Writing, photography, film, layout and publication by me
IDEAS
THAT
WORK
SMS Gateway against Highly Pathogenic Avian Influenza, Bangladesh
Messages from the farm
Using nothing more than a common mobile phone, Bangladesh’s SMS Gateway system has dramatically
changed the time it takes for the government to receive and respond to reports of highly pathogenic
avian influenza H5N1 HPAI outbreaks. A combination of web-based software, infrastructure, skills and
commitment have resulted in a dramatically effective model of rapid response to H5N1 HPAI. The
process begins with a community animal health worker at the affected farm, and then moves through a
diverse chain that includes upazila livestock officers, veterinary surgeons, couriers, laboratory scientists,
the chief veterinary officer, and a rapid response team of culling workers.
IDEAS THAT WORK
A quick guide to Bangladesh’s SMS Gateway
Dr Mussadique Hossain
Chief Veterinary Officer
Department of Livestock
Services, Bangladesh
‘The SMS Gateway has
shown excellent results
in Bangladesh. We plan
to continue with it and
expand it in the years
ahead’
What is the SMS Gateway?
What makes the SMS Gateway work?
The Short Messaging System (SMS) Gateway system
in Bangladesh was developed in 2010 by the Food
and Agriculture Organization of the United Nations
(FAO), with support from the United Stated Agency
for International Development (USAID). By dialling a
unique four-digit number that has been set aside by
prior agreement between all cellphone service providers, a coded message from the field is relayed directly to a server at FAO. If the message indicates the
suspicion of an outbreak, an automatic SMS from the
server instantly alerts the Upazila Livestock Officer
and the Additional Veterinary Surgeon, who will
arrange an immediate investigation. If the threat is
assessed as real and serious, a sample carcass is collected and couriered to one of seven Field Disease
Investigation Laboratories or the Central Disease
Investigation Laboratory in Dhaka. If H5N1 HPAI is
confirmed, then the flock is culled within hours.
1. The software is tailormade to suit the administrative infrastructure in Bangladesh.
What has been its impact?
7. It is web-based and data can be accessed by authorized personnel through the Internet.
1. Significantly improved and systematic detection
of outbreaks of H5N1 HPAI.
2. Significantly improved reporting of outbreaks.
BANGLADESH
Dohar Upazila
3. Improved capacity and systems at the field level to
survey, assess and detect outbreaks.
4. Developed capacity of community animal health
workers.
5. Significant improvement in the country’s rapid response capacity against H5N1 HPAI.
2. All players at every level of the collaboration have
been thoroughly trained to understand how the
SMS Gateway works, and what their role in it is.
3. It is a committed collaboration between the government, the private sector, international agencies, donors, and the grassroots community.
4. It has been developed with Bangladesh’s existing
telecommunication technology and human resources, and thus is easy to sustain.
5. The effectiveness of the SMS Gateway was established through a pilot project, with sufficient time
to demonstrate that it worked.
6. The Bangladesh government backs the project
completely, and is committed to raising the resources to sustain and expand it.
8. It is thoroughly monitored and assessed, and able
to generate data about its impact and viability.
What is special about the SMS Gateway?
Before the SMS Gateway system, detection and response in Bangladesh were opportunistic, characterized by variable speed. The SMS Gateway system has
made effective response, usually within 24 hours,
a reality, and helped to dramatically prevent H5N1
HPAI outbreaks from spreading further.
The server in the FAO office automatically alerts the appropriate Upazila Livestock Officer and the Veterinary Surgeon if
an SMS coming in from the field indicates a possible outbreak of H5N1 HPAI
2
SMS GATEWAY BANGLADESH
The power of a message
An SMS flies from an infected farm to a laboratory and back – and changes the
speed and quality of emergency response in Bangladesh
G
iasuddin never dreamed that a single SMS message would lead to him re-
starting his life as a newly enlightened poultry farmer who knew how to keep his farm
biosecure. And that too so soon after he had set up his poultry farm. But on a morning
in 2011, the birds began to drop dead where they stood. Ghias noticed that several of them were
unsteady on their feet, and some had discoloured wattles. By 9 in the morning , when the Community Animal Health Worker made his weekly rounds, he had lost 26 birds.
