Bello Rabiu

iTeleStream Global PR & Promotion Plan n Prepared for: Stakeholders, Partners & Sponsors Project: Soft Launch Campaign 3 "A Day in the Life" Livestream Series Date Range: August 7th 3 August 20th, 2025 (Ongoing promotion through wedding date) Overview , The iTeleStream Global PR & Promotion Plan is fully developed and currently being executed across local and international channels. The campaign is designed to position iTeleStream as a premium destination for livestreamed celebrity events and private concerts, with a strategic focus on our upcoming headline event involving Davido's wedding4a cultural moment with massive international anticipation. Our rollout strategy is data-driven, cross-channel, and aimed at building trust, driving global viewership, and maximizing revenue for all stakeholders involved. Objectives Establish iTeleStream Drive Viewership Establish iTeleStream as the go-to African-born, globally relevant Drive over 3 million ticketed viewers (local and international streaming platform. combined). Maximize Awareness Secure Partnerships Maximize awareness and conversion with celebrity-led Secure long-term partnerships and institutional credibility. storytelling. h Key Components 1. Strategic Messaging Brand Identity Regional Adaptation Core Themes Brand identity anchored on African Messaging adapted per region: Africa, Accessibility, Celebrity Access, Live innovation, global entertainment. North America, UK, EU, Caribbean. Moments, Monetization for Creators. 2. Global Media Engagement Press Releases already distributed to: TechCabal, BusinessDay, Pulse, TechPoint Africa Billboard Africa, The Guardian, CNN Africa, BBC Africa Featured interviews scheduled with: Channels TV, Arise TV, Hot 97 (US), BBC 1Xtra Coverage highlights from blogs & influencer pages ongoing. 3. Celebrity & Influencer Partnerships Primary promotional push led by Davido, supported by influencers across Nigeria, the UK, US, and Ghana. Teasers, behind-the-scenes clips, and personalized promo videos released via: Instagram TikTok Twitter/X YouTube Shorts Influencer tiers engaged: Tier 1 Tier 2 Entertainment celebrities with 1M+ followers Micro-influencers for niche engagement (Africa + diaspora) 4. Paid Media Campaigns & 5. Affiliate Drives Paid Media Campaigns Affiliate & Referral Drives Google Ads (search + display) active in Nigeria, Ghana, UK, US, SA Affiliate dashboard enabled for event partners and creators. Meta Ads (IG/FB) targeting 18345 entertainment seekers Commission structure (10315%) on each ticket referral. TikTok Campaign using iTeleStream-branded challenge Weekly leaderboard + incentives for high performers. Retargeting strategy in place via email + cookies 6. Sponsorship Exposure & 7. On-Ground Hype Sponsorship Exposure On-Ground & Digital Hype Media kits delivered to brands (Opay, Kuda, MTN, Piggyvest, Glo, Street teams deployed in Lagos, Abuja, Accra, and Johannesburg Flutterwave) LED Billboards: Lekki Toll, Jabi Mall, Ikeja GRA (activated from Aug Sponsor logo placement guaranteed in: 9th) Countdown posters & social teasers During livestream commercial breaks Email newsletters, banners, influencer mentions Radio mentions: Beat FM, Cool FM, Urban FM (Abuja + Lagos) Timeline (Ongoing) Phase Dates Action Pre-Launch Media Aug 7310 Teasers, Press Runs, Announcements Paid Digital Ads Launch Aug 10312 Meta, Google, TikTok Go Live Influencer Activation Aug 12318 Push for ticketing & awareness Livestream Coverage & Engagement Wedding Day (TBA) Full platform activation Post-Event Recap & Press Next Day Highlight reels, PR wins, testimonials ø Budget Allocation (Excerpt) Influencer & Celebrity Mark... Paid Media & Retargeting Production (Content & Visua... Affiliate Payouts & Bonuses PR Agencies & Distribution On-ground activations Summary The PR and promotion machinery behind iTeleStream's soft launch is not only in motion 4 it's optimized for scale and global impact. Through strategic partnerships, celebrity integration, and a 360-marketing approach, iTeleStream is poised to make a remarkable entry into the live-streaming space, capturing both local loyalty and global attention.