BECAUSE EVERY MOVE MATTERS
BUYERS AND SELLERS EDITION
Real estate refers largely to property consisting of land and the buildings on it, along with its
natural resources such as crops, minerals or water bodies and other immovable properties of this
nature. It could also be in a business sense, the profession of buying, selling and renting buildings
or housing.
In recent years the real estate business has proven to be one of the most potentially viable
investments. An article in Forbes magazine dated August 9, 2017 highlighted the immense benefits
associated with making such an investment, i.e. becoming a landlord. Some of these are
enumerated below
1. Income: Investment in real estate can generate significant income without having to sell of
the investment and makes it possible to make high single to low double digit returns on
your investment even with a mortgage.
2. Inflation Protection: Chief among the benefits of making such an investment is the fact that
income generated actually keeps pace with inflation. Inflation can increase the value of real
estate while also reducing the burden of mortgage debt over time. This makes it a great
way to hedge against the possibility of rising inflation.
3. Leverage: Real estate stands out as an investment option as it creates the opportunity of
purchasing with borrowed capital at relatively low interest rates. Hence, increasing
marginal profits.
However, real estate just like every other investment comes with its attendant risks such as:
1. The relative unpredictability of the real estate market: Although the real estate market has
been on the rise in recent times, there is no assurance that this positive trend would be
sustained over time as the market is extremely dependent on ever changing economic
conditions. Therefore, making it virtually impossible to ascertain that a profit would be
made upon the sale of an investment property.
2. Bad Locations: In real estate, asides from giving the investment time, location is a factor
to be heavily considered before making any investment. This is because, firstly, location
determines the supply and demand. It would seem common sensical to purchase property
in a location with lower prices. However, these locations can sometimes have too many
property investments available without having a proportionally increasing population or
good market. This would eventually flood the market with a demand that exceeds the
supply, causing a drop in the potential return on investment.
3. Vacancy Risks: It is not guaranteed that 100% occupancy and quick profits would be
attained and since tenants are the source of income in rental estate investments, this is a
huge risk for real estate investors who rely on this income to pay off their costs and other
expenses.
4. Depreciation: It is generally expected that real estate investments increase in value over the
years (i.e. they appreciate). However, not all properties are guaranteed to experience this
expected growth.
The above enumerated challenges are a few of the most common risks associated with investing
in real estate which is an otherwise highly profitable investment. To avoid or reduce these risks,
proper market and rental property analysis should be carried out as it would equip the potential
investor with information on how to know when, where and for how much to buy or sell properties,
ultimately helping to hedge against major losses.
Investing in real estate can be a daunting task as a lot of research has to be done before a settlement
on the location and acceptable price for the property in question is reached. Its usually a process
involving two sides of a very similar coin, instead of these signs being heads or tails, they are
buyers and sellers. With all the intricacies involved in the purchase or rental of property, both the
buyer and seller have their own versions of events leading up to a successful and profitable
investment.
THE BUYERS EDITION
The buyer contracts to acquire the property in return for some form of consideration. According
To Adrian Goslett, CEO of RE/MAX of Southern Africa, they could come in a variety of forms
including but not limited to
1. Retail buyers: This covers family buyers, young working couples, first time or retired
buyers and represents the vast majority of home buyers in the market for a primary
residence. They usually have access to finance to purchase a property for cash. They
consider among other things, the proximity of the property to their place of work and
amenities especially schools, medical centers and shopping centers.
2. Buy-to-let investors: They are mainly concerned with finding a property that will generate
revenue while it appreciates in value over time.
3. Fix-and-flip investors: They usually try to get property selling substantially below the
market value in specified areas such as buildings in need of renovation which they can
restore and sell in a reasonably short time for a return on investment.
Regardless of the type of buyer, there is a general theme in the stories they all tell. The following
chapters in the book of every buyer in the real estate market highlight the step wise process of
purchasing property.
PRE-APPROVAL:
This represents the beginning of this story and must not be confused with pre-qualification. With
pre-qualification, the potential buyer provides an overview of his/her finances, incomes, debts to
a mortgage lender who then gives an estimated loan amount. However, the lender does not pull up
credit reports or verify any financial information provided. Accordingly, it is a helpful starting
point to determine what the buyer can afford although it carries no actual weight when you make
offers. On the other hand, pre-approval is more like carrying out a “physical examination” of your
finances, with the lender doing a lot of snooping and prodding round your finances so as to
ascertain your ability to repay the loan and would usually include the filling out of a mortgage
application and providing your social security number so that a hard credit check can be carried
out by the lender. It would also require of the buyer to list all bank account information, assets,
debts, income, employment history, past addresses and other key details for a lender to verify. All
these is done so the lender can be entirely sure that the potential buyer can repay the loan.
It could be either of two things. Firstly, it could indicate that a lender feels a potential
buyer/borrower is completely credit worthy enough for a certain credit product and approaches the
potential customers with a guarantee that should they select that product, they would be guaranteed
to get it. It requires the submission of financial details like social security number, paystubs, bank
statements and tax returns. These documents are submitted to ascertain the income, debt and
payment history of the potential buyer. Its importance cannot be overemphasized being that it
shows to the home seller that the potential buyer is qualified and able to close on the proposed
property purchase. Although to a regular customer, success in this stage might seem to guarantee
passing the approval process and therefore a guarantee to be granted the loan, it literally means
something entirely different, i.e. it only indicates the stage before approval.
From a legal perspective, a pre-approval letter would be defined based on the circumstances
surrounding the overall context of the offer, federal and state laws applied regarding individual
customer claims and/or actions brought by consumer advocation agencies.
Secondly, it could relate to mortgage lending, where the potential buyer approaches a lender who
checks their credit history and verify their income, hence, providing assurances that they would be
able to get a loan up to a certain amount. This would help the buyer find a home within their loan
amount range.
Real estate agents usually prefer working with buyers that have their letter of pre-approval as it
indicates that they are qualified to receive financing and are actually serious about purchasing the
property. A pre-approval is based on the documentation the borrower supplies at the time of
application and any actual eligibility to receive the pre-approved loan is determined by the terms
and conditions of the pre-approval and ability to secure the load before the pre-approval expires
(pre-approval letters are usually valid for about 60-90 days). This expiration feature is included on
pre-approval letters because in that time frame there is a high likelihood of there being a variation
in the potential buyer’s finances and credit profile. Upon expiration of this letter, all relevant
paperwork would have to be updated in order to get another one. It is therefore important to only
apply for one when ready to actually make a purchase, about six months to a year in advance of a
serious home search.
In order to get pre-approval, as stated earlier, a mortgage application including vital information
such as the type of mortgage and terms of loan, property information and purpose of loan, the
borrower’s information, employment information, monthly income and combined housing
expense information, assets and liabilities, details of transaction and declarations.
With the application out of the way, the lender is required by law to provide the buyer with a
document called a LOAN ESTIMATE within three days of receiving the completed mortgage
application. This paperwork notes whether the mortgage has been pre-approved and outlines the
loan amount, terms and type, interest rate, estimated interest and payments, estimated closing costs
and any special loan features. It further specifies the maximum loan amount to help you narrow
down your home-buying budget.
After submitting your mortgage application, a few other documents would be required to further
verify your information. Adequate preparation and organization would help expedite the process.
The following documents need to be presented for pre-approval and to secure the final loan
approval:
60 days of bank statements
30 days of paystubs
W-2 tax returns from the previous two years
Income tax returns
Asset account statements
Driver’s license or U.S. passport
Divorce papers (to use alimony or child support as qualifying income)
Gift letter (if funding your down payment with a financial gift from a relative)
However, self employed borrowers are required to provide additional documentation to show a
steady stream of income as well as a work history of at least two years. These documents may
include a profit/loss statement, a valid business license, an accountant’s signed statement, federal
tax returns, balance sheets and a bank statement covering a period determined by the lender. In the
event of a situation that makes it recalcitrant to obtain a typical mortgage, enumerated below are a
number of specially geared mortgage options developed exclusively for self-employed borrowers.
1. Stated Income or Stated Asset Mortgage (SISA): It’s based on the income reported to the
lender without formal verification. They are also called Low-Documentation loans because
lenders will verify the sources of your income rather than the actual amount. You would
further be required to provide a list of your recent clients and any other sources of cash
flow. The bank may also request for an IRS Form 4506 or 8821. Form 4506 is used to
request a copy of your tax returns directly from the Internal Revenue Service, to ensure the
documents that get to them are accurate and unadulterated and costs $39 per return. Form
8821 authorizes your lender to go to any IRS office and review the forms you assigned for
the years specified, free of charge.
2. No-Documentation Loan: Here the lender will not seek any verification of your income
information. This would be a good option if your tax returns show a loss or very low profit.
It is however riskier for the bank to lend money to someone with unverified income so
expect your mortgage interest rate to be considerably higher than with a full-documentation
loan.
Low and No documentation loans are called Alt-A Mortgages and fall between prime and
sub-prime loans in terms of interest rates.
3. Down Payment Gifts: Many loan products allow borrowers use a financial gift from a
relative toward the down payment for a property. It would be required of you by the lender
to complete a standard gift letter in which you and the gift donor assert that the gift isn’t a
third-party loan with any expectation of a repayment. Otherwise this would have a negative
impact on your debt-to-income ratio which further affects your final loan approval.
Getting a pre-approval letter doesn’t limit you from borrowing from a particular lender nor does it
guarantee that a lender will approve a mortgage. This is particularly common when there has been
a change in your financial, employment or income status. You are allowed to choose a lender that
offers the best rate and terms for your specific needs.
Lenders would usually evaluate the following factors in your financial profile. Having this
information and ensuring these factors have positive values would increase your chances of getting
a good mortgage deal.
Debt-to-income ratio (DTI)
Loan-to-value ratio (LTV)
Credit history and FICO score
Income and employment history
Debt-to-Income Ratio: The DTI ratio evaluates your monthly debts relative to your monthly
income. Debts such as auto loans, student loans, revolving charge accounts and other lines of credit
are added up by the lenders plus the new mortgage payment and then divide the sum by your gross
income to get a percentage. Depending on the loan type, borrowers are advised to maintain a DTI
ratio at or below 43% of their gross monthly income to qualify for a mortgage. The higher this
ratio, the more risk you will pose to your lenders because you could be more likely to toil to repay
the loan on top debt payments. Having a lower DTI can qualify you for a more competitive interest
rate. It is advisable to try and clear as much debt as you have before attempting to purchase a
property as it would help lower your DTI ratio and also show lenders that you can manage debt
responsibly and pay bills on time.
Loan-to-value Ratio: This is another important metric used by lenders to evaluate you for a
mortgage. It is calculated by dividing the loan amount by the home’s value. A property assessment
establishes the property’s value, which might be lower or higher than the seller’s asking price. The
loan-to-value ratio is heavily influenced by your down payment (i.e.an initial payment made when
something is bought on credit). The higher the down payment, the lower the loan amount and in
turn, the lower your LTV ratio.
