and consults, please? - 80% • Can you cancel your appointment of Ecocardiograma on May 14th? 90% • How would you authorize na exam? - 80% • How can you know if you your bills are paid? - 60% • How can you nd a list of doctors? - 80% ffi fi CALLEBE SILVA CONCLUSION. Although this is a personal project, I feel like the implementation of a redesign of the app would be successful. This would have to envolve also other departments in the whole process, like programmers, designers and marketing. The success of a project like this needs to be highly connected with the users. Health companies need to be user-obsessed. Scheduling a consultation or an exam is almost always because something is weird with one’s body. Therefore, dealing with sensitive topics as such in a empathetic way is of pivotal importance. Users need to feel they they are cared even when they use the app to schedule a consultation. They need to feel and think “This was easy. My treatment will probably be easy as well.” It’s all about tranquility and care. CALLEBE SILVA 2. LECIONÁRIO CALLEBE SILVA MAKING YOUR SPIRITUAL MOMENTS FOCUSED AGAIN. THE PROBLEM MY RESPONSIBILITIES Only 2% of people claim to be very satis ed with their prayer life and the largest complaint is that they feel distracted and that they do not have the discipline. The goal was to create an app self-suf cient enough so that when people are reading when praying, they do not have to leave the app for anything - Another point is that they should be reminded to read and pray. • UX Research • User Experience Design • User Interface Design fi fi CALLEBE SILVA The brief for this project was: “How can we make Devotionals less distracting?” CALLEBE SILVA THE DESIGN PROCESS Empathize De ne Ideate Prototype Test fi CALLEBE SILVA DESK RESEARCH • Only 2% of people surveyed would say they’re very satis ed with their overall prayer lives. A much larger percentage indicated moderate to low satisfaction. • The largest impediment to Christians’ prayer lives is distraction. Although it is the smallest percentage, there was a contingency of respondents who struggled most with not knowing what to say. • Most people say they don't read the bible because: 1) Do not have enough time 2) Lack of motivation and discipline 3) Feeling intimidated 4) Struggles to apply the Bible to everyday life. • 54% of people mentioned they journal while reading the bible (taking notes, re ections, prayers…) fi fi fl CALLEBE SILVA Source: Crossway Infographics This part was all about nd as much information about the hypothesis of the problem I could. I found very interesting information. BENCHMARK • Lection 465 is an app inspired by Lectio Divina and focus on Reading, praying, petitioning with daily recommendations • Glorify is an app that organizes one’s devotional life. Daily readings, audio, commentaries, bible passages, playlists and list of prayers • Read Scripture was made in collaboration with the Bible Project. It curated a year-long Bible reading plan with videos, commentaries and meditation. • YouVersion Bible app is mainly focused on the Bible and di erent translations of it. It contains reading plans with commentaries and praying lists. ff CALLEBE SILVA My analysis was that people seemed to be highly appreciative of Bible commentaries and prayers. They also enjoyed something that helped them focus and direction. INTERVIEW The goal: Find out what's the biggest struggle people face when doing their devotionals and validate the hypothesis Discovered on the Desk Research. As this was a project from a physical product I decided to interview only actual users. • What do you consider to be a good devocional habit? • What do you like about Lecionário? • Walk me through your devotional process. How do you do it? • What’s the biggest struggle you face when doing your devotionals? • How does that impact you? fi fi ffi CALLEBE SILVA There was one challenge faced in this step. Firstly, it was di cult to nd people willing to be interviewed. I had to use Twitter in order to nd people interacting with Lecionário. AFFINITY DIAGRAM The problem: I found out based on my observations that the biggest problem is aligned with the research conducted. People complained mostly about not being concentrated enough and being easily distracted. How might we make devotionals less distracting? ffi CALLEBE SILVA A nity Diagram OPORTUNITY AREAS The following opportunity areas are based on what we understand users wanted. Each of these represents key features on the app. Opposed to the ndings from Desk Research and