Sponsorship Proposal
23 March, 2017
rd
Sponsorship proposal
TABLE of
CONTENT
01 Sponsorship Letter
02
The
SPRA
Empowering the
Public relation work
03
OUR
OBJECTIVES
Share
Discuss
Learn
04
WHY
SHOULD YOU SPONSOR
05
MEDIA
COVERAGE
06
SPONSORSHIP
PACKAGES
Presenting Sponsor
Title Sponsors
Platinum Sponsor
Gold Sponsors
Silver Sponsors
Bronze Sponsor
Non Profit Sponsor
Judging day sponsor
After Party sponsor
Sponsorship proposal
SPONSORSHIP LETTER
Dear Sir/Madam
We write request for your honourable presence in gracing 30th annual CAPPIE Awards on 23rd
March, 2017 from 6-9pm at the Beatnik Studios. Beatnik Studios is located at 723 S St,
Sacramento, CA 95811. There are different Public relation worker from different verticals &
zones of will be awarded by Sacramento Public Relations Association. You valuable contribution
as Sponsor in CAPPIE Award 2017 will enhance the grace of event. Your Presence in CAPPIE
Award 2017 would encourage Public relation worker.
The Sacramento Public Relations Association (SPRA) provides public relations professionals
with career enhancement opportunities and advocates for the profession within the greater
Sacramento region.
To ensure the success of this event Sacramento Public Relations Association is seeking
partnerships, financial support and key stakeholder’s involvement to support and promote this
important and unique event. We, therefore, take this opportunity to invite you to partner with us
and be part of this rewarding event. This proposal is contain more information on the about the CAPPIE
and a table of benefits and opportunities for potential partners and sponsors.
We shall be grateful if you could take a few minutes of your time to look at the sponsorship
opportunities enclosed and generously support this unique and vital initiative. We look forward
to discussing the partnership opportunities with your company and look forward to working with
you to promote entrepreneurial spirit.
Yours sincerely
Management of CAPPIE-2017
Sponsorship proposal
THE SPRA
The Sacramento Public Relations Association (SPRA) provides public
relations professionals with career enhancement opportunities and advocates
for the profession within the greater Sacramento region.
“Empowering
the
PUBLIC
RELATION
The organization was founded in 1959, and continues to play a vital role in
the region’s public relations community by:
WORK”
Creating opportunities to advance the professional reputation of
public relations
Advancing the professional skills of members engaged in the field of
communication with professional development information
Encouraging dialogue by providing opportunities to meet with others
in the business to learn new and better methods of performing our craft
Assisting college students in their effort to become public relations
professionals
SPRA hosts a series of fun and engaging programs, including: a Professional
Speakers Series, its annual CAPPIE Awards gala honouring the region’s best
PR work, continuing education workshops, networking mixers, and a student
Networking & Career Day.
Sponsorship proposal
OUR OBJECTIVES
The main objective of CAPPIE-2017 Event is honouring the region’s best
PR work, continuing education workshops, networking mixers, and a
student Networking & Career Day.
Other objectives are:
1. To learn and to share innovative methods of exploiting the future
Public relation work in ways and means that benefit the overall
population.
2. To discuss the possible challenges and opportunities that exist
Public relation work field.
3. This CAPPIE-2017 can serve as a meeting point for public relation
worker to interact and exchange ideas. It is also an opportunity for
both the aspiring and the existing public relation worker to
exchange ideas and disseminate new techniques to be used in their
areas and zones
TARGET AUDIENCE
Companies, public figure, Researchers, Students, Government Officials
and aspiring entrepreneurs (Corporate Managers).
Sponsorship proposal
WHY YOU SHOULD SPONSOR US
The CAPPIE Awards-2017 Event has several sponsorship packages
available, participating as a sponsor and/or exhibitor at CAPPIE Awards
will provide you with the opportunity to get your business in front of your
target audience and to support an event committed to improving public
relation work. Serving as a sponsor at CAPPIE awards-2017 can provide
your organization with:
Demonstrate your organisation’s alignment and support to the
public relation work and education field
Promote your organisation and your products to participants
Maintain a high profile of your company within the Industry
Increase brand awareness
Network and build new relationships with key industry figures.
THE KEY BENEFOTS TO SPONSORS
The opportunity to promote your name and to maintain a high
profile among key stakeholders and decision-makers before, during
and after CAPPIE-awards-2017.
Participants are keen to improve their industry and community
knowledge and by linking your company with this powerful public
relation experience demonstrate your commitment to assisting their
development.
Interaction with participants face to face during the CAPPIE
Awards-2017, welcome reception provides greater company
exposure.