Credit History and FICO score: Lenders would look through your payment history and affirm
whether or not you pay your bills on time, the number and types of credit lines you have open and
the duration for which you have had those accounts. As well as a positive payment history, your
credit utilization which should be at or below 30% in order to boost your credit score would be
analyzed by lenders. This would show a responsible and consistent pattern of paying bills and
managing debt wisely.
Income and Employment History: Lenders would go to great extents to ensure you earn a solid
income and have been consistently and stably employed upon the receipt of your mortgage
application. They essentially want to be assured that you can accommodate the extra financial
burden of a new mortgage. For self-employed person, the lenders might request for bank
statements from the past 60 days or more to show that there is enough cash in hand for a down
payment and closing costs.
CHOOSING A REALTOR: Whether its your first real estate transaction or your hundredth
(hypothetically speaking of course) the importance of selecting the appropriate realtor cannot be
over-estimated. But with such a wide variety of realtors scouring the country for potential
customers, how then do you select the one that’s a perfect or at least right fit for you?
It is important to try and get referrals from family, friends and trusted associates in your target
area. Ask questions about their experiences, contrast and compare this information and select one
that best suits your preferences and from this considerably smaller pool, proceed with interviewing
the prospective realtors. Try and look out for a realtor who actually listens, conducts him/herself
ethically and knows the market. Now while there is no fool proof method for getting a “perfect”
realtor, there are a few things you can look out for to try and ensure you get the best value for your
buck.
1. Try and find out how long the realtor has been in the business: This goes beyond just
gauging the realtor based on experience which is in itself very valuable, as an experienced
realtor would not be easily rattled by the many different situations that might come up, but
also because the real estate market pays realtors on a commission basis. It would be
extremely difficult for a realtor who has been consistently providing terrible services to
stay too long in the business.
2. Try and establish contact with the realtor’s previous clients and the ask questions like what
the asking price was and the eventual sales price among others
3. Ascertain the suitability of the realtor to handle your situation: Find out if he/she is a long
-term investor, first-time home buyer, house flipper or selling an estate. These are a few
unique situations you might find yourself in and you would not want to be caught up in any
of them with an agent that has little or no experience in those situations.
4. Attend open houses: This would offer you a great opportunity to meet with realtors in a
non-threatening work environment and interact with them. It also affords you the chance
to compare and contrast from a wide range of options
5. Check for licensing and compliance with disciplinary measures: The state would usually
discipline realtors. Check with your state’s regulatory board to know whether a realtor
you’re considering is licensed and or has any disciplinary actions or complaints.
6. Gauge the realtor’s knowledge of your target location: A good realtor should have
sufficient knowledge of other properties available in your target area. Test his knowledge
by asking about any house in the area that has been recently sold or is on sale. If he/she is
able to give a few relevant details about said building, he could be a good fit
7. Select a realtor with the right credentials” Realtors like doctors have specialties, many of
whom have additional training in particular areas. Some of these
designations/specializations include:
CRS (Certified Residential Specialist): Would be a good fit for handling residential
property
ABR (Accredited Buyer’s Representative): He has completed additional training in
representing buyers in transactions
SRES (Seniors Real Estate Specialist): Has been specially trained to help buyers or
sellers older than 50 years old.
FINDING A HOME
After all the ground work has been done in ensuring you can afford to pay off the mortgage selected
and also getting a realtor that suits you and would be the most beneficial in your house hunt, it is
time to actually find a home to buy or rent. Before you buy or rent, get a good idea of the land
layout and “stalk” the neighborhood to see how much of a good fit it is for you. Find out the
house’s proximity to the closest grocery store or social service (hospital, school etc.). It is essential
to know your needs or desires for your home and infuse this knowledge into your search. Questions
like whether you would prefer a new or existing home, a ranch or multi-story home should be
answered. List out all the features you that are of utmost importance to you and categorize them
as necessity and extras. It’s OK to be picky about the home or neighborhood you want, but it is
equally important to remain open-minded, realistic and ready to overlook minor imperfections. On
the other hand, do not get carried away by a particular feature that you then disregard other issues.
When looking for a home, the following tips should be considered
1. Go for the long haul: When looking for a home search for one that you can see yourself
living in for several years, at least 5-7 years would be ideal. Buying and moving to a new
home takes a lot of time and effort and can add up significantly high closing and moving
costs. Staying in a place longer could help you cut down on those costs and this extra time
spent in a place can help you ride out a downturn in the real estate market. Staying in a
home for a longer period comes with its resultant social benefits such as friendships with
neighbors, community involvement and consistent educational opportunities for children
if any.
Aside the financial implications of moving house regularly, there could be emotional ties
to a home that have been developed. Yanking these ties constantly could lead to instability
especially when there are growing children involved.
This however doesn’t apply when you know you wont be staying for long or your plans
are uncertain.
2. Leave room to grow: When purchasing or renting property, you must consider your current
and future lifestyles and put into consideration family planning. Consider the extent to
which your family might be expanding and how often you would be hosting overnight
guests among others. Aim for a home that can adapt to your needs as your life changes say
you have a new baby. It would not only be easier but it would be by far cheaper to add a
few square feet to your home than to buy or rent a new home that is slightly bigger than
the current one.
3. Be flexible: Even with a detailed checklist of your exact requirements for your home, you
will need to realize there is simply no such thing as a “perfect house” unless you have the
funds to design and construct one from the ground up. Learn to compromise on the minor
requirements while standing firm on the major ones. Prioritize your wants and determine
which features you can live without.
It would be advisable to purchase a place with rooms that could comfortably perform
multiple functions so the home remains highly functional for you through the years. For
example, an open floor plan style home is very adaptable, a kitchen that overlooks the
family room is helpful when one’s children are young allowing you to cook while watching
the kids, such a kitchen is also useful for entertaining guests when the children leave the
nest.
4. Go for your type: Think about what type of home fits you best, a house, condominium,
town home etc. You need to realize that its never a one size fits all scenario. For example,
a single-family home, which seats on its own lawn and must be maintained by the home
owner may be great for a person seeking privacy but not so wonderful for a person who
doesn’t want to be bothered with mowing the lawn, fixing the plumbing etc. Meanwhile a
condominium may be perfect for someone who wants a lock and leave lifestyle but not for
someone who doesn’t like to share a wall with his neighbors.
5. Check the surroundings: When purchasing or renting a home, you not only get a home but
you also buy into its surrounding. Think about whether that neighborhood may suit you.
Sure, you may like the house itself, but would the loud neighbors and school across the
street become to burdensome for you? Also, do you like the feel of the neighborhood and
can it offer you everything you need? It would be best to pick a home in a neighborhood
you’ll feel most comfortable in.
6. Buy what you can afford: It’s easy to shoot for the sky and overspend when buying your
home. You understandably want to get the best your money can buy. However, it is
important to sufficiently examine your finances, keeping in mind immediate and future
expenses and do not exceed your means. It is much smarter to purchase or rent a home you
can easily afford than one you will have to stretch your finances to move into. Stay down
to earth and you will be better prepared in case unplanned financial commitments come up
later down the road.
7. Think Home first: When buying a home, do not imagine the income you might generate
when you sell it. Live with the knowledge that a home is what it is, not an investment. Go
for a place that would be great to live in first and think about its resale value second.
Predicting real estate cycles and home appreciation is tough enough for the experts and
much more for the average home buyer. While home renovations tend to add value to a
residence, they rarely recoup more than what was spent on them.
8. Look at both old and new: Its always nice to move into a place that’s brand new, but new
isn’t always better. Consider both old and new. While you might not like a previous home
owner’s decorating decision, you might like the way he has installed upgrades like a
finished basement and a backyard deck that a new home might not have.
9. Location, Location, Location: You might have heard this several times, but the location of
a home does matter. A house located on a busy noisy street may be less enjoyable to you
as a home owner than one situated on a quiet secluded cul-de-sac. Additionally, a
homeowner’s cul-de-sac may be worth more than a poorly located one when it comes time
to resell. So, consider a home’s location before you’re smitten by a spectacular interior.
10. When it comes time to sell: While you would want to look at your place as a home first
rather than an investment, it doesn’t make sense to purchase one considerably inelegant.
You should at least give it some thought to how easy or difficult it would be to resell the
home one day. If the home is so unlike other nearby homes in terms of style, size, price
etc. you might want to skip it and search elsewhere as it might become burdensome if you
want to someday move on.
MAKING AN OFFER
You have been pre-approved for the mortgage loan you need to make the purchase, you have
selected a suitable realtor with suitable working experience to get you the home you desire and
going through his catalogue you have picked out a house that you feel would be a good fit for you,
that would satisfy your housing needs and fits into your plan. It is time to get down to business
and make an offer for the house that would be reasonable and fair to the seller. This offer should
highlight the fair value of the home, be compelling and must above all protect your money. You
would need to consider the degree of repairs and upgrades that may be needed on the house and
how soon the seller wants to close the deal among others. Making a low ball might be a great way
to start negotiations but it would not be sensible to make an offer that is so low it does not properly
reflect the market value of the home as this might put off the seller and might eventually make you
lose out to other buyers. Whatever amount you decide to eventually offer, ensure it is as a result
of a proper market research on sale prices of similar homes in that area.
When a buyer decides to purchase a property from a seller, both parties enter a contracting
specifying the final sale price of the property and the down payment. This contract does not compel
the buyer to purchase the property as results from the evaluation and inspection may later divulge
issues with the property. The contract does, however, guarantee that the seller takes the property
off the market while inspection and evaluation are ongoing.
This down payment is also referred to as earnest money, to indicate the buyer’s good faith in an
arrangement. Upon finalization of the transaction i.e. after inspection and evaluation and the deal
falls through, the earnest money can either be refunded or not, depending on how the contract was
phrased. If the contract specified that the buyer must complete inspection by a given date and the
buyer fails to do so, he will probably not be refunded his earnest money. If he decides not to go
ahead with the purchase for reasons not agreed upon in the contract, he would most likely lose his
deposit. This deposit is retained by the seller to protect him from any financial loss resulting from
the breach of contract and to keep the settlement of damages out of court.
With this little technicality out of the way, you can proceed to take the following steps in making
a suitable offer for the property
1. Do your market research: The real estate market is highly competitive, therefore having indepth knowledge of the options available to you is integral in purchasing a suitable property
at a reasonable price. Carrying out your market research before making an offer would help
increase your price utility and understand the factors that affect your bid. It would be
common place to hire a professional to help with this analysis as you look through
comparable prices. Cross referencing their asking price with the final sales price. Also
consider the period for which the property has been on the market. The longer it stays on
the market, the more bidding power you have as a buyer.
2. Draft your Offer Letter: Drafting an offer letter would usually require consultation with a
real estate attorney as you will need to go over the laws for your jurisdiction. Remember
that every state has different laws that regulate purchase offers. Your jurisdiction might
have a form local real estate agents use i.e. a purchase form, get one and fill it out. A valid
purchase offer would identify you and include some basic information such as the address
of the property and legal description. Without this, the contract might be deemed invalid.
