Bruno Costa

Note: This is a 1,500-word sample written in A/V format, taken from the 3,000-word full script. The full script written in plain text is available for review in a different file. AV Script - Succesful Business Case: Walter Elias Disney. Scene Nr. 1 2 3 4 5 Visuals Footage: 1- We open to a big corporate office with lots of stock agents making cold calls. A busy office. The following footage marks the beats for the main words SUCCESS, FAILURE, SATISFACTION, DISSAPOINTMENTS, respectively: 2- A businessman inaugurating his new business, he's right outside with visitors, photographers and the press, and he's about to cut a red ribbon with some scissors. 3- A man observes a screen where the stock price of a company is going down. 4- A man at his luxurious house's backyard sitting by the pool while he counts cash. 5- A man holding his head in frustration while he is sitting at his desk. Text/Audio The business industry as we know it is one big race. A fierce competition full of success, failure, satisfaction, and disappointments. A movie clip: A character finds a chest, opens it and finds a treasure inside. A typical career path involves a lot of ups and downs, but just when you think you've hit rock bottom, life takes another turn to surprise you. A clip from Rocky III: Rocky walks around looking discouraged and in suffering from his defeat against Clubber Lang. Such is the case of a man who experienced so many defeats, we can be sure that at some point he felt it would all come crashing down. 1- Zoom into a picture of a teenage Walt Disney. 2- Animation: Icons of dollar bills pile up. 3- A mosaic of Disney animation movie clips forms on the screen. This is the story of the boy who left school at 16, and ended up founding an entertainment empire, and laying the foundations of modern animation. Zoon into a picture of an adult Walt Disney. This is Walter Elias Disney, better known as Walt Disney 6 7 8 Footage: 1- A compilation of clips of different Disney movies. 2- Zoom into - A picture of the gates of The Walt Disney Company. On screen: 3- A subscribe button and a clicking hand icon pop up, followed by the bell icon. Hello, and welcome to our Youtube channel. Today you’ll learn about the man who changed the way we enjoy entertainment, and who created the largest media company in the world. Don’t forget to subscribe to our channel and hit the bell to get notifications about our latest videos. Footage: bottom-up view of a Disney flag with Mickey's black-shaped head, waving with the wind. Now, let’s dive into the story of the most prominent man in the history of entertainment. TITLE OVER BLACK: No text. Soundtrack only. THE EARLY YEARS. A picture of Walt's parents: Elias Disney and Flora Call. Walt Disney was born in Chicago in 1901, and he was the son of Elias Disney, a farmer of Irish descent who came from Canada, and Flora Call, a high school teacher. Walt was the fourth of five children. 1- A picture of Walt Disney as a kid. 2- Number 5 pops on the screen. 3- Number 5 is then replaced by a 7. 4- A picture of little Walt holding drawings in his hand. Walt's adventure into the world of animation begins when he is only 5 years old, as he had a passion for drawing from a very young age. At 7 he starts selling his first sketches to people from his neighborhood! 1- A picture of Elias Disney and his family farm. 2- A car animation with baggage on the roof drives across the screen, from left to right, and it stops in front of: 3- A simple icon illustration of a city that appears on the right. It has the words "Kansas City" on the top. 4- A B&W picture of a boy holding the newspaper. In 1909 his father becomes ill and is forced to sell the farm, so he takes his family and moves to Kansas City to work on deliveries at the Kansas City Star newspaper, where he takes his two sons Roy and Walt to work with him. 9 10 11 12 13 14 15 16 17 1- Zoom into a B&W picture of a boy riding a bike. 2- The boy stands now in the middle of the frame and… 3- Icons of drawings and photographs pop up around him. 4- The words "Art Institute of Chicago" pop up. While Walt is working at different jobs he enrolls at McKinley High School, and splits his attention and time between drawing and photography to contribute to the school newspaper, and later enrolls at some night courses of the Art Institute of Chicago. 