Benchmarking, I analyzed that for this kind of devotional, people are not interested in commentaries and other resources. They only want to read the Bible and pray. • Meditate “I get easily distracted. That’s my biggest problem.” • Pray “I have a problem praying, so the Prayers help me through it.” • Read “Reading is the most important aspect of a devotional.” fi CALLEBE SILVA PERSONAS MEET RAFAELA 25 Years old | Biologist | Married Brasília, Brasil “I can nd the time to read and pray but I somedays I feel so distracted.” • Scenario: Rafaela is a biologist and is currently pursuing her Masters degree. She is on social media and likes to know what’s the latest trend in terms of technology. She’s into journaling and discovering new ways of being more productive. Even though she plans her week ahead, she sometimes struggles to be concentrated. • Motivations: • Develop a constant praying life • Be accepted into a credited college • Live a healthy lifestyle fi CALLEBE SILVA PERSONAS MEET RAFAELA 25 Years old | Biologist | Married Brasília, Brasil “I can nd the time to read and pray but I somedays I feel so distracted.” • Frustrations: • When she feels tired from work and other duties and doesn’t feel like reading and praying • She likes to plan things out and feels sad when things don’t turn out as she planned • Doesn’t read all the books she wanted to • Buys more than she needs • Social Media: WhatsApp, Twitter and Spotify • Devices: Xiaomi phone and a Lenovo Laptop. • Brands: Coke, Ford, Nespresso, Zara fi CALLEBE SILVA PERSONAS MEET DANIEL 34 Years old | IT Specialist | Married Recife, Brasil “I often struggle with keeping a good routine of devotionals because of my lack of schedule” • Scenario: Daniel is an IT Specialist. He likes reading about technology is always interested to know what is the latest tech trend. He likes watching Net ix series and commenting about trending topics on Twitter. He’s sometimes participates in his church events. He struggles to nd a way to organize his agenda. He claims to use organization/task apps but often forget to use them. • Motivations: • Get a new high-paying job • Move into a bigger house because he wants to have kids • Get more involved in his church fl fi CALLEBE SILVA PERSONAS MEET DANIEL 34 Years old | IT Specialist | Married Recife, Brasil “I often struggle with keeping a good routine of devotionals because of my lack of schedule” • Frustrations: • Gets easily distracted by other things he likes and forgets to Read and Pray • Likes the idea of having a schedule but doesn’t have one • Feels bad when doesn’t read and pray for sometime • Social Media: WhatsApp, Twitter and Instagram • Devices: iPhone 8, Dell Laptop, JBL Headphones • Brands: Apple, Chromecast, Playstation, Renner CALLEBE SILVA CUSTOMER JOURNEY MAP The Journey map helped me guide through the process of creation the solution for the problem. It was quite visible and clear that the app needed to be made in a simple and yet straightforward way. CALLEBE SILVA FEATURE IDEAS • List of Prayer • Cards with Prayers from other Theologians (Button: Pray) • My Notes • Reminder to Noti cations • Section for Bible (Highlight and Make notes) • Blog/News feed with Articles from lecionario.com • Favorite Verses (Chamada, Refrão…) • Gami cation (How many days you did this week —> Report by the end of the • week?) Premium version with Extra texts, resources, prayers? IDEAS PRIORITIZED Prayers from other People Premium version? Blog/News Feed with Articles from lecionaria Gami cation Impact List of Prayers Reminder to Noti cations Bible “App" (option to highlight etc) Section for Personal Notes Favorite Verses from Chamada, Refrão.. Effort fi fi fi fi CALLEBE SILVA In this phase I made a brainstorming and decided on the best ideas I came up with. I also talked to a developer and prioritized the ideas according to its real possibilities. PROTOTYPE The goal here was to make something where people don’t have to leave the app for anything. They can follow the steps of Lecionário, read the prayers, read the Bible and get some insights from Lecionário’s blog. All in order to help them get through it without distractions. Wireframes CALLEBE SILVA TASKS FOR USER TEST: This phase is still in development • • How would you start your devotional? • Suppose you want to edit a list of prayer. Add a new item, delete…can you show me how would that be done? • Can you guide me through the process of opening Mark Chapter 1? • How can you change your Noti cation settings? Suppose you want to start a new list of Prayer. How would