Caecilia Purnamasari

Are You a Tech-Savvy User? A Glimpse into Indonesian Netizens’ Behavior Up to 74% of internet users worldwide have social media account(s), and guess how many of them are Indonesians. One research conducted by Ministry of Communication and Informatics in 2014 revealed that 30 million of Indonesian kids and teenagers are netters. The number amassed nearly 30% of total netters in Indonesia which amount up to 83.7 million by 2014 according to e-Marketer. Other users include housewives and employees. What about their activities? APJII (Asosiasi Penyedia Jaringan Internet Indonesia, Indonesian Internet Service Providers Association) had illustrated the activities of Indonesian netters in this sleek infographic: Source: Profil Internet Indonesia (2012) by APJII And Marketeer estimated that most Indonesian netizens are using internet for more than 3 hours. While this might be a positive sign, the ever-increasing connectivity in Indonesia wasn’t followed by sufficient education on coping with the newly introduced lifestyle. For instance, the percentage of students studying independently via internet adds up to no more than 30.83% as stated by marketing.co.id. Studies from Marketeer also show that only 30% of Indonesian netizens do research on a product or purchase in contrast to Thailand netizens in which 85% of them would explore a product’s information on the net. Indonesian social media users also rank as 2nd largest on Facebook and 4th on twitter according to salingsilang.com as quoted by a user, qnoyzone, on blogdetik. On one hand, it was a valuable aid in encouraging e-commerce in Indonesia as well as mobile marketing and citizen journalism. property of salingsilang.com via qnoyzone.blogdetik.com On the other hand, the large scale of social media use is not without feud: from the excessive display of emotion on social media down to legal dispute. The latest being a photo of Indonesian beauty queen wearing t-shirt with a logo resembling that of a prohibited political party in Indonesia. One report from salingsilang.com shows how being addicted to social media might affect your physic. via salingsilang.com And we’re not even talking about more complicated problems: cyber bullying and pornography. Unicef Indonesia released an astonishing data that 52% of their respective respondents, namely children and teenagers ranging from 10 to 19 years old are exposed to pornography, and 13% of them were victims of cyberbullying. These statistics prove that without enough education, even a convenient device like internet and social media can be quite harmless. The key to being safe is, of course, to be a savvy user. So, be savvy, stay safe! http://wepreventcrime.org/index.php/component/k2/item/149-the-age-of-cyber-crime http://www.statista.com/statistics/284437/indonesia-social-network-penetration/ http://wearesocial.net/tag/indonesia/ http://wearesocial.net/tag/sdmw/ http://www.emarketer.com/Article/Social-Networking-Reaches-Nearly-One-Four-AroundWorld/- http://kominfo.go.id/index.php/content/detail/3834/Siaran+Pers+No.+17-PIH-KOMINFO-22014+tentang+Riset+Kominfo+dan+UNICEF+Mengenai+Perilaku+Anak+dan+Remaja+Dalam +Menggunakan+Internet+/0/siaran_pers#.VO_3_HyUfHQ http://www.marketing.co.id/perilaku-penggunaan-internet-generasi-muda-indonesia/ http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/ http://www.internetlivestats.com/ http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-knowin-2014/ http://mediabisnisonline.com/netizen-indonesia-itu-seperti-apa-sih-yuk-cari-tahu/ http://marketeers.com/article/mengamati-perilaku-online-netizen-indonesia-versi-google.html http://marketeers.com/article/free-download-indonesia-internet-users-2012-report.html