Writing, photography, film, layout and publication by me
IDEAS
THAT
WORK
The Farmers Club, Viet Nam
The club that changed Son’s life
The Farmers Club of Thoi Quang commune in Viet Nam’s Kien Giang province is a living demonstration
of the remarkable improvements in livelihoods, hygiene, farm safety practices and general well-being
that can come about when poultry farmers become empowered through dialogue and sharing
experiences. Although the Farmers Club started with USAID funding, it really began to grow when the
project ended and the farmers decided to continue on their own by pooling resources and mobilizing
support from the local government and private companies.
With fewer ducks dying
from disease thanks
to better nutrition and
biosecurity, Danh Son’s
ducks yield more eggs
now. Coupled with a
larger flock size and a
better market price for
eggs, his daily income
from egg sales has gone
up from 200,000 dong to
2.4 million dong.
IDEAS THAT WORK
A quick guide to Viet Nam’s Farmers Clubs
farms of Thoi Quang commune.
What are they? How did they start?
Farmers Clubs are forums where Vietnamese poultry
farmers regularly meet with each other, technical experts, poultry feed and drug manufacturers and local
government officials, to share experiences, knowledge, and practices, as well as discover new opportunities for trading and expanding their livelihoods.
Danh Khung
Chief of Go Quao District
Veterinary Station
‘We realize how
important these clubs
are to farmers. The
district authorities now
plan to set up three more
such clubs in the district’
Viet Nam’s first poultry Farmers clubs were set up in
2008 as part of the Avian Influenza Behavior Change
Communication (AI.BCC) project funded by the
United States Agency for International development
(USAID) in Viet Nam. The project was implemented
by the erstwhile Academy for Educational Development (AED) in technical collaboration with the Food
and Agriculture Organization of the United Nations
(FAO). Its focus was on farmers who owned between
100 and 2000 birds. By 2009-end, when the project
closed down, about 45 Farmers Clubs had been set
up in three provinces in Viet Nam.
What is so special about the Farmers Club?
Many Farmers Clubs closed when the project ended,
but the members of the one at Thoi Quang commune, in Kien Giang province, not only decided to
keep the club going, but also introduced changes
such as inviting local veterinary experts and poultry
feed and drug manufacturers that improved its functioning and usefulness to poultry farmers. The Thoi
Quang commune Farmers Club is now an example
that others can emulate.
What has been its impact?
1. Improved biosecurity and nutrition in the poultry
2. Deeper understanding of poultry health and disease prevention.
3. Increased reporting of outbreaks and closer cooperation with local disease control authorities.
4. Dramatically improved livelihoods and higher incomes from better poultry keeping practices.
What makes the Farmers Club work?
1. The Club is driven and sustained by the interest of
poultry farmers. The local government and donors
play a supporting but not managing role.
2. Apart from invited technical experts, the farmers
learn from each other through dialogue and sharing experiences.
3. Each farmer-member makes a financial contribution to a core fund which sustains the club, in addition to mobilizing funds for activities from local
poultry feed and drug companies.
4. The Club offers loans from the core fund to its
member farmers on a rotating basis. This has
helped many improve their livelihoods.
5. The Club is a successful public-private collaboration between poultry farmers, local poultry feed
and drug manufacturers, the local government
and technical experts.
6. The Club’s agenda is determined by the farmers,
with inputs from technical experts. As a result, it
always remains interesting to them.
7. The Club’s chairman is chosen carefully for his vision,
local experience and political and other contacts.
Viet Nam
Thoi Quang
commune
Farmers understand now that it is safer to buy only certified ducklings.
2
THE FARMERS’ CLUB VIET NAM
Farmers are learning from each other that better biosecurity and nutrition leads to larger flocks, less sickness and greater profits.
S
HORTLY AFTER THE SUN RISES over the Thoi Quang commune in south Viet
Nam’s Go Quao district, Kien Giang province, farmer Danh Son (pronounced Zahn Zern)
lets his ducks out for the day. He has about 1,500 of them on this farm, and their quacking fills the air like a radio’s static. As Son steps aside, the first few birds dart past him, and the
exodus begins as the ducks begin flowing out of their enclosure, one fluid white and orange mass
of feathers and feet. In minutes, they are splashing in the canal, where they will paddle all day.
The pen is empty. Well, almost empty.