The purchase offer would also detail what you will pay and how you will go about paying
it.
Do not forget to include contingencies that apply to you as they will offer legal protection
in the eventuality of the contract being breached. Although in highly competitive markets,
contingencies might be overlooked to boost your chances of getting the property. Include
contingencies that refer to issues such as financing (indicating that you might not be able
to buy if you do not get financing), getting the property properly inspected (and that you
can rescind your offer if you find things you consider unsatisfactory with the property),
appraisal (The appraised value of the property must exceed the agreed purchase price, if
the appraisal reveals otherwise, you would be allowed to pull out of the deal without having
any financial damage ensued to you) and that you would need to sell your current home in
order to purchase, and in the likelihood that this is not achieved you would not be
compelled to go forward with the purchase. Be aware that contingencies have deadlines so
try and ensure you avoid defaulting.
An offer isn’t good forever and you need to decide how long it is good for. Discuss with
your agent what is typical and be smart about setting a duration for the offer because in hot
markets, a shorter deadline is best as it would prevent another buyer from sneaking in and
making a more competitive offer.
3. Negotiate: The property purchase process does not end when the seller receives your offer
letter and is extremely rare for a sale to go through without at least one round of negotiation.
When making your first offer it should not be your absolute best offer to allow for renegotiation if and when the seller comes up with a counter-offer. This counter offer may
be for more money or for amendment of the contingencies stated in your original offer.
It’s a common tactic among sellers to try and start bidding wars among multiple potential
buyers and sometimes exaggerate the level of interest from other potential buyers so as to
try to push your hand to make or settle with the counter offer proposed.
4. Perform a proper home inspection: It is commonplace for the buyer to negotiate with the
seller to make sure that he bears the cost of the inspection. However, for obvious reasons
it would be best to take this expense up and hire a home inspector who would be working
in your best interests. When the inspection is going on, it would be great if you can be on
ground or at least have your agent present to take notes. If the inspection reports show any
major problems you were not aware of, it can be used to renegotiate the price or get the
seller to cover the repair cost for those issues. However, depending on the extent of the
damage, you might decide to walk away from the deal entirely.
5. Seal the Deal: Once a settlement has been reached on what will and won’t be repaired and
who will pay for what, you can submit your mortgage application. Gather your financial
documentation and wait. Remember that purchasing a home is not a day’s job. In the
meantime, it would be wise to stay away from credit card purchases so there won’t be
anything major when the lender pulls your credit report. Do not forget to get an insurance
package that covers home insurance, flood insurance and mortgage insurance if necessary.
HOME INSPECTION: After weeks and months of searching for a suitable property that serves
your desires and making all necessary financial obligations to be ready for purchase of the property
in mind, it becomes imperative to carry out a limited, non-invasive examination of the property’s
condition. According to a survey by the American Society of Home Inspectors (ASHI), seventytwo percent (72%) of Americans believed that their home inspection before the purchase of their
home helped them avoid potential issues with their home. The law mandates the inclusion of the
pre-inspection agreement and the inspection report. The findings from this report can help the
purchaser make a knowledgeable decision about the purchase of the home.
During the preliminary home tour, you should mark down specific areas of the house that you want
to examine more closely. Run through the external and internal features of the home to gauge any
potential red flags that would require urgent attention. The checklist below gives a guideline to
inspecting your home during the initial home tour
External Features:
Roof/Attic:
o Are there shingles missing
o Is there flashing and trim installed
o Are there any signs of leakage?
o When will the roof need to be replaced
Foundation:
o Are there visible cracks on the outside walls?
o Are there any trees near the foundation?
Yard
o Does the drainage slope away from the house?
o Are there any soggy areas you can identify?
o Are the walkways and driveway in good condition?
Internal Features:
Appliances and Fittings (If included)
o Do the appliances appear to be well maintained?
o What are the ages of the refrigerator, dishwasher and oven?
o Are there any leaks under the sinks (bathroom and kitchen)?
Structural Elements
o Has there previously been a fire in the home?
o Do the walls have visible vertical or horizontal cracks?
o Are there any stains on the floors, walls or ceilings?
Ventilation and Sub-Systems:
o Does the house smell? Can you identify the source?
o Do the AC and heating systems appear to be working?
o Does the water heater produce enough hot water?
o Is there a working exhaust fan in the kitchen?
Miscellaneous:
Electrical:
o Do all the switches work?
o Is each outlet properly grounded?
o Do the ceiling fans work?
o Has the electrical panel been recalled?
Plumbing:
o Are there any unusual noises?
o Do the faucets and other fixtures have enough pressure?
Garage:
Check all the following elements for signs of damage or wear:
o Slabs
o Walls
o Ceiling
o Vents
o Garage door
o Lights
o Openers
o Windows
o Roof
These are only the preliminary checks required for the inspection. There are some issues that would
not be revealed with these checks. Therefore, there is a need for deeper inspection of the property
to ensure that it is among other things safe for human habitation. Most of these advanced checks
would require the services of a professional home inspector and they would be checking for any
of the following
1. Mold: Although homes commonly have some accumulation of mold in somewhere, home
owners are generally freaked by it. Anywhere moisture manages to penetrate is an optimal
breeding ground for mold. However, not all mold problems are the same, with some that
can cause health problems while others are benign. It is therefore important not to freak
out unless the home inspector gives you reason to because of the type and severity of mold
found.
2. Radon: Radon is a radioactive material which is strangely common and distributed in the
soil and surrounding a home. If the concentration is high enough, it can pose a serious
health risk to the home’s in habitants. Radon exposure happens over an extended period of
time of living in the home.
Upon inspection, if the levels are of concern, some things can be done to remediate the
home to safe levels. Radon remediation from air is relatively easy to do by installing a
radon mitigation system. However, removing Radon from water is considerably more
difficult and expensive.
3. Pests and Insects: In an older home it is commonplace to run into a few mice or the
occasional ant in the sugar. This is a far cry from a full-blown pest or insect infestation.
Special care should be given to checking for termites especially in homes with a lot of
wooden finishing.
4. Lead Paint: Although lead paints are generally a feature in mostly older homes while
posing no real danger unless ingested, the current owner is obligated to let you know of the
paint. This would be especially important if there are plans to have children in that home.
Lead paint is the only federally mandated item that all sellers must disclose to the buyer.
5. Source of Water: If the source of water to the property is from the public water supply
system, there would be little or no need to look at the state of the water as the public water
system maintains a very high standard in terms of purity. It is however possible that the
house is supplied with water from a well. If this is the case, the home inspector would need
to take a closer look at the state of the well and the quality of the water produced as well
as the flow rate.
6. Septic System: Managing a septic system properly is essential for the proper handling of
the waste produced from the home. It is necessary to inspect the system properly because
fixing or replacing such a system is very expensive. The buyers should check the bedroom
capacity the system was designed for. For example, the system could be rated for three
bedrooms, and if that is the case, the building should not be advertised as a four bedroom
even if it is a four-bedroom property.
7. Smoke/Carbon Monoxide Detectors: The requirements for smoke and Carbon Monoxide
detectors varies depending on the location you are buying. An inspection would include a
thorough examination of the existing detectors and their functionality and would highlight
the need for new ones based on the current regulations. The seller is usually required to
provide a certificate granted by the local fire service to indicate that the existing detectors
are properly functioning. Once you own the home it will be your responsibility to keep
them working properly.
The potential for the presence of other toxic materials especially asbestos, a common
material used in home construction for decades as an insulator in older homes should be
checked for as the fibers when disturbed can be inhaled and stick to the lungs and may
become carcinogenic in the future should be inspected for. Most homeowners may choose
to leave asbestos as it is because it is only a risk factor when disturbed and also because it
is expensive to replace. However, they are bound by law to inform any potential buyer of
its presence.
Understanding the current state of your home at purchase is important. Even if you feel
confident that there aren’t any major problems with the building, a home inspection is a
great opportunity to familiarize oneself with the intricate details of the property.
APPRAISAL: A home appraisal is an unbiased professional estimate of the fair market
value of a home’s worth. It is used to determine whether the home’s price is appropriate to
the home’s condition, location and features. It helps to ensure the lenders are not giving
buyers more money than they need for the property purchase because the home serves as
collateral for the mortgage and in the event that the borrower defaults, they won’t be able
to recoup their resources.
The appraisal process primarily protects the lenders interest, so more often than not, the
lender either initiates or orders the process. Federal regulations require the appraiser to be
licensed in all 50 states and not have any direct or indirect interest in the transaction.
A property’s appraisal value is dependent on the recent sales of similar properties and
current market trends. Other key factors influencing a property’s appraised value include
the property’s amenities, number of bedrooms and bathrooms, floor plan functionality and
square footage. A thorough property inspection is necessary to identify any conditions that
may negatively affect the property’s value.
Typically, the Federal National Mortgage Association, commonly known as Fannie Mae’s
Uniform Residential Appraisal Report is used to appraise single family homes. The report
requires an interior and exterior inspection of the property, neighborhood and nearby
comparable sales. The appraiser then provides analysis of the property’s value based on his
observations.
The report generally contains a street map showing the property in question, an exterior
building sketch, photographs of the property’s front, back and street scene and any other
information such as market sales data, public land and tax records that would be used for
the appraiser uses to determine the property’s fair market value.
When purchasing a property, the appraisal is the first step you take in trying to close out
the deal. If it comes in at or above the contract price, the transaction continues as planned.
On the flip side that it doesn’t, the transaction could either be delayed or in extreme cases
be outrightly cancelled.
More often than not neither you (the buyer) nor the seller would want that to be the case.
As the buyer, you have the upper hand in this scenario as low appraisal would offer a very
good negotiating tool to convince the seller to lower his price as the bank will never lend
you or any other prospective buyer more than the home is worth (a maximum of 80% of
the value is usual).
Bad appraisals can be a cause of conflict between the proposed buyer and seller of a
property as though it helps the buyer avoid overpaying for the property, the seller would
feel such a report is inaccurate and hence, be reluctant to drop the price. If such a situation
arises, for the sake of peace and progress regarding the transaction, a second opinion should
be obtained through another appraiser.
MORTGAGE LOAN PROCESSING AND UNDER-WRITING
Processing involves the organization of a loan applicants financial documentation ensuring
it is in order before the underwriter reviews the loan file. The processor would typically be
in contact with the applicant if information is missing or if additional documentation is
required.
A title search is ordered to ensure the seller has legal rights to the property and that the
property can be transferred. The title company will research the history of the property,
looking for mortgages, claims, liens, easement rights, zoning ordinances, pending legal
action, unpaid taxes and restrictive covenants. Subsequently, an appraisal is scheduled as
detailed earlier to determine the value of the property
Underwriting on the other hand, is the process investment bankers raise investment capital
from investors on behalf of corporations and governments issuing equity or debt securities.