1- Old Footage of teenagers doing a line to sign a paper. Military officials at a desk. 2- Old Footage of young men getting in the back of a truck. It has the mark of the Red Cross. 3- Animation: A document pops up on the screen, and an approval mark stamps the paper. But his childhood wasn't a quiet one, or even all about drawing. At 16 he tries to join the army, and is rejected for being underage. Later, he tries to do the same to join the Red Cross, only this time he lies about his age. 1- The number 1918 pops on the screen followed by the words "World War I" 2- An old picture of Walt Disney standing by his ambulance, and there's a drawing on the side of the vehicle. So in 1918 Walter is sent to France in the middle of World War I where he works driving an ambulance and transporting officers. The funny thing is that even during this period Walt continues to do what he likes: drawings! His ambulance was covered with illustrations and cartoons! 1- Old picture of an office with many illustrators are sitting in front of canvases. 2- Old picture of a studio building, the words "Pesmen-Rubin Commercial Art Studio" pop on top. 2- Picture of a young Ub Iwerks. After the war Walt returns to Kansas City in 1919 and begins working for Pesmen-Rubin Commercial Art Studio where he draws illustrations for advertising, theater programs, and catalogs. Here he meets another illustrator with whom he develops a close friendship, Ub Iwerks. TITLE OVER BLACK: No text. Soundtrack only. THE BEGINNING OF THE ENTREPRENEURSHIP 1- The number 1920 pops up, followed by: 2- Dollar bills icons accompanied by arrows pointing downwards. 3- A picture of Walt Disney and Ub Iwerks together. 4- The words "Iwerks-Disney Commercial Artists" pop up on the screen. In 1920, the studio's revenues begin to decline, so Walt and Iwerks are laid off, leaving them unemployed. That same year Walt and Iwerks start their own business called Iwerks-Disney Commercial Artists. 1- Picture of Walt staring at some paperwrok with a look of concern. 2- Footage of a man grabbing a taxi. 3- A picture of the old building of the Kansas City Film Ad Company. However they are unable to attract enough clients, so the two agree to temporarily separate and Walt goes to work at the Kansas City Film Ad Company while Iwerks runs the business on his own. A picture of both Dinsey and Iwerks working at an office. A month later, Iwerks fails to run the business by himself and leaves too, only to join Walt later at the same workplace. 1- Picture of an animator working with an animation process. 2- Footage of the cutout animation technique. We see a character made of paper or cards being managed by someone using their hands to place the cartoon frame by frame by arranging the poses of the figure, pushing the arms and legs to cause the sensation of motion. This company used the cutout animation technique, where Walt becomes interested in animation. The cutout animation was a form of stop-motion animation using flat characters, props and backgrounds cut from materials such as paper, card, stiff fabric or photographs. The props would be cut out and used as puppets for stop motion. 21 Footage of a young man setting up a camera in his living-room. With the help of a borrowed book on animation and a camera he got, he begins to experiment at home. 22 Photo of Walt working on his studio with cels. At a certain point he discovers that cell animation is more promising than the cut-out technique. 1- Footage where we see the cel animation process. 2- A small-sized compilation of pictures of tradional animated cartoons appear on the screen, then 3- An animated leg emerges from a side and kicks it off the screen. 4- A small-sized compilation of computer animation movie posters appears now in the center of the screen. This type of animation is what we know as traditional animation, and it’s a technique in which each frame is drawn by hand. This was the dominant form of animation in cinema until the arrival of computer animation. 1- Picture of a chairman with a negative look on his face. 2- Picture of a Disney and Fred Harman. Unable to convince his boss to switch to the cell animation method, Disney decides to open a new business with his co-worker Fred Harman while keeping his day job. 18 19 20 23 24 25 1- Picture of a theatre. 2- Poster of the Newman Laugh-o-Grams pops up. 2- A clip from an animation made by the studio. 