Strewn over the silty mud is the day’s harvest of duck eggs, about 200 of them, like muddy
pearls. These days, Son not only gets more eggs than he ever has but they also fetch him a better
price than before because they are no longer covered with feces that could carry viruses such as
those that cause highly pathogenic avian influenza, H5N1 HPAI.
In 2009, Son was also losing as much as one-fifth of his small flock of 500 ducks and 100
chickens to diseases he neither understood nor knew how to prevent. He did not take avian influenza seriously, despite what he had heard on radio and television. After all, he thought, he and his
family had been raising poultry for generations. Surely they knew all there was to know.
Son will tell you that everything changed for him when he joined the Farmers Club of Thoi
Quang commune in 2010. Since then, not only has his poultry farm increased almost fourfold
in size, but his ducks hardly ever fall sick and die, thanks to his attention to a more hygienic and
biosecure environment on the farm. Augmented by better prices for eggs, his daily income from
egg sales has increased from 200,000 dong to 2.4 million dong, leading to a much improved
standard of living for him and his family. Best of all, Son’s success is inspiring other farmers to
emulate his practices.
Since Son joined the
Farmers Club of Thoi
Quang commune in
2010, not only has his
poultry farm increased
almost fourfold in size,
but his ducks hardly
ever fall sick and die,
thanks to his attention
to a more hygienic and
biosecure environment
on the farm
3
IDEAS THAT WORK
How the Farmers Club evolved
Interpersonal dialogue and sharing were helping the farmers. And they didn’t
want the clubs to stop
V
iet Nam’s first poultry Farmers clubs were established in 2008 as part of
Nguyen Thanh Duc
Director of Kien Giang
Sub-department of Animal Health
‘Sustaining this club
model can help us to
prevent disease in the
province, and support
the animal health sector
to better implement
interventions down to the
commune level’
the USAID-funded Avian Influenza Behavior Change Communication (AI.BCC) project
in Viet Nam by the erstwhile Academy for Educational Development (AED) in technical collaboration with the Food and Agriculture Organization of the United Nations (FAO).
Focused on farmers owning between 100 and 2,000 birds, the project promoted good poultry
farming practices, and measures to prevent poultry disease and sustain Farmers livelihoods.
About 45 Farmers Clubs were set up in three provinces of Viet Nam in 2009, the first year of
the project.
During its early days, the Farmers Club at Thoi Quang commune, Go Quao district, had
only 20 members, but they did not take the monthly meetings and discussions very seriously.
These gatherings, held in the commune’s meeting hall and facilitated by veterinary professionals from Hanoi, tended be like lectures, focused on avian influenza, bio-security and safety for poultry. Attendance was generally poor; it was said that some members came only to
collect the travel allowance.
Moving towards dialogue
Over time, however, the discussions improved, becoming more like dialogues. Not only did
more local technical experts show up to share information, but the farmers were sharing their
experiences and offering advise and tips to each other. In an unexpected side benefit, farm-
At a meeting of the Farmers Club, participants work in group and develop a map of activities the club intends to undertaken in the years ahead
4
THE FARMERS’ CLUB VIET NAM
Chiem Duy Sang
Party Secrectary of Thoi Quang
Commune; former Chairman of the
Thoi Quang Farmers Club
Farmers in the district now understand the value of following the correct vaccination schedule
ers began bypassing middlemen and selling their produce such as eggs, ducklings and chicks
directly to each other. As word spread that the clubs were useful, more farmers applied to join.
But as 2009 drew to a close, so did the USAID project. Farmers realised that the clubs that
had proven so worthwhile were at risk of being shut down because of the end of donor support.
Would they be able to survive on their own? Would they want to?
Determined not to let their club die, farmers contributed their own money to set up a revolving club fund. Inspired by Club Chairman Chiem Duy Sang, they also decided to reach out for
technical and other support. Provincial and district veterinary staff were invited to share technical
inputs.
The commune authorities strongly endorsed the continuation of the Farmers Club, and appointed the community’s chief animal health worker as the club’s new Chairman. Membership
grew, reaching 33 by the end of 2010. Club members began to reach out to the private sector,
mobilizing animal drug firms and feeding companies to raise financial support for activities such
as workshops. The Viet Nam Bank for Social Policies offered poultry farming credit to farmers.
“I see important changes in our Farmers awareness and practices,” says Mr Sang. “Sick and
dead birds are no longer eaten, nor are they thrown away like before. Instead, farmers alert the
authorities. Most farmers in the Thoi Quang commune have bigger farms now, with over 1,000
birds, and that has come about through club discussions that increased their knowledge of better practices for keeping poultry well-fed and safe. We need to make sure that qualified vets and
successful poultry farmers continue to contribute to the discussions and keep them useful.”