The word originates from the practice of each risk taker writing his/her name under the
total amount of risk he/she is willing and capable of accepting at a specified premium. They
also research and examine the risk each mortgage applicant presents, helping to create a
market for securities by correctly pricing and setting fair premium rates that sufficiently
cover the true cost of insuring policyholders.
It is the underwriter’s job to closely scrutinize all of the loan documentation prepared by
the loan processor and make sure it complies with lending requirements and guidelines. He
is the key decision maker in the mortgage approval process and can reject a loan application
if it doesn’t meet the required standards.
He will review the applicant’s credit history, your DBI, assets and other tenets of your
financial situation to predict your ability to mortgage payments. They focus on
1. Capacity: Asking questions of the applicant’s ability to repay his debts by looking
through his income and employment history.
2. Credit: Checking your history of payment of debts and examining your credit reports
3. Collateral: Using the home appraisal report to check if the property’s value is enough
to stand as collateral for the property
A conditional approval might be issued in the event of there being a few resolvable issues
during the review process. A typical example of such “conditions” is the underwriter
requesting for a letter of explanation relating to a particular bank deposit or withdrawal.
If the issues discovered are minor and resolvable in a timely manner, the mortgage loan
can proceed and eventually lead to approval. On the other hand, if they are major issues,
outside the eligibility of the parameters for the loan, there might be an outright rejection.
Underwriting is arguably the most important step in the mortgage approval process as it to
a large extent determines whether or not the mortgage loan is approved.
CLOSING STEPS:
One would love to assume that after all these rigorous steps, the closing part of purchasing
a property would be a mere formality, but sadly, that is not the case. The mortgage taken
out is rarely the full value of the property to be purchased, hence, you would be required
to pay the remaining money owed to buy the property. This money is transferred from your
solicitor’s account to the seller’s solicitor account.
You might also need to pay a mortgage account fee, charged by the lender for setting up,
maintaining and closing down your mortgage account. After which your solicitor’s bill
would have to be settled. Furthermore, it would be expected of your solicitor to register the
sale with the land registry and of you to pay land transaction tax which is dependent on the
price of the property.
With all these nitty-gritties out of the way, you can proceed to sign the deed of ownership
and move into your new home.
To summarize this entire process and emphasize on the importance pf not assuming that a
pre-approval automatically means full approval, a story is told by a writer for the Home
Buying Institute who for ambiguity’s sake would be referred to as Mike of how his
mortgage application was rejected by the Bank of America.
Borrower Profile: Mike and his wife both have excellent credit scores. This was their third
home-buying experience. They’ve owned two homes in the past, and they’ve never missed
a single mortgage payment in over a decade. This time around, they were using a Veterans’
Affairs loan to buy a home in San Diego County. This was to be their primary residence
— not an investment property.
Mortgage Summary: Mike and his wife started out using Bank of America. After being
told they were “approved” on two separate occasions, the underwriter eventually rejected
their file. They were officially turned down for the mortgage on May 31, 2011. After the
Bank of America rejection, they applied with a smaller lender and were subsequently
approved for the loan.
The rest of this story is in Mike’s own words:
A Tale of Mortgage Rejection
This experience has been quite a roller coaster for us. But it turned out well in the end. In
fact, it turned out better than we could’ve expected. That’s why I’m so eager to share out
story with other home buyers. I want people to learn from our experience. I think people
will find our story more useful than a lot of the “how to” articles online these days. It’s a
real-world lesson in mortgage rejection.
So here it goes…
I’ve included a timeline below, so readers can see exactly what we went through (and how
long it took). You’ll notice a big difference between the two lenders, as far as loan
processing goes. Bank of America took a long time to process our application, compared
to the smaller lender. We’re talking two months as compared to a couple of weeks.
Loan Application Timeline
This is the process we went through with Bank of America, leading up to the ultimate
rejection on May 31:
We sent our mortgage application to the loan officer on April 3, 2011.
We got pre-approved on the same day (based on our application and credit scores).
On April 5, they sent us a list of documents they needed, such as tax returns.
From April 5 up to the conditional approval, we had to provide copies of all ongoing
deposits and withdrawals from our bank accounts. They wanted to know where our money
was going during this period, and where the new deposits were coming from.
We received a conditional approval on April 28, 2011. A conditional approval is when the
lender says, “We will approve the loan if you satisfy the following conditions…”
We satisfied all conditions and provided the requested info by May 4, 2011. One of the
most significant conditions related to a credit card. We had to pay off a $12,000 credit card
balance in order to lower our debt-to-income ratio [defined]. We were led to believe the
loan would go through, if we complied with this request. So, we paid off the card.
The lender ordered the property appraisal on May 5, 2011. We had to pay this fee upfront,
as opposed to having it rolled into closing costs. It cost us $500.
Just when we thought we were done, the loan processor sent us a second list of conditions
that had to be met. This time, they wanted several written explanations relating to our
finances (like an explanation of a late payment on a credit card from six years ago).
We satisfied the second set of conditions on May 16, 2011.
That same day, our mortgage file was sent to the underwriter for review.
Also, on May 16, 2011, the bank worked with our chosen insurance provider to order the
homeowners policy. (You need home insurance before you can close on a loan.)
The underwriter requested additional info on May 18. We provided it the same day.
We received the HUD-1 settlement statement on May 20. We were also notified of a cashreserve requirement that was not previously disclosed. *
On May 23, 2011, the loan officer started working on an exception for the cash-reserve
requirement. She told us she’d have an answer “in a few days.”
The loan officer did not formally submit the exception request until May 26.
The loan officer called and emailed on May 27, giving us the good news that the loan had
been “signed off” on.
On May 31, 2011, we were notified that the loan had been declined.
Total time from mortgage application to rejection = 59 days.
We specifically asked the loan officer about cash-reserve requirements in advance, at the
time we applied for the loan. She told us VA loans had no reserve requirements. So, when
the underwriter told us we needed six months’ worth of cash reserves only days before
closing, we were shocked.
Turned Down by One Lender, Accepted by Another
At first, being rejected by BoA (Bank of America) was like a blow to the stomach. We
weren’t sure what to do next. Our lease was up in less than a month. We thought we would
have to scramble to find a suitable rental property (since we were moving from one part of
the state to another). But then the sales person from our builder’s office suggested another
lender. Apparently, ours was not the first loan to collapse in this fashion.
The other lender told us they had no cash-reserve requirements. The new loan officer said
the VA does not require cash reserves on VA home loans. He explained that his company
did not use “overlays” (additional requirements) on top of the VA’s requirements. This was
good news to us, because the cash reserves were the only problem with Bank of America.
We were qualified in all other areas.
So, we applied for a loan through the other lender. And let me tell you, it was like switching
from a Kia to a Mercedes! The difference between these two lenders was like night and
day.
Timeline Part 2 – The Second Time Around
Compared to our first experience, things moved more quickly the second time around.
These guys were like a well-oiled machine. My wife referred to them as “mortgage ninjas”
at one point.
Here’s the timeline:
On May 23, when the Bank of America drama was still unfolding, we spoke to our sales
agent at the home builder. She suggested we apply for a backup loan in case BoA turned
down the exception request.
We spoke to the new lender and completed an application by phone on May 24, 2011.
We submitted some additional financial documents on May 25.
The new lender pre-approved us on May 25.
We received disclosures from the new lender on May 27. It explained the terms of the loan,
the interest rate, and other required disclosures.
The lender needed us to sign and return the mortgage disclosures. They also needed Bank
of America to release our original Veterans’ Affairs case number before they could submit
our loan package to underwriting.
The builder required us to wait until BoA officially declined our loan (which happened on
May 31), before proceeding with the new lender.
We sent the signed disclosures back to the new lender on May 31.
We sent some follow-up information to the new lender on June 1, 2011.
Our loan package was submitted to the underwriter that same day.
The new lender gave us a final approval two days later, on June 3.
Total time from mortgage application to final approval = 11 days.
Admittedly, things moved faster the second time around because we were able to use some
of the documents from the Bank of America process (like the home appraisal). But it was
still like night and day, the difference between these two lenders. The smaller lender was
much more efficient, and they communicated with us better than BofA did. Like I said
earlier, it was like going from a Kia to a Mercedes. I remember saying to my wife, “It
cannot be this easy, can it?”
Two Types of Rejection
Based on my experiences (and the research I’ve done for the Home Buying Institute), I
believe there are two types of mortgage rejection:
Some borrowers get turned down for a home loan because they’re simply not qualified for
a loan — with any lender. An example of this would be a borrower with bad credit and a
mountain of debt. That person would probably be rejected across the board, no matter how
many times they applied.
The other type of mortgage rejection is bank-specific. This is what happened to us. Bank
of America had a lot of hang-ups about cash reserves. They wanted us to have six months’
worth of mortgage payments in the bank before closing, and they sprung this requirement
on us just days before closing. The other (smaller) lender was surprised to hear we had
been turned down. They said we were “totally qualified” for the VA loan program. This is
an example of a bank-specific mortgage rejection.
I’d like to reiterate that this was not a VA loan requirement. It was a Bank of America
“overlay” requirement. The second lender we used did not have any cash-reserve
requirements.
As a borrower, you need to find out which “camp” you fall into. I recommend that home
buyers check their credit scores and determine their debt-to-income ratios, before shopping
for a loan. This will give you a good idea where you stand, in terms of mortgage
qualification.
For example, if you have a FICO credit score above 750, and a debt-to-income ratio below
35 percent, you are well qualified for a mortgage loan. So, if you get turned down by one
lender, you should apply with another.
On the other hand, if you have a credit score in the 500s and a debt ratio over 50 percent,
you’ll probably be rejected by most mortgage lenders. This is a situation where you need
to get your financial house in order first, before applying for another loan.
You need to know how you measure up.
Attention Home Buyers: Here Are My Lessons Learned
When it comes to mortgage lenders, bigger is not always better. I think a lot of home buyers
flock to Wells Fargo and Bank of America, just because they know the names. They’ve
seen them on TV, in the newspaper, etc. They feel it’s best to go with a “trusted name.”
The big banks might work for some borrowers. But it did not work for us. It was a long
and exhausting runaround. We put a lot into the process, but got nothing out of it. We were
just another statistic of mortgage rejection. Working with a smaller lender was a totally
different experience for us. The process was smoother and easier. There weren’t as many
hoops to jump through. And, most importantly, we finally got approved for the loan.
I would also encourage home buyers to ask about cash-reserve requirements in advance,
before you get too far into the process. Look at the “rejection timeline” above, and you’ll
see what a big problem this was for us. These requirements aren’t always disclosed up
front. So, you need to be proactive and ask about them. Simply ask the lender: “Will I be
required to have cash reserves on closing day? And if so, how much will I need to have in
the bank?”
It’s also important to understand the difference between pre-approval and final approval.
Pre-approval doesn’t really mean much. It’s the lenders way of saying how much they
might be willing to lend you. So, it’s useful in that regard. But it’s not a commitment or
guarantee — not even close. A lot can happen in the time between pre-approval and final
approval. This is when the underwriting process takes place. Underwriting is when you
really have to hold your breath.
