Cahya Utami Septariayanthi

The 3 Mistakes Brands Make In Brand Storytelling Engaging with consumers till they are convinced enough to buy our products, is obviously every brand's main goal. But how they make their brand story resonating in their consumer's minds is the biggest challenge that every brand has to face. Over 100.000 words a day are what nowadays consumers have the process in today's flood of communications, ordinary techniques of brand storytelling couldn't get advance consumers attention. Storytelling is the buzz of the marketing now, which means brands should treat this business seriously. Brands should retain an effectual way to attract consumers, and raise their game at brands storytelling, but sometimes they overdoing it or do it in a wrong way. Here are 3 big mistakes that usually brands make in their story. 1. It's (NOT) about your brand As Jeff Gomez said in his comparison of brand storytelling and playing Dungeons & Dragons (yes, that game), often brands storytellers strive to glorify the virtue of their products. Of course it's about your company, but more importantly, it's about the consumers, the hero of the story, not the storyteller. Take yourself in the consumer's point of view, or listen to them so you could see what your consumers expect. After that, assist them with your story, make them realized how your product or service could help them with that. Read more about it: http://www.socialmediatoday.com/marketing/aberkson/-/biggest-mistake-brands-make-when-trying-tell-stories 2. Complicated or too Narrative Using complex story doesn't make your brands look smart, it actually makes your consumers feel distant and the message of your brands not delivered well. Simplicity doesn't make your brands sounds weak or cheap, it makes your brands sounds genuine. If you want to sounds more genuine, avoid narratives style cause it bores people. Tell the story that draws the consumers in, mind the point of view, make the consumers feel related to the story. The story that simple, genuine, and relatable is what move the consumers to get involved with your brands and finally make a purchase. 3. Superficial story Boasting about your brands is needed, but overdoing it is a big no. Of course, you want the customers to think that your brand is the best, but this mindset is also wrong. Claiming yourself as the best brands makes your brands seem arrogant as well as sounds superficial. Exaggerating marketing like this is no longer needed because the consumers are not as naive as in the past. Consumers want to see the sincerity, you don't need them to admire your brands instead you want the consumers to engage with your brand. Representing the brand is storyteller job, tell the story about the brands like you're the product maker and the consumers. Tell the story that will make both parties happy about it, a story that is genuine and soon the brands will shine by itself. Then soon they'll step into action and purchase the brands. Once you have the story, don't forget to continue it because you need to be consistent. Make them recognize your brands, at first sight, make a jargon that will resonate in the consumer's mind and depict the story in a whole.