Ben Saleh Zaitri

Website Audit Wineshippingboxes.com By : Ben Saleh Z. I-Technical Audit : The website is indexed by Google and has 194 pages in the Google index The website’s sitemap crawled by Screaming frog SEO is below, it has 141 pages (137 when the sitemaps included in the main one are excluded). sitemaps_urls_in_sitemap (wineshippingboxes) Sitemap.xml : Your website’s sitemap needs to be updated, upon checking it and analyzing it, I found that the following links that are included in it are either empty or not functional : https://www.wineshippingboxes.com/pages/wesupply-store-locator https://www.wineshippingboxes.com/pages/wesupply-store-details These two URLS are in the sitemap and take to the same content : https://www.wineshippingboxes.com/collections/boxes-1 https://www.wineshippingboxes.com/collections/boxes These links indicate that the product is out of stock : www.wineshippingboxes.com/products/six-6-16oz-can-beer-shipper-kit-2-pulp-shipping-trays-1-outershipping-box-currently-out-of-stock www.wineshippingboxes.com/products/twelve-12-16oz-can-beer-shipper-kit-2-pulp-shipping-trays-1-o uter-shipping-box-currently-out-of-stock www.wineshippingboxes.com/products/six-6-can-beer-shipper-kit-2-pulp-shipping-trays-1-outer-shippi ng-box-currently-out-of-stock These links are in the products sitemap I would recommend updating it to include the rest of the URLS that are important. Robots.txt : Robotx.txt is available and it seems that it’s standard for Shopify https://www.wineshippingboxes.com/robots.txt Main mirror : The website’s main mirror is https with www Redirects http to https and non-www to www are configured correctly Broken links : -It would be better to link this link : https://www.wineshippingboxes.com/collections/insulated-wine-shippers/products/ six-bottle-eco-insulated-wine-shipper-kits -It would be better to link to : https://www.wineshippingboxes.com Even though we don’t provide Cooling units. -There is no reason to link the website here : -It would be better to link : https://www.wineshippingboxes.com here : -There is no link for credit application, and it just redirects to the main page: 301 Redirects : -User can reach two different catalog pages : https://www.wineshippingboxes.com/collections/all from the And https://www.wineshippingboxes.com/products from entering it manually. I would recommend only using the collections/all one since it’s linked. -Links in the collection ‘All’ that follow to the product pages’ have URLs with slugs related to this collection. Example : https://www.wineshippingboxes.com/collections/foam-wine-shippers/products/sing le-bottle-foam-shippers This is not ideal, it would be better to redirect to the product page directly, example : https://www.wineshippingboxes.com/collections/foam-wine-shippers/products/sing le-bottle-foam-shippers Will redirect to : https://www.wineshippingboxes.com/products/single-bottle-foam-shippers What does Shopify to prevent duplicating content on similar pages, it uses the rel=”canonical” tag that follows to the product page without any collection slug in its address like https://www.wineshippingboxes.com/products/single-bottle-foam-shippers and thus makes all the previous pages disallowed for indexing. Thus, we have tons of links being used for navigation that follows the duplicated pages closed from indexing with the canonical tags. At the same time the real indexable product pages are not used in the internal linking and users normally can’t even reach them but crawlers. This is one way of fixing this : https://paulnrogers.com/how-to-change-the-product-url-structure-in-shopify/ Or you can simply replace all the internal links from collections to product pages like this : https://www.wineshippingboxes.com/products/single-bottle-foam-shippers And leaving the rel=”canonical” tag as it is for all the pages. Paging redirects : Paging pages should have the rel=canonical tag following to their parent page. Now they are set incorrectly and require updating. Example : The canonical tag here should be : https://www.wineshippingboxes.com/blogs/news