Mortgage pre-approval is not a license to spend money from your savings, or to charge up
your credit cards. That kind of behavior can create problems for you down the road, when
the underwriter starts looking at your file.
Lastly, I would encourage home buyers to save as much money as possible. From what
I’ve gathered, the three most common reasons for mortgage rejection are:
Borrower’s credit score is too low
Borrower has too much debt
Borrower has insufficient funds for closing costs, cash reserves, etc.
Item number 3 is what caused problems for us. Granted, the first lender wasn’t very clear
about their cash-reserve requirements up front. But if we had put some extra money aside
before applying for the loan, we might have cleared the obstacle that ultimately led to our
rejection. Start saving your money now. Save as much as you can. Expect surprises along
the way. You’re bound to encounter some.
Disclaimer: In this article, the narrator shares his personal experiences with Bank of
America. We make no other assertions or claims about this company. Mike’s experience
is unique to him, and he has shared his story in his own words. His views and opinions are
his own.
THE SELLERS EDITION
A seller is a n individual or entity who exchanges any good or service in this case, real estate, in
return for payment. It’s fair to say that every seller regardless of the products he/she is selling
wants to sell fast and for top dollar.
In order to be able to sell effectively, as a soon-to-be previous owner of a home, it would be wise
to improve your property’s presentation in response to what buyers expect in your particular
market. To get a good head start on preparing your home for sale,
1. Welcome buyers: Make the front door as visible and accessible to buyers as much as
possible.
However, in real estate, due to the peculiarity of the market, more often than not, it is necessary to
engage the services of a realtor to help ensure that the selling price is a good reflection of the value
of the property on sale. A realtor should be able to find buyers for the property and sell within a
time frame specified by the seller. He is also required to place a competitive price on the property.
It is essential to work hand-in-hand with your realtor, letting him/her know what you expect from
him and what you desire from the sale of your property.
KNOWING YOUR MOTIVATION AND WHY YOU NEED A REALTOR
In today’s climes with such instant access to information across boards, it is common to ask the
question, why do I need a realtor? And rightly so. It could look to some that the role played by
realtors is not as significant as they would like to make you think and if they can do it, why cannot
I? This sentiment cannot or rather should not be shared when it comes to the medical field for
example, as the opinions of a qualified doctor are not one to take lightly. This sort of thinking
should be made more common and respect for trained and certified professional realtors should be
a given. As a seller, you can find your own buyer, especially in a hot seller market, however a
realtor can help you earn more on net, about 22% more according to the National Association of
Realtors. In super-hot seller markets, where buyers are literally throwing money around and falling
over themselves, you can just stick a sign in the yard and attract countless buyers. But do you have
extensive experience in dealing with multiple offers and how to get more bang for your buck from
buyers?
Realtors are charged by the ethics of their profession to do everything they can to smoothen the
process of selling a client’s property. Enumerated below are just a few reasons you might want to
consider hiring a professional realtor to help sell your property:
1. Education and experience: You do not need to know it all real estate when you can hire
someone that does. The American inventor, Henry Ford, once said that, “When you hire
people smarter than you, it shows that you are smarter than them.” The trick therein is to
find the right person. Usually, realtors’ services cost about the same and hiring them would
help save more of the precious time we all wish we had so much more of.
2. Realtors are Buffers: As a seller, your agent would filter all those phone calls that lead to
nowhere from lookie loos i.e. people that often masquerade as potential homebuyers but
3.
4.
5.
6.
7.
8.
have no real intention of ever buying or those who have developed the hobby of touring
open houses and are intensely curious about the interior of other people’s homes. Realtors
would try to induce serious buyers to write an offer immediately and hence, expedite the
sale of the property.
Neighborhood Knowledge: Realtors usually either know enough information about your
neighborhood, or where to get that information. They can identify comparable sales and
hand these facts to you in addition to directing you to where to find more data about the
neighborhood in question.
Price Guidance: Contrary to popular belief, agents do not select prices for buyers or sellers.
However, they might help guide their clients to make the right choices for themselves. For
example, if a listing is at 8%, an agent only has an 8% vested interest in the sale, with the
client having the bulk of the interest at 92%. Selling agents will ask buyers to weigh all the
data supplied to them, and hence, choose a price. Then based on market supply, demand
and the conditions, the agent devises a negotiation strategy. Understanding how to price a
home is one of the most valuable skills of any competent realtor. They avoid giving in to
telling the sellers what price they would like to hear just to attract business as they know
that too high a price in relation to comparable sales, would invariably chase buyers away.
Marketing the property properly: Marketing is one major area a competent realtor would
absolutely shine in. He/she should take great pictures of your property, hiring a professional
photographer if necessary as this is an essential element in selling your property in today’s
market. The internet would be your most ready and reliable source of buyers for your
property and the pictures you take and put out can either generate or put off a lot of traffic.
Realtors are well versed in getting word out on all available marketing channels to make
as many potential buyers aware of your property.
Market Conditions Information: Realtors can disclose market conditions which will govern
the selling process and furthermore, determine how you proceed. They have information
about criteria that would to a large extent have a bearing on the decision you take on selling
a property such as the average per square foot cost of similar homes, median and average
sales prices, average days on the market and ratios of list-to-sold prices among others.
Professional Networking: Realtors usually have networks created with other professionals
whose services might be required in selling your property. For the sake of legal liability,
they might generally hesitate to recommend a certain individual over another, but they have
sufficient information to know which vendors have a reputation for efficient and competent
workmanship as well as competitive and fair pricing. They can however, give you a list of
references with whom they have worked with in the past and provide enough background
information to guide you in making a wise decision.
Negotiation Skills and Confidentiality: Top producing realtors can negotiate well because
unlike most sellers, they can remove emotional sentiments from the transactions and mostly
because they are skilled in the art of negotiation. It is a major part of their job description.
Good realtors are not messengers delivering buyers offers to sellers and vice versa. They
are professionals who are trained to present their clients’ case in the most embellished
fashion possible and agree to hold client information confidential from competing interests.
Realtors advocating for their client’s best interest would always strive for the best possible
terms for the transaction, especially as all real estate contracts a negotiable. A good realtor
would not hesitate to counter offer at a time when such is required to get a price more
favorable for their client.
9. Handling Volumes of Paperwork: In older times, one-page deposit receipts were sufficient
to represent purchase agreements. Today’s version of such purchase agreements run into
ten pages or more and this does not include federal and state mandated disclosures or nondisclosures dictated by local customs. The average thickness of real estate files ranges from
one to three inches of paper. One seemingly tiny mistake or omission could either land you
in court or cost thousands of dollars, emphasizing the importance of realtors in securing
buyers for your property.
It is essential that the eligibility of a potential buyer is confirmed before selling. The realtor
would look through the buyer’s financial documentation, scrutinizing his credit reports and
ensuring that he/she is not merely pre-approved for the loan to purchase the property, but
that he is fully approved to make the purchase.
Selling a home involves a lot of work and so many little details that must be taken of. As
the closing stage approaches, a realtor’s service would prove essential to take care of loose
ends involved in closing the deal.
10. Attending the home inspection as the seller’s representative: A seller client may or may
not expect the presence of his realtor at home inspection tours, but they should
nevertheless. His presence during these tours affords him the opportunity of getting firsthand feedback from the inspector. He can hence keep track of everything said and put them
in perspective should the buyer ask for adjustments based on the results of the inspection.
With this in mind, it would make the seller realize the requests that are reasonable and
those that aren’t. Also, the seller’s realtor’s presence at home inspection protects the seller
from buyers that would exaggerate the inspector’s report to get a higher closing cost credit
or to make the seller pay for repairs.
11. Answer Questions after Closing: Even the smoothest of transactions that closed without
any seeming complications can in some cases come back to haunt you. Taxing authorities
that collect property tax assessments, documentation stamps or transfer tax could due to
systemic errors fall behind on months of records and mix invoices, but a single call to your
realtor can clear up any confusion. Questions could result from failing to notice some
details in the excitement of closing and a good agent is on standby ready to assist, not
leaving you in the dust to fend for yourself.
12. Develop relationships for future business: As enthused earlier, the foundation upon which
any realtor can build a successful career is referrals. Very few realtors would survive if
their livelihood depended entirely on persistently attracting new business. This in return
gives a strong motive for realtors to make their clients happy and satisfied with the services
provided. This also means that an agent who has been in the business for long has definitely
had a good track record in dealing with his clients and would be available for hire again on
request. Some would periodically mail market updates to you to keep you informed and
stay in touch.
A good realtor would also help to fix up a property for sale in order to gain more on the sale
of said property.
CHOOSING YOUR REALTOR
Hiring the right person to sell your home is more critical than you might think in ensuring there
are as few delays and obstructions as possible during escrow and to ensure you get a good price
for your property. It is essential to get a realtor with a wealth of experience in the industry
especially one who has sold properties within the same price range as yours. Some important
character attributes should be looked out for while trying to hire a realtor
1. Honesty: Above all else, the realtor should be able and willing to put your needs above
their own
2. Professionalism: From the dressing to their manners. The realtor hired is essentially an
extension of you to everyone that indicates any interest in purchasing your property and
anyone they might encounter in the home sale process
3. Excellent Communication Skills: The realtor should be able to always say what he means
and keep in touch with you and the potential buyers, every single one of them.
4. Creativity: Especially in the marketing of the property, the realtor must be able to do more
than just the bare minimum and must have a comprehensive marketing plan.
Selling a house can be an enthralling, sometimes exhausting experience. This stress involved in
this process can be alleviated by a hiring good realtor who knows all the intricate details of the
market. But with there being so many realtors to choose from, finding a realtor that can meet your
demands might even be more daunting than you can imagine.
Before embarking on this search, it is important to do some groundwork. First you should do your
own market research. Checking out the local housing market in person, look out for repeat agent
names on real estate signs. It’s a bonus if a “sold” sign is next to them. You can also attend open
houses and try and relate with the realtors present in order to build personal and professional
chemistry, then you can collect the business cards of the realtors you met and keep in touch.
Secondly, compare and contrast the realtors you’ve met by ratings, reviews and references by
doing online searches on the identified realtors. Do not settle on the first realtor you meet.
Interview as many as you can, handling it like the job interview that it is and ask the right questions
such as how long the realtor has been in the business, whether they work with a team or on their
own and most importantly if they are equipped to handle my unique situation.
Thirdly, you should set clear expectations when hiring a realtor, explaining your communication
and the number of showings you would be open to having for the potential buyers.