26 1- Picture of a studio with many employees. As the studio becomes more successful, Walt 2- Picture of Iwerks. hires more animators, including Fredman Harman's brother and his old partner Iwerks. 27 28 29 30 Footage of animators working hard. However, this venture did not produce enough profit to keep the company afloat On one half of the screen: 1- A poster of Alice's Wonderland. so Disney creates Alice's Wonderland based on Alice's Adventures in Wonderland, combining animation with live action. As a result, he produced a short 12-and-a-half minute reel, On the other half: 2- Picture of the original Alice's Adventures in Wonderland. Animation comes up: A closure/censorship symbol appears on the screen covering the Laugh-O-Grams logo. which however is completed too late to save Laugh-O-Grams studio on time and they go bankrupt in 1923. Title over black: No text. Soundtrack only. THE TRANSITION Footage: 31 1- A plane is about to take off. 2- Plane crossing the skies. A clip from cartoons: 32 33 They land the Newman Theatre as their main client and set up the Newman Laugh-O-Grams Studio to create their own animations. 1- Out of the Inkwell. 2- Felix the cat. Walt is left with no choice but to move to California with a few drawing materials and $40 in his pocket, and meets with his brother Roy who could contribute $250, so they could start doing something together. At the time, a New York producer named Margaret Winkell was losing the copyrights to Out of the Inkwell and Felix the Cat, so she needed a new series. 1- A picture of a happy, revitalized Walt. This is when she hires Walt to produce a series 2- The logo Disney Brothers Studio comes of Alice, with an option to produce six episodes up. per season. That’s how Walt and Roy decide to create the Disney Brothers Studio. 34 35 36 37 1- Picture of Walt dialing a phone. 2- Picture of the old building on 2725 Hyperion Avenue. In 1924 Walt hires his old pal Iwerks and convinces him to leave Kansas City and come to work with him in California. And in 1926 Walt establishes the first office at 2725 Hyperion Avenue. 1- Picture of Charles Mintz. 2- Mintz's picture slides leftwards, and a picture of Walt appears on the right side. An animation shows some sparks between the two. In 1926 Margaret Winkler transfers her production role to her husband and producer Charles Mintz, who will have a strained relationship with Walt. Animation: A cartoon that looks like Walt takes a few steps away from another cartoon that looks like Mintz. As Walt walks rightwards Mintz disappears from the screen, and Walt encounters a big TV screen. Some random cartoons jump out of the screen surrounding Walt. The series is broadcast until 1927, and Walt takes this opportunity to temporarily walk away from the production combined with live action. At this stage he’s gotten tired of it and wants to devote himself to animation. 1- Behind Mintz's figure, Universal Pictures Mintz asks for new material to be distributed by logo pops up. Universal Pictures, so Walt and Iwerks create a 2- A poster of "Oswald the lucky rabbit" series called "Oswald the lucky Rabbit". comes up next. Left side of the screen: Mintz's photo. Right side of the screen: Disney's photo. 38 In 1928, Walt has a major disagreement with Mintz. First, Walt intended to negotiate terms to increase his pay for the production of Oswald, 1- Animation comes up in between, icons of but Mintz instead wanted to reduce his pay. Not a contract and dollar bills pop up. only that, Walt discovers that Universal Pictures 2- A second animation shows the logos of owns the intellectual property rights to his series. Universal and the US Library of Congress. 3- A third icon jumps on the screen, it's the logo of the Oswald series. 39 40 41 42 43 44 Animations: 1- Simple icon person with Mintz's face points at Walt's animated icon. 2- Walt's icon takes some steps away. 3- Mintz's icon gets surrounded by many other facesless icons. 4- All icons vanish from the screen except Walt's. Iwerk's icon appears on the screen now, approaches Walt and they shake hands. Mintz threatens Walt to start his own studio if Walt doesn't agree to the terms he proposes, but Walt refuses. As a result, Mintz takes almost the entire team with him, and Walt loses all his animators, with the exception of Iwerks who decides to stay with him. TITLE OVER BLACK: No text. Soundtrack only. THE BIRTH OF AN ICON 1- The number "1928" emerges upwards. 2- A shadowed figure of Mickey Mouse appears on the screen. 