‘When the project ended,
the members kept the
Club going with their
own funds. Today, we get
poultry farming credit
from the Viet Nam Bank
for Social Policies. We
mobilize feed companies
to support meetings and
workshops and also give
some financial assistance
to the Farmers Club.
The club plans activities
for preventing diseases
like blue ears in pigs, and
other diseases caused by a
virus, like foot and mouth
disease’
How a good idea spreads
In Club discussions, Son learned how to prevent disease through safe and effective practices such
as keeping the poultry pens clean, buying only certified ducklings, following the proper way
to feed day-old chicks and adhering to the correct vaccination schedule. “The egg trader is no
longer allowed into the duck enclosures but collects the duck eggs at the front yard,” he says. “My
new fence separates ducks from chickens. In the old days, all the birds would mingle in one large
enclosure in my garden.”
Son has learned from other farmers at the club where he can buy the best chicks and duck-
5
IDEAS THAT WORK
Danh Phuong, poultry farmer
‘My wife and I used to
earn only 1.5 million dong
a month. We now earn
over to 3-4 million dong
each month. Our lives
have really improved’
Nguyen Thanh Nhan
Poultry farmer
‘I knew that Son was once
poor. Better duck farming
practices have improved
his livelihood. He has
more ducks and they are
healthier’
lings and maximize poultry
sales prices with middlemen.
Taking a loan from the
club, he recently increased
his layer duck flock to 1,800
birds. Even though he may
not know what exactly a
virus is, Son understands
better today that avian influenza threatens not only
his poultry but also his
family.
Noticing how well
Danh Son was doing, his
youngest brother, Danh
Phuong, and a neighbor,
Nhan, were the first to get
interested. “As I shared my
knowledge with them,
they decided to start keep- Even though he may not know exactly what a virus is, Son understands today that
ing layer ducks as well, avian influenza threatens not only his poultry but his family too
which they’d avoided earlier not knowing how to prevent sickness and die-offs in their flocks. Phuong’s flock now is 600
layer ducks and Nhan’s is over 600 layer ducks as well.”
The Farmers Club of Thoi Quang is a vibrant demonstration of how poultry farming practices
and disease prevention can be enhanced by a community-led multi-sectoral partnership that
actively engages civil society, the private sector and the local government.
“Seeing how well the Farmers Club has taken root in Go Quao district, authorities recently
made a decision to start three more clubs in the area so that effective poultry farming practices
with poultry disease prevention measures can spread further,” said Mr. Danh Khung, Chief of Go
Quao District Veterinary Station.
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ISBN-
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© FAO 2011
6
THE FARMERS’ CLUB VIET NAM
SU
D O N OR
0
T
TEC
H N IC A L S UPPORT
AED
Danh Khung
Chief of Go Quao District
Veterinary Station
CA
LO
LG
45 Farmers Clubs set up
in three provinces.
Nguyen Thanh Duc
Director of Kien Giang
Sub-Department of
Animal Health
0
Chief Animal Health
Worker is chosen as
Club’s second vice
chairman.
0
More discussion and
dialogue introduced,
leading to greater farmer
engagement.
9
2
Farmers attendance low.
Club meetings not taken
very seriously at the
beginning.
OR
0
Farmers Clubs
project begins, with
support from USAID.
Implemented by AED,
with technical support
from FAO.
PP
8
The anatomy of sustainability
H
T
EN
2
EC
LS
OR
Farmers Club
NM
Farmers Club at Thoi
Quang commune
continues with
members’ contributions.
ER
USAID project closes.
Donor funding ends.
0
OV
C
LO
T
AL
CA
NI
P
UP
TS
PO
RT
P
HI
DE
RS
LE
A
ST
0
0
2
The Thoi Quang club
model is to be extended
to three more clubs in
the district.
1
1
Club’s membership
rises to 33.
2
Members raise money
from feed manufacturers.
RO
N
G
1
UP
Members get support
from local government.
Chiem Duy Sang
Party Secrectary
of Thoi Quang
Commune
Local
government
Private
sector
S E L F
Viet Nam Bank
for Social Policies
Farmers
contributions
S U S T A I N I N G
ISBN-
8
9
7 8 9 2 5 1
0 6 9 8 4 4
BA0087E/1/09.11