Brittany Delacruz

Brittany Delacruz Social Media & Paid Media Portfolio Table of Contents ● ● ● ● ● ● My work process Who is Brittany Delacruz? Social Media examples Social Media Analytics Paid Media Paid Media Analytics My work process My work process: ● ● ● ● ● ● My past and current clients independently have their own creative set up. They send me their creative so I can create the social or paid media strategy. What does this mean? Creative means clients have their own pictures and videos I can use to create Social/Paid Media content. If they don’t have their own creative, my clients usually have a creative agency they work with. If you work with an agency, please provide the contact information to the person in charge so we can organize deliverables. I will then send you all of the content that I will put up on Social and/or Paid Media in a Powerpoint or as Draft links. Approved -> Goes up on Social/ Paid Media and we optimize and strategize for objectives. Ideally clients have their own type of data measurement so we can analyze what is working and how we are scaling. Not approved -> Tell me what you would like to change and how we can move forward to post/go live on Social/Paid Campaigns. Please send Creative Delivery by: Drop box, Google Drive, Etc. Overview Who is Brittany Delacruz? Hello! My name is Brittany Delacruz. It’s a pleasure to virtually meet you. I am an experienced Organic Social Media and Campaign Manager who is passionate about building awareness, impressions, engagement, and conversions for my clients. Enclosed you will find some examples of my work for some of the accounts I have worked on. Some of the clients I have worked on include, Anne Klein, Olas, Anemone Swim, Thomas James LA, Dr.Jackson, Rita Hazan, etc. I grew up in NYC and I love to learn and work in Digital Media, I consider myself a forever student. I look forward to hearing from you! I can be contacted at - and- Thank you and have a phenomenal day! Social Media: Instagram & Facebook Organic Social Media: Facebook Case Study: Anne Klein Objective: ● The brand Anne Klein was losing their social media presence online. My strategy was to post more consistently to build and gain awareness on Facebook and Instagram. As a result we gained impressions, engagements, and conversions. Organic Social Media: Facebook Case Study: Anne Klein Continued. Organic Social Media: Facebook Case Study: Anne Klein Continued. Social Media Analytics: Case Study: Anne Klein -Facebook ● ● Disclaimer: Legally, I can only share certain type of analytics within my portfolio. Please see to the right Anne Klein metrics on the Facebook platform. Since the start of my posting on Facebook: ● ● ● Engagement grew 380% Reach grew 563% Impressions grew 411% Organic Social Media: Instagram Case Study: Anne Klein Continued. Organic Social Media: Instagram Case Study: Anne Klein Continued. Social Media Analytics: Case Study: Anne Klein -Instagram Since the start of our posting: ● ● ● IG followership grew 2% (+570 followers) Reach has grown 699% Impressions have grown 595% Optimizations: ● Based on past performance and quantity of assets, we restructured posting schedule to optimize on timing. Organic Social Media: Facebook Case Study: Thomas James LA Organic Social Media: Facebook Case Study: Thomas James LA Social Media Analytics: Case Study: Thomas James LA -Facebook MAY 2019 ● Unique users were up +1,800% ● New Users were up +900% vs last month on ● Reach was up +28,311% ● Engagement was up +3,329% ● Video Views were up +9,636% Organic Social Media: Instagram Stories Case Study: Thomas James LA Organic Social Media: Instagram Case Study: Thomas James LA Social Media Analytics: Case Study: Thomas James LA -Instagram MAY 2019 ● Content was seen 64,400 times. That is up + 91%. ● I reached 43,500 people. ● Average engagement is 4.64%, + 7.40% vs last month. Paid Media: Facebook Case Study: Dr.Jackson Paid Media: Facebook Case Study: Rita Hazan Paid Media: Analytics Disclaimer: Legally I can not disclose data on any of my Paid Media campaigns. That is in breach of my contract. Thank you for your time. Please contact me if you think we should work together. Contact Information: ● ● Phone - - Email --