Working with an experienced and competent realtor can go a long way in ensuring your property
sells at top dollar. To help with the selection process, here are a few ideas as presented by the
Forbes real estate council on how to make sure the realtor you are working with is the right one
for you:
1. Look for a certified Realtor. It is popular belief that a Realtor and real estate agent are the
same thing, only real estate agents with the title "REALTOR" after their name actually
belong to the world's largest trade association of agents. Official Realtors earn more
industry credibility since they must pass certain eligibility tests, abide by a strict code of
ethics and participate in annual extended education courses to belong to the group. Search
for a Realtor with access to the Multiple Listing Search (MLS) database, which comprises
the world's largest listing of properties for sale. Also, it is important to work with realtors
from a certified and reputable real estate office. Size doesn’t really matter, although bigger
companies would obviously have more resources available, smaller ones can offer more
services and added advantages such as discounts. It is important the you search for a locally
owned and based realtor office as they would invariably have a better understanding of the
local real estate market.
2. Choose the person, not just the experience:
Many individuals are trained as realtors and receive their licenses each year, but only a few
make it an actual profession. Your ideal realtor would be someone with sufficient
experience and modern education. It is easy to verify their certificates and time spent in the
classrooms by going through one of their associated Realtor’s association.
Although the experience of a realtor is invaluable, it is not everything. Do not choose a
realtor solely based on their experience, because you will be spending a lot of time with
the realtor and you both need to be able to work together seamlessly. Put yourself in the
forefront of your decision and not the house and choose someone relatable and real,
someone who is good at talking and negotiating.
Equally important is choosing a realtor that has a proper marketing plan in place. Knowing
the right way to price your house in order to attract buyers while ensuring you get the value
of your property is an important feature to look out for. Your realtor should know your
target audience and with this knowledge recommend a strategy for making your home
appealing to buyers and additionally present a plan to market the property using several
media outlets.
3. Place emphasis on chemistry: While conducting the interviews, try and check if their
marketing is about them or their property? Also try to gauge how trustworthy and honest
they are.
4. Seek referrals from other homeowners: Regardless of the technology that seems to take
over much of the searching for a home, getting the right realtor is still very much a humanto-human choice. Referrals are always best as there is no bigger compliment to an agent
than a referral from a past client. Ask from homeowners in the area you want to sell in who
they will recommend.
5. Find someone with your best interests at heart: While discussing with the realtor try and as
transparent and honest about what you want and if the agent isn’t providing the right
answers, it’s likely that they are not looking for houses for you but rather to benefit
themselves. If it doesn’t seem to be going well do not be afraid to move on to another
potential realtor that would better suit you and your demands.
6. Make sure they offer sufficient support: While doing your research on your potential
realtors, always check to see if they are supported by a team. A realtor with a strong support
system in place is able to offer better customer service compared to ones without. Since
7. involved with buying and selling houses, it’s very easy to miss something or fall short
without proper support staff.
8. Check if they mitigate risk: Selling property always comes with its attendant risk, it is
crucial to find a realtor who is upfront and about these risks and is realistic and proactive
in managing these risks. When conducting interviews for potential realtors, it is imperative
that special attention be given to those using real data in their answers when it comes to
investment analysis, neighborhood-level market performance and the long-term impact of
your decision to sell as opposed to those who give flattery and fluffy answers.
9. Avoid Double agents: These individuals represent both the buyer and the seller and as
history has shown, humans can not be trusted to be impartial all the time. In their bid to
stick by their code of ethics and represent the best interest of both the buyer and the seller,
toes of either party would eventually be stepped on. Strive instead to work with a realtor
whose commission hinges solely on their willingness to fight for one party’s best interests.
Above all you must have it at the back of your mind that good realtors do not just spring
out of nowhere. They take a really long time to build a solid track record that in turn attracts
high quality inventory.
YOUR HOME’S VALUE
This value refers to the assessed value of your home i.e. the amount a local or state
government has designated for a particular property. This value would be used when
property tax is levied upon the property by the government. It is not necessarily the same
as the assumed value of the property, however it is very different from the appraised value
of the property.
The appraised value of a property pertains to the amount contained in an appraisal report
for the property in question.
Your home in the most uncomplicated of ways is worth whatever someone would pay for
it. Taking this definition up a notch, your home’s value depends on the market and who
you are asking, i.e. a lender, an agent or a county tax assessor. Having an idea of the market
value of your home gives you an inkling on what might be a realistic price for the property.
The value of your property can be assessed by
1. Using Online Valuation tools: A Nerdwallet online survey conducted by The Harris
Poll in August 2018 shows that 22% of American home owners determined the value
of their homes using an online estimator. These tools are technically referred to as
Automated Valuation Models (AVM) and use public records like property transfers,
deeds of ownership and tax assessments along with a little arithmetical modelling, they
are able to predict your home’s value based on recent comparable sales. Most AVMs
are generally used for marketing and lead generation purposes and are tasked with
returning a value for just about every property even with very limited data. They might
not be the most accurate but at least they can give a ball park estimate of the value of
your home.
These tools provide what is called a confidence score to indicate how close the AVM
provider thinks an estimate is to market value. A confidence score of 85% informs the
user that the estimate is within 15% of the market value.
2. Get a broker price opinion or competitive market analysis: You can always ask a local
real estate agent for his professional opinion (aka a Broker Price Opinion, BPO) on the
estimated value of your home. This might not be as detailed and informed as a
professional appraisal, but it combines the agent’s evaluation of the home and market
conditions typically for listing purposes.
Similarly, a competitive market analysis (CMA) would include an agent’s estimate of
value, but relies more heavily on the recent sale value of similar properties in your
neighborhood. Local realtors may provide these services at little or no cost in the hope
that they might be eventually employed as your selling agent.
3.
Use the Federal Housing Financing Agency (FHFA) House Price Index Calculator:
If you are bothered by the inaccuracy of the AVMs but still want an estimate of
your home’s value, the Federal Housing Financing Agency (FHFA) house price
index calculator applies a more scientific ad inherently accurate approach. This tool
uses the repeat sales method, armed with millions of mortgage transactions
gathered since the 1970’s keeping track of the changes in values of houses from
one sale to another. It then uses this information to estimate the fluctuation of home
values in a given market. The only setback with this tool is that it can only be used
for conforming loans i.e. loans that are greater than $453, 100 but less than
$679,650 and is not adjusted seasonally or for inflation.
4.
Hire a professional appraiser: Lenders would require a professional appraisal on a
property before they approve a mortgage to the buyer, but as a property owner, you
can seek an appraiser’s services at any time to estimate your home’s value. Among
other things, appraisers examine:
The market: The region, city and neighborhood in which a home is located
Property: Characteristics of the house, including improvements on the land
it sits on.
Comparable properties: Sales, listings, vacancies, cost, depreciation and
other factors for similar houses in the same market.
This information is combined to create a final opinion on the value of the home and
is delivered in an official report.
5.
Examine comparable properties: One thing appraisals and AVMs have in common is
that they heavily rely on recent sales to determine the estimated value of a specific
property. Taking just the face value into consideration, this approach seems the
simplest.
Getting information on comparable properties sales is one way to determine the market
value of the property without paying an appraiser, but use good judgement, just because
the property next door sold does not mean it is a comparable property.
To accurately choose comparable properties, employ an “apples to apples” approach.
Find properties that would interest a buyer if yours was not available. Similarities in
size, location, condition and upgrades should be considered.
To identify suitable comparable properties,
Browse a site that lists recent sales to find comparable houses in your
neighborhood.
If it happens that there are not enough recent sales to draw up an accurate
conclusion on the prices, you can look at listing prices but keep in mind that
they might not be realistic.
To conclude on the value range of your property, you would need at least three
valid comparable properties.
After choosing valid comparable properties, you will need to adjust for differences
between your property and the comparable one selected. Such as adding or subtracting
from the value of your property if yours has more or less bedrooms than the compared
property. How much that is added or removed is determined by the market conditions.
After making these adjustments, look at the highest and lowest comparable properties.
A rough estimate of your property’s value is somewhere in the middle.
The value of your property is heavily influenced by the following elements:
1. Location: This is the most obvious factor that affects how much a property can be sold
for. The property’s proximity to city centers, public transportation, shops, schools,
restaurants or a well sought-after waterfront would generally attract people to consider
buying it as people would rather live close to where they work and where they can
peacefully enjoy their free time, making properties in such areas more expensive. Then
there is the small matter of the reputation some areas have built for themselves in
relation to unemployment or crime rates. It is not uncommon to see two homes location
a few streets apart have a markedly different value simply because they are located in
different postal codes.
2. Supply and demand: The real estate market like every other free market is controlled
by the powers of supply and demand. If the demand for properties exceeds the supply
of adequate properties, in a given market, the prices of properties in that area would
increase. This is simply because there are more people in the market for a smaller
amount of properties and this competition for the purchase of homes drives the prices
up.
3. Interest rates: When there is a change in monetary policy by The Federal Reserve
System, this can affect the value of property. If the reserve bank takes the official cash
rate up and lenders around the country follow suit with their home loan interest rates,
the average monthly mortgage repayment would also increase. This can affect property
affordability immensely as there would be less competition in the market and hence the
prices for properties would drop. On the other hand, an interest rate cut would make it
more affordable to obtain mortgage loans and hence increase the prices of property.
4. Economic Outlook: The overall growth of the economy signified by employment and
labor conditions would mean more Americans are able to afford taking loans to
purchase a home. This would inadvertently lead to a rise in the prices of property.
5. Property Market Performance: The performance of the local real estate market has an
effect on the value of property in that area. If there’s high demand for homes in that
area and properties are being sold for well above their asking price, expect values to
rise.
6. Population and Demographics: The more people want to live in a given suburb, the
greater the demand for properties in that neighborhood. At the same time, the type of
people living the area would also help determine the prices of the homes. For example,
if a lot of young and single people are the dominant demographic group in an area,
small single bedroom apartments would be more common than multi-bedroom houses.
7. Size and facilities: The structure and all-round size of a property goes a long way in
determining the value of said property. A three-bedroom house is more likely to fetch
more than a two-bedroom house in the same area, while features such as extra
bedrooms, a garage, swimming pool and other outdoor entertaining centers would also
drive up the prices of these property. In very busy cities, the absence or otherwise of
parking facilities is a critical factor, while the convenience of a property’s layout is
always important.
8. Aesthetics: The appeal of a property should never be underestimated. First impressions
are very important in real estate, so the outward appearance of a house can instantly
add or subtract tens of thousands of dollars from its value
9. Renovation Potential: The potential for expansion and growth is important for both
home buyers and investors - The potential to add a few extra feet for an extra bedroom,
the potential to add an extra story, or to add a pool or outdoor patio. This would help
increase the resale value of the property.
10. Investment potential: The potential a property poses to investors influences the value
of that property. Elements like the rental income a property can afford an investor and
the capital growth they will enjoy if and when they decide to sell the property all play
their roles.
Ways by which you can enhance your property’s value to get as much money as you can
from its sale are outlined in the next chapter.
GETTING YOUR HOME READY FOR SALE
We have established already that every seller wants to sell fast and at as high a price as
considerately possible. This desire can only be achieved through careful planning and knowing
how to professionally spruce up the home so that you can convince potential buyers to run around
for their checkbooks. It is essential that you remain patient and level headed as setting your house
up for sale is not a day’s job. It would take a lot of small steps to get your home ready for sale.