Ghias’s chickens were infected with highly pathogenic avian influenza, better known as H5N1
HPAI. By evening that day, the outbreak had been confirmed by a laboratory test in Dhaka, and by
nightfall a rapid response team from the Upazila Livestock Office had come to cull the surviving
chickens. When the sun rose the next morning, there was nothing left of Ghias’s livelihood. He
would have to start all over again after the mandatory three month quarantine period.
Miraculously, while Ghias’s chicken were culled, life remained undisturbed at the farms of
Masud and Jibon, a mere 150 meters or so away. The outbreak at Ghias’s farm had been detected,
reported, diagnosed and contained so swiftly that the dreaded H5N1 HPAI had simply not had the
time to spread. Behind the rapid-fire response was a sophisticated communication technology
based on the cell phone and piloted in Bangladesh by the Food and Agriculture Organization of
the United Nations (FAO), with support from the United States Agency for International Development (USAID).
The SMS Gateway system is demonstrating its potential to transform the speed and quality of
the response to emerging disease threats. In 2010, almost 70 percent of Bangladesh’s 31 outbreaks
of H5N1 HPAI were reported through the SMS Gateway. In 2011, it has been even better — of the
While 4,000 chickens
were culled on an
infected farm barely
150 metres away,
Masud’s farm remained
untouched by avian
influenza, thanks to
prompt reporting and
swift action enabled by
the SMS Gateway
Avian influenza broke out only 150 metres away from his farm, but Masud’s chickens stayed safe thanks to the SMS Gateway
3
IDEAS THAT WORK
61 outbreaks so far, over 87 percent have been reported using this technology. Nothing illustrates the transformation so well as the outbreak in Dohar, Bangladesh.
T
Dr Mat Yamage
Chief Technical Adviser/FAO ECTAD
Country Team Leader, Bangladesh
In 2010, almost 70 percent
of Bangladesh’s 31
outbreaks of H5N1 HPAI
were reported through the
SMS Gateway. In 2011,
the performance was
even better — 87 percent
of the 61 outbreaks
were reported using this
technology’
HREE FARMS STOOD NEXT TO each other with barely 150 metres of paddy fields in between. The largest belonged to Giasuddin, once a cloth trader but since
2009 a poultry farmer. The smaller farm of Masud was next, and visible beyond it was
poultry farmer Jibon’s farm. By epidemiological logic, if there were to be an outbreak of H5N1
HPAI in any of the three farms, the other two would be directly at risk because of their extreme
proximity.
H5N1 HPAI broke out at Giasuddin’s farm on a morning in February 2011. “The birds were
dying where the stood,” said Giasuddin. “Some had discoloured wattles, and others were walking unsteadily.” Mokles, the community animal health worker (CAHW) trained by FAO, arrived
around nine that morning to enquire after the poultry’s health. By then 26 birds had died, and
Giasuddin had noted that an additional 34 looked very ill.
Over 1000 CAHWs in 334 upazilas have been retrained under the SMS Gateway project.
Each of them visits around 50 poultry-owning households every day and asks a set of questions about poultry health, filing a report and also sending off a routine SMS to the server at
FAO. However, if the farmer reports unusual mortality (typically greater than 5 percent of the
flock), with symptoms that include bluish combs or wattles, and bleeding under the skin of
feet, legs or breast, the CAHW sends off a coded SMS signalling his suspicion that an outbreak
of H5N1 HPAI may be underway. Seeing the situation at Giasuddin’s farm, Mokles sent off the
following SMS: DLS T 4000 D 26 S 34 C. The coded message contained essential information
about the outbreak in a format that could be read by the software in FAO’s server.