Significant introduction to a keenly interested, relevant and, above
all, influential audience in an educational environment away from
the competition of everyday distractions.
Provides a unique environment dedicated to the exchange of
educational discussion on public relation work.
Sponsorship proposal
MEDIA EXPOSURE
The CAPPIE-Awards 2017 is putting efforts to build strong
relationships with media outlets that have produced significant
exposure – and are dedicated to providing opportunities for our
Online
sponsors.
30% of our total budget is dedicated to promotion of our event
through different mediums.
PROMOTION
3 Press Releases (Pre & Post Event)
5 x Paper Announcement Ads – Size 20 x 3 and
5 Quarter Page Ad in Supplement
Half Page Post Event Report in the Metropolitan Section
SOCIAL MEDIA
Facebook (more than 30,000 Likes )
Twitter (Trend)
LinkedIn Groups
EMAILS
The CAPPIE Awards Targeted Database (10,000+)
Databases 15 Public work association
Databases of different association
WEBSITE
CAPPIE Awards Website Digital Promotion
News on Collaborators Websites
Event HD videos (Post Event Marketing)
Sponsorship proposal
Sponsorship
Details and Packages
Sponsorship proposal
PRESENTING SPONSOR
As the Presenting Sponsor of CAPPIE Awards-2017 Event you are entitled to
naming rights of an event plenary session. This also includes:
PRESENTING
SPONSOR
Complimentary entries for 14 representatives from your organisation
to attend the event, post event, and social functions
Event tickets for 24 representatives from your organization to attend
the event
Your company will receive personal recognition on all social media
pages (Facebook, twitter and Instagram) of CAPPIE Award-2017
Recognition of sponsorship on CAPPIE-2017 website including link to
your organisation’s website
Investment
Required
,
$ 7,500/=
only
Company’s logo will be included in all event’ s email blasts
Company’s logo will be included in all event invitation
Sponsor recognition in every press release activities
Recognition of sponsorship in event program including a judging panel
material
Recognition of sponsorship in program inclusion
Opportunity to insert logo on event Signage
Recognition of sponsorship in event program including a promotional
Corporate Item in gift Bag
One representative will be provided an opportunity to speak in front of
audience
Acknowledgement as an sponsor on event’ Newsletter
Logo will placed on Event Thank You Email Blast
Sponsor will also get Next Year’s Sponsorship Package plan
Opportunity to get programing Luncheons
Recognition of sponsorship on career & Networking day
Don’t build links built relationship and partnership
Sponsorship proposal
TITLE SPONSOR
As the Title Sponsor of CAPPIE Awards-2017 Event you are entitled to
naming rights of an event plenary session. This also includes:
Complimentary entries for 10 representatives from your organisation
to attend the event, post event, and social functions
Event tickets for 16 representatives from your organization to attend
the event
Your company will receive personal recognition on all social media
pages (Facebook, twitter and Instagram) of CAPPIE Award-2017
Recognition of sponsorship on CAPPIE-2017 website including link to
your organisation’s website
Investment
Required
$ 5,000/= only
Company’s logo will be included in all event’ s email blasts
Company’s logo will be included in all event invitation
Sponsor recognition in every press release activities
Recognition of sponsorship in event program including a judging panel
material
Recognition of sponsorship in program inclusion
Opportunity to insert logo on event Signage
Recognition of sponsorship in event program including a promotional
Corporate Item in gift Bag
One representative will be provided an opportunity to speak in front of
audience
Acknowledgement as an sponsor on event’ Newsletter
Logo will placed on Event Thank You Email Blast
Sponsor will also get Next Year’s Sponsorship Package plan
Opportunity to get programing Luncheons
Recognition of sponsorship on career & Networking day
Sponsorship proposal
PLATINIUM SPONSOR
As the Platinum Sponsor of CAPPIE Awards-2017 Event you are entitled to
naming rights of an event plenary session. This also includes:
Complimentary entries for 8 representatives from your organisation to
attend the event, post event, and social functions
Event tickets for 8 representatives from your organization to attend the
event
Your company will receive personal recognition on all social media
pages (Facebook, twitter and Instagram) of CAPPIE Award-2017
Recognition of sponsorship on CAPPIE-2017 website including link to
your organisation’s website
Investment
Required
$3,000/= only
Company’s logo will be included in all event’ s email blasts
Company’s logo will be included in all event invitation
Recognition of sponsorship in event program including a judging panel
material
Recognition of sponsorship in program inclusion
Opportunity to insert logo on event Signage
Recognition of sponsorship in event program including a promotional
Corporate Item in gift Bag
Acknowledgement as an sponsor on event’ Newsletter
Logo will placed on Event Thank You Email Blast
Sponsor will also get Next Year’s Sponsorship Package plan
Opportunity to get programing Luncheons
Recognition of sponsorship on career & Networking day
Money coming in says I've made the right marketing decisions.