The following tips can be used to get your house in tip-top shape so as to get top dollar when it
sells.
1. Improve your curb appeal: The front of your home is the first point of contact a potential
buyer would have with your house. It is important to make as good a first impression
as possible. These seemingly basic acts – trimming overgrown trees, mowing the lawn
or plating flowers – would go a long way in improving the outlook a buyer has of your
home. You can also improve the outward appearance of the home by putting on a fresh
layer of paint. You would be amazed how much of a difference this can make to
transform the look of your home.
2. Make a room-to-room checklist of everything that needs to be fixed: To ensure your
house is not a bad case of being judged by the front cover alone where the interior does
not match the perceived elegance of the exterior, take time out to move through the
house, room by room, keeping a list of things that need to be repaired in each room.
Remember, patience is key. Endeavor to work on a room at a time to ensure a thorough
job.
Over the years, homes tend to take a beating especially when it comes to chipped off
walls. Paint touch ups are a simple but effective way of improving the ambience of
your home.
This also extends to re-calking the bathroom and kitchen because after years of use, the
calk in those rooms can start to look cracked and dirty. This would help to refresh the
kitchen and bathroom counters. You should also take this opportunity to wax or refinish
all the wood floors.
3. Deep cleaning: Decluttering the home is a vital step in the preparation of a home for
sale. Tackling this job should also be done a room at a time. Three containers should
be made available during this process, one for the trash, one for donations and the last
for items that might still be useful in the home you plan on moving into.
4. Depersonalize the home: Letting go of a home, especially one that an emotional bond
has been built with can be very difficult, considering that you have lived there for years
and it might have become a part of you. You need to remind yourself that at the point
of selling the house, it is no longer “home” but its just a house. That it is a product to
be sold just like a can of paint at the hardware store.
Make the mental decision to set aside your emotions and focus on the fact that soon,
this building would no longer be yours. Picture yourself handing the keys over to the
new owners.
Pack up all those personal photographs that might have been hung up as the new owners
would not want to see pictures of your family, rather they would want to envision their
family portraits hanging on the walls. This follows for furniture as well as other
personal belongings.
Stay around in the doorway and just take in the ambience of your now almost empty
home and try and look at the home from the perspective of the buyer. Assess the
positions the furniture could take to achieve maximum visual appeal.
With this preliminary cleaning and decluttering out of the way, you can proceed to
staging the home for sale. It is about making the home look bigger, warmer, brighter
and cleaner than it might actually be. Most importantly, it’s about making the buyers
want to instantly buy the house. This goes beyond just preparing the house for sale. It
is done after cleaning, decluttering and making minor repairs. It’s about adding the
small details, the lipstick if you’d like.
Home staging has paid off big time for sellers over the years. It could either be large
scale involving a huge financial investment, painting the home and improving the
landscape and adding a few furniture or otherwise with just minor cleaning or removal
of day-to-day items which will give the potential buyer an idea of what the home would
look like when they move. To be able to sell your home for top dollar and as fast as
you want to, it is important to do some home staging.
In preparing your home for sale, there are a few things you can do to improve its value
and increase the sell-ability of your home to lure potential buyers.
1. Plan your remodeling: The fastest way to improve the value of your is to lay out a
concrete plan on how you intend to upgrade the home. Ensure the upgrades are
intentional and not made on impulse. Always bear in mind that the sale of your
house is a marathon and not a sprint so remain patient. Start slowly, list all the
things you want to change and updates you would like to add. Take this list and
categorize the upgrades required based on cost, i.e. both time and money.
Subsequently prioritize the list based on what needs to be done and what you simply
want to be done.
2. Go neutral: The use of bold colors to customize your home can throw off potential
buyers as in most cases it would take up significant resources to redecorate the
home to their taste. Using neutral colors would offer a blank canvas ambience
allowing the buyers to produce their own concept for the home.
Neutral colors can also make the home appear bigger and brighter than it actually
is.
3. Appeal to the buyer’s sense of smell: When trying to sell a property, try and
leverage on the olfactory sense as it can improve the experience of the buyer when
he/she visited your home. Light aromatic candles, burn some incense or oils to
create a pleasant atmosphere before their arrival and improve their experience.
4. Enhance lighting: The brighter a home is, the more spacious it would look. Open
the curtains and windows, allowing more natural light to come in. You can also
purchase some extra light fittings and place them at strategic positions to improve
the lighting and eliminate dark spaces.
5. Put your kitchen and bathroom in order: The kitchen and bathrooms are two of the
top value adding rooms in a house and have high potential to sell a home. Pay extra
attentions to these two rooms by replacing the flooring and invest in new cupboards
for the kitchen and you can induce a sense of luxury in the bathroom by including
boutique fittings.
It would not be a bad idea to add heated floors as these can attract buyers to a
property like bees to honey.
Do a mini remodel of the kitchen, change the paint, use a lot of stainless steel as
this is a hot ticket item for new buyers, hang a pot rack with new pots, pans and a
handing wine bottle holder to catch the buyer’s eye.
Since the bathroom is the workhorse of the, it experiences a lot of wear and tear. It
is therefore important to maintain its functionality and improve on its aesthetics
along the way. Bathrooms are not basically utilitarian anymore, people want to feel
relaxed in them. Use granite and marble on your countertops, replace the overhead
lighting fittings with on the wall mounts to add warmth and value to the bathroom
and ensure there is no side shadow as a result of the lighting around the mirror.
MARKETING YOUR HOME: With proper implementation, strategic marketing places a property
at a vantage point over other similar properties competing for buyers. It helps generate leads
making it easier to convert those leads to actual customers. Marketing tactics range from the basics
that merely put your property on the map to the extraordinary that would make you a major
competitor in the real estate market you operate in.
As the market has evolved, it is necessary to correspondingly review your marketing techniques.
Today’s world is becoming increasingly globalized, it would be a smart move to adopt an internetbased marketing system for your properties for sale. Simply placing a “For Sale” sign on the front
lawn and running an ad in the Sunday paper for your open house is in relation to today’s market
simply not enough.
The goal when marketing your home is to gain as much exposure as possible and the larger your
pool of buyers the higher the likelihood of you fielding multiple offers and getting multiple offers
fosters an atmosphere among the prospective buyers where they offer their highest and best price
in order to compete with other offers.
The most effective approach is to run a promotional salvo as soon as the home hits the market.
The following tools can be employed in this promotional bombardment:
1.
2.
3.
4.
Printed materials such as flyers, pamphlets or postcards that buyers can take home.
Listing on the Multiple Listing Service complete with all descriptive details.
Professional photographs of the home and/or a virtual tour of the property on the internet.
Featured listing on numerous websites such as your agency’s company website and
possibly other listing sites like Zillow.
5. Use social media to boost the promotion and increase the exposure.
6. Use newspaper and trade magazine ads. Although this is a bit archaic, it can be quite
effective.
If done correctly, these marketing techniques should unleash a great deal of power and help propel
your listing above the competition. Although it is primarily your realtor’s responsibility to create
and facilitate these advert streams, the key to their effectiveness is your commitment o having your
home staged. Photos and videos should only be taken when your house is in perfect condition.
One more component to a successful marketing approach is scrutiny. It is important that your
realtor tracks and evaluates all your showing activity. This is the primary mode of communication
from the market to you. Keeping up to date with recent comparable sales will provide sufficient
information for you to craft your own marketing strategy. Keep in mind that your marketing plan
must be dynamic, ever-changing in order to adapt and accommodate the changes in market trends.
To effectively market your home,
1. Post Pictures, loads of them: Considering the fact that most home buyers start their search
for a new home online, posting good photos of your property is fundamental. Listings
without a photo or only photos of the exterior are often ignored.
Cropping out irrelevant aspects of the home, such as the sidewalks or streets can make your
home look several times better than your competitors’. When taking these photos, endeavor
to take out your vehicles from the driveway or the front of your home. Take long and closeup shots and avoid shade falling on the house. Also, try and clear out any vegetation that
is blocking the front door or the path to the door.
If your home has some extra features e.g. a clubhouse, pool or tennis court that you think
can increase the demand for it, it would be a good idea to take photos of those features and
include such in your listing.
Take photographs of every room even if you feel a certain room does not necessarily look
good in pictures. Open drapes and blinds and turn on the lights. Focus on the interesting
details of the rooms such as the wood floor conditions or the decorated fireplace. Remove
trash cans and drop the toilet lids in the bathroom and use floral arrangements in the kitchen
and dining areas.
2. Create Virtual Tours: Virtual tours aren’t just for high-end million-dollar homes anymore,
every home regardless of its size should have one. A good virtual tour would grasp a
buyer’s attention and lead them on a room to room basis through the entire property.
Depending on your target market, you can decide to add sound (music or a read-out
description of the property would suffice) or a professionally scripted narrative that scrolls
with the movement of the tour could be added. Virtual tours can also include individual
photos available for download.
3. Use signage: A properly set up sign encourages home shoppers to put a call through to you
or your realtor. The location of these signs is essential to attracting as much traffic as
possible. You should try and locate them at corners of busy streets. The sign should without
having to say, have the realtor’s contact information.
4. Print Advertising: While online ads might reach a wide variety of potential buyers, the
place of print adverts can never be overemphasized. Your marketing strategy is working
when you get comments like, “I’s seeing your home advertised everywhere I look”. Do
your research on the papers you would like to print your ads in, and have an idea of the
days that pull the most readers. It is necessary to use every channel at your disposal to
advertise your home.
5. Direct Mail: As an unrepresented seller, you can obtain mailing lists from list brokers. If
you have a realtor representing you, ask for a direct mail program. Give your neighbors the
over-sized four-color postcards as these are inexpensive to mail and eye-catching.
6. Open Houses: Not every home is fit for a n open house due to its location or other peculiar
factors, but the only way to know sometimes is to try. If no one attends, that’s probably a
good sign.
Homes in areas located near a high traffic zone where buyers would often stream are
usually good candidates. Place directional signs around the area, pointing people in the
direction of your home. Advertise your open house in the papers and online and do not
forget to invite the neighbors, they will be around nonetheless.
7. Host Broker/Realtor Tours: If you plan on being represented by a realtor, drawing as many
of them as possible to view your home is probably a good idea given that most buyers are
represented by realtors. Realtors lingering around your home would better remember
details they can later describe to buyers and the best way to entice them to stay around is
food. It doesn’t necessarily have to be expensive, just enough to keep them interested. The
hope is that they will admire tour home as they munch and network and eventually bring
back a buyer.
8. Do not forget the MLS: This is not a suggestion. Your listing agent will certainly make
sure your house is listed in the Multiple Listing Service if you are represented, but even
unrepresented sellers can be accommodated on the MLS. You can find a discount broker
who is willing to enter the information about your property without actually representing
you. Some will do so for a flat fee. Having your home listed here would make countless
buyers and realtors inclusive aware of its availability.
