Beverly Munlawin

BEV'S VIRTUAL SERVICES FC - PORTFOLIO 6 Social Media and Marketing Plan- Type of Business : General Virtual Services Location / Area of Operation : Philippines - SOCIAL MEDIA MANAGEMENT PLAN 1. Business Branding - Completed 2. Social Media Assessment and Planning a. Facebook Page - To be created b. Instagram - To be created c. LinkedIn - To be created d. Tiktok - Optional 3. Key Word Research - Done 4. Social Media Creation and Optimization a. Account Creation - For Completion b. General Information c. Profile Picture / Logo d. Cover Photo e. Bio Information f. Website - To be created g. Header and Tagline h. Hashtags 5. Social Media Content Creation a. Contents to be posted Photos Videos Posters Announcements 6. Social Media Content Management a. Post Frequency - Everyday b. Number of Post Per Day - 1 to 3 times c. Watermarks / Logo / Links 7. Social Media Interaction and Community Growth and Management a. Joining and Interacting to Groups / Pages / Community b. Conduct timely polls / surveys 8. Interactions a. Public / Shareable / Printable b. Available for Feedbacks c. Rating to Experience / Services Delivered d. Generate Default Comment to Posts in the actual page, in the other interactive and Related Sites e. Generate Automated Greeting Messages & Responses 9. Insights a. Create Accounts Keyhole Hootsuite Twitter Counter Tweet Reach SOCIAL MEDIA MANAGEMENT PLAN 1. Identifying the Target Market a. Gender b. Age c. Community Group / Bracket d. Geographical Locations e. Defined Market Sectors 2. Creating Marketing Plan a. Executive Summary b. Setting of Metric Driven Goals c. Outline of Ideal Customers / User Personas Gender Age Active Income Main Activities Primary Uses of Social Media d. Content Calendar Weekly Content Best time to post - to be observed on the first week e. Research Competitors Division of Competitors Social Media Strategy Yearly Growth Market Capital Marketing Tactics 1. Blog / Contents Marketing 2. Social Media Marketing 3. SEO Marketing SWOT Analysis Set of Accurate Key Baseline and Metrics Reporting Guidelines 3. Brand Awareness a. Custom Hashtags b. Display Ads c. Regular Posting in All Accounts d. Collaborations and Partnerships e. Infographics SOCIAL MEDIA MANAGEMENT PLAN 4. Promoting Products and Services a. Google My Business Promotions b. Email Marketing c. Blog Posts d. Customer Review e. Social Media Posts f. Facebook Ads 5. Marketing and Advertising a. Organic b. Paid 6. Networking a. Sites, Communities and Pages with Similar business related services 7. Monitoring and Evaluating Campaigns a. Creating Metrics b. Comparative Social Analytics Tools (Real Time) c. Reports 8. Engagements a. Video and Email b. Polls and Surveys c. Messenger Bots d. Calculation and Infographics 9. Insights a. Social Media Marketing Tools Keyword Planner Google Trends We are Social