Adam Osborne
Sponsorship proposal
GOLD SPONSOR
As the Gold Sponsor of CAPPIE Awards-2017 Event you are entitled to
naming rights of an event plenary session. This also includes:
Complimentary entries for 6 representatives from your organisation to
attend the event, post event, and social functions
Event tickets for 6 representatives from your organization to attend the
event
Your company will receive personal recognition on all social media
pages (Facebook, twitter and Instagram) of CAPPIE Award-2017
Recognition of sponsorship on CAPPIE-2017 website including link to
your organisation’s website
Investment
Required
Company’s logo will be included in all event’ s email blasts
Company’s logo will be included in all event invitation
Recognition of sponsorship in event program including a judging panel
material
Recognition of sponsorship in program inclusion
Opportunity to insert logo on event Signage
Recognition of sponsorship in event program including a promotional
Corporate Item in gift Bag
$2,000/= only
Acknowledgement as an sponsor on event’ Newsletter
Logo will placed on Event Thank You Email Blast
Sponsor will also get Next Year’s Sponsorship Package plan
Opportunity to get programing Luncheons
Recognition of sponsorship on career & Networking day
Affiliate marketing has made businesses millions and ordinary people millionaires.
Bo Bennett
Sponsorship proposal
SILVER SPONSOR
As the Silver Sponsor of CAPPIE Awards-2017 Event you are entitled to
naming rights of an event plenary session. This also includes:
Complimentary entries for 4 representatives from your organisation to
attend the event, post event, and social functions
Event tickets for 4 representatives from your organization to attend the
event
Your company will receive personal recognition on all social media
pages (Facebook, twitter and Instagram) of CAPPIE Award-2017
Recognition of sponsorship on CAPPIE-2017 website including link to
your organisation’s website
Investment
Company’s logo will be included in all event’ s email blasts
Company’s logo will be included in all event invitation
Recognition of sponsorship in event program including a judging panel
material
Required
$1,500/= only
Recognition of sponsorship in program inclusion
Opportunity to insert logo on event Signage
Acknowledgement as an sponsor on event’ Newsletter
Logo will placed on Event Thank You Email Blast
Sponsor will also get Next Year’s Sponsorship Package plan
Sustainable fishing is a fraud. It's a marketing term that really means 'business as usual.
Paul Watson
Sponsorship proposal
BRONZE SPONSOR
As the Bronze Sponsor of CAPPIE Awards-2017 Event you are entitled to
naming rights of an event plenary session. This also includes:
Complimentary entries for 2 representatives from your organisation to
attend the event, post event, and social functions
Event tickets for 4 representatives from your organization to attend the
event
Your company will receive personal recognition on all social media
pages (Facebook, twitter and Instagram) of CAPPIE Award-2017
Recognition of sponsorship on CAPPIE-2017 website including link to
your organisation’s website
Investment
Required
$750/= only
Company’s logo will be included in all event’ s email blasts
Company’s logo will be included in all event invitation
Recognition of sponsorship in program inclusion
Opportunity to insert logo on event Signage
Acknowledgement as an sponsor on event’ Newsletter
Logo will placed on Event Thank You Email Blast
Sponsor will also get Next Year’s Sponsorship Package plan
Sponsorship proposal
NON PROFIT SPONSOR
As the Non-Profit of CAPPIE Awards-2017 Event you are entitled to naming
rights of an event plenary session. This also includes:
Complimentary entries for 1 representatives from your organisation to
attend the event, post event, and social functions
Event tickets for 2 representatives from your organization to attend the
event
Your company will receive personal recognition on all social media
pages (Facebook, twitter and Instagram) of CAPPIE Award-2017
Investment
Required
$500/= only
Recognition of sponsorship on CAPPIE-2017 website including link to
your organisation’s website
Company’s logo will be included in all event’ s email blasts
Company’s logo will be included in all event invitation
Recognition of sponsorship in program inclusion
Opportunity to insert logo on event Signage
Acknowledgement as an sponsor on event’ Newsletter
Logo will placed on Event Thank You Email Blast