you do that? From people’s feedback and my own observations, I made a few changed to the initial design. For instance, I changed the way they deleted a prayer list and added arrows so they could go through di erent days of devotionals. fi ff CALLEBE SILVA THE RESULTS LECIONÁRIO It was important to talk to the CEO of Lecionário about this project. While he was impressed with the work done and had the opportunity to use the prototype, him and I discussed and we decided an app would be a “nice to have” and not a “must have”. We also discussed the metrics of the app. How many users he currently has and how that could pro t in any way. The conclusion was the same. Although it could bring some extra money into the company, the e ort in hiring developers and designers to do it wouldn’t be worth it. ff fi CALLEBE SILVA 3. ONE WORD EVERY DAY CALLEBE SILVA ADVANCE FAST WHEN LEARNING A SECOND LANGUAGE. THE CHALLENGE "How can I help intermediateadvanced students improve their English on a daily basis?" MY RESPONSIBILITIES • UX Research • User Experience Design • User Interface Design CALLEBE SILVA THE PROBLEM Being na EFL teacher and a language learner myself for the past 10 years, I know how stuck we can get after studying a certain language for sometime. It is always common to receive feedback like "Teacher, I feel like I don't make any progress". I know how frustrating it can be and what can be done in order to overcome this issue. Many high-Intermediate and Advanced students feel like that in order to speak another language better they need to only try practicing more. Speak more and write more. Well, that is true but it is only part of the whole story. After you have learned all the tenses, important grammar points, etc. It's time to adventure in building up some advanced vocabulary. And by advanced, I don't mean saying words like "Octothorpe" (by the way, it just means #. Yeah, hashtag.), language learners should take risks in actually USING words like "Fabricate" instead of just "make" or "achieve" and “accomplish". I know it may sound simple for people who already speak English as their native language, but for English learners, these words are sometimes known, but they forget to use them. ADVANCE FAST WHEN LEARNING A SECOND LANGUAGE. THE GOAL I gave myself the challenge of creating a Voice Design Project for Alexa, that gives students 1 new word each day with de nition and application in a sentence. Students will also have access to to a type of game to check their knowledge in a Quizlet type of gami cation. They'll be given a word and three options of de nitions. The system will also decide if that word was "learned" or "needs to be studied more”. fi fi fi CALLEBE SILVA THE DESIGN PROCESS. Understand - Research De ne User Persona De ne System-persona (tone) User Journey fi fi fi CALLEBE SILVA Explore - De ne User Requirements Visual Charts Sample Dialogs with Students Materialize - Prototype on VoiceFlow Design Screens for Echo Show Test - Test with Students RESEARCH Having had a long experience with EFL and ESL Students, I looked at my database and my instagram pro le for English tips in order to nd questions and frustrations from students. Over the years I have received a lot of feedback and questions like this one: “I would like to improve my vocabulary in order to read scienti c papers. If you could help me telling me how, I would be so happy!” A lot of people, once they reach an advanced level of English, feel like they don't make any progress. An e ective solution to this common problem is using FlashCards. I've recommended ashcards to all my students, from basic to advanced. Flashcards. "Flashcards give your brain a very quick way to check if you got the answer correct. Grading your own work is na act of self-re ection which deepens memory." fl fi fl fi fi ff CALLEBE SILVA RESEARCH In order to help me build a better product and more focused, I also tried to answer a few questions. Here they are: Who will the target audience be? What do they need? How do they feel? - English Students in General but mostly Intermediate-Advanced students. They need something to help them build more vocabulary. They feel stagnated and they feel like they don't make any progress. What questions are they asking about the service? - How can you help me speak English better? How can you help me improve my English? How can you help me achieve better results? How do users current feel about English/FlashCards? Maybe it's na old-fashioned technique and some people feel that it’s too di cult to get to advanced