The first three letters, DLS, told the mobile service provider to reroute the message to the
server at the FAO office. The next letter, T, was followed by the total number of birds in the
farm concerned. This was followed by D, with a number after it indicating the number of dead
birds reported by the poultry farmer. Following the fourth letter, S, was the number of birds
suspected to be ill. The last letter, which can be B or C, told the server if the outbreak was at a
backyard or a commercial farm.
Gateway to Rapid Response
The proprietary software for using the SMS Gateway technology in the fight against H5N1
HPAI was developed by FAO’s Information Technology specialists with inputs from epidemiologists and veterinarians of the FAO Technical Unit for the Avian Influenza Programme. In a
TIMELINE OF AN EMERGENCY RESPONSE — POWERED BY THE SMS GATEWAY
9.06 am
9.32 am
The Community Animal Health Worker
makes his weekly visit to Giasuddin’s farm.
4
Suspecting an outbreak of avian influenza,
he sends a message using the SMS Gateway.
It reaches FAO’s server in seconds.
12.11 pm
The veterinary surgeons arrive and collect
chicken carcasses that will be tested in a lab
for H5N1 HPAI.
12.20 pm
A second message confirming
the suspicion is sent using the
SMS Gateway.
SMS GATEWAY BANGLADESH
Dr Priya Mohan Das
National Consultant, HPAI
Surveillance, FAO Technical Unit,
Avian Influenza Program
By lunchtime on the day of the outbreak, a courier sets out carrying the chicken carcasses preserved in ice, headed for
the Central Disease Investigation Laboratory in Dhaka.
nutshell, the technology re-routes coded messages from the field to a server in the FAO office in
Dhaka. The server’s software analyses the message, and instantly shoots off a second message to
officials in the Upazila Livestock Office, including details of the suspected outbreak of H5N1 HPAI.
In Giasuddin’s case, Dr Arif Hasan and Dr Nilima Ibrahim, both veterinary surgeons, were
at Giasuddin’s farm by noon, barely three hours after the CAHW’s first message. After following
due biosecurity protocol, and donning face masks and gloves, they entered Giasuddin’s farm to
inspect the dead birds. There seemed little doubt that it was an outbreak of H5N1 HPAI. A few
carcasses were bagged and packed in ice for testing at a laboratory in Dhaka, two hours away.
A second message was sent now to the FAO server, identical to the first, though the numbers
of dead and suspected ill chickens were updated. In addition, the last letter was S, confirming
the suspicion. If it had turned out to be a false alarm, the letter N would have been sent instead.
‘The range of activities
from detection to
disinfection used to
take about 4.8 days.
Now, thanks to the SMS
Gateway, this has come
down to about 1.5 days’
Package to Dhaka
By around 1 pm, a courier from Dohar was boarding a bus bound for Dhaka, where scientists
were already on standby at the Central Disease Investigation Laboratory (CDIL). Swabs from the
dead birds’ carcasses were dissolved in a solution, eight drops of which were placed in the well
of a rapid-testing strip. If the sample was positive for H5N1 HPAI, two deep purple lines would
appear in the window.
12.53 pm
The carcasses are packed in ice and
sent by courier to the Central Disease
Investigation Laboratory in Dhaka,
two hours away by bus.
3.07 pm
The test is positive for an
outbreak of H5N1 HPAI. Within
seconds, a fax is sent informing
the Chief Veterinary Officer
(CVO) about the outbreak.
7.30 pm
The CVO issues a culling order, and later
in the evening, a team of officials from
the Upazila Livestock Office arrive to cull
Giasuddin’s 4000 or so chickens.
3 months later
After three months of quarantine,
Giasuddin gets a generous
compensatory cheque from the
government and restocks his farm with
day-old chicks. This time, his farm’s
biosecurity is much more robust.