Sponsor will also get Next Year’s Sponsorship Package plan
Sponsorship proposal
JUDGING DAY SPONSOR
As the Judging Day sponsor of CAPPIE Awards-2017 Event you are entitled
to naming rights of an event plenary session. This also includes:
Complimentary entries for 4 representatives from your organisation to
attend the event, post event, and social functions
Event tickets for 4 representatives from your organization to attend the
event
Your company will receive personal recognition on all social media
pages (Facebook, twitter and Instagram) of CAPPIE Award-2017
Investment
Required
$15,000/= only
Recognition of sponsorship on CAPPIE-2017 website including link to
your organisation’s website
Company’s logo will be included in all event’ s email blasts
Company’s logo will be included in all event invitation
Recognition of sponsorship in program inclusion
Opportunity to insert logo on event Signage
Acknowledgement as an sponsor on event’ Newsletter
Logo will placed on Event Thank You Email Blast
Sponsor will also get Next Year’s Sponsorship Package plan
Sponsorship proposal
AFTER PARTY SPONSOR
As the After Party sponsor of CAPPIE Awards-2017 Event you are entitled to
naming rights of an event plenary session. This also includes:
Complimentary entries for 4 representatives from your organisation to
attend the event, post event, and social functions
Event tickets for 4 representatives from your organization to attend the
event
Your company will receive personal recognition on all social media
pages (Facebook, twitter and Instagram) of CAPPIE Award-2017
Recognition of sponsorship on CAPPIE-2017 website including link to
your organisation’s website
Investment
Required
$25,000/= only
Company’s logo will be included in all event’ s email blasts
Company’s logo will be included in all event invitation
Recognition of sponsorship in program inclusion
Opportunity to insert logo on event Signage
Acknowledgement as an sponsor on event’ Newsletter
Logo will placed on Event Thank You Email Blast
Sponsor will also get Next Year’s Sponsorship Package plan
Sponsorship proposal
DETAILS OF SPONSORSHIP
Sponsorship Chart
Presenting
Title
Platinum
Gold
Silver
Bronze
$7,500
$5,000
$3,000
$2,000
$1,500
$750
CAPPIES Entries
14
10
8
6
4
2
CAPPIES Tickets
24
Logo on Cover //
Full Back Page
Ad
16
8
6
4
4
Full
Half
Quarter
Quarter
Business
3 Judges
2 Judges
1 Judge
1 Judge
1 Judge
1 Speaker
6 Spotlight Posts
1 Speaker
3 Spotlight
Posts
2 Spotlight
Posts
1 Spotlight
Post
SPRA Website
Logo
Logo
Logo
Logo
SPRA Newsletters
SPRA Programming
Events
SPRA Career &
Networking Day
Logo
Logo
5 Luncheons
3 Luncheons
Visit
Preference
Logo
2
Luncheons
Visit
Preference
Logo
1
Luncheon
Visit
Preference
CAPPIES Program
Ad
CAPPIES Judging
Panel
CAPPIES Speaking
Opportunity
SPRA + CAPPIES
Social Media
Visit Preference
Sponsorship Chart
CAPPIES Entries
CAPPIES Tickets
CAPPIES Program Ad
Non-Profit
$500
1
2
Business
CAPPIES Judging Panel
Logo
Name
Listed
Logo
Name
Listed
Judging Day
$1,500
4
4
Quarter
2 Judges
After Party
$2,500
4
4
Half
2 Spotlight Posts
Logo
Name Listed
2 Spotlight Posts
Logo
Logo
CAPPIES Speaking Opportunity
SPRA + CAPPIES Social Media
SPRA Website
SPRA Newsletters
SPRA Programming Events
SPRA Career & Networking Day
Logo
Name Listed
Sponsorship proposal
COST OF ADS
Program Ads
Programming Events
SPRA Digital
Promotion
Full
$600
Per event
$750
Website
Half
$400
Quarter
$250
Business
$100
Newsletter
Social Media Annual
$250/month
$250/issue
$100/post
$2,500 ($5,000 Value)
Sponsorship proposal
SPONSORSHIP CONTRACT FORM
We would like to became sponsor of the “The CAPPIE Awards-2017”
$7,500
Presenting Sponsor
$5,000
Title sponsorship
$3,000
Platinum sponsorship
$2,000
Gold sponsorship
$1,500 Bronze Sponsorship
$750
Silver Sponsorship
$500
Non Profit Sponsorship
$1500 Judging Day Sponsorship
$2500
After Party Sponsorship
I would like to contribute in other way
________________________________________________________________
Contact _______________________Email____________________city__________
Address_____________________________________state_____________________
My check is enclosed, made payable to : The CAPPIE Awards-2017
Please charge my credit card
Address____________________
Card number_ _ _ _ - _ _ _ _ - _ _ _ _ - _ _ _ _ CVV_ _ _ Exp _ _ /_ _
Please contact me about charging my bank account. Please debit my bank
account or charge my credit card
Card on _____________day of the month
_______________________
Signature