Some homes due to their peculiar architecture and location, cry out for drone photography,
especially those situated on waterfront, in the mountains or near a park. An aerial view would
adequately showcase the surrounding neighborhood in these cases. Another important feature in
luxury home marketing is the use of night views of the home illuminated by outdoor lighting.
PURCHASE OFFERS AND NEGOTIATING
Once you have finally gotten a buyer who is interested in buying your home, you will receive an
offer to purchase. This is a stage where all first-time sellers should be very cautious as the offer
may differ from the asking price. The buyer makes an offer by submitting a written and signed
offer to purchase showing the price to potential buyer is willing to pay for the home and it specifies
the term of the sale.
Your realtor would go through the contract offer with you and help review it to help you decide
whether or not the offer should be accepted. A good offer should be close to the price the house
was listed for. This shows that the realtor priced the house properly. If it happens that the offer is
less than the asking price, review the buyer’s basis for submitting that offer.
You can accept an offer if the terms are adequate and match your demands, reject the offer if they
do not, or you could negotiate a counter offer, trying to make the terms of the buyer’s offer as
mutually beneficial as possible for the parties involved.
This counter offer would combine the terms and conditions, and negotiated selling price agreed
upon by the buyer and seller. It is important to keep in mind the permanent features of the home
which can be used as bargaining chips as they form a part of the sale of the home.
Upon agreement of the modified terms and conditions by the buyer and seller, both parties will
sign a contract now refereed to as the “Agreement of Sale” and proceed to the next stage.
Once the deal has been officially closed, with the help of the realtor, the buyer and seller would
initiate the transfer process. As the seller, you get to choose the transferring attorney or your realtor
can suggest one and it is the buyer’s responsibility to handle his fees.
The transferring attorney would request for the required documents i.e. banking details and identity
documentation. The transferring attorney will prepare the transfer documents and both the buyer
and seller will sign the Deed of Sale at the Deeds office. Once these documents have been lodged,
both the buyer and seller are notified and the seller is paid the following day. At this point the
home has legally switched ownership from the seller to the buyer.
Closing out a sale is heavily dependent on the negotiation process – how frugal the buyer is, how
flexible the seller is and generally, how good both parties are in getting what they want. Buyers
would generally want to get more and pay less and as a seller you would have to be able to view
the bigger picture. Realize that sometimes, the return on your investment would be significantly
higher than the few dollars the buyer is trying to knock off his monthly mortgage payments. For
you as the seller, it’s all about price, for the buyer on the other hand, it’s about the deal. With all
these under consideration, here are a few tips for sellers to help them effectively communicate and
receive the value deserved for the home they have put up for sale.
1. Get your home inspected: This may sound contrary to your expectations, but a major key
to striking a good deal is knowing your cards. Getting your home inspected is one of the
best ways to get to know exactly what you are selling. A home inspection would furnish
you with details about the state of your home’s structure, your electrical and heating
systems as well as any safety and health hazards that might arise as an unpleasant surprise
during the negotiation phase.
There’s nothing worse than an extremely shrewd buyer walking into your home and telling
you everything that is wrong with it and why they plan on paying less. Carrying out a home
inspection beforehand will help you know exactly what is wrong and what isn’t with your
home, arming you with all you need to facilitate a straightforward sale.
Once armed with this information, get all the problematic items fixed. The money you
stand to gain from selling a well-fitted house is way more than a few superficial issues your
buyer would want to use against you in order to drive down the selling price of your
property.
2. Offer a home warranty: Before going down the murky roads of long negotiations, try and
conjure up a simple and affordable solution to your potentially frugal buyer. Buyers would
usually point out the age of certain home features and try and use this as a bargaining chip.
They are not entirely evil for employing this tactic. Looking at issues from the buyer’s
perspective, no one would want to be hit with a major investment on repairs a few months
3.
4.
5.
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after the purchase of a new home. One easy way to get around this type of depreciationnegotiation is to offer the buyer a home warranty.
By spending a few hundred dollars you can provide a warranty that would cover a
considerable time period after purchase instead of standing there with a calculator chipping
off dollars over a roof that may or may not need to be repaired in a few months’ time.
Price Ahead of the market: One way to ensure that little or no time is wasted on negotiations
is to price ahead of the market. Working closely with your realtor, try and understand the
market trends and envision your home’s worth in the next few weeks. Know what will
happen tomorrow and next month, and if the market is appreciating, price a little higher
than normal and if it is falling, go vice versa.
Knowing the market you are negotiating in will help give you a better idea of how much
negotiating power you wield as the seller. This will give you the best chance to sell your
home at a fair price and also minimize haggling.
Counter at Your List Price: As a seller, you should not accept a buyer’s initial bid on your
home. Buyers generally expect a back and forth negotiation, so their initial offer may be
well below your asking price and lower than what they intend paying.
At this point, out of desperation born out of fear of losing a potential buyer, some sellers
would reduce their asking price to below the listing price. They want to appear flexible and
willing to negotiate to close the deal. This might work as many sellers have attested to it,
but it does not necessarily sell the house at top dollar.
Instead of dropping your price to get closer to the buyer’s offer, if you have fairly priced
your home to begin with, stick to the list price. If a buyer is really interested in buying, he
will come back with a better offer. This shows the buyer that you know the worth of your
property and intend to get the money you deserve.
A variation of this strategy is to counter just below your listing price, say $1000 dollars
below it. This altered strategy should be used when you want to be tough but also flexible
enough to engage the buyers. Whichever versions of this strategy you employ, always
apply wisdom.
Reject the offer: This strategy is not for the lily livered. It is a very extreme negotiation
tactic, more extreme than countering at your listing price. Simply reject the buyer’s offer
and don’t counter at all. To keep them interested though, ask them to submit a new offer.
If they are really interested, they will respond with a better offer.
Also, when you do not counter, you are not locked into a negotiation with a particular buyer
and can now accept a higher offer if it comes along. For the buyer, knowing that another
buyer might come in with a better offer at any moment creates pressure to submit a
consummate offer quickly. This strategy is particularly useful if the property has been on
the market for a short time or if an open house is coming up.
Create competition: Creating healthy competition among the potential buyers is a great
way to get the best possible price for your home. Potential buyers would expect to be in a
competition and may place higher bids as a result. If you eventually get just one offer, the
potential buyer does not need to know that. Inversely, if you receive multiple offers, you
can go back to the top bidders and request for their best offers.
7. Place a premium on your counter offer: When you receive an offer that you either do not
want to or can not accept as the conditions do not meet your demands, you make a counter
offer, locking you in a legally binding negotiation with that party making you unable to
accept a better offer if it comes along.
In the interest of selling your home quickly, you can include a short expiration period on
the counter offer. This would compel the buyer to decide, so the home can either be sold
to him or you move on.
This deadline should not be too short that the buyers are turned off, but it should be shorter
than the default time frame in your state’s standard real estate contract.
Besides closing the deal quickly, another reason to push sellers to make a fast decision is
that as long as a counter offer is outstanding, the home is effectively off the market making
it impossible for you to consider other offers. In the eventuality that the deal falls through
you have lost valuable time in trying to get your house off the market and the more days a
house stays on the market, the less desirable it becomes and hence, the more likely you will
be to reduce your asking price from subsequent buyers.
INSPECTIONS (HOME APPRAISAL AND SELLER REQUIRED)
For home sellers, the home inspection phase can be a very trying experience, strangers arriving at
your front door and diving into every nook and cranny of your personal space for hours on end.
Climbing your roof, flushing toilets, wandering through your basements and seemingly trouncing
over every inch of space in your yard. The challenge here is to remain calm, pleasant and
completely accommodating throughout this barrage of your chambers.
Surviving this harrowing ordeal without losing control has a very huge payoff attached to it: a
windfall of hundreds of thousands of dollars from the sale of your home.
A study jointly carried out by the American Society of Home Inspectors (ASHI) and the National
Association of Realtors (NAR) revealed that nearly 80% of homes sold in the nation were assessed
by a professional home inspector before they were sold. Home inspectors are hired by the home
buyer and are designed to protect the buyers from investing in a property that is a life size money
pit.
For sellers, understanding the home inspection process and preparing your home adequately for it
ensures that the transaction goes through painlessly and often translates to selling at top dollar.
Virtually all purchase contracts for homes sold in today’s market include a home inspection
contingency clause that allows the buyer to employ a professional home inspector of their choice
to thoroughly examine the home for any major problems. Once the contract has been signed,
inspections usually happen quickly. An appointment is booked with the seller, the home inspector
arrives with the buyer and goes through the entire house. Home inspections usually focus on the
structural and mechanical condition of the building. It may also look to run tests for radon gas and
wood destroying insects especially termites.
The American Society of Home Inspectors is the statutory body that regulates home inspections
and the actions of home inspectors. The society’s Standards of practice dictate what must be
inspected and how far home inspectors can go in reporting these findings. A basic home inspection
includes an examination of ten different areas of the home: Structure, exterior, roofing system,
plumbing system, electrical system, heating system, air-conditioning system, interior, insulation
and ventilation, and fireplaces.
Upon completion of the home inspection, the inspector would issue a report to the home buyer
detailing what was found. The report would cover issues requiring immediate attention as well as
conditions that might lead to more serious issues down the road.
The next step would usually be detailed in the home inspection contingency clause. There would
usually be additional negotiations in light of the results of the inspection. Generally, the difference
between what the buyer expected going into the contract and what was actually uncovered by the
inspection defines the extent of repairs they would demand of the seller. In the most optimistic of
views, these disputes are usually settled by both parties sharing the expenses.
While the home inspection process can be invasive and intimidating, keep in mind that the
inspector works for the person that employed him. Hence, they will only discuss their findings
with their clients. Consequently, the seller would most likely be the last to hear about any hitch
discovered during the inspection. In fact, some states have legislation in place to prevent the
inspector from divulging any information about the results of the inspection to anyone who isn’t
their client.
In addition to ensuring your home is in pristine condition, the best thing you can possibly do during
the inspection would be to withdraw yourself. This does not necessarily mean that you should be
absent, but give the inspector and the buyer room to comfortably carry out the inspection. The
buyer would more happily discuss issues raised with the inspector without you being within
hearing distance. Whatever you do, do not follow the inspector and buyer around. Buyers tend to
perceive this behavior as evidence of the home seller trying to conceal defects and that their
“secret” has been unraveled. This would result in creating a needlessly tense atmosphere which
does not benefit any of the parties involved.
FINAL STEPS
The acceptance of an offer and signing of the purchase agreement comes as a great relief to all the
parties involved. It signifies the end of an arduous process – prepping, marketing and negotiating
phases. However, with the end of this process comes the beginning of another. A process that
involves preparing for closing day. You will need to gather much of the necessary paperwork alone
if you are selling by yourself. Here is a list of the forms you would expect to fill when meeting
with the buyer at closing:
1.
2.
3.
4.
Disclosures as prescribed by the state or municipalities
Property records, building permits and receipts for the appraiser.
Property records for the title insurer.
Insurance documents.
5. Mortgage, loan and lien documents.
6. Related legal and financial documents.