5
IDEAS THAT WORK
Masud, poultry farmer
‘We knew that our
neighbour Giasuddin was
having sickness among
his birds, and we had all
been worried. But nothing
happened to my birds,
Allah be praised’
Within 24 hours of the first SMS, a team arrived to cull the 4,000 or so chickens that remained at the
infected farm
The result was unambiguous: it was avian influenza caused by H5N1 HPAI. A fax message
went directly to the office of Bangladesh’s Chief Veterinary Officer, Dr Mussaddique Hossain, who
immediately authorized the culling of the remaining chickens on Giasuddin’s farm. The ULO, receiving the culling order, readied the rapid response team.
It was a sad day for Giasuddin. Shortly after sunset, he watched the culling and burial of his
flock. His premises empty now, he was required to observe a quarantine of at least three months
before re-stocking his farm. During this period, he received a call from the ULO’s office, telling
him that a cheque from the government compensating him for his loss was ready for collection.
The amount went a long way towards helping Giasuddin restart his poultry farm — but with a
difference.
“Although I lost everything I owned, this incident has taught me the importance of biosecurity,” he says. “My new farm is a model of biosecurity and health safety for my chickens. I have
followed every step and procedure to ensure that I never have an outbreak like that again.”
CODING ESSENTIAL DISEASE INFORMATION
The cryptic language of reporting outbreaks through SMS
S indicates the number
of birds still sick in the
poultry farm at the time
of the SMS
T indicates the Total
number of birds in the
poultry farm
DLS T 4000 D 26 S 34 C
Tells the mobile
service provider to
redirect the SMS to
FAO’s server
6
D indicates the
number of birds
reported dead at
the time of the SMS
In the first SMS, the alphabet here
indicates the kind of farm, with B for
Backyard and C for Commercial. In the
second SMS, it would be either N (No
danger) or S (Suspicion of H5N1 HPAI)
SMS GATEWAY BANGLADESH
The journey of an SMS message
visits farm, suspects outbreak
CAHW
1
Chick
en
cull
ed.
nd AVS visit
W
affe
cte
df
arm
collect carcass
es o
to
f ch
i ck
en
s
2
SERVER
EB
SMS #1
10
6
3
SMS #2
VS a
SMS #3
5
cer
Upazila Livestock Offi it to
vis
e
iat
ed
m
im
orders an
rm
fa
d
te
ec
the aff
ULO
4
CVO’s office sends
ULO authorization
to cull remaining
chickens on the farm
9
Sample sent to
Central Disease
Investigation
Laboratory (CDIL),
Dhaka, for rapid
testing. Test result
positive for H5N1
HPAI
7
8
FAX
Fax sent from CDIL
to Bangladesh’s
Chief Veterinary
Officer (CVO)
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© FAO 2011
Within three months after his chickens were culled, Giasuddin received a compensatory
cheque from the government that went towards helping him to restock his farm with
day-old chicks. This time, he made sure the farm’s biosecurity was much more robust.
ISBN-
9
7 8 9 2 5 1
0 7 0 2 7 7
I2406E/1/10.11
Understanding foot
and mouth disease
Early recognition is the key to stopping the spread of FMD
FMD affects cattle, buffaloes, pigs, goats, sheep
What to do if your animals have FMD
To PREVENT the spread of FMD, confine sick animals.
Do not move and sell them. Make sure healthy
animals have no direct and indirect contact with sick
animals.
CLEAN wounds
and APPLY
antiseptics on
blisters and
vesicles.
THOROUGHLY
CLEAN AND
DISINFECT
handlers, vehicles
and premises.
Signs of FMD
Blisters and erosions in and around
the mouth, between the hooves
and on teats, salivation, lameness,
inappetence, fever.
REPORT to your village animal health workers.
This is important not only to get your animals
treated but also to inform those who manage
FMD prevention and control in Cambodia.
TO PREVENT FMD in
your animals, make
sure that they receive
vaccination against
FMD twice a year.
Please report FMD cases to the village animal health worker, district personnel
or to the hotline numbers:-/-/ 1287/ 1289