1928 becomes a key year not only in the history of Walt Disney, it also becomes a key year in the birth of one of the greatest icons of animation today. The shadow clears up. We are able to see To replace Oswald, Walt and Iwerks decide to Mickey Mouse's full shape. create Mickey Mouse. 1- Footage of an animation of Mickey Mouse. 2- The words "Mortimer Mouse" come across the screen in capital letters. 3- Zoom into picture of Disney's wife Lillian. Walt's original name for everyone's favorite mouse was "Mortimer Mouse". It was his wife Lillian who thought it was too pretentious, so she suggests to Walt that he call him Mickey. 1- Picture of Iwerks working with an old design of Mickey Mouse. 2- Animation of: A fast-motion drawing of an old sketch of Mickey. 3- Footage of: Walt dubbing the voice of Mickey in an animated short film. Iwerks revised Disney's initial sketches to make the character easier to animate. Walt, who had already begun to move away from the animation process, voiced Mickey until 1947. In other words, and according to one Disney employee, Iwerks was primarily responsible for the finished design of Mickey Mouse, while Walt Disney provided the soul. 1- More footage shows us the implementation of sound in these cartoons. 2- A clip where we see a sad Mickey Mouse. Moreover, the implementation of his voice and sound in the animation was key to the success and recognition of this new cartoon, as our precious Mickey Mouse did not get much attention in the beginning. 1- A picture of a poster of Plane Crazy pops up, followed by 2- A poster of The Gallopin' Gaucho . 3- We see a clip from Plane Crazy , and immediately afterwards a picture of an oldschool producer pops up, followed by 4- The logo of the Metro-Goldwin Mayer. The first short film in which Mickey Mouse appears is Plane Crazy in 1928, and then he appears again in "The Gallopin' Gaucho", both short films without sound. These are shown in a theatre, and seen by a Metro-Goldwin Mayer producer, who then is unable to find a distributor for them. 47 A clip from the film The Jazz Singer from 1927. Earlier in 1927, the first feature-length sound film "The Jazz Singer" had been released and been a huge success. 48 A clip from Steamboat Willie, where we see a singing Mickey Mouse maneuvering the helm. So Disney decides to use synchronised sound for his third short film called "Steamboat Willie", the first Disney cartoon to have sound. A picture of: Once the animation is completed, Disney signs a contract with a former Universal Pictures executive, Pat Powers, to use his "Powers Cinephone" recording system to distribute Disney's first sound cartoons, which soon gains popularity. 45 46 1- A smiling Walt, meets in the middle of the screen another picture of 49 2- The Universal Pictures logo, followed by 3- A picture of Pat Powers. 4- The words 'Powers Cinephone' come across the screen. 50 51 1- A picture of Carl Starling. 2- The poster of The Silly Simphonies pops up. 3- A clip from the animation in question. To improve the quality of the music, Walt hires composer Carl Starling, and thanks to his great contribution to the work that Disney was doing, it becomes possible to create the series of animated shorts "Silly Simphonies". A clip from The Skeleton Dance. The first animation in this series is named "The Skeleton Dance" drawn and animated entirely by Iwerks. 52 3 pictures come up on screen with a year number at the bottom: 1- Pluto - 1930. 2- Goofy - 1932. 3- Donald Duck - 2934. 53 1- A clip from Mickey in The Band Concert . Both Mickey and the Silly Simphonies series were very successful, but Walt and his brother 2- Picture(s) of Disney and Iwerks with Roy felt that Pat Powers was not paying them a dejected faces. fair share of the profits. 54 1- The number 1930 appears on the screen. 2- We see a Disney character pose in one frame of photographic film, and a simple stroke circles that one frame, then we see the rest of the character poses in the rest of the following frames as the animation rolls. It's in this series that Pluto first appears in 1930, then Goofy would come in 1932, and Donald Duck in 1934. In 1930 Disney tries to cut costs by asking Iwerks to abandon the practice of animating every cel in favor of a more efficient technique in which he would only draw key poses and let the other lower-paid employees draw the intermediate poses. This sample ends here.