levels of English. Like an impossible task. ffi CALLEBE SILVA PROTO-PERSONA. I made two proto-personas based on my research and years of experience. That helped me better shape my decisions on phrasing and pains they have. I wanted to make sure I was making something students felt like they needed and not something I thought students need. MEET GEOVANA 23 Years old | Nutritionist ( rst job) | Single Goiânia, Brazil "I wish I could speak better and communicate better in general. I struggle to read articles in English and I know that would hep me a lot" Pains Wants to nd a better job Would like to visit other countries Feels like she is not making any progress in the English Language • • • Painkillers Start a Masters degree and learn English Work more in order to save money to do so Spend more time studying and acquiring more vocabulary CALLEBE SILVA fi fi • • • PROTO-PERSONA. I made two proto-personas based on my research and years of experience. That helped me better shape my decisions on phrasing and pains they have. I wanted to make sure I was making something students felt like they needed and not something I thought students need. MEET VICTOR 25 Years old | Photographer | Single Porto Alegre, Brazil "I would like to study abroad someday. I want to study in another country and I want to be able to communicate e ectively in English before I go." Pains • • • He is not happy about his job and opportunities. He would like to make more money and feels like English could help. He feels like he doesn't have the time or willingness to learn/improve his english. Painkillers Take courses or moving to a di erent area. Pay na existing English course or make a English study plan by himself. Schedule a speci c time to learn everyday. CALLEBE SILVA ff fi ff • • • SYSTEM-PERSONA. The System-Persona is the “Voice” of the application/skill. It represents its personality trait’s and de ne’s the tone of the System’s voice. My process was to write down as many addicts as I could. Narrow down to 5 and then decide which “character" was her. Here is my de nition: JOANA A LITTLE BIT ABOUT HER fi CALLEBE SILVA fi Joana, a psychologist, is into traveling with family and hanging out with friends. She is also the kind of person that is super interested in what you have to say instead of being the kind of person who awaits for his/her turn to speak. Joana likes to say things like "Oh no! Then, what happened?" - "Hey! Long time no see! What have you been up to?" - and he/she is excited about topics like self-development and education. He/she believes that education is the most powerful tool we have. USER-JOURNEY. This user-journey was important as in a “usual" UX process so I could understand what a user would think when interacting with the Skill. CALLEBE SILVA USER’S REQUIREMENTS. Designing the system persona and the user's requirements before actually writing sentences and even the visual charts were a great exercise to sort of guide me where I needed to go and not try to create a whole desktop or mobile experience for a voice assistant. I found out that focusing on one goal was very important. CALLEBE SILVA VISUAL FLOW. CALLEBE SILVA fl In order to better prepare my voice design, I also designed the voice ow so I could visualize better where to go when actually making a prototype. SAMPLE DIALOG (HI-FI MOCKUP). Before going to the prototype phase, I wrote sample dialogs for a HAPPY PATH and a ERROR PATH. I wrote the sample dialog of a happy path and error-progressions on a excel sheet and my next step was to try it out with my students so I could know whether Invalid requests, Details in Multiple Results, Disambiguation or No-resposes would be made. CALLEBE SILVA STUDY. I also had to study a lot in order to understand how Voice Interfaces work and how to make at least a decent prototype. I studies concepts like Intent, Utterances, Slots… VOICE PROTOTYPE. CALLEBE SILVA TEST. You can actually TEST my ow by clicking here. I also tested it with my students and made some adaptations to the script but the overall idea was validated. CONCLUSION. This was my rst Voice time designing a voice interaction skill for Alexa and I loved the challenge. I believe it needs further research and testing but I’ve learned a few things: It’s important to keep it simple and not try to emulate a whole desktop or mobile app experience. fl CALLEBE SILVA fi Planning is also key, as a user-journey for example can show the designer user’s habits and preferences and help him/her to focus on that. CALLEBE SILVA-- Callebe